Mediamark Research 
Fall 2007 Technical Guide

Turnover Adjustment Original Screen Levels

 

Publication

  Adults:0 - Screens  Adults:1 - Screens  Adults:2 - Screens  Adults:3 - Screens  Adults:4 - Screens  Adults:5 - Screens
AARP The Magazine 131,838 394,215 215,198 130,293 1,224,761  
Allure 146,780 388,721 190,764 69,765 115,418  
American Baby 74,778 289,270 171,170 71,970 187,371  
American Heritage 64,975 117,208 54,342 18,476 25,522  
American Hunter 64,171 160,172 80,199 39,058 126,495  
American Legion 31,356 77,195 46,994 16,726 143,237  
American Photo 57,610 132,389 49,165 12,200 25,776  
American Rifleman 52,865 175,439 71,794 23,154 125,627  
American Way 153,182 220,879 36,488 10,899 12,166  
American Woodworker 63,308 188,584 83,098 19,340 93,616  
Architectural Digest 110,142 289,968 106,940 31,118 101,004  
Arthritis Today 40,278 133,010 67,996 18,795 113,472  
Arthur Frommer's Budget Trav. 78,830 178,280 81,006 13,425 44,357  
Atlantic Monthly 41,400 76,157 26,615 11,362 24,934  
Audubon 68,070 98,662 46,517 9,808 35,064  
Automobile 77,347 254,318 124,107 52,103 101,462  
Autoweek 95,667 270,022 136,243 40,228 88,270  
Baby Talk 83,280 205,697 131,802 55,284 131,186  
Backpacker 69,372 105,929 27,324 7,655 18,149  
Barron's 57,289 128,522 39,584 17,049 34,045  
Bassmaster 63,736 190,637 75,499 47,875 110,148  
Better Homes & Gardens 305,460 1,277,689 843,788 316,899 887,947  
Bicycling 53,066 139,966 44,912 19,755 34,023  
Black Enterprise 41,391 191,388 144,564 47,095 97,335  
Blender 62,140 106,185 45,749 20,225 50,954  
Boating 58,385 180,782 78,704 16,187 66,999  
Bon Appetit 105,558 372,371 167,348 52,636 168,959  
Bridal Guide 86,160 223,773 108,338 31,331 48,527  
Brides 131,848 314,662 130,879 34,985 63,268  
Business 2.0 41,803 74,325 28,964 17,528 19,428  
Business Week 200,706 449,682 198,290 61,151 131,803  
Car and Driver 146,018 467,609 271,311 108,182 206,744  
Car Craft 47,583 159,103 81,842 38,260 78,353  
Catholic Digest 31,073 85,470 44,386 22,670 64,118  
Child 62,037 196,231 128,933 73,071 134,301  
Cigar Aficionado 26,182 86,415 29,495 19,717 25,592  
Circle Track 43,088 112,372 53,433 20,829 27,733  
Coastal Living 99,627 211,490 85,147 24,925 60,608  
Computer Shopper 36,091 142,333 64,944 36,894 41,362  
Conde Nast Traveler 116,950 230,645 99,866 15,226 70,224  
Consumer Reports 223,963 749,133 427,001 121,766 461,764  
Continental 136,653 303,046 55,140 25,931 15,475  
Cooking Light 140,421 465,212 237,214 102,886 295,436  
Cooking Pleasures 87,903 218,744 163,875 69,164 129,854  
Cosmogirl! 82,424 259,742 129,618 57,765 121,848  
Cosmopolitan 239,037 758,400 390,408 170,039 387,949  
Cottage Living 66,728 208,880 96,828 23,004 100,291  
Country Home 173,648 511,462 252,334 69,834 181,617  
Country Living 178,366 586,367 307,588 111,210 256,173  
Country Sampler 48,072 145,490 46,614 22,435 43,717  
Country Weekly 81,106 239,823 120,519 35,992 86,583  
Cycle World 64,363 169,374 82,314 32,971 72,495  
Delta's SKY Magazine 262,164 459,407 88,319 32,525 41,591  
Details 45,049 72,270 21,338 10,192 27,981  
Diabetes Forecast 29,177 153,809 57,686 47,090 137,287  
Dirt Rider 36,799 95,791 49,606 18,789 33,865  
Discover 137,092 392,954 201,244 95,568 150,209  
Ducks Unlimited 42,580 112,050 62,777 18,277 44,830  
Dwell 21,214 54,251 17,128 8,394 23,703  
Easyriders 47,064 161,650 71,275 34,315 82,117  
Ebony 66,837 292,060 219,517 112,207 282,046  
The Economist 84,941 174,520 83,295 23,062 90,620  
Electronic Gaming Monthly 26,365 82,164 54,862 35,971 59,891  
Elle 141,907 399,992 168,506 42,373 98,455  
Elle Decor 83,858 156,554 57,857 15,427 31,687  
Endless Vacation 27,457 94,679 26,602 22,189 60,789  
Entertainment Weekly 278,134 788,988 486,714 183,100 307,579  
Entrepreneur 74,106 171,437 77,256 30,188 49,018  
ESPN The Magazine 171,235 500,501 338,112 151,429 332,627  
Esquire 98,328 253,322 126,747 25,999 74,431  
Essence 51,439 204,357 170,409 100,545 237,350  
Every Day with Rachael Ray 48,800 224,810 84,501 48,813 112,893  
Everyday Food 109,810 258,994 146,431 60,684 131,285  
Family Circle 193,079 761,774 489,856 187,299 456,399  
Family Handyman 70,393 177,983 94,017 33,998 145,563  
FamilyFun 101,038 219,503 116,545 55,071 146,893  
Fast Company 19,015 37,346 21,880 9,187 23,612  
Field & Stream 146,994 476,418 238,315 99,787 208,627  
First For Women 83,732 207,437 106,102 34,733 110,224  
Fit Pregnancy 45,645 105,377 51,654 17,048 36,658  
Fitness 81,504 340,502 180,214 96,964 171,339  
Flying 46,630 89,549 47,329 7,856 34,732  
Food & Wine 138,355 426,008 191,317 72,989 136,263  
Forbes 180,518 406,134 179,808 50,766 115,635  
Fortune 130,233 390,439 146,734 38,583 97,863  
4 Wheel & Off Road 40,800 145,106 96,103 41,514 93,965  
Four Wheeler 48,031 155,033 95,171 43,160 75,716  
Game & Fish 78,694 203,904 133,765 32,184 98,717  
Game Informer 71,767 186,845 115,986 57,528 186,723  
GamePro 75,741 181,952 121,726 41,399 113,297  
Games for Windows 46,096 147,849 65,940 17,832 41,894  
Garden Design 81,400 233,491 126,239 36,810 71,391  
Gardening How-To 86,939 243,928 135,911 50,713 95,213  
Glamour 190,292 591,068 321,476 130,927 256,858  
Globe 86,087 148,896 56,140 27,837 41,355  
Golf Digest 114,062 225,730 121,017 47,575 137,389  
Golf for Women 27,429 65,603 35,147 9,537 23,707  
Golf Magazine 89,755 256,137 140,261 31,436 133,389  
Golf World 57,542 120,305 49,420 16,343 43,709  
Golfweek 67,724 137,362 40,073 23,896 43,713  
Good Housekeeping 223,597 864,616 585,351 195,454 615,533  
Gourmet 86,234 326,946 135,103 63,731 163,948  
GQ (Gentlemen's Quarterly) 106,010 341,967 144,129 65,152 130,454  
Guideposts 70,648 195,185 119,918 52,051 269,352  
Guns & Ammo 96,006 323,499 167,677 54,758 122,018  
Handguns 57,320 196,884 120,478 42,947 74,943  
Handy 60,244 117,934 54,606 21,077 81,039  
Harper's Bazaar 159,924 335,603 101,735 28,621 49,951  
Health 109,576 458,794 255,901 76,125 182,376  
Heartland USA 43,296 76,008 33,322 4,675 28,040  
Hemispheres (United) 122,043 201,147 35,179 12,517 17,684  
Home 139,905 299,631 148,060 47,220 101,390  
Hot Rod 80,394 278,331 174,776 86,747 188,739  
House & Garden 196,460 721,175 447,969 193,595 332,405  
House Beautiful 158,081 387,644 204,660 83,321 196,585  
Hunting 64,982 148,283 73,060 34,591 86,094  
In Style 147,369 534,587 260,918 94,746 217,517  
In Touch Weekly 107,078 310,016 194,363 85,371 179,232  
Inc. 86,379 95,159 44,872 11,162 15,050  
In-Fisherman 63,656 158,661 91,622 41,810 84,274  
Jane 74,809 139,958 57,451 33,325 46,878  
Jet 65,976 238,561 203,458 141,607 275,027  
Kiplinger's Personal Finance 51,102 113,394 52,159 25,136 60,696  
Ladies' Home Journal 167,705 613,477 354,763 107,760 344,861  
Latina 30,607 95,828 62,196 40,263 79,122  
Life & Style Weekly 156,268 432,037 222,667 59,721 111,889  
Los Angeles Times Daily 22,893 61,798 42,638 35,060 7,468 82,679
Lucky 49,640 167,338 60,053 35,768 63,023  
Macworld 40,279 80,505 50,453 8,214 37,133  
Marie Claire 109,606 274,377 120,039 43,513 71,575  
Martha Stewart Living 177,478 606,109 298,947 94,634 258,570  
Mary Engelbreit's Home Comp. 41,469 63,239 24,572 3,858 28,791  
Maxim 152,663 458,572 288,336 127,036 324,567  
Maximum PC 37,394 98,641 42,512 12,266 25,596  
Men's Fitness 117,556 398,545 229,689 85,694 145,227  
Men's Health 169,037 551,091 290,483 108,793 213,528  
Men's Journal 88,180 267,528 102,381 25,881 73,939  
Metropolitan Home 86,717 190,407 67,076 36,953 52,932  
Midwest Living 78,796 171,054 102,914 13,174 53,459  
Modern Bride 104,498 229,591 86,060 30,606 57,631  
Money 160,301 372,987 214,866 89,449 191,439  
More 34,210 56,158 34,054 6,280 42,117  
Mother Earth News 52,672 92,365 26,186 10,110 37,891  
Motor Boating 47,745 105,908 38,203 15,497 28,116  
Motor Trend 107,727 347,658 205,675 77,015 151,744  
Motorcyclist 39,983 164,633 89,416 55,888 79,316  
Muscle & Fitness 95,536 329,540 146,975 97,110 129,669  
National Enquirer 196,496 537,353 321,772 114,704 266,754  
National Geographic 346,589 1,165,331 689,095 300,194 768,530  
National Geographic Adventure 100,311 198,627 100,130 47,663 77,273  
National Geographic Traveler 169,092 429,103 182,953 81,214 141,990  
National Wildlife 113,794 280,710 149,530 47,104 91,175  
Natural History 55,444 135,407 59,941 27,484 50,442  
New York Magazine 110,108 224,661 75,021 29,238 55,856  
New York Times Daily 30,470 122,554 113,434 80,413 21,387 154,202
The New Yorker 159,495 361,892 136,260 46,447 111,715  
Newsweek 381,589 1,281,089 669,249 218,546 470,055  
Nick Jr. Family Magazine 87,379 228,055 110,420 57,500 153,743  
North American Fisherman 60,077 160,726 106,700 29,348 68,453  
North American Hunter 63,609 240,322 96,992 29,224 103,930  
NWA WorldTraveler 104,318 180,896 50,571 4,285 16,773  
O, The Oprah Magazine 171,023 620,145 371,661 122,481 344,467  
Official Xbox Magazine 69,176 211,568 105,733 51,782 120,573  
OK! Magazine 77,848 280,681 151,735 61,446 157,531  
Outdoor Life 126,479 366,917 210,210 41,834 112,309  
Outside 66,554 160,888 69,725 13,978 42,359  
Parenting 142,839 397,174 249,226 106,191 333,655  
Parents' Magazine 184,546 550,251 308,012 148,391 373,829  
PC Gamer 69,164 181,330 96,707 37,072 59,706  
PC Magazine 99,455 294,098 137,587 58,735 110,553  
PC World 82,432 254,118 129,535 41,675 95,744  
Penthouse 48,190 169,625 83,937 32,028 82,462  
People 565,202 1,862,859 1,151,276 518,029 971,275  
People en Espanol 39,243 212,494 120,867 59,957 139,669  
PGA Tour Partners 41,916 73,287 39,862 10,381 35,685  
Playboy 127,578 299,184 182,283 62,452 295,954  
Popular Hot Rodding 52,170 184,089 115,232 58,656 92,249  
Popular Mechanics 175,306 542,881 230,693 109,784 202,505  
Popular Photography & Imaging 72,816 172,469 82,177 19,928 52,705  
Popular Science 180,370 427,925 185,241 85,647 164,464  
Premiere 58,662 101,361 36,459 5,940 10,828  
Prevention 139,390 401,278 240,207 107,308 288,344  
PSM: Independent Playstation Magazine 22,854 81,574 32,886 18,369 63,348  
Psychology Today 63,030 187,125 90,092 23,908 49,797  
Reader's Digest 307,685 1,090,058 679,988 264,445 1,047,577  
Real Simple 93,076 305,203 153,057 42,569 182,502  
Redbook 172,578 494,657 262,361 84,766 234,925  
Road & Track 95,589 330,776 188,439 63,154 120,531  
Rolling Stone 240,182 716,587 349,850 141,556 245,353  
Runner's World 47,472 116,232 68,182 15,086 75,753  
Salt Water Sportsman 46,648 67,651 57,261 15,246 34,780  
Saturday Evening Post 99,258 203,913 66,344 22,772 50,997  
Saveur 28,718 34,833 10,878 4,669 21,959  
Scholastic Parent & Child 103,508 357,029 188,330 58,056 115,124  
Scientific American 87,865 216,730 97,967 39,236 62,168  
Scouting 21,670 50,408 22,294 3,146 48,165  
Scuba Diving 41,020 79,727 23,616 11,329 18,400  
Selecciones (RD) 16,441 89,535 44,013 35,683 70,910  
Self 91,950 309,159 164,741 72,923 160,642  
Ser Padres 12,914 60,735 62,970 33,119 25,800  
Seventeen 130,631 450,210 205,290 91,944 227,292  
Shape 87,367 297,473 172,283 67,097 153,659  
Sierra 60,336 78,235 23,057 18,276 29,558  
Ski 66,998 91,431 48,831 12,175 29,459  
Skiing 56,108 93,385 37,260 8,208 27,853  
Smart Money 78,389 255,761 112,864 43,224 60,143  
Smithsonian 150,490 390,348 164,032 40,754 181,694  
Soap Opera Digest 75,964 235,776 148,359 54,754 193,995  
Soap Opera Weekly 65,894 216,935 116,515 53,296 140,239  
Southern Accents 63,862 193,602 59,347 21,686 37,226  
Southern Living 180,994 644,256 343,175 140,292 381,199  
Southwest Spirit 180,091 293,390 65,042 25,072 30,733  
Spin 81,096 172,542 69,355 32,289 56,369  
Sport Truck 39,419 145,707 72,614 35,333 65,838  
The Sporting News 91,908 302,954 158,623 79,543 138,842  
Sports Illustrated 343,073 1,097,828 644,876 267,066 584,183  
Sports Weekly 261,797 604,782 242,132 86,638 115,795  
Star 171,990 535,687 283,955 110,344 314,212  
Stock Car Racing 41,638 189,814 88,487 60,040 85,259  
Street Rodder 28,546 155,699 101,078 47,505 77,610  
Stuff 83,163 216,872 143,043 44,610 139,794  
Sunday Los Angeles Times 17,156 48,490 24,361 25,108 99,982  
Sunday New York Times 25,374 87,233 80,983 29,325 194,200  
Sunset 92,899 215,528 105,313 20,306 113,630  
Super Chevy 42,313 124,583 76,444 45,880 94,970  
Teen Vogue 48,996 216,412 107,861 38,283 76,924  
Tennis 36,750 92,418 31,210 19,316 66,056  
Texas Monthly 40,572 119,221 49,102 20,414 40,958  
This Old House 127,279 347,713 135,341 57,887 162,917  
Time 432,666 1,345,939 713,448 238,387 543,050  
Town & Country 145,456 403,210 182,309 48,267 68,710  
Traditional Home 66,716 239,356 102,537 31,738 79,637  
Travel & Leisure 126,765 363,884 155,951 35,787 110,429  
Truckin' 37,874 152,896 94,354 44,392 93,890  
TV Guide 260,005 831,381 413,793 200,105 703,403  
U.S. News & World Report 336,294 779,791 400,280 122,075 277,190  
US Airways Magazine 167,473 309,875 72,191 18,734 28,702  
Us Weekly 222,878 748,748 379,340 161,425 299,537  
USA Today 82,714 237,092 188,392 98,315 33,676 95,371
Utne Reader 23,474 39,587 13,023 5,536 5,502  
Vanity Fair 171,199 445,785 203,804 89,252 112,232  
Veranda 29,586 72,953 28,885 9,241 33,204  
VFW Magazine 24,179 61,273 42,118 13,055 119,358  
Vibe 80,388 286,128 199,628 96,860 188,069  
Vogue 162,531 676,860 301,499 147,526 178,572  
W 57,699 109,919 38,420 7,412 37,280  
Wall Street Journal 43,849 108,950 86,867 64,869 14,818 129,182
Wall Street Journal Weekend 8,251 50,264 44,736 16,975 81,030  
Weight Watchers 103,236 379,424 204,968 67,855 183,779  
Wine Spectator 75,588 166,562 82,717 19,674 52,676  
Wired 87,891 161,473 61,912 21,793 68,227  
Woman's Day 216,731 770,830 467,897 182,467 473,041  
Woman's World 165,683 475,057 271,809 122,917 239,141  
Women's Health 165,028 509,754 271,805 132,338 197,309  
Workbench 55,706 115,274 47,016 18,785 42,018  
Working Mother 50,087 162,870 63,742 19,209 26,296  
WWE Magazine 46,815 181,528 97,385 59,369 121,733  
Yachting 49,923 93,606 35,705 4,782 25,893  
Yankee 55,107 139,482 58,640 11,086 49,201  

 

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