Mediamark Research 
Fall 2001 Technical Guide

Unweighted and Projected Audiences ('000) 
and Estimated Two Sigma Tolerances

 
Adults Men Women
Unwgt Proj ('000) Two Sigma Unwgt Proj ('000) Two Sigma Unwgt Proj ('000) Two Sigma
Total U.S. 26,144 202,753 - 13,316 97,120 - 12,828 105,633 -
Allure 542 4,588 518 69 645 156 473 3,942 572
American Baby 764 7,062 805 133 1,058 251 631 6,004 810
American Hunter 402 3,976 849 363 3,548 764 39 428 116
American Legion 423 3,300 450 330 2,485 338 93 815 199
American Rifleman 614 5,239 657 551 4,515 571 63 724 224
American Way 220 1,174 209 147 726 145 73 448 128
Architectural Digest 939 5,376 371 440 2,278 386 499 3,098 276
Arthritis Today 343 2,486 351 91 553 66 252 1,933 366
Atlantic Monthly 203 1,039 221 111 524 73 92 515 213
Attache 297 1,741 299 169 826 185 128 916 201
Audubon 254 1,529 369 117 667 166 137 862 233
Automobile 647 5,075 327 548 4,212 240 99 862 249
Baby Talk 592 5,954 852 91 822 268 501 5,132 913
Barron's 255 1,241 190 196 867 139 59 373 120
Bassmaster 405 3,803 353 347 3,054 385 58 749 226
Better Homes & Gardens 4,865 37,570 1,746 1,228 8,736 556 3,637 28,834 1,481
Biography 512 3,727 707 210 1,563 282 302 2,164 468
Black Enterprise 496 4,059 691 247 2,025 523 249 2,035 374
Bon Appetit 1,055 6,284 518 308 1,742 243 747 4,542 497
Bridal Guide 415 4,125 366 56 490 178 359 3,635 359
Bride's 645 5,793 547 72 567 183 573 5,226 509
Business Week 781 4,519 284 565 3,057 333 216 1,463 197
Cable Guide 1,040 8,658 663 549 4,267 410 491 4,391 434
Car and Driver 1,268 9,129 548 1,143 8,147 551 125 982 165
Car Craft 344 2,974 494 318 2,660 433 26 314 182
Catholic Digest 359 2,441 319 125 783 216 234 1,658 272
Child 567 5,072 720 90 656 149 477 4,416 684
Coastal Living 389 2,659 402 144 900 251 245 1,760 328
Computer Shopper 433 3,352 344 359 2,676 424 74 676 269
Conde Nast Package (Gr) 12,209 86,777 3,086 3,443 21,755 1,709 8,766 65,022 3,160
Conde Nast Traveler 610 3,529 261 294 1,616 250 316 1,913 303
Continental 325 1,913 285 198 1,068 201 127 845 230
Cooking Light 1,280 9,211 874 221 1,368 198 1,059 7,842 900
Cosmopolitan 2,051 16,996 741 399 3,048 420 1,652 13,948 993
Country Home # 944 7,948 617 230 1,671 275 714 6,277 550
Country Living 1,276 10,854 819 295 2,519 411 981 8,335 566
Country Music 450 4,735 200 179 1,629 304 271 3,106 436
Country Sampler 288 2,543 439 54 437 156 234 2,105 312
Country Weekly 293 3,132 563 100 937 384 193 2,195 423
Delta's SKY Magazine 439 2,817 210 268 1,564 245 171 1,253 138
Discover 788 5,876 462 475 3,299 239 313 2,577 327
Ducks Unlimited 311 2,801 540 253 2,281 418 58 520 142
Easyriders 330 2,782 359 277 2,257 330 53 525 178
Ebony 1,207 10,813 1,207 476 4,213 624 731 6,600 597
Elle 630 4,710 439 79 520 202 551 4,190 506
Elle Décor 251 1,833 464 37 185 84 214 1,648 407
EMAP USA (Gr) 5,612 51,219 4,061 4,977 44,533 3,745 635 6,685 926
Endless Vacation 370 2,618 312 196 1,302 123 174 1,316 230
Entertainment Weekly 1,151 8,850 269 531 3,646 331 620 5,204 304
Entrepreneur 352 2,374 212 239 1,679 175 113 695 119
ESPN The Magazine 1,001 8,576 971 850 7,248 910 151 1,328 285
Esquire 438 3,068 429 296 1,814 152 142 1,254 352
Essence 920 8,014 994 260 2,340 466 660 5,675 622
Family Circle 2,795 22,889 1,278 289 2,186 251 2,506 20,702 1,365
FamilyFun 442 3,317 572 74 484 190 368 2,833 637
Family Handyman 661 4,810 447 467 3,289 208 194 1,521 344
Field & Stream 1,189 10,975 1,021 1,014 8,944 907 175 2,031 322
Field & Strm/Outdr Life (Gr) 1,883 17,917 1,896 1,587 14,502 1,407 296 3,416 640
First For Women 528 4,628 587 20 183 149 508 4,445 570
Fitness 896 6,844 623 312 2,423 296 584 4,421 526
Flower & Garden 590 4,993 812 168 1,209 417 422 3,784 674
Food & Wine 833 5,253 367 333 1,898 298 500 3,355 198
Forbes 786 4,220 439 587 3,083 392 199 1,137 212
Fortune 744 4,155 366 536 2,876 235 208 1,279 297
4 Wheel & Off Road 358 3,666 663 326 3,244 594 32 422 165
Four Wheeler 318 3,443 531 277 2,871 547 41 572 227
Game & Fish 438 4,404 747 375 3,683 605 63 721 286
Gardening How-To 492 4,148 353 171 1,272 295 321 2,876 324
Glamour 1,402 11,522 842 126 1,001 359 1,276 10,521 1,027
Golf Digest 1,014 6,298 333 835 4,991 330 179 1,307 182
Golf Magazine 987 6,248 545 802 4,884 455 185 1,364 249
Golf World 204 1,326 359 168 1,043 250 36 283 149
Good Housekeeping 3,184 25,484 1,899 476 3,546 391 2,708 21,939 1,722
Gourmet 894 5,495 283 263 1,603 311 631 3,892 400
GQ (Gentlemen's Quarterly) 864 6,341 704 634 4,314 492 230 2,027 308
Guns & Ammo 668 6,553 919 597 5,792 887 71 761 160
Hachette Automotive Group (Gr) 2,044 14,450 820 1,846 12,871 836 198 1,578 222
Hachette Magazine Ntwk (Gr) 8,193 62,434 2,067 3,628 25,261 1,707 4,565 37,173 1,953
Hachette Men's Package (Gr) 3,446 24,762 1,132 2,970 20,795 1,099 476 3,967 539
Hachette Photography Group (Gr) 438 3,179 658 295 1,948 398 143 1,231 328
Harper's Bazaar 323 2,289 322 37 306 104 286 1,984 293
Health 856 6,491 604 255 2,043 358 601 4,448 462
Hearst Magazine Group (Gr) 12,756 99,594 3,189 3,504 25,349 1,690 9,252 74,245 3,514
Hemispheres (United) 343 1,698 267 219 922 80 124 776 248
Home 546 4,414 514 147 1,050 329 399 3,364 389
Hot Rod 722 6,759 988 644 5,884 816 78 875 327
House & Garden 1,851 14,107 739 517 3,563 367 1,334 10,545 621
House Beautiful 940 6,604 662 136 847 240 804 5,757 511
Hunting 324 3,036 625 293 2,657 487 31 379 188
In Style 1,028 7,421 484 165 1,018 228 863 6,403 476
Inc. 274 1,494 276 193 920 181 81 574 162
Jet 948 8,652 1,247 415 3,853 696 533 4,799 673
Kiplinger's Personal Finance 575 3,083 450 405 2,164 374 170 920 146
Ladies' Home Journal 2,003 15,763 907 140 968 207 1,863 14,795 992
Los Angeles Times (Sunday) 525 3,360 447 300 1,850 342 225 1,510 363
Macworld 277 1,723 272 196 1,071 116 81 652 252
Marie Claire 430 3,484 496 28 277 183 402 3,207 380
Martha Stewart Living 1,979 13,937 972 331 2,015 212 1,648 11,922 950
Maxim 1,262 9,809 867 1,033 7,621 812 229 2,188 155
McMullen Argus Group (Gr) 1,427 13,578 1,316 1,285 11,865 1,292 142 1,713 683
Men's Fitness 794 5,863 317 711 5,169 326 83 694 205
Men's Health 1,315 9,211 660 1,138 7,758 541 177 1,453 403
Men's Journal 378 2,586 298 341 2,289 309 37 297 133
Metropolitan Home 537 3,552 269 140 841 247 397 2,711 362
Metro-Puck Carrier Newspapers 12,968 86,890 2,962 6,686 41,590 2,028 6,282 45,300 1,181
Midwest Living 453 3,471 693 112 756 220 341 2,716 512
Modern Bride 548 4,914 651 78 626 181 470 4,288 678
Money 1,389 7,900 514 949 5,179 491 440 2,721 275
Motor Trend 929 7,152 447 843 6,489 494 86 663 236
Muscle & Fitness 949 7,648 611 695 5,515 492 254 2,133 483
Mutual Funds 522 3,285 404 335 2,003 254 187 1,282 199
National Enquirer 1,674 14,107 1,447 649 4,898 505 1,025 9,209 1,220
National Geographic 4,414 32,521 1,258 2,566 18,163 808 1,848 14,359 684
National Geographic Traveler 729 5,243 722 392 2,694 434 337 2,549 316
National Wildlife 537 4,865 742 301 2,748 413 236 2,116 468
Natural History 240 1,626 362 137 810 165 103 815 258
Newsweek 3,045 20,512 927 1,768 11,471 876 1,277 9,041 780
New York Magazine 285 1,547 186 143 766 63 142 781 179
New York Times (Daily) 697 3,577 618 409 2,019 353 288 1,559 365
New York Times (Sunday) 851 4,210 459 457 2,204 276 394 2,006 318
The New Yorker 621 3,483 420 295 1,492 209 326 1,991 294
North American Fisherman 457 4,150 614 390 3,437 566 67 712 140
North American Hunter 450 4,545 724 388 3,867 756 62 677 98
N. American Media Grp (Gr) 907 8,695 1,168 778 7,305 1,170 129 1,390 171
Northwest World Traveler 279 1,919 293 176 1,107 137 103 812 225
OG $ 466 3,834 665 202 1,426 389 264 2,408 391
Outdoor Life 694 6,942 1,038 573 5,558 652 121 1,384 398
Outside 288 1,927 441 208 1,325 382 80 602 151
Parade Carrier Newspapers 11,270 77,620 4,364 5,776 37,040 2,471 5,494 40,580 2,097
Parenting 1,320 11,644 730 299 2,100 395 1,021 9,544 743
Parents' Magazine 1,676 14,337 1,082 347 2,484 242 1,329 11,852 1,025
PC Magazine 957 6,323 654 722 4,601 508 235 1,721 290
PC World 1,036 6,890 414 777 5,005 199 259 1,885 259
Penthouse 470 3,926 602 429 3,523 510 41 403 215
People 5,082 36,980 976 1,925 12,870 538 3,157 24,110 1,085
PGA Tour Partners 208 1,353 181 172 1,096 160 36 257 115
Playboy 1,185 9,604 1,038 1,011 7,934 840 174 1,669 286
Popular Hot Rodding 432 4,078 418 383 3,511 340 49 567 317
Popular Mechanics 1,201 9,199 1,209 1,086 8,247 995 115 952 229
Popular Science 971 7,125 749 825 5,878 597 146 1,247 295
Premiere 243 1,809 248 128 850 164 115 960 247
Prevention 1,553 11,281 595 373 2,607 289 1,180 8,674 669
Psychology Today 452 3,264 535 170 1,180 268 282 2,084 383
Reader's Digest 5,590 43,095 1,962 2,473 17,690 870 3,117 25,405 1,197
Redbook 1,257 10,401 724 105 754 225 1,152 9,647 817
Road & Track 776 5,321 417 703 4,725 481 73 596 137
Rodale Magazine Network (Gr) 4,223 30,570 1,921 2,345 16,067 971 1,878 14,502 1,296
Rolling Stone 1,211 10,109 576 772 5,991 866 439 4,118 585
Runner's World 331 2,207 439 202 1,273 247 129 934 351
Salt Water Sportsman 211 1,492 254 197 1,351 217 14 142 125
Saturday Evening Post 444 3,393 314 211 1,400 221 233 1,993 343
Scholastic Parent & Child 683 6,273 1,085 124 959 303 559 5,314 998
Scientific American 438 2,548 365 335 1,841 197 103 706 191
Self 675 4,754 507 52 355 168 623 4,399 466
Seventeen 879 9,279 846 158 1,465 473 721 7,814 831
Shape 827 5,937 653 126 872 207 701 5,065 571
Sierra 198 1,195 254 112 674 145 86 521 244
Ski 280 1,826 275 180 1,239 238 100 587 141
Skiing 189 1,183 185 126 794 207 63 388 131
Ski/Skiing (Gr) 469 3,009 325 306 2,033 369 163 976 233
Smart Money 676 4,022 473 446 2,564 266 230 1,458 318
Smithsonian 1,226 7,394 390 629 3,661 252 597 3,733 353
Soap Opera Digest 730 6,837 363 57 470 219 673 6,366 515
Soap Opera Weekly 483 4,878 429 31 238 132 452 4,640 458
The Source 537 5,829 784 323 3,737 548 214 2,092 526
Southern Accents 313 2,416 331 66 429 154 247 1,987 421
Southern Living 1,655 13,645 1,810 446 3,144 391 1,209 10,501 1,541
Southwest Spirit 369 2,028 331 208 1,014 228 161 1,013 279
Spin 350 2,832 615 246 2,056 519 104 776 180
The Sporting News 490 3,799 475 440 3,338 395 50 461 142
Sports Afield 410 3,595 781 378 3,192 746 32 403 134
Sports Illustrated 2,752 20,726 1,183 2,214 15,989 1,036 538 4,737 260
Star 920 7,849 1,154 247 1,923 384 673 5,926 931
Stock Car Racing 366 3,451 674 310 2,761 508 56 690 249
Street Rodder 306 2,819 420 272 2,405 397 34 415 289
Sunday Mag/Net Carrier Newsp. 5,271 26,945 1,781 2,737 13,187 1,071 2,534 13,757 1,077
Sunset 680 4,527 331 227 1,313 160 453 3,214 214
Super Chevy 352 3,321 473 320 2,953 381 32 367 196
Teen 521 6,338 903 101 1,086 315 420 5,253 623
Tennis 259 1,639 273 160 1,010 201 99 629 164
Texas Monthly 338 2,229 768 173 1,053 336 165 1,175 510
This Old House 751 5,042 823 451 2,743 538 300 2,299 426
Time 3,413 22,855 1,095 1,892 11,759 815 1,521 11,096 999
Time4 Media (Gr) 5,690 43,606 3,656 4,515 33,573 2,861 1,175 10,032 940
Time4 Media A-List (Gr) 1,874 12,030 1,038 1,455 9,099 881 419 2,930 366
Town & Country 556 3,902 489 143 971 215 413 2,931 608
Traditional Home 540 3,747 744 112 678 199 428 3,069 739
Travel & Leisure 745 4,512 250 319 1,712 247 426 2,800 204
Travel Holiday 244 1,685 267 113 776 194 131 909 159
Tribune (3) Sunday 1,510 7,259 466 811 3,805 402 699 3,454 304
Tribune (11) Sunday 2,020 11,503 1,258 1,056 5,729 617 964 5,775 790
Truckin' 337 3,360 612 310 2,996 537 27 365 91
True Story 192 2,224 421 25 300 195 167 1,924 354
TV Guide 3,651 29,381 818 1,691 12,659 479 1,960 16,722 910
U.S. News & World Report 1,729 11,292 687 1,083 6,613 527 646 4,679 396
Us Weekly 508 3,796 617 203 1,441 423 305 2,355 319
USA Today 830 5,500 495 597 3,762 438 233 1,738 134
USA Today Baseball Weekly 292 2,233 196 260 1,982 278 32 251 135
USA Weekend Carrier Newspapers 6,423 48,722 4,798 3,259 22,703 2,223 3,164 26,019 2,852
Vanity Fair 791 5,468 419 188 1,098 172 603 4,371 418
VFW Magazine 381 3,115 434 266 2,076 314 115 1,039 256
Vibe 613 6,208 893 303 3,293 539 310 2,915 510
Vibe + Spin (Gr) 963 9,040 1,280 549 5,349 935 414 3,691 564
Victoria 424 3,290 495 57 456 77 367 2,834 475
Vogue 1,320 10,036 791 185 1,479 338 1,135 8,557 817
Wall Street Journal 815 3,913 412 580 2,655 283 235 1,258 268
Washington Post (Sunday) 647 2,593 355 344 1,256 207 303 1,337 199
Woman's Day 2,540 21,354 1,374 127 1,020 147 2,413 20,334 1,493
Woman's World 903 7,927 618 62 511 140 841 7,417 716
Workbench 362 2,825 411 272 2,053 435 90 772 161
Working Mother 404 2,963 245 30 215 110 374 2,748 276
WWF Magazine 585 6,256 625 403 4,363 495 182 1,893 301
Yahoo! Internet Life 644 5,009 381 400 2,930 409 244 2,080 304
Yankee 342 1,894 508 151 784 250 191 1,110 325
YM 424 4,733 471 89 798 163 335 3,936 607

 

# Country Home was published bi-monthly (8x per year) during Waves 44 and 45, but, based upon information provided, measured as a monthly. Use with caution.

$ OG was measured as Organic Gardening in Waves 44 and 45.

 

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