Mediamark Research 
Fall 2001 Technical Guide

Median Age, Household Income and Individual Employment Income
  Median Age Median Household Income Median Individual Employment Income
  Adults Men Women Adults Men Women Adults Men Women
Total U.S. 43.2 42.6 43.8 48,422 51,939 45,077 31,442 37,593 25,409
Allure 28.2 26.8 28.4 51,927 52,676 51,689 23,894 26,913 23,654
American Baby 30.5 30.8 30.5 50,053 52,495 49,553 24,902 31,223 23,364
American Hunter 42.5 42.4 43.0 45,281 45,994 42,715 31,692 33,723 22,874
American Legion 65.9 65.1 67.6 35,816 38,666 29,454 31,920 34,723 12,450
American Rifleman 44.1 43.8 47.6 51,954 53,285 46,858 37,553 38,589 31,718
American Way 42.3 41.3 45.4 90,223 95,606 78,320 57,936 72,819 42,635
Architectural Digest 43.9 41.6 45.8 85,447 86,984 84,290 43,829 57,789 36,444
Arthritis Today 58.1 56.7 58.5 38,603 47,157 35,154 26,924 34,521 23,128
Atlantic Monthly 51.3 50.3 53.4 89,851 86,496 91,807 45,709 54,599 36,191
Attache 41.7 41.3 42.2 92,315 103,769 83,953 59,590 70,845 48,343
Audubon 49.6 49.0 50.5 57,669 61,786 55,215 33,834 39,037 23,227
Automobile 35.5 34.7 38.1 50,017 53,682 29,277 29,506 31,999 18,455
Baby Talk 30.1 30.2 30.1 40,543 49,083 39,345 23,666 30,443 22,116
Barron's 43.6 44.3 40.5 83,283 88,612 69,633 56,202 69,806 35,974
Bassmaster 38.1 38.5 36.8 51,239 52,826 37,930 32,451 34,435 24,501
Better Homes & Gardens 45.1 45.2 45.1 54,497 61,519 52,437 30,732 41,320 27,830
Biography 41.1 39.8 41.6 55,697 53,683 56,473 31,268 36,066 27,772
Black Enterprise 41.0 41.5 40.4 49,126 55,732 39,338 34,749 40,330 28,954
Bon Appetit 46.0 41.5 48.6 74,695 85,587 69,815 37,913 54,827 32,855
Bridal Guide 28.5 26.7 28.8 50,408 58,848 49,146 22,245 27,983 20,939
Bride's 29.7 28.1 29.9 50,244 53,662 49,904 24,119 33,561 22,983
Business Week 44.0 43.8 44.4 86,004 90,260 75,277 52,931 62,797 41,239
Cable Guide 39.5 39.5 39.5 50,137 52,285 48,245 28,972 34,620 24,118
Car and Driver 32.9 33.0 31.1 62,513 63,417 53,222 34,775 35,454 27,883
Car Craft 35.9 35.8 37.1 50,720 53,397 32,541 31,751 33,267 12,462
Catholic Digest 52.4 54.5 51.7 48,965 53,144 45,463 34,581 44,377 25,927
Child 31.8 35.2 31.3 51,990 62,870 50,119 25,252 38,369 22,677
Coastal Living 44.7 42.0 46.6 84,824 100,343 75,540 40,922 57,580 32,988
Computer Shopper 39.0 37.9 41.8 65,949 67,961 57,886 42,248 46,409 28,500
Conde Nast Package (Gr) 38.5 38.6 38.5 61,574 69,612 58,396 31,788 41,707 28,302
Conde Nast Traveler 44.1 43.2 44.7 83,879 89,843 79,317 42,923 50,452 40,133
Continental 42.0 41.1 43.2 84,699 93,704 71,748 52,176 72,751 28,665
Cooking Light 46.0 42.4 46.9 63,548 71,510 61,539 31,813 47,371 29,493
Cosmopolitan 32.1 33.0 31.9 54,541 62,580 52,838 26,088 32,349 25,056
Country Home # 46.4 44.8 46.9 48,832 52,836 48,050 27,743 42,185 23,652
Country Living 47.1 47.7 47.0 51,099 47,292 52,436 29,307 40,506 26,669
Country Music 45.3 46.0 44.9 36,510 40,982 32,784 24,334 31,652 17,625
Country Sampler 44.3 46.4 44.0 53,134 50,958 53,511 26,999 41,379 22,819
Country Weekly 45.5 41.5 46.6 34,526 36,615 32,997 23,389 29,854 19,692
Delta's SKY Magazine 41.2 39.5 43.8 89,560 101,670 74,294 56,676 72,592 37,349
Discover 42.2 41.7 42.6 57,164 60,590 49,579 33,568 40,297 24,034
Ducks Unlimited 40.8 40.6 41.0 55,859 57,696 48,672 36,014 40,171 24,991
Easyriders 36.1 36.1 36.0 50,124 53,420 27,744 31,405 33,679 18,763
Ebony 39.4 39.9 39.0 38,678 48,027 33,504 28,142 33,422 25,395
Elle 33.2 33.2 33.2 56,416 52,617 57,096 29,852 27,649 30,035
Elle Décor 40.8 34.2 41.4 66,682 73,838 66,212 32,068 46,859 31,142
EMAP USA (Gr) 35.4 35.2 36.7 51,782 53,710 40,594 30,937 32,391 19,278
Endless Vacation 46.7 46.2 47.6 73,091 75,254 70,863 42,654 44,901 40,438
Entertainment Weekly 33.2 32.7 33.6 55,095 59,138 50,655 27,304 31,688 23,532
Entrepreneur 42.3 42.8 40.8 75,966 78,810 69,013 43,682 49,086 35,546
ESPN The Magazine 31.2 30.7 33.8 59,053 61,550 45,252 31,913 33,345 26,073
Esquire 39.0 39.1 38.9 49,744 60,177 40,847 30,623 41,562 24,419
Essence 36.4 35.4 36.8 40,500 50,433 37,518 28,629 32,198 27,217
Family Circle 48.1 50.5 47.9 47,751 49,012 47,498 27,571 39,750 26,539
FamilyFun 37.6 39.1 37.2 63,405 70,919 61,109 27,191 42,797 24,511
Family Handyman 48.4 48.4 48.3 53,268 55,670 47,326 39,352 42,170 29,182
Field & Stream 42.3 42.6 41.0 50,314 52,684 39,600 34,847 38,122 21,299
Field & Strm/Outdr Life (Gr) 41.8 42.0 41.3 50,240 52,264 40,473 34,801 37,535 22,574
First For Women 39.7 40.4 39.7 53,282 38,461 53,783 28,103 32,213 27,721
Fitness 35.2 35.6 34.9 57,636 60,570 56,569 30,684 36,251 28,592
Flower & Garden 46.9 44.9 47.8 40,922 49,227 39,114 24,696 34,201 21,890
Food & Wine 42.7 40.8 43.5 71,536 73,822 69,876 37,383 47,201 32,133
Forbes 43.2 43.0 43.7 87,595 88,734 84,725 51,552 60,081 41,263
Fortune 41.2 40.9 41.9 83,049 86,504 75,503 49,938 57,939 42,203
4 Wheel & Off Road 32.8 33.0 30.2 52,150 53,616 42,162 31,093 32,793 17,634
Four Wheeler 32.1 31.5 35.1 51,576 56,145 32,248 29,483 31,669 16,142
Game & Fish 41.5 41.5 41.2 42,363 45,698 28,463 31,242 35,087 12,824
Gardening How-To 49.6 49.3 49.8 49,406 44,403 52,270 27,757 38,808 23,535
Glamour 32.1 31.0 32.2 54,195 53,802 54,248 26,482 32,698 25,692
Golf Digest 44.3 44.2 44.6 76,657 78,399 66,340 45,877 48,510 34,088
Golf Magazine 44.2 43.3 46.8 76,560 79,046 69,050 44,794 48,037 31,224
Golf World 43.7 40.9 53.5 70,743 79,096 44,207 42,226 47,423 10,072
Good Housekeeping 47.3 48.6 47.0 51,163 53,315 50,769 29,059 39,531 27,460
Gourmet 44.0 42.5 44.6 71,862 73,697 71,006 37,222 44,449 34,789
GQ (Gentlemen's Quarterly) 31.8 31.8 31.7 65,425 66,646 62,887 32,789 37,040 25,963
Guns & Ammo 36.3 36.7 32.7 52,159 53,768 42,618 32,237 33,936 17,218
Hachette Automotive Group (Gr) 34.7 34.6 35.5 62,191 63,289 52,657 35,739 36,652 28,641
Hachette Magazine Ntwk (Gr) 40.4 36.9 42.9 56,616 63,275 51,936 31,564 38,706 27,556
Hachette Men's Package (Gr) 36.8 36.6 37.8 62,848 64,335 53,386 36,646 38,971 26,087
Hachette Photography Group (Gr) 41.6 41.8 41.2 62,347 68,795 45,488 32,908 41,994 24,747
Harper's Bazaar 38.3 36.4 38.9 49,064 43,829 49,531 30,293 35,633 29,881
Health 44.0 41.3 45.4 44,670 48,192 43,547 30,034 34,510 27,812
Hearst Magazine Group (Gr) 42.5 42.1 42.6 54,552 59,312 52,993 29,909 39,456 27,413
Hemispheres (United) 40.8 39.2 43.0 108,681 120,875 88,953 64,227 84,912 47,096
Home 39.9 37.0 41.9 55,079 63,467 52,818 28,827 39,593 26,716
Hot Rod 33.8 33.8 33.9 46,584 49,304 37,304 28,387 30,190 16,362
House & Garden 47.1 47.3 47.0 52,872 60,255 49,574 31,582 43,496 27,499
House Beautiful 46.7 44.9 46.9 59,469 68,566 57,928 33,773 43,839 32,032
Hunting 42.4 41.4 48.1 44,965 50,411 36,392 32,534 33,883 14,967
In Style 32.6 33.8 32.3 68,404 82,641 66,192 30,712 49,796 29,477
Inc. 39.3 41.2 34.3 90,796 96,365 76,054 55,267 64,909 42,767
Jet 38.3 38.3 38.2 36,890 45,814 31,544 27,064 31,574 24,672
Kiplinger's Personal Finance 47.5 47.3 47.7 86,378 88,983 79,063 57,968 66,194 38,441
Ladies' Home Journal 48.7 55.3 48.2 53,011 58,891 52,634 29,064 46,600 28,234
Los Angeles Times (Sunday) 39.4 38.6 40.8 65,401 71,167 59,293 41,529 44,833 36,889
Macworld 39.5 39.1 40.5 76,306 76,868 75,849 44,641 52,938 41,719
Marie Claire 28.0 26.4 28.2 59,616 65,588 58,015 24,802 16,536 25,222
Martha Stewart Living 40.9 38.5 41.4 66,460 69,049 65,861 32,880 45,768 30,750
Maxim 26.0 26.7 24.2 62,668 63,939 51,761 28,950 31,708 20,016
McMullen Argus Group (Gr) 33.4 33.6 32.5 48,097 49,571 40,172 29,350 30,841 16,889
Men's Fitness 33.9 33.9 33.8 61,573 63,151 49,697 35,515 37,429 25,455
Men's Health 35.3 35.2 35.9 67,552 67,993 63,590 40,554 43,333 25,606
Men's Journal 34.1 34.2 33.5 64,856 65,434 61,001 39,614 40,536 31,201
Metropolitan Home 42.5 41.9 42.7 66,879 78,824 64,551 37,548 53,619 34,499
Metro-Puck Carrier Newspapers 44.8 44.8 44.8 57,971 61,758 54,538 35,427 43,345 28,621
Midwest Living 49.8 51.0 49.5 58,646 64,020 57,210 30,252 44,084 28,332
Modern Bride 28.4 26.9 28.6 54,921 59,404 53,692 23,903 30,509 23,246
Money 44.5 43.3 47.2 76,237 81,399 67,397 51,591 59,032 35,850
Motor Trend 34.8 34.4 37.7 59,441 59,835 48,733 33,590 33,991 24,545
Muscle & Fitness 32.2 32.3 31.8 58,273 61,564 51,950 31,741 35,308 23,365
Mutual Funds 45.1 44.1 47.4 70,773 75,472 62,723 42,938 52,119 34,263
National Enquirer 41.2 38.8 42.4 40,526 51,969 35,001 27,837 35,839 23,292
National Geographic 45.0 44.7 45.4 57,761 59,868 54,421 35,256 41,231 27,804
National Geographic Traveler 42.5 41.2 44.0 62,323 68,334 53,076 38,002 42,517 31,647
National Wildlife 42.6 42.4 42.8 42,599 42,274 43,173 28,059 31,242 21,560
Natural History 47.1 45.6 48.4 57,910 65,600 44,187 36,850 45,537 21,321
Newsweek 45.1 44.0 46.3 66,177 68,111 63,294 39,262 45,088 31,532
New York Magazine 43.2 45.5 41.3 71,215 75,893 64,624 45,270 58,700 31,030
New York Times (Daily) 44.2 43.9 44.8 89,327 93,965 83,312 52,369 63,048 41,598
New York Times (Sunday) 46.0 44.8 47.2 90,854 88,565 93,896 53,906 59,979 45,289
The New Yorker 46.1 48.7 44.0 68,943 74,780 64,866 41,881 48,624 35,055
North American Fisherman 39.9 39.1 42.6 45,254 48,135 36,062 30,193 31,887 14,539
North American Hunter 40.4 39.9 41.9 47,418 48,991 41,658 32,535 34,104 23,153
N. American Media Grp (Gr) 40.2 39.5 42.3 46,283 48,517 38,388 31,541 33,116 19,748
Northwest World Traveler 42.0 41.6 42.9 70,427 77,942 59,109 43,839 52,930 35,495
OG $ 50.8 51.0 50.6 47,133 53,628 43,665 31,892 37,920 25,695
Outdoor Life 41.2 41.0 41.7 50,116 51,572 42,325 34,723 36,590 24,798
Outside 38.6 38.4 39.1 69,325 68,326 72,728 41,788 41,802 41,762
Parade Carrier Newspapers 45.3 45.1 45.5 57,233 61,193 53,549 34,994 42,663 27,964
Parenting 32.8 34.4 32.3 48,925 60,847 46,782 26,279 40,169 22,771
Parents' Magazine 33.8 35.4 33.3 49,921 61,209 47,843 27,982 42,421 24,335
PC Magazine 38.5 38.1 39.8 70,158 74,931 58,739 43,605 48,171 34,060
PC World 38.6 38.1 40.3 70,050 70,415 69,080 42,352 45,628 35,156
Penthouse 35.5 35.5 36.2 48,047 49,626 31,671 30,538 31,377 20,312
People 40.1 39.7 40.2 59,174 64,584 56,437 32,019 39,975 28,395
PGA Tour Partners 39.9 39.0 43.2 80,438 79,792 83,293 45,929 45,658 47,044
Playboy 32.8 33.0 31.7 50,886 52,402 44,038 30,025 32,197 19,756
Popular Hot Rodding 33.2 33.4 30.8 44,473 46,886 34,493 27,964 29,165 16,339
Popular Mechanics 41.2 41.2 41.6 57,496 58,362 48,879 36,518 38,087 27,057
Popular Science 44.3 43.8 46.6 58,570 59,688 48,429 38,923 41,476 24,646
Premiere 32.1 31.9 32.3 55,231 55,054 55,385 31,520 33,840 30,917
Prevention 50.8 52.9 50.3 54,254 57,203 53,395 31,978 41,654 29,213
Psychology Today 43.2 42.1 43.7 61,910 64,687 59,056 32,964 37,049 31,374
Reader's Digest 48.3 48.2 48.4 48,687 53,488 45,736 32,579 41,359 26,016
Redbook 43.0 42.3 43.0 55,682 54,183 55,788 28,687 38,215 28,281
Road & Track 37.4 37.1 39.8 61,544 63,023 51,813 37,143 38,579 30,099
Rodale Magazine Network (Gr) 42.9 38.9 47.4 60,472 64,907 54,483 35,985 42,246 28,315
Rolling Stone 28.5 28.8 28.2 50,944 56,594 45,765 25,153 28,826 20,985
Runner's World 36.2 37.5 34.5 73,733 76,155 71,282 39,524 46,921 29,578
Salt Water Sportsman 40.4 41.2 34.9 69,834 69,885 69,336 44,875 45,859 33,249
Saturday Evening Post 55.2 51.8 58.7 42,916 53,331 35,885 32,245 41,526 26,468
Scholastic Parent & Child 34.5 36.1 34.1 45,338 51,908 44,157 24,605 33,963 22,014
Scientific American 44.1 46.2 37.1 80,967 81,114 80,636 49,981 57,769 30,977
Self 33.8 36.7 33.4 62,350 64,311 61,955 31,998 39,390 31,342
Seventeen 27.2 25.5 27.4 47,323 57,415 45,925 16,977 24,082 15,276
Shape 33.0 34.4 32.6 62,519 67,255 60,857 32,299 38,642 31,077
Sierra 43.7 42.6 47.9 63,171 64,744 58,892 40,791 44,331 31,440
Ski 34.5 32.8 39.3 76,070 76,405 75,336 40,315 42,616 35,382
Skiing 38.3 34.6 44.8 73,635 73,648 73,615 42,104 46,884 30,327
Ski/Skiing (Gr) 35.6 33.3 41.2 75,022 75,316 74,668 40,879 44,333 32,496
Smart Money 44.1 43.3 45.7 74,900 79,963 63,755 49,694 57,214 40,944
Smithsonian 51.0 49.7 52.0 64,632 67,006 62,376 43,445 49,635 36,157
Soap Opera Digest 36.2 42.0 35.6 38,951 38,229 39,143 22,196 27,458 21,727
Soap Opera Weekly 36.9 46.2 35.9 35,772 28,996 36,151 22,231 28,095 21,752
The Source 23.2 23.2 23.3 45,290 53,502 33,309 20,796 21,300 19,439
Southern Accents 44.7 40.1 45.8 66,088 77,908 62,408 33,715 56,720 29,554
Southern Living 48.4 48.4 48.4 58,418 69,839 55,634 33,509 46,382 29,874
Southwest Spirit 42.8 44.9 38.6 91,846 103,064 79,566 55,906 76,166 32,817
Spin 27.4 26.6 29.4 60,139 62,936 45,104 24,675 26,087 22,586
The Sporting News 38.3 37.7 43.4 59,342 62,240 40,177 38,369 40,291 23,331
Sports Afield 47.2 46.4 53.0 49,687 53,123 28,347 36,658 37,436 16,490
Sports Illustrated 37.4 37.2 38.0 58,647 59,946 52,920 35,012 37,519 27,630
Star 40.6 38.4 41.4 39,030 46,727 37,079 26,276 33,390 23,670
Stock Car Racing 37.3 36.4 39.6 47,010 48,376 41,918 29,866 31,351 24,423
Street Rodder 35.1 34.9 35.5 48,473 48,751 45,352 29,342 31,460 17,192
Sunday Mag/Net Carrier Newsp. 44.0 44.1 43.9 67,369 70,879 64,263 40,030 46,883 33,294
Sunset 49.2 48.2 49.5 66,424 70,400 64,057 38,476 47,237 34,756
Super Chevy 32.2 32.0 35.2 48,238 49,650 41,152 30,280 31,209 13,149
Teen 26.5 21.8 27.9 41,126 46,513 39,241 16,786 20,744 15,711
Tennis 43.8 41.1 48.4 73,892 72,921 76,117 44,812 50,071 35,276
Texas Monthly 44.8 41.6 46.5 69,960 79,898 61,130 37,399 41,351 31,039
This Old House 42.1 42.2 42.0 66,425 67,906 64,317 40,862 45,625 31,581
Time 43.9 43.4 44.3 64,300 69,262 58,110 38,650 45,695 30,906
Time4 Media (Gr) 42.2 42.0 43.2 60,901 62,351 55,557 38,944 41,697 28,300
Time4 Media A-List (Gr) 41.9 40.7 46.0 76,370 78,424 70,805 43,627 47,119 32,720
Town & Country 43.4 43.1 43.5 56,467 59,042 55,647 31,325 42,385 28,896
Traditional Home 43.1 40.2 44.1 65,626 70,360 64,521 33,051 45,315 29,687
Travel & Leisure 47.1 47.4 46.8 77,392 87,828 69,776 42,419 57,843 35,503
Travel Holiday 44.8 45.7 44.3 53,248 61,058 48,235 33,181 46,513 29,940
Tribune (3) Sunday 43.3 42.4 44.1 72,502 75,471 69,666 42,639 48,139 37,429
Tribune (11) Sunday 44.2 44.3 44.1 67,042 70,583 63,759 39,972 44,774 35,398
Truckin' 33.8 34.4 29.8 51,188 52,487 34,605 30,602 31,920 18,110
True Story 39.2 36.9 39.7 26,452 37,362 25,702 16,016 29,029 14,761
TV Guide 41.5 41.2 41.7 48,690 53,943 45,187 29,249 36,362 24,022
U.S. News & World Report 45.1 44.6 45.8 60,875 65,278 55,981 39,730 45,966 31,505
Us Weekly 34.7 34.3 35.0 62,187 61,776 62,597 29,214 29,851 28,651
USA Today 42.4 41.7 44.5 74,827 78,593 66,368 44,369 49,966 32,756
USA Today Baseball Weekly 37.8 36.6 48.7 64,120 65,202 46,933 33,989 34,338 32,232
USA Weekend Carrier Newspapers 46.3 45.9 46.8 52,698 56,563 48,846 33,229 40,901 26,638
Vanity Fair 38.8 39.3 38.6 62,633 78,123 57,363 35,293 49,161 31,492
VFW Magazine 65.7 65.1 67.4 33,892 38,094 28,207 28,387 31,362 18,477
Vibe 26.7 25.7 27.7 38,320 47,836 32,383 22,669 24,433 20,896
Vibe + Spin (Gr) 26.9 26.1 28.1 43,479 53,279 34,426 23,561 25,110 21,469
Victoria 44.9 38.7 46.4 54,767 54,900 54,762 28,592 32,903 28,041
Vogue 34.6 35.1 34.5 55,360 58,908 54,828 26,702 31,288 25,771
Wall Street Journal 44.6 44.6 44.4 98,005 104,789 87,274 59,625 70,290 41,794
Washington Post (Sunday) 43.3 42.3 44.8 79,723 83,029 74,640 46,509 52,862 40,398
Woman's Day 46.4 48.5 46.4 48,649 46,235 48,749 26,557 33,203 26,374
Woman's World 43.5 44.8 43.4 44,721 57,364 44,523 25,322 34,338 24,803
Workbench 44.7 44.0 46.6 54,572 59,500 45,869 38,208 42,139 26,879
Working Mother 37.2 38.0 37.2 56,068 32,689 57,763 31,351 24,671 31,895
WWF Magazine 29.4 28.2 32.7 37,217 42,650 24,084 22,051 23,952 15,828
Yahoo! Internet Life 34.6 35.4 33.4 63,293 69,401 50,821 34,665 41,715 28,014
Yankee 52.0 51.4 52.5 59,746 72,825 54,943 37,622 49,843 28,025
YM 23.0 23.6 23.0 47,698 49,956 47,299 16,337 25,857 14,798

 

# Country Home was published bi-monthly (8x per year) during Waves 44 and 45, but, based upon information provided, measured as a monthly. Use with caution.

$ OG was measured as Organic Gardening in Waves 44 and 45.

 

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