Mediamark Research
|
| Adults | Men | Women | ||||
| Wave 44 | Wave 45 | Wave 44 | Wave 45 | Wave 44 | Wave 45 | |
| TOTAL | 101,116 | 101,637 | 48,427 | 48,693 | 52,689 | 52,944 |
| Allure | 2,560 | 2,028 | 395 | 250 | 2,164 | 1,778 |
| American Baby | 3,303 | 3,758 | 459 | 599 | 2,844 | 3,159 |
| American Hunter | 1,865 | 2,111 | 1,694 | 1,854 | 171 | 257 |
| American Legion | 1,717 | 1,583 | 1,290 | 1,195 | 427 | 388 |
| American Rifleman | 2,467 | 2,772 | 2,144 | 2,371 | 323 | 401 |
| American Way | 539 | 635 | 375 | 351 | 164 | 284 |
| Architectural Digest | 2,792 | 2,585 | 1,163 | 1,115 | 1,628 | 1,469 |
| Arthritis Today | 1,157 | 1,328 | 277 | 275 | 880 | 1,053 |
| Atlantic Monthly | 644 | 395 | 306 | 218 | 337 | 177 |
| Attache | 842 | 899 | 431 | 395 | 411 | 505 |
| Audubon | 807 | 722 | 369 | 298 | 437 | 424 |
| Automobile | 2,639 | 2,435 | 2,169 | 2,043 | 470 | 392 |
| Baby Talk | 2,983 | 2,971 | 422 | 400 | 2,561 | 2,571 |
| Barron's | 691 | 550 | 448 | 419 | 242 | 131 |
| Bassmaster | 1,878 | 1,925 | 1,531 | 1,523 | 347 | 402 |
| Better Homes & Gardens | 17,894 | 19,676 | 4,216 | 4,520 | 13,678 | 15,156 |
| Biography | 1,938 | 1,789 | 782 | 781 | 1,156 | 1,008 |
| Black Enterprise | 2,210 | 1,849 | 1,022 | 1,003 | 1,188 | 847 |
| Bon Appetit | 3,137 | 3,147 | 941 | 801 | 2,196 | 2,346 |
| Bridal Guide | 2,141 | 1,984 | 268 | 222 | 1,873 | 1,762 |
| Bride's | 3,052 | 2,742 | 317 | 250 | 2,734 | 2,491 |
| Business Week | 2,262 | 2,257 | 1,472 | 1,584 | 790 | 673 |
| Cable Guide | 4,207 | 4,451 | 2,060 | 2,206 | 2,147 | 2,245 |
| Car and Driver | 4,415 | 4,713 | 3,978 | 4,168 | 437 | 545 |
| Car Craft | 1,426 | 1,548 | 1,239 | 1,421 | 187 | 127 |
| Catholic Digest | 1,256 | 1,186 | 332 | 451 | 923 | 735 |
| Child | 2,495 | 2,578 | 331 | 325 | 2,164 | 2,252 |
| Coastal Living | 1,205 | 1,454 | 384 | 516 | 822 | 938 |
| Computer Shopper | 1,722 | 1,630 | 1,463 | 1,213 | 259 | 417 |
| Conde Nast Package (Gr) | 44,458 | 42,319 | 11,027 | 10,728 | 33,431 | 31,591 |
| Conde Nast Traveler | 1,879 | 1,650 | 857 | 760 | 1,022 | 891 |
| Continental | 913 | 1,000 | 532 | 536 | 381 | 464 |
| Cooking Light | 4,004 | 5,207 | 678 | 690 | 3,326 | 4,517 |
| Cosmopolitan | 8,491 | 8,506 | 1,583 | 1,465 | 6,907 | 7,041 |
| Country Home # | 3,626 | 4,322 | 732 | 940 | 2,895 | 3,382 |
| Country Living | 5,494 | 5,360 | 1,360 | 1,158 | 4,134 | 4,201 |
| Country Music | 2,261 | 2,474 | 748 | 882 | 1,514 | 1,592 |
| Country Sampler | 1,316 | 1,226 | 263 | 174 | 1,053 | 1,052 |
| Country Weekly | 1,366 | 1,766 | 422 | 515 | 944 | 1,251 |
| Delta's SKY Magazine | 1,465 | 1,352 | 845 | 719 | 620 | 633 |
| Discover | 3,026 | 2,850 | 1,685 | 1,614 | 1,341 | 1,236 |
| Ducks Unlimited | 1,465 | 1,336 | 1,164 | 1,117 | 301 | 219 |
| Easyriders | 1,402 | 1,380 | 1,131 | 1,126 | 271 | 254 |
| Ebony | 5,511 | 5,303 | 1,998 | 2,215 | 3,513 | 3,088 |
| Elle | 2,483 | 2,227 | 282 | 238 | 2,201 | 1,989 |
| Elle Décor | 999 | 834 | 119 | 66 | 879 | 768 |
| EMAP USA (Gr) | 24,685 | 26,534 | 21,425 | 23,108 | 3,260 | 3,425 |
| Endless Vacation | 1,253 | 1,365 | 605 | 697 | 648 | 668 |
| Entertainment Weekly | 4,544 | 4,306 | 1,766 | 1,880 | 2,778 | 2,426 |
| Entrepreneur | 1,292 | 1,082 | 916 | 764 | 376 | 318 |
| ESPN The Magazine | 3,960 | 4,617 | 3,407 | 3,841 | 553 | 775 |
| Esquire | 1,625 | 1,443 | 841 | 973 | 784 | 470 |
| Essence | 4,054 | 3,960 | 1,085 | 1,255 | 2,970 | 2,705 |
| Family Circle | 11,250 | 11,639 | 1,129 | 1,058 | 10,121 | 10,582 |
| FamilyFun | 1,617 | 1,700 | 247 | 238 | 1,371 | 1,462 |
| Family Handyman | 2,409 | 2,402 | 1,595 | 1,695 | 814 | 707 |
| Field & Stream | 5,603 | 5,373 | 4,572 | 4,372 | 1,031 | 1,000 |
| Field & Strm/Outdr Life (Gr) | 9,167 | 8,750 | 7,527 | 6,975 | 1,641 | 1,775 |
| First For Women | 2,171 | 2,457 | 80 | 103 | 2,091 | 2,353 |
| Fitness | 3,827 | 3,016 | 1,473 | 949 | 2,354 | 2,067 |
| Flower & Garden | 2,889 | 2,105 | 646 | 564 | 2,243 | 1,541 |
| Food & Wine | 2,580 | 2,673 | 956 | 942 | 1,624 | 1,731 |
| Forbes | 2,107 | 2,113 | 1,452 | 1,631 | 655 | 482 |
| Fortune | 2,142 | 2,013 | 1,353 | 1,523 | 788 | 490 |
| 4 Wheel & Off Road | 1,803 | 1,863 | 1,537 | 1,707 | 266 | 156 |
| Four Wheeler | 1,849 | 1,593 | 1,540 | 1,330 | 309 | 263 |
| Game & Fish | 2,207 | 2,197 | 1,827 | 1,856 | 380 | 341 |
| Gardening How-To | 1,996 | 2,152 | 527 | 745 | 1,469 | 1,407 |
| Glamour | 5,681 | 5,841 | 516 | 485 | 5,165 | 5,356 |
| Golf Digest | 3,001 | 3,298 | 2,366 | 2,626 | 635 | 672 |
| Golf Magazine | 2,936 | 3,312 | 2,370 | 2,514 | 566 | 798 |
| Golf World | 654 | 672 | 492 | 551 | 163 | 120 |
| Good Housekeeping | 12,353 | 13,131 | 1,620 | 1,925 | 10,732 | 11,206 |
| Gourmet | 2,794 | 2,701 | 874 | 729 | 1,921 | 1,972 |
| GQ (Gentlemen's Quarterly) | 3,326 | 3,014 | 2,023 | 2,291 | 1,303 | 723 |
| Guns & Ammo | 3,308 | 3,245 | 2,887 | 2,904 | 420 | 341 |
| Hachette Automotive Group (Gr) | 6,937 | 7,512 | 6,283 | 6,588 | 654 | 924 |
| Hachette Magazine Ntwk (Gr) | 30,991 | 31,443 | 12,136 | 13,124 | 18,855 | 18,318 |
| Hachette Men's Package (Gr) | 11,809 | 12,953 | 9,993 | 10,802 | 1,816 | 2,151 |
| Hachette Photography Group (Gr) | 1,680 | 1,499 | 1,102 | 845 | 577 | 654 |
| Harper's Bazaar | 1,379 | 910 | 187 | 119 | 1,193 | 791 |
| Health | 2,913 | 3,578 | 1,064 | 979 | 1,849 | 2,599 |
| Hearst Magazine Group (Gr) | 50,368 | 49,226 | 12,257 | 13,092 | 38,111 | 36,134 |
| Hemispheres (United) | 817 | 881 | 463 | 460 | 354 | 422 |
| Home | 2,168 | 2,246 | 491 | 559 | 1,677 | 1,687 |
| Hot Rod | 3,344 | 3,415 | 2,909 | 2,975 | 436 | 440 |
| House & Garden | 6,544 | 7,563 | 1,587 | 1,976 | 4,957 | 5,588 |
| House Beautiful | 3,829 | 2,775 | 513 | 334 | 3,316 | 2,441 |
| Hunting | 1,289 | 1,747 | 1,156 | 1,501 | 133 | 246 |
| In Style | 3,581 | 3,840 | 436 | 583 | 3,146 | 3,258 |
| Inc. | 733 | 761 | 457 | 464 | 276 | 297 |
| Jet | 4,179 | 4,473 | 1,822 | 2,031 | 2,357 | 2,442 |
| Kiplinger's Personal Finance | 1,656 | 1,427 | 1,144 | 1,019 | 512 | 408 |
| Ladies' Home Journal | 7,712 | 8,050 | 476 | 492 | 7,236 | 7,559 |
| Los Angeles Times (Sunday) | 1,576 | 1,783 | 929 | 921 | 648 | 862 |
| Macworld | 978 | 746 | 582 | 489 | 396 | 257 |
| Marie Claire | 1,760 | 1,723 | 64 | 213 | 1,697 | 1,510 |
| Martha Stewart Living | 7,146 | 6,792 | 954 | 1,061 | 6,192 | 5,731 |
| Maxim | 5,000 | 4,808 | 3,927 | 3,694 | 1,073 | 1,114 |
| McMullen Argus Group (Gr) | 6,264 | 7,314 | 5,574 | 6,290 | 690 | 1,024 |
| Men's Fitness | 3,025 | 2,838 | 2,697 | 2,472 | 328 | 366 |
| Men's Health | 4,511 | 4,700 | 3,772 | 3,986 | 739 | 713 |
| Men's Journal | 1,356 | 1,230 | 1,246 | 1,043 | 110 | 187 |
| Metropolitan Home | 1,819 | 1,733 | 407 | 434 | 1,412 | 1,299 |
| Metro-Puck Carrier Newspapers | 44,085 | 42,805 | 21,575 | 20,015 | 22,511 | 22,790 |
| Midwest Living | 1,758 | 1,714 | 434 | 322 | 1,324 | 1,391 |
| Modern Bride | 2,476 | 2,438 | 303 | 323 | 2,174 | 2,115 |
| Money | 3,972 | 3,928 | 2,509 | 2,670 | 1,463 | 1,258 |
| Motor Trend | 3,211 | 3,942 | 2,912 | 3,577 | 298 | 365 |
| Muscle & Fitness | 4,002 | 3,646 | 2,827 | 2,689 | 1,175 | 958 |
| Mutual Funds | 1,698 | 1,586 | 1,069 | 934 | 629 | 653 |
| National Enquirer | 7,262 | 6,845 | 2,546 | 2,353 | 4,716 | 4,492 |
| National Geographic | 15,941 | 16,581 | 8,714 | 9,449 | 7,227 | 7,132 |
| National Geographic Traveler | 2,671 | 2,572 | 1,391 | 1,303 | 1,280 | 1,268 |
| National Wildlife | 2,222 | 2,642 | 1,168 | 1,580 | 1,054 | 1,062 |
| Natural History | 818 | 807 | 385 | 425 | 433 | 382 |
| Newsweek | 9,878 | 10,635 | 5,445 | 6,026 | 4,433 | 4,609 |
| New York Magazine | 795 | 751 | 366 | 400 | 429 | 352 |
| New York Times (Daily) | 1,745 | 1,833 | 997 | 1,021 | 747 | 811 |
| New York Times (Sunday) | 2,127 | 2,082 | 1,101 | 1,102 | 1,026 | 980 |
| The New Yorker | 1,903 | 1,581 | 775 | 717 | 1,127 | 863 |
| North American Fisherman | 1,998 | 2,152 | 1,686 | 1,751 | 312 | 401 |
| North American Hunter | 2,240 | 2,305 | 1,929 | 1,939 | 311 | 366 |
| N. American Media Grp (Gr) | 4,238 | 4,457 | 3,615 | 3,690 | 623 | 767 |
| Northwest World Traveler | 898 | 1,021 | 508 | 599 | 390 | 421 |
| OG $ | 1,875 | 1,959 | 652 | 774 | 1,224 | 1,185 |
| Outdoor Life | 3,565 | 3,378 | 2,955 | 2,603 | 609 | 775 |
| Outside | 973 | 954 | 642 | 683 | 331 | 271 |
| Parade Carrier Newspapers | 38,814 | 38,807 | 18,824 | 18,216 | 19,989 | 20,591 |
| Parenting | 5,568 | 6,076 | 1,061 | 1,039 | 4,507 | 5,038 |
| Parents' Magazine | 7,116 | 7,221 | 1,242 | 1,243 | 5,874 | 5,978 |
| PC Magazine | 3,251 | 3,071 | 2,284 | 2,317 | 967 | 754 |
| PC World | 3,385 | 3,505 | 2,437 | 2,567 | 948 | 937 |
| Penthouse | 1,917 | 2,008 | 1,761 | 1,762 | 156 | 246 |
| People | 18,732 | 18,248 | 6,478 | 6,392 | 12,255 | 11,856 |
| PGA Tour Partners | 652 | 701 | 519 | 577 | 133 | 123 |
| Playboy | 5,113 | 4,491 | 4,242 | 3,692 | 871 | 799 |
| Popular Hot Rodding | 1,969 | 2,108 | 1,743 | 1,768 | 226 | 341 |
| Popular Mechanics | 4,231 | 4,968 | 3,788 | 4,458 | 443 | 509 |
| Popular Science | 3,246 | 3,878 | 2,673 | 3,205 | 573 | 674 |
| Premiere | 893 | 917 | 372 | 478 | 521 | 439 |
| Prevention | 5,494 | 5,787 | 1,242 | 1,365 | 4,251 | 4,422 |
| Psychology Today | 1,668 | 1,596 | 539 | 642 | 1,129 | 955 |
| Reader's Digest | 21,630 | 21,465 | 8,838 | 8,851 | 12,792 | 12,614 |
| Redbook | 5,493 | 4,908 | 398 | 356 | 5,094 | 4,553 |
| Road & Track | 2,522 | 2,799 | 2,305 | 2,420 | 217 | 379 |
| Rodale Magazine Network (Gr) | 15,108 | 15,462 | 7,847 | 8,221 | 7,261 | 7,241 |
| Rolling Stone | 5,028 | 5,081 | 3,059 | 2,932 | 1,969 | 2,149 |
| Runner's World | 976 | 1,232 | 556 | 717 | 420 | 514 |
| Salt Water Sportsman | 685 | 807 | 626 | 725 | 59 | 83 |
| Saturday Evening Post | 1,570 | 1,823 | 596 | 804 | 974 | 1,019 |
| Scholastic Parent & Child | 3,213 | 3,060 | 456 | 503 | 2,758 | 2,557 |
| Scientific American | 1,260 | 1,288 | 936 | 905 | 323 | 383 |
| Self | 2,556 | 2,198 | 130 | 225 | 2,426 | 1,973 |
| Seventeen | 4,490 | 4,789 | 791 | 674 | 3,700 | 4,115 |
| Shape | 2,813 | 3,125 | 409 | 463 | 2,403 | 2,662 |
| Sierra | 672 | 523 | 327 | 347 | 346 | 175 |
| Ski | 1,005 | 821 | 673 | 566 | 333 | 255 |
| Skiing | 667 | 516 | 481 | 313 | 186 | 203 |
| Ski/Skiing (Gr) | 1,672 | 1,336 | 1,154 | 879 | 519 | 457 |
| Smart Money | 1,928 | 2,095 | 1,206 | 1,358 | 722 | 736 |
| Smithsonian | 3,878 | 3,516 | 1,867 | 1,794 | 2,011 | 1,722 |
| Soap Opera Digest | 3,715 | 3,121 | 259 | 212 | 3,456 | 2,910 |
| Soap Opera Weekly | 2,623 | 2,255 | 108 | 130 | 2,515 | 2,125 |
| The Source | 2,726 | 3,103 | 1,739 | 1,999 | 987 | 1,105 |
| Southern Accents | 1,083 | 1,334 | 202 | 227 | 880 | 1,106 |
| Southern Living | 7,032 | 6,614 | 1,517 | 1,627 | 5,515 | 4,987 |
| Southwest Spirit | 1,031 | 997 | 522 | 492 | 508 | 505 |
| Spin | 1,405 | 1,426 | 1,017 | 1,039 | 389 | 387 |
| The Sporting News | 1,941 | 1,858 | 1,748 | 1,590 | 193 | 268 |
| Sports Afield | 1,786 | 1,809 | 1,535 | 1,656 | 251 | 152 |
| Sports Illustrated | 10,419 | 10,307 | 7,922 | 8,067 | 2,497 | 2,240 |
| Star | 3,827 | 4,021 | 948 | 975 | 2,879 | 3,047 |
| Stock Car Racing | 1,631 | 1,820 | 1,342 | 1,419 | 289 | 401 |
| Street Rodder | 1,201 | 1,618 | 1,043 | 1,362 | 158 | 257 |
| Sunday Mag/Net Carrier Newsp. | 13,009 | 13,935 | 6,411 | 6,776 | 6,598 | 7,159 |
| Sunset | 2,323 | 2,204 | 688 | 625 | 1,635 | 1,579 |
| Super Chevy | 1,568 | 1,753 | 1,409 | 1,544 | 159 | 208 |
| Teen | 3,139 | 3,199 | 631 | 455 | 2,509 | 2,744 |
| Tennis | 836 | 802 | 575 | 435 | 261 | 367 |
| Texas Monthly | 1,135 | 1,094 | 526 | 527 | 609 | 567 |
| This Old House | 2,477 | 2,565 | 1,308 | 1,436 | 1,169 | 1,129 |
| Time | 11,359 | 11,496 | 5,829 | 5,930 | 5,530 | 5,565 |
| Time4 Media (Gr) | 21,328 | 22,278 | 16,650 | 16,923 | 4,678 | 5,354 |
| Time4 Media A-List (Gr) | 5,752 | 6,277 | 4,516 | 4,583 | 1,236 | 1,694 |
| Town & Country | 2,157 | 1,746 | 521 | 450 | 1,635 | 1,295 |
| Traditional Home | 1,839 | 1,908 | 366 | 312 | 1,473 | 1,596 |
| Travel & Leisure | 2,179 | 2,333 | 733 | 979 | 1,447 | 1,353 |
| Travel Holiday | 913 | 771 | 441 | 335 | 473 | 436 |
| Tribune (3) Sunday | 3,646 | 3,613 | 1,984 | 1,822 | 1,663 | 1,791 |
| Tribune (11) Sunday | 5,860 | 5,644 | 2,981 | 2,748 | 2,879 | 2,896 |
| Truckin' | 1,526 | 1,835 | 1,379 | 1,616 | 146 | 218 |
| True Story | 1,126 | 1,098 | 164 | 136 | 963 | 962 |
| TV Guide | 14,803 | 14,578 | 6,442 | 6,217 | 8,361 | 8,361 |
| U.S. News & World Report | 5,677 | 5,615 | 3,431 | 3,182 | 2,246 | 2,433 |
| Us Weekly | 1,980 | 1,815 | 684 | 756 | 1,296 | 1,059 |
| USA Today | 2,546 | 2,954 | 1,683 | 2,079 | 863 | 875 |
| USA Today Baseball Weekly | 1,022 | 1,212 | 903 | 1,079 | 118 | 132 |
| USA Weekend Carrier Newspapers | 24,326 | 24,396 | 11,548 | 11,154 | 12,778 | 13,242 |
| Vanity Fair | 3,067 | 2,401 | 691 | 407 | 2,377 | 1,994 |
| VFW Magazine | 1,610 | 1,505 | 1,158 | 918 | 452 | 587 |
| Vibe | 2,904 | 3,304 | 1,415 | 1,878 | 1,488 | 1,427 |
| Vibe + Spin (Gr) | 4,309 | 4,731 | 2,432 | 2,917 | 1,877 | 1,814 |
| Victoria | 1,629 | 1,662 | 175 | 282 | 1,454 | 1,380 |
| Vogue | 5,167 | 4,869 | 758 | 722 | 4,409 | 4,148 |
| Wall Street Journal | 1,918 | 1,995 | 1,294 | 1,361 | 625 | 633 |
| Washington Post (Sunday) | 1,327 | 1,266 | 616 | 640 | 712 | 626 |
| Woman's Day | 10,821 | 10,533 | 472 | 548 | 10,349 | 9,985 |
| Woman's World | 3,664 | 4,264 | 242 | 268 | 3,421 | 3,995 |
| Workbench | 1,570 | 1,256 | 1,095 | 958 | 475 | 298 |
| Working Mother | 1,671 | 1,292 | 123 | 92 | 1,548 | 1,200 |
| WWF Magazine | 3,028 | 3,228 | 2,015 | 2,348 | 1,013 | 880 |
| Yahoo! Internet Life | 2,618 | 2,391 | 1,645 | 1,285 | 973 | 1,107 |
| Yankee | 995 | 900 | 360 | 424 | 635 | 475 |
| YM | 2,674 | 2,060 | 444 | 353 | 2,229 | 1,707 |
# Country Home was published bi-monthly (8x per year) during Waves 44 and 45, but, based upon information provided, measured as a monthly. Use with caution.
$ OG was measured as Organic Gardening in Waves 44 and 45.
For more information regarding Mediamark Research, contact MRI at
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