Mediamark Research 
Fall 2001 Technical Guide

In-Home and Primary Audiences
 
  In-Home Audiences Primary Audiences
Adults Men Women Adults Men Women
Unwgt Proj (000) Unwgt Proj (000) Unwgt Proj (000) Unwgt Proj (000) Unwgt Proj (000) Unwgt Proj (000)
Allure 220 1,713 22 197 198 1,516 172 1,413 25 223 147 1,190
American Baby 411 3,840 96 714 315 3,126 314 3,033 77 583 237 2,451
American Hunter 243 2,251 215 1,962 28 289 179 1,850 156 1,581 23 268
American Legion 363 2,791 274 2,023 89 768 340 2,567 256 1,815 84 752
American Rifleman 414 3,328 365 2,785 49 543 279 2,475 233 2,019 46 457
American Way 18 105 8 39 10 66 - - - - - -
Architectural Digest 402 2,359 182 949 220 1,409 252 1,596 122 683 130 913
Arthritis Today 184 1,209 59 266 125 943 154 977 53 235 101 742
Atlantic Monthly 110 507 52 261 58 247 100 460 46 205 54 254
Attache 10 75 3 23 7 52 - - - - - -
Audubon 137 778 56 263 81 515 125 665 54 256 71 409
Automobile 252 1,927 203 1,523 49 404 139 1,137 105 867 34 270
Baby Talk 306 3,157 63 534 243 2,624 249 2,592 50 418 199 2,174
Barron's 114 529 85 344 29 185 106 460 82 306 24 154
Bassmaster 198 1,895 165 1,477 33 418 101 1,069 84 796 17 273
Better Homes & Gardens 2,527 18,406 710 4,645 1,817 13,761 1,869 14,396 581 3,973 1,288 10,423
Biography 232 1,394 89 552 143 842 190 1,144 67 395 123 748
Black Enterprise 220 1,781 108 964 112 817 107 847 56 491 51 355
Bon Appetit 622 3,522 199 1,153 423 2,369 397 2,464 120 835 277 1,628
Bridal Guide 158 1,768 20 197 138 1,571 46 337 6 52 40 285
Bride's 229 2,207 27 167 202 2,040 77 636 12 77 65 559
Business Week 265 1,508 180 887 85 620 256 1,432 183 878 73 554
Cable Guide 854 7,097 449 3,433 405 3,663 704 6,001 364 2,964 340 3,037
Car and Driver 440 3,226 366 2,687 74 539 287 2,341 226 1,845 61 496
Car Craft 142 1,160 126 994 16 166 69 596 62 495 7 100
Catholic Digest 246 1,645 86 499 160 1,146 130 764 40 238 90 526
Child 283 2,232 60 407 223 1,825 224 1,794 54 386 170 1,407
Coastal Living 180 1,147 59 342 121 805 137 895 50 283 87 613
Computer Shopper 167 1,420 128 1,038 39 382 111 935 85 677 26 258
Conde Nast Package (Gr) 5,276 36,106 1,582 9,554 3,694 26,552 3,318 22,468 1,027 6,579 2,291 15,890
Conde Nast Traveler 261 1,549 121 710 140 839 247 1,403 110 614 137 789
Continental 15 87 9 35 6 52 - - - - - -
Cooking Light 847 5,795 165 1,030 682 4,765 437 3,034 89 649 348 2,385
Cosmopolitan 868 7,350 191 1,375 677 5,976 476 4,116 99 836 377 3,280
Country Home # 427 3,351 118 725 309 2,627 211 1,897 63 463 148 1,434
Country Living 684 5,483 170 1,364 514 4,119 348 3,090 83 882 265 2,207
Country Music 201 1,974 82 696 119 1,278 82 721 29 262 53 458
Country Sampler 153 1,310 27 188 126 1,122 68 647 18 99 50 548
Country Weekly 148 1,465 56 462 92 1,003 87 858 30 267 57 590
Delta's SKY Magazine 24 214 12 87 12 127 - - - - - -
Discover 345 2,378 204 1,300 141 1,077 268 1,906 160 1,055 108 852
Ducks Unlimited 161 1,422 122 1,018 39 405 136 1,256 101 865 35 391
Easyriders 123 1,095 100 888 23 207 50 282 42 239 8 42
Ebony 663 5,772 245 2,105 418 3,667 387 3,536 134 1,341 253 2,196
Elle 260 1,818 35 148 225 1,670 197 1,409 37 163 160 1,245
Elle Décor 105 730 17 89 88 641 80 584 18 94 62 490
EMAP USA (Gr) 2,400 21,914 2,022 17,931 378 3,983 1,122 9,476 922 7,631 200 1,845
Endless Vacation 269 1,901 139 938 130 963 269 1,878 139 922 130 956
Entertainment Weekly 421 2,936 192 1,292 229 1,645 390 2,760 185 1,213 205 1,547
Entrepreneur 142 936 88 582 54 353 145 882 94 592 51 289
ESPN The Magazine 420 3,506 338 2,764 82 742 221 1,915 175 1,543 46 373
Esquire 135 919 99 616 36 303 139 967 95 546 44 421
Essence 476 3,869 118 1,043 358 2,826 271 2,133 57 601 214 1,532
Family Circle 1,447 11,610 171 1,192 1,276 10,418 920 7,839 132 1,027 788 6,811
FamilyFun 296 2,024 51 315 245 1,709 264 1,717 45 242 219 1,475
Family Handyman 469 3,334 322 2,181 147 1,153 280 2,387 195 1,585 85 802
Field & Stream 479 4,445 392 3,469 87 976 300 3,156 238 2,392 62 764
Field & Strm/Outdr Life (Gr) 785 7,515 638 5,871 147 1,644 518 5,395 411 4,117 107 1,279
First For Women 301 2,475 12 94 289 2,381 233 1,974 11 90 222 1,884
Fitness 403 3,087 104 876 299 2,210 261 2,170 68 709 193 1,462
Flower & Garden 227 1,765 61 435 166 1,330 78 465 21 119 57 346
Food & Wine 424 2,716 176 1,067 248 1,649 263 1,843 103 702 160 1,141
Forbes 309 1,642 225 1,147 84 496 296 1,437 222 1,036 74 401
Fortune 249 1,350 164 848 85 501 251 1,345 176 888 75 457
4 Wheel & Off Road 161 1,753 140 1,463 21 290 65 708 55 575 10 133
Four Wheeler 159 1,809 132 1,431 27 379 52 552 42 423 10 129
Game & Fish 159 1,659 127 1,238 32 421 92 1,057 71 792 21 265
Gardening How-To 207 1,630 61 420 146 1,211 135 1,174 45 339 90 835
Glamour 546 4,632 59 371 487 4,262 371 3,157 47 324 324 2,833
Golf Digest 567 3,438 442 2,521 125 917 441 2,834 340 2,032 101 803
Golf Magazine 486 3,255 364 2,239 122 1,015 368 2,660 271 1,872 97 788
Golf World 97 653 70 425 27 227 45 291 35 205 10 87
Good Housekeeping 1,580 12,336 273 1,914 1,307 10,422 917 7,443 184 1,432 733 6,011
Gourmet 489 2,889 163 961 326 1,929 297 1,800 100 631 197 1,169
GQ (Gentlemen's Quarterly) 287 2,097 217 1,486 70 611 205 1,584 156 1,157 49 427
Guns & Ammo 277 2,640 232 2,150 45 490 104 998 83 788 21 211
Hachette Automotive Group (Gr) 730 5,249 614 4,381 116 869 445 3,563 351 2,834 94 729
Hachette Magazine Ntwk (Gr) 3,528 26,163 1,379 9,159 2,149 17,004 2,313 17,629 892 6,276 1,421 11,353
Hachette Men's Package (Gr) 1,314 9,304 1,059 7,279 255 2,026 799 6,048 610 4,538 189 1,510
Hachette Photography Group (Gr) 175 1,248 112 702 63 545 166 1,196 109 701 57 496
Harper's Bazaar 115 709 14 104 101 604 106 667 14 95 92 572
Health 404 2,764 104 721 300 2,043 314 2,294 80 606 234 1,688
Hearst Magazine Group (Gr) 5,779 44,258 1,556 10,828 4,223 33,429 3,583 28,411 1,041 7,690 2,542 20,721
Hemispheres (United) 14 51 11 35 3 15 - - - - - -
Home 262 1,847 78 413 184 1,434 229 1,729 73 411 156 1,318
Hot Rod 292 2,631 249 2,212 43 420 150 1,307 128 1,076 22 231
House & Garden 796 5,898 265 1,722 531 4,176 223 1,453 58 448 165 1,006
House Beautiful 386 2,504 68 371 318 2,134 230 1,510 51 314 179 1,195
Hunting 174 1,789 151 1,474 23 315 64 616 54 493 10 123
In Style 449 3,060 70 380 379 2,680 340 2,375 66 370 274 2,005
Inc. 97 560 69 353 28 206 95 524 69 368 26 156
Jet 545 4,995 238 2,159 307 2,836 221 1,925 91 873 130 1,051
Kiplinger's Personal Finance 330 1,848 236 1,338 94 510 319 1,809 226 1,316 93 493
Ladies' Home Journal 996 7,669 104 745 892 6,923 767 6,205 91 657 676 5,549
Los Angeles Times (Sunday) 463 2,863 263 1,552 200 1,311 462 2,899 258 1,555 204 1,344
Macworld 148 926 98 513 50 413 114 759 75 422 39 338
Marie Claire 198 1,553 18 134 180 1,419 153 1,201 14 65 139 1,136
Martha Stewart Living 1,076 7,226 220 1,279 856 5,947 562 3,987 121 852 441 3,136
Maxim 638 5,084 528 4,156 110 928 425 3,499 344 2,736 81 763
McMullen Argus Group (Gr) 595 5,914 509 4,825 86 1,089 154 1,132 131 915 23 217
Men's Fitness 323 2,351 279 1,940 44 411 131 921 111 778 20 143
Men's Health 621 4,612 517 3,697 104 916 355 2,733 294 2,179 61 554
Men's Journal 161 1,219 137 1,014 24 205 132 1,025 110 869 22 157
Metropolitan Home 213 1,244 61 296 152 948 188 1,101 59 271 129 829
Metro-Puck Carrier Newspapers - - - - - - - - - - - -
Midwest Living 264 1,913 69 466 195 1,447 208 1,588 63 443 145 1,145
Modern Bride 220 2,112 36 266 184 1,846 74 614 15 114 59 500
Money 651 3,527 414 2,192 237 1,335 627 3,403 407 2,130 220 1,273
Motor Trend 328 2,557 283 2,246 45 311 236 1,960 197 1,699 39 260
Muscle & Fitness 400 3,036 279 2,114 121 923 131 829 95 586 36 243
Mutual Funds 267 1,634 173 927 94 708 242 1,411 157 819 85 592
National Enquirer 680 5,716 236 1,782 444 3,934 392 3,455 123 1,061 269 2,394
National Geographic 2,279 15,836 1,276 8,305 1,003 7,531 1,660 12,169 954 6,553 706 5,616
National Geographic Traveler 301 1,979 161 1,136 140 843 193 1,412 97 797 96 615
National Wildlife 208 1,683 95 849 113 835 139 1,147 56 523 83 624
Natural History 113 688 57 304 56 384 94 630 48 291 46 339
Newsweek 1,264 7,931 666 3,972 598 3,959 940 6,434 493 3,239 447 3,195
New York Magazine 125 511 59 263 66 248 113 480 58 267 55 212
New York Times (Daily) 401 2,001 217 1,096 184 905 366 1,784 201 950 165 834
New York Times (Sunday) 735 3,603 398 1,853 337 1,750 680 3,292 365 1,692 315 1,600
The New Yorker 305 1,537 138 676 167 861 280 1,472 131 651 149 821
North American Fisherman 199 1,936 155 1,431 44 505 86 988 67 757 19 231
North American Hunter 223 2,215 189 1,810 34 405 120 1,355 102 1,109 18 246
N. American Media Grp (Gr) 422 4,151 344 3,241 78 910 206 2,343 169 1,866 37 477
Northwest World Traveler 15 145 10 106 5 39 - - - - - -
OG $ 232 1,960 90 649 142 1,310 132 1,238 56 433 76 805
Outdoor Life 306 3,071 246 2,402 60 669 218 2,239 173 1,724 45 515
Outside 127 905 88 560 39 345 122 872 86 580 36 292
Parade Carrier Newspapers - - - - - - - - - - - -
Parenting 634 5,663 196 1,376 438 4,287 301 3,035 92 836 209 2,199
Parents' Magazine 787 6,533 226 1,507 561 5,026 424 3,912 132 1,021 292 2,891
PC Magazine 430 2,782 292 1,788 138 994 336 2,343 236 1,546 100 797
PC World 490 3,292 351 2,260 139 1,032 341 2,582 238 1,782 103 799
Penthouse 237 2,060 216 1,814 21 246 123 1,114 109 948 14 166
People 1,862 13,126 672 4,387 1,190 8,739 909 6,866 291 2,352 618 4,514
PGA Tour Partners 122 776 97 596 25 180 114 749 89 556 25 193
Playboy 686 5,922 583 4,913 103 1,009 552 4,876 457 3,914 95 962
Popular Hot Rodding 158 1,715 130 1,348 28 366 40 274 34 217 6 56
Popular Mechanics 463 3,537 392 2,927 71 610 242 2,055 200 1,616 42 439
Popular Science 392 2,792 312 2,075 80 716 347 2,422 279 1,848 68 574
Premiere 95 605 44 256 51 349 91 606 39 230 52 376
Prevention 980 6,901 259 1,737 721 5,163 760 5,653 221 1,631 539 4,022
Psychology Today 144 1,016 43 355 101 661 90 592 27 195 63 397
Reader's Digest 3,578 27,202 1,584 11,187 1,994 16,015 3,105 23,643 1,402 9,858 1,703 13,786
Redbook 577 4,700 58 387 519 4,313 388 3,468 57 377 331 3,090
Road & Track 290 2,023 248 1,693 42 330 158 1,222 125 989 33 233
Rodale Magazine Network (Gr) 2,291 16,538 1,167 7,997 1,124 8,541 1,597 11,960 794 5,702 803 6,258
Rolling Stone 491 4,084 292 2,205 199 1,879 312 2,650 185 1,457 127 1,193
Runner's World 176 1,161 95 585 81 576 152 975 83 490 69 485
Salt Water Sportsman 88 620 82 545 6 75 42 264 38 228 4 36
Saturday Evening Post 144 1,080 52 287 92 793 98 741 37 216 61 525
Scholastic Parent & Child 217 1,795 58 448 159 1,347 148 1,374 44 326 104 1,049
Scientific American 205 1,134 157 790 48 344 185 1,042 138 737 47 305
Self 351 2,353 28 159 323 2,194 279 1,858 27 152 252 1,706
Seventeen 445 4,587 90 757 355 3,831 303 3,626 79 606 224 3,020
Shape 462 3,264 67 465 395 2,799 343 2,480 64 392 279 2,087
Sierra 104 619 52 319 52 300 97 552 48 303 49 249
Ski 121 693 69 386 52 308 116 700 68 389 48 311
Skiing 77 487 49 303 28 184 77 510 45 268 32 242
Ski/Skiing (Gr) 198 1,180 118 688 80 491 193 1,210 113 657 80 553
Smart Money 296 1,671 185 1,016 111 654 264 1,524 176 1,008 88 516
Smithsonian 706 4,039 336 1,857 370 2,183 608 3,352 295 1,592 313 1,760
Soap Opera Digest 333 3,181 31 227 302 2,954 192 1,662 21 162 171 1,500
Soap Opera Weekly 211 2,160 19 154 192 2,006 60 454 8 47 52 407
The Source 230 2,562 129 1,618 101 944 83 828 46 529 37 299
Southern Accents 129 980 21 135 108 845 85 634 16 86 69 548
Southern Living 882 7,061 273 1,849 609 5,212 547 4,913 171 1,385 376 3,528
Southwest Spirit 16 101 7 57 9 44 - - - - - -
Spin 126 1,037 88 751 38 287 113 985 78 740 35 245
The Sporting News 195 1,492 168 1,267 27 225 106 906 90 754 16 152
Sports Afield 156 1,529 135 1,262 21 267 80 788 68 629 12 159
Sports Illustrated 1,211 9,041 928 6,828 283 2,213 710 5,981 537 4,345 173 1,636
Star 462 4,134 111 914 351 3,220 288 2,742 69 701 219 2,041
Stock Car Racing 156 1,451 123 997 33 454 54 487 38 336 16 151
Street Rodder 129 1,193 111 955 18 238 36 257 30 197 6 60
Sunday Mag/Net Carrier Newsp. - - - - - - - - - - - -
Sunset 421 2,692 156 909 265 1,783 378 2,406 142 803 236 1,602
Super Chevy 165 1,500 141 1,220 24 280 42 307 35 253 7 54
Teen 305 3,630 62 692 243 2,938 263 3,116 54 519 209 2,597
Tennis 164 1,007 88 507 76 500 151 886 80 434 71 453
Texas Monthly 144 943 69 422 75 521 88 628 44 311 44 317
This Old House 414 2,728 249 1,546 165 1,181 193 1,476 108 801 85 674
Time 1,407 9,101 716 4,229 691 4,872 1,280 8,167 667 3,994 613 4,173
Time4 Media (Gr) 2,518 19,181 1,883 13,758 635 5,423 1,748 13,943 1,287 9,921 461 4,022
Time4 Media A-List (Gr) 839 5,527 602 3,721 237 1,806 648 4,385 451 2,927 197 1,458
Town & Country 201 1,352 57 378 144 974 130 906 42 305 88 600
Traditional Home 246 1,549 40 232 206 1,317 205 1,372 44 252 161 1,120
Travel & Leisure 333 2,080 138 816 195 1,264 311 1,871 132 735 179 1,136
Travel Holiday 92 735 46 365 46 369 82 603 36 273 46 330
Tribune (3) Sunday - - - - - - - - - - - -
Tribune (11) Sunday - - - - - - - - - - - -
Truckin' 143 1,506 127 1,301 16 205 36 296 32 248 4 48
True Story 113 1,340 14 192 99 1,148 44 367 6 60 38 307
TV Guide 2,819 22,378 1,310 9,740 1,509 12,638 2,551 20,724 1,158 8,837 1,393 11,887
U.S. News & World Report 653 3,882 379 2,117 274 1,764 624 3,754 365 2,072 259 1,682
Us Weekly 181 1,278 56 346 125 933 175 1,212 56 359 119 853
USA Today 279 1,758 182 1,155 97 603 349 2,287 249 1,618 100 669
USA Today Baseball Weekly 122 915 103 757 19 159 56 375 45 314 11 61
USA Weekend Carrier Newspapers - - - - - - - - - - - -
Vanity Fair 352 2,210 95 501 257 1,709 272 1,788 79 428 193 1,360
VFW Magazine 319 2,582 220 1,684 99 898 306 2,442 212 1,613 94 829
Vibe 261 2,517 112 1,177 149 1,340 157 1,559 58 683 99 876
Vibe + Spin (Gr) 387 3,554 200 1,928 187 1,626 270 2,544 136 1,423 134 1,121
Victoria 276 2,143 31 242 245 1,901 190 1,465 26 212 164 1,252
Vogue 416 3,141 66 503 350 2,638 246 1,844 40 356 206 1,488
Wall Street Journal 339 1,674 231 1,044 108 630 368 1,703 263 1,105 105 599
Washington Post (Sunday) - - - - - - - - - - - -
Woman's Day 1,279 10,615 85 679 1,194 9,936 729 6,152 56 567 673 5,585
Woman's World 490 4,575 38 363 452 4,212 240 2,137 17 214 223 1,923
Workbench 220 1,668 155 1,109 65 559 95 694 66 482 29 213
Working Mother 108 662 15 75 93 586 102 646 11 50 91 596
WWF Magazine 261 2,884 153 1,786 108 1,097 65 522 37 327 28 195
Yahoo! Internet Life 349 2,576 213 1,529 136 1,047 242 1,692 146 985 96 707
Yankee 198 1,047 83 437 115 609 171 911 70 333 101 578
YM 209 2,392 34 311 175 2,081 190 2,128 32 295 158 1,833

 

# Country Home was published bi-monthly (8x per year) during Waves 44 and 45, but, based upon information provided, measured as a monthly. Use with caution.

$ OG was measured as Organic Gardening in Waves 44 and 45.

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