Mediamark Research 
Fall 2001 Technical Guide

Sample Allocation – Top Ten Markets
Unweighted vs. Weighted Percentages

 
 

Weighted

Percentage

Unweighted

Percentage

Total in (000s)

26,144

202,753

New York

9.63

7.33

Los Angeles

6.23

6.04

Chicago

6.20

3.30

Philadelphia

5.37

2.71

San Francisco

3.69

2.53

Boston

3.87

2.23

Detroit

3.56

1.84
Washington D.C.

3.85

2.04

Cleveland

3.74

1.43

Dallas/Ft. Worth

3.78

1.97

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