Mediamark Research 
Fall 2001 Technical Guide

Comparison of Sample Distribution 
Before and After Balancing to 
Census Demographics

 
Men (%) Women (%)
Before
Balancing		 After
Balancing		 Before
Balancing		 After
Balancing
Total 100.0 100.0 100.0 100.0
18-24 13.6 13.7 11.0 12.6
25-34 18.9 19.2 18.7 18.3
35-44 22.1 22.8 22.5 21.6
45-49 9.7 10.0 10.4 9.6
50-54 8.7 8.5 8.6 8.3
55-64 11.5 11.5 11.6 11.7
65+ 15.4 14.4 17.0 17.9

Household Income 

Less than $10,000

 3.1 4.5 5.7 7.9
$10,000-19,999 8.7 9.5 11.8 13.1
$20,000-29,999 12.4 11.7 13.7 12.5
$30,000-34,999 6.6 5.8 7.5 5.8
$35,000-39,999 5.8 5.9 5.9 5.5
$40,000-49,999 12.7 10.8 12.2 10.1
$50,000+ 50.6 51.9 43.1 45.3
Graduated College 24.9 24.8 22.9 21.8
Attended College 28.1 26.2 31.7 27.9
Graduated H.S. 29.8 31.8 30.5 33.7
Did Not Graduate H.S. 17.1 17.3 14.9 16.6
Not Employed 25.3 27.2 40.8 41.8
Professional 8.4 10.1 9.5 10.8
Exec./Mgr./Admin. 12.9 11.3 6.6 8.7
Clerical/Sales/Tech. 14.6 14.3 25.9 22.9
Prec./Crafts/Repair 15.7 13.8 1.2 1.3
Other Employed 23.1 23.4 15.9 14.6
North East 19.1 19.2 19.8 19.7
South 35.2 35.3 35.6 35.7
North Central 22.9 22.9 23.0 23.2
West 22.6 22.6 21.6 21.6
       
County Size A 41.3 41.3 41.1 41.2
County Size B 30.3 29.8 30.5 30.0
County Size C 14.8 14.3 15.1 14.3
County Size D 13.6 14.6 13.3 14.5
Single 25.0 26.9 18.3 21.1
Married 62.0 59.7 58.0 55.1
All Others 12.9 13.3 23.7 23.8
Household Size: 1 11.8 11.6 14.4 14.9
Household Size: 2+ 88.2 88.4 85.6 85.1
White 87.3 84.2 85.4 83.3
Black 9.0 11.3 10.8 12.5
Other 3.7 4.5 3.8 4.3
Hispanic 12.5 10.9 12.4 10.2
Non-Hispanic 87.5 89.1 87.6 89.8

Totals in tables may not equal 100% due to rounding

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