Mediamark Research 
Fall 2001 Technical Guide

Fall 2001 Sample Completion

Interviews were made in a total of 2,694 clusters. The recovery sample is shown in the following tables:

 
SAMPLE DISPOSITION TOTAL
HOUSEHOLDS		               MEN     WOMEN
Total Sample Households Initially Selected 44,858 24,770 20,088
Less:  Vacant 1,973 1,180 793
Address Does Not Exist
1,199 714 485
Duplicate Address
1,228 752 476
Ineligible Other (businesses, churches, group quarters, blind, media affiliate etc.)
1,591 968 623
Total Eligible Households                           [A] 38,867 21,156 17,711
Less:  Not Contacted 4,208 2,574 1,634
Refused
6,629 4,162 2,467
Language Barrier
343 198 145
Call Back/Appointments
160 96 64
Eligible Other (sick, hard of hearing, gated communities, attack dogs, etc.)
1,383 806 577
Completed Interviews                                 [B] 26,144 13,316 12,828
Media Interview Response Rate         [B]/[A] 67.3% 62.9% 72.4%
Completed Product Booklets                       [C] 15,972
Product Booklet Response Rate          [C]/[A] 41.1
                                     
SAMPLE DISPOSITION                  LOWER
INCOME		        MIDDLE
INCOME		 UPPER
INCOME
Total Sample Households Initially Selected 10,894 11,184 22,770
Less:  Vacant 678 492 803
Address Does Not Exist
351 326 522
Duplicate Address
201 263 754
Ineligible Other (businesses, churches, group quarters, blind, etc.)
445 344 802
Total Eligible Households                           [A] 9,219 9,759 19,889
Less:  Not Contacted 914 1,046 2,248
Refused
1,297 1,604 3,728
Language Barrier
88 93 162
Call Back/Appointments
40 39 81
Eligible Other (sick, hard of hearing, gated communities, attack dogs, etc.)
270 294 819
Completed Interviews                                 [B] 6,610 6,683 12,851
Media Interview Response Rate         [B]/[A] 71.7% 68.5% 64.6%

 

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