Mediamark Research 
Fall 2002 Technical Guide

Unweighted and Projected Audiences ('000) 
and Estimated Two Sigma Tolerances

Adults

Men 

Women 

Proj
('000)

Two
Sigma

Proj
('000)

Two
Sigma

Proj
('000)

Two
Sigma

Total U.S.

25,805

204,964

-

13,109

98,303

-

12,696

106,661

-

Allure

561

4,769

462

51

338

99

510

4,430

506

American Baby

770

7,087

400

139

1,011

279

631

6,075

243

American Hunter

418

4,068

802

355

3,302

520

63

766

368

American Legion

416

3,509

438

297

2,360

382

119

1,149

253

American Rifleman

600

5,448

964

535

4,609

701

65

840

369

American Way

241

1,295

290

145

641

144

96

654

224

Architectural Digest

936

5,457

507

438

2,377

374

498

3,081

274

Arthritis Today

346

2,806

522

102

741

287

244

2,065

428

Atlantic Monthly

239

1,439

398

142

790

244

97

649

191

Attache

279

1,797

278

177

870

252

102

927

126

Automobile

469

3,999

278

380

3,073

375

89

925

257

Baby Talk

555

5,719

552

95

956

269

460

4,763

379

Barron's

217

1,107

221

172

852

187

45

255

81

Bassmaster

408

4,529

736

339

3,648

508

69

881

324

Better Homes & Gardens

4,933

38,476

1,518

1,182

8,704

671

3,751

29,772

877

Biography

637

4,946

427

260

2,064

317

377

2,882

408

Black Enterprise

492

3,966

566

249

2,111

377

243

1,855

275

Bon Appetit

1,028

6,084

824

316

1,770

206

712

4,314

773

Bridal Guide

453

4,012

270

61

414

125

392

3,598

302

Bride's

683

6,530

236

69

532

191

614

5,998

287

Business Week

745

4,314

389

529

2,917

349

216

1,397

220

Cable Guide

872

7,947

902

412

3,502

470

460

4,445

486

Car and Driver

1,186

9,343

564

1,081

8,131

412

105

1,212

239

Car Craft

334

3,259

731

306

2,885

655

28

374

216

Catholic Digest

393

2,885

398

161

1,094

230

232

1,791

298

Child

573

4,924

547

86

624

177

487

4,300

471

Coastal Living

402

2,943

283

155

1,021

131

247

1,922

300

Computer Shopper

377

2,879

371

304

2,256

430

73

623

199

Conde Nast Package (Gr)

12,630

91,623

4,063

3,532

22,502

1,063

9,098

69,120

4,259

Conde Nast Traveler

567

3,227

323

299

1,485

243

268

1,742

336

Continental

291

1,916

473

176

1,069

277

115

847

205

Cooking Light

1,342

9,915

559

260

1,599

321

1,082

8,316

420

Cosmopolitan

2,097

17,830

1,223

404

3,169

190

1,693

14,661

1,078

Country Home #

1,015

8,579

983

211

1,626

233

804

6,953

782

Country Living

1,279

10,604

977

293

2,233

250

986

8,370

773

Country Living Gardener

562

4,833

549

145

1,238

213

417

3,594

471

Country Music

432

4,938

561

185

1,999

221

247

2,938

484

Country Sampler

278

2,488

483

40

339

112

238

2,149

436

Country Weekly

295

3,397

442

107

1,115

226

188

2,282

255

Delta's SKY Magazine

441

2,851

354

252

1,464

229

189

1,387

279

Discover

826

6,478

642

525

3,939

473

301

2,539

422

Ducks Unlimited

316

3,276

1,002

256

2,668

909

60

608

187

Easyriders

330

3,328

348

270

2,528

324

60

800

263

Ebony

1,353

12,113

1,096

502

4,529

718

851

7,584

453

Elle

586

4,579

473

65

481

159

521

4,098

459

Elle Décor

250

1,703

250

50

340

154

200

1,363

149

Endless Vacation

318

2,587

208

147

999

192

171

1,588

224

Entertainment Weekly

1,169

9,522

904

510

4,095

451

659

5,427

638

Entrepreneur

297

1,971

298

198

1,239

264

99

733

172

ESPN The Magazine

1,092

9,405

607

899

7,502

414

193

1,902

425

Esquire

438

3,159

241

310

2,037

328

128

1,122

362

Essence

966

8,259

860

254

2,352

417

712

5,908

599

Family Circle

2,785

22,742

1,048

294

2,279

321

2,491

20,463

804

FamilyFun

434

3,601

269

88

677

182

346

2,924

219

Family Handyman

581

4,299

311

439

3,088

329

142

1,211

226

Field & Stream

1,112

10,942

1,469

931

8,805

1,226

181

2,137

411

Field & Strm/Outdr Life (Gr)

1,770

17,413

2,403

1,471

14,009

2,127

299

3,404

533

First For Women

567

4,614

496

27

158

97

540

4,456

479

Fit Pregnancy

187

1,879

318

27

206

83

160

1,674

354

Fitness

676

5,378

603

199

1,618

324

477

3,760

714

Food & Wine

903

5,667

457

381

2,127

174

522

3,539

448

Forbes

769

4,485

434

553

2,985

289

216

1,500

235

Fortune

659

3,830

492

468

2,510

323

191

1,320

229

4 Wheel & Off Road

388

4,197

646

343

3,590

451

45

607

247

Four Wheeler

305

3,158

424

275

2,772

372

30

385

188

Game & Fish

408

4,386

741

352

3,773

698

56

613

172

Gardening How-To

415

3,778

397

121

1,003

141

294

2,776

340

Glamour

1,417

11,769

870

129

1,049

268

1,288

10,721

933

Golf Digest

970

5,996

498

824

4,917

465

146

1,078

342

Golf Magazine

994

6,472

465

817

5,148

520

177

1,324

167

Golf World

216

1,468

225

174

1,165

192

42

303

146

Good Housekeeping

3,163

24,873

810

414

2,907

308

2,749

21,966

1,029

Gourmet

943

5,754

492

297

1,711

221

646

4,043

547

GQ (Gentlemen's Quarterly)

827

6,125

526

655

4,882

564

172

1,244

173

Guideposts

923

7,979

831

226

1,791

294

697

6,188

742

Guns & Ammo

605

6,279

996

536

5,439

872

69

840

250

Hachette Automotive Group (Gr)

1,933

15,051

975

1,768

13,177

667

165

1,874

440

Hachette Magazine Ntwk (Gr)

8,022

62,619

1,162

3,569

26,140

563

4,453

36,479

1,388

Hachette Men's Package (Gr)

3,348

25,657

1,182

2,879

21,121

704

469

4,536

696

Hachette Photography Group (Gr)

488

3,514

238

332

2,259

297

156

1,255

224

Handy

254

2,216

405

191

1,528

428

63

688

257

Harper's Bazaar

356

2,568

293

56

364

124

300

2,203

275

Health

853

6,645

723

239

1,912

354

614

4,733

570

Hearst Magazine Group (Gr)

14,559

114,472

3,382

3,700

26,669

1,117

10,859

87,804

2,546

Hemispheres (United)

320

1,653

224

198

959

204

122

693

114

Home

638

4,902

377

189

1,418

302

449

3,484

230

Hot Rod

722

7,292

606

629

6,086

417

93

1,206

413

House & Garden

1,820

13,404

573

469

3,286

309

1,351

10,118

792

House Beautiful

807

5,598

606

111

635

152

696

4,963

516

Hunting

286

2,934

484

252

2,552

525

34

382

215

In Style

1,045

7,607

631

178

1,138

240

867

6,470

541

Inc.

200

1,170

239

144

731

220

56

440

112

Jet

980

8,777

1,025

390

3,475

545

590

5,302

570

Kiplinger's Personal Finance

485

2,943

344

323

1,874

204

162

1,069

243

Ladies' Home Journal

1,691

13,371

493

107

716

180

1,584

12,655

465

Los Angeles Times (Sunday)

573

3,700

591

300

1,885

353

273

1,815

431

Macworld

250

1,617

356

185

1,121

307

65

497

189

Marie Claire

411

3,151

358

32

188

71

379

2,964

351

Martha Stewart Living

1,873

14,039

865

294

1,797

222

1,579

12,242

677

Maxim

1,487

12,253

1,137

1,204

9,300

897

283

2,953

447

Men's Fitness

793

6,075

360

706

5,315

369

87

759

198

Men's Health

1,260

9,342

972

1,089

7,945

833

171

1,396

312

Men's Journal

392

2,998

343

351

2,672

333

41

327

148

Metropolitan Home

455

2,822

387

115

620

149

340

2,202

335

Metro-Puck Carrier Newspapers

12,529

84,578

4,256

6,466

40,900

1,735

6,063

43,678

2,791

Midwest Living

385

2,743

416

102

687

192

283

2,056

379

Modern Bride

564

5,465

320

61

483

216

503

4,982

406

Money

1,261

7,688

646

877

4,959

367

384

2,729

386

Motor Trend

828

7,127

474

738

6,202

407

90

925

250

Muscle & Fitness

909

7,662

653

691

5,820

560

218

1,841

250

National Enquirer

1,500

13,021

1,477

551

4,587

658

949

8,435

1,214

National Geographic

4,475

32,548

1,067

2,626

18,143

1,043

1,849

14,405

443

National Geographic Traveler

802

5,903

760

475

3,441

387

327

2,462

491

National Wildlife

549

4,992

563

318

3,061

569

231

1,931

288

Natural History

201

1,490

358

115

864

268

86

626

196

Newsweek

3,027

20,413

1,400

1,777

11,352

586

1,250

9,061

940

New York Magazine

262

1,813

273

129

821

163

133

992

181

New York Times (Daily)

743

4,218

409

447

2,414

270

296

1,804

184

New York Times (Sunday)

902

5,086

495

492

2,643

294

410

2,442

371

The New Yorker

651

3,758

466

350

1,947

223

301

1,811

304

North American Fisherman

418

4,640

623

338

3,680

451

80

960

275

North American Hunter

488

5,047

1,110

422

4,246

977

66

800

307

Northwest World Traveler

273

1,934

308

152

888

300

121

1,045

216

O, The Oprah Magazine

1,591

12,181

847

201

1,423

185

1,390

10,758

844

OG

201

1,581

265

69

538

187

132

1,043

225

Outdoor Life

658

6,471

995

540

5,204

946

118

1,267

197

Outside

276

1,791

162

198

1,173

144

78

617

193

Parade Carrier Newspapers

11,237

78,657

2,203

5,812

38,006

1,242

5,425

40,651

1,455

Parenting

1,313

11,082

786

286

1,976

364

1,027

9,106

487

Parents' Magazine

1,713

14,034

858

385

2,592

234

1,328

11,442

675

PC Magazine

869

6,051

591

675

4,448

585

194

1,603

196

PC World

911

6,249

464

701

4,699

418

210

1,551

283

Penthouse

411

3,810

601

350

3,221

497

61

589

212

People

4,912

35,333

1,170

1,864

12,599

830

3,048

22,734

728

PGA Tour Partners

189

1,437

305

163

1,228

287

26

209

152

Playboy

1,212

10,299

1,081

1,036

8,780

880

176

1,519

403

Popular Hot Rodding

420

4,113

455

372

3,583

413

48

530

81

Popular Mechanics

1,152

9,018

666

1,040

8,013

534

112

1,005

252

Popular Science

899

6,419

562

748

5,185

485

151

1,234

129

Premiere

217

1,962

242

124

967

182

93

996

294

Prevention

1,392

9,841

671

326

2,019

247

1,066

7,822

559

Primedia (Gr)

10,676

104,086

4,366

7,139

68,151

3,494

3,537

35,935

2,357

Primedia Auto. Enth. Group (Gr)

3,938

41,031

4,025

3,442

34,964

3,407

496

6,066

1,302

Psychology Today

426

2,838

380

179

1,188

146

247

1,650

315

Reader's Digest

5,416

43,695

1,791

2,352

17,761

892

3,064

25,934

1,112

Redbook

1,179

10,088

786

116

921

230

1,063

9,167

578

Road & Track

747

5,708

477

687

5,047

347

60

662

210

Rodale Magazine Network (Gr)

3,777

27,447

1,636

2,107

14,919

1,227

1,670

12,527

1,044

Rolling Stone

1,193

10,546

955

736

6,376

554

457

4,170

606

Runner's World

347

2,388

315

190

1,328

283

157

1,060

220

Salt Water Sportsman

181

1,579

359

156

1,332

348

25

247

161

Saturday Evening Post

400

3,346

309

179

1,463

260

221

1,883

218

Scholastic Parent & Child

808

7,679

941

159

1,355

239

649

6,324

889

Scientific American

445

2,814

248

315

1,893

226

130

921

194

Self

655

4,882

910

51

321

105

604

4,561

918

Seventeen

810

8,681

685

124

1,091

229

686

7,590

674

Shape

780

5,710

665

120

672

103

660

5,038

602

Sierra

200

1,315

281

94

534

183

106

782

146

Ski

295

2,028

367

202

1,311

266

93

717

228

Skiing

196

1,307

232

135

822

215

61

484

174

Ski/Skiing (Gr)

491

3,335

520

337

2,133

459

154

1,202

360

Smart Money

598

3,843

292

379

2,118

167

219

1,725

372

Smithsonian

1,260

7,685

627

654

3,594

290

606

4,091

582

Soap Opera Digest

672

6,180

409

63

617

235

609

5,564

406

Soap Opera Weekly

477

4,355

408

41

362

165

436

3,993

375

The Source

612

6,537

853

366

3,985

707

246

2,552

276

Southern Accents

348

2,620

395

79

516

187

269

2,104

411

Southern Living

1,762

14,674

1,042

475

3,516

397

1,287

11,158

774

Southwest Spirit

402

2,540

332

226

1,219

214

176

1,321

200

Spin

315

2,482

83

203

1,528

150

112

954

149

The Sporting News

497

3,948

401

450

3,476

323

47

472

157

Sports Illustrated

2,688

21,186

417

2,141

16,259

645

547

4,927

728

Star

813

6,604

870

250

2,003

418

563

4,602

649

Stock Car Racing

384

4,141

483

303

3,221

500

81

921

172

Street Rodder

300

3,088

667

266

2,654

575

34

434

164

Stuff

582

5,041

542

506

4,268

472

76

773

224

Sunday Mag/Net Carrier Newsp.

5,226

28,630

1,085

2,736

14,384

610

2,490

14,245

900

Sunset

684

4,433

414

215

1,206

214

469

3,227

317

Super Chevy

356

3,727

348

307

3,152

281

49

575

191

Teen People

731

7,646

1,007

215

2,143

433

516

5,503

700

Tennis

199

1,315

258

128

790

239

71

524

260

Texas Monthly

360

2,054

273

210

1,178

253

150

876

175

This Old House

857

6,013

513

508

3,274

207

349

2,738

344

Time

3,502

23,897

1,235

1,959

12,772

869

1,543

11,125

812

Time4 Media (Gr)

5,576

44,084

2,692

4,349

33,309

2,237

1,227

10,775

880

Town & Country

533

3,640

381

151

1,028

231

382

2,612

329

TMS TV Week Network (1)

5,557

27,151

1,404

2,959

13,646

527

2,598

13,505

1,192

TMS TV Week Network (2)

2,478

19,071

2,098

1,250

9,110

1,240

1,228

9,962

927

Traditional Home

590

4,212

553

125

856

333

465

3,356

380

Travel & Leisure

718

4,401

535

328

1,687

223

390

2,715

550

Travel Holiday

219

1,666

335

81

537

174

138

1,129

310

Tribune (3) Sunday

1,538

7,883

980

771

3,900

435

767

3,983

786

Tribune (11) Sunday

2,018

12,094

938

1,005

5,788

443

1,013

6,306

772

Truckin'

321

3,446

449

280

2,986

420

41

460

128

True Story

158

2,016

516

26

314

128

132

1,702

467

TV Guide

3,374

27,982

1,434

1,551

12,366

1,066

1,823

15,617

878

U.S. News & World Report

1,749

12,242

849

1,105

7,433

456

644

4,809

443

Us Weekly

535

4,026

439

174

1,329

267

361

2,696

488

USA Today

846

5,694

595

608

3,984

486

238

1,711

247

USA Weekend Carrier Newspapers

6,409

49,259

1,407

3,200

23,182

646

3,209

26,076

961

Vanity Fair

691

4,583

660

186

1,048

184

505

3,536

557

VFW Magazine

381

3,404

458

271

2,299

242

110

1,105

308

Vibe

719

7,396

722

340

3,509

376

379

3,886

570

Vibe + Spin (Gr)

1,034

9,877

754

543

5,038

356

491

4,840

497

Victoria

393

3,088

467

48

395

171

345

2,693

297

Vogue

1,287

9,817

830

161

1,275

159

1,126

8,542

795

Wall Street Journal

745

3,689

364

541

2,469

274

204

1,220

148

Washington Post (Sunday)

660

2,687

158

364

1,370

189

296

1,317

159

Weight Watchers

707

5,700

720

106

911

199

601

4,789

736

Woman's Day

2,528

20,993

1,136

147

1,193

392

2,381

19,800

725

Woman's World

913

7,663

677

61

512

144

852

7,151

734

Workbench

292

2,364

263

237

1,766

313

55

598

122

Working Mother

373

2,920

434

27

171

77

346

2,749

463

WWE Magazine @

505

5,507

876

363

3,934

611

142

1,574

333

Yankee

342

2,096

385

156

937

177

186

1,159

275

YM

383

4,134

519

56

527

184

327

3,607

501

Back to Table of Contents

For more information regarding Mediamark Research, contact MRI at info@mediamark.nopworld.com.
Mediamark Research is a NOP World company, a wholly-owned subsidiary of United Business Media.
Copyright  2002,  Mediamark Research