Mediamark Research 
Fall 2002 Technical Guide

Audiences (000) By Wave

Adults

Men

Women

Wave 46

Wave 47

Wave 46

Wave 47

Wave 46

Wave 47

TOTAL

102,199

102,765

48,998

49,305

53,201

53,460

Allure

2,361

2,407

141

197

2,221

2,210

American Baby

3,463

3,624

432

579

3,031

3,045

American Hunter

2,139

1,929

1,718

1,585

421

344

American Legion

1,621

1,889

1,032

1,328

588

561

American Rifleman

2,877

2,572

2,376

2,233

501

339

American Way

549

746

288

353

261

394

Architectural Digest

2,693

2,765

1,267

1,109

1,425

1,655

Arthritis Today

1,519

1,287

433

308

1,085

979

Atlantic Monthly

717

722

381

410

337

312

Attache

932

865

497

373

435

492

Automobile

2,306

1,693

1,813

1,261

493

432

Baby Talk

3,117

2,602

453

503

2,665

2,098

Barron's

577

530

447

405

130

125

Bassmaster

2,287

2,241

1,710

1,938

577

303

Better Homes & Gardens

19,344

19,131

4,305

4,399

15,040

14,732

Biography

2,327

2,619

822

1,242

1,505

1,378

Black Enterprise

1,846

2,119

940

1,171

906

949

Bon Appetit

2,950

3,134

815

955

2,135

2,179

Bridal Guide

1,967

2,045

198

216

1,769

1,829

Bride's

3,250

3,280

236

296

3,013

2,984

Business Week

1,959

2,355

1,353

1,564

606

791

Cable Guide

4,096

3,852

1,755

1,748

2,341

2,104

Car and Driver

4,738

4,605

4,060

4,070

678

534

Car Craft

1,452

1,807

1,352

1,533

100

274

Catholic Digest

1,648

1,237

593

501

1,055

736

Child

2,607

2,316

321

303

2,287

2,013

Coastal Living

1,292

1,651

431

590

862

1,060

Computer Shopper

1,608

1,271

1,246

1,009

361

262

Conde Nast Package (Gr)

44,558

47,065

10,707

11,795

33,851

35,269

Conde Nast Traveler

1,548

1,679

725

759

823

919

Continental

981

935

567

502

414

433

Cooking Light

4,812

5,103

822

777

3,990

4,326

Cosmopolitan

8,604

9,225

1,592

1,577

7,012

7,649

Country Home #

4,739

3,840

862

764

3,877

3,076

Country Living

5,466

5,137

1,150

1,083

4,316

4,054

Country Living Gardener

2,337

2,496

609

630

1,728

1,866

Country Music

2,143

2,795

869

1,130

1,274

1,665

Country Sampler

1,355

1,133

161

178

1,194

955

Country Weekly

1,646

1,751

595

519

1,050

1,232

Delta's SKY Magazine

1,428

1,423

752

713

676

710

Discover

3,312

3,166

1,950

1,989

1,362

1,177

Ducks Unlimited

1,742

1,533

1,337

1,331

406

202

Easyriders

1,506

1,822

1,190

1,338

316

484

Ebony

5,992

6,121

2,058

2,471

3,934

3,650

Elle

2,194

2,385

206

275

1,988

2,110

Elle Décor

776

927

143

197

634

730

Endless Vacation

1,322

1,264

564

435

759

830

Entertainment Weekly

4,572

4,950

1,934

2,160

2,638

2,789

Entrepreneur

1,098

874

704

535

394

339

ESPN The Magazine

4,820

4,585

3,743

3,759

1,077

825

Esquire

1,711

1,448

1,037

1,000

674

448

Essence

4,125

4,134

1,179

1,172

2,946

2,962

Family Circle

11,330

11,412

1,137

1,142

10,194

10,270

FamilyFun

1,881

1,720

385

292

1,496

1,428

Family Handyman

2,302

1,997

1,544

1,544

758

453

Field & Stream

5,756

5,186

4,556

4,249

1,200

937

Field & Strm/Outdr Life (Gr)

9,444

7,969

7,432

6,578

2,012

1,392

First For Women

2,199

2,415

65

94

2,134

2,322

Fit Pregnancy

913

966

106

100

807

866

Fitness

2,642

2,736

766

852

1,877

1,884

Food & Wine

2,849

2,818

989

1,138

1,860

1,680

Forbes

2,340

2,145

1,453

1,532

887

613

Fortune

2,036

1,795

1,355

1,155

681

639

4 Wheel & Off Road

2,169

2,028

1,837

1,752

332

276

Four Wheeler

1,696

1,462

1,435

1,338

261

124

Game & Fish

2,374

2,012

2,038

1,735

336

277

Gardening How-To

1,672

2,107

378

624

1,293

1,482

Glamour

5,841

5,928

492

556

5,349

5,372

Golf Digest

2,973

3,023

2,444

2,473

528

550

Golf Magazine

3,393

3,079

2,629

2,519

765

560

Golf World

672

795

483

682

189

114

Good Housekeeping

12,194

12,680

1,359

1,549

10,835

11,131

Gourmet

2,818

2,936

762

949

2,056

1,987

GQ (Gentlemen's Quarterly)

3,193

2,932

2,532

2,349

661

583

Guideposts

4,276

3,703

976

815

3,300

2,888

Guns & Ammo

3,252

3,027

2,732

2,707

520

320

Hachette Automotive Group (Gr)

7,699

7,352

6,649

6,528

1,050

824

Hachette Magazine Ntwk (Gr)

31,133

31,486

12,477

13,662

18,656

17,824

Hachette Men's Package (Gr)

12,883

12,774

10,405

10,716

2,477

2,059

Hachette Photography Group (Gr)

1,723

1,791

986

1,273

737

518

Handy

1,004

1,212

669

859

335

353

Harper's Bazaar

956

1,611

129

235

827

1,376

Health

3,436

3,209

1,025

887

2,411

2,322

Hearst Magazine Group (Gr)

56,679

57,794

12,875

13,794

43,804

44,000

Hemispheres (United)

670

982

394

565

276

417

Home

2,207

2,695

547

871

1,659

1,824

Hot Rod

3,422

3,870

2,827

3,259

595

611

House & Garden

6,242

7,161

1,426

1,860

4,817

5,301

House Beautiful

2,709

2,888

219

416

2,491

2,472

Hunting

1,811

1,123

1,579

973

232

151

In Style

3,299

4,308

505

632

2,794

3,676

Inc.

637

533

397

334

240

199

Jet

4,304

4,473

1,745

1,730

2,559

2,743

Kiplinger's Personal Finance

1,659

1,285

1,049

825

609

460

Ladies' Home Journal

6,863

6,508

367

349

6,496

6,159

Los Angeles Times (Sunday)

1,855

1,845

936

949

919

896

Macworld

884

733

630

490

254

243

Marie Claire

1,668

1,483

86

101

1,582

1,381

Martha Stewart Living

7,412

6,626

903

894

6,509

5,733

Maxim

6,012

6,242

4,425

4,875

1,586

1,367

Men's Fitness

2,890

3,185

2,432

2,883

457

302

Men's Health

4,894

4,448

4,055

3,890

839

557

Men's Journal

1,472

1,526

1,270

1,401

202

125

Metropolitan Home

1,362

1,460

287

334

1,075

1,126

Metro-Puck Carrier Newspapers

43,644

40,934

21,338

19,561

22,306

21,372

Midwest Living

1,337

1,406

250

436

1,086

970

Modern Bride

2,541

2,924

261

222

2,280

2,702

Money

3,957

3,731

2,358

2,601

1,599

1,130

Motor Trend

3,581

3,546

3,095

3,107

486

439

Muscle & Fitness

3,733

3,928

2,753

3,068

981

861

National Enquirer

6,863

6,158

2,275

2,312

4,589

3,846

National Geographic

16,385

16,163

8,950

9,193

7,435

6,970

National Geographic Traveler

2,719

3,183

1,505

1,935

1,214

1,248

National Wildlife

2,709

2,283

1,606

1,455

1,103

828

Natural History

752

737

412

451

340

286

Newsweek

10,654

9,759

5,769

5,584

4,886

4,175

New York Magazine

918

895

398

424

520

472

New York Times (Daily)

2,040

2,178

1,138

1,275

902

902

New York Times (Sunday)

2,726

2,359

1,431

1,213

1,295

1,147

The New Yorker

1,878

1,879

936

1,011

943

868

North American Fisherman

2,238

2,402

1,699

1,981

539

421

North American Hunter

2,525

2,521

2,076

2,170

449

351

Northwest World Traveler

950

984

466

422

484

562

O, The Oprah Magazine

6,191

5,990

677

746

5,514

5,244

OG

791

790

214

325

577

465

Outdoor Life

3,688

2,784

2,876

2,329

812

455

Outside

974

817

559

615

416

202

Parade Carrier Newspapers

40,561

38,096

19,625

18,381

20,936

19,715

Parenting

5,557

5,525

971

1,006

4,587

4,519

Parents' Magazine

6,984

7,050

1,160

1,432

5,824

5,618

PC Magazine

2,814

3,237

2,081

2,367

734

869

PC World

3,225

3,025

2,480

2,219

744

806

Penthouse

2,067

1,743

1,743

1,478

325

264

People

17,673

17,659

6,334

6,265

11,339

11,395

PGA Tour Partners

736

701

649

579

87

121

Playboy

5,099

5,200

4,272

4,508

827

692

Popular Hot Rodding

1,845

2,268

1,578

2,005

267

263

Popular Mechanics

4,411

4,606

3,879

4,134

533

472

Popular Science

3,472

2,947

2,754

2,431

718

516

Premiere

778

1,184

330

637

449

547

Prevention

5,138

4,703

1,020

998

4,118

3,704

Primedia (Gr)

52,386

51,700

33,563

34,588

18,823

17,112

Primedia Auto. Enth. Group (Gr)

19,845

21,186

16,582

18,382

3,262

2,804

Psychology Today

1,372

1,466

552

636

820

830

Reader's Digest

21,564

22,130

8,865

8,896

12,699

13,235

Redbook

5,152

4,936

393

527

4,758

4,409

Road & Track

2,961

2,748

2,589

2,458

372

290

Rodale Magazine Network (Gr)

14,141

13,306

7,391

7,529

6,750

5,777

Rolling Stone

4,922

5,624

3,062

3,313

1,859

2,311

Runner's World

1,140

1,248

596

733

544

516

Salt Water Sportsman

836

743

698

634

138

109

Saturday Evening Post

1,602

1,744

681

782

921

962

Scholastic Parent & Child

4,184

3,496

641

714

3,543

2,782

Scientific American

1,374

1,440

909

985

465

456

Self

2,323

2,558

121

200

2,202

2,358

Seventeen

4,155

4,526

451

640

3,704

3,886

Shape

2,982

2,728

289

383

2,693

2,345

Sierra

642

673

217

317

425

356

Ski

968

1,060

676

635

292

426

Skiing

575

732

401

422

175

310

Ski/Skiing (Gr)

1,543

1,792

1,077

1,056

466

736

Smart Money

1,939

1,904

1,099

1,019

840

886

Smithsonian

3,908

3,777

1,822

1,772

2,086

2,005

Soap Opera Digest

3,203

2,977

273

343

2,930

2,634

Soap Opera Weekly

2,257

2,098

68

294

2,189

1,804

The Source

3,450

3,087

1,962

2,023

1,488

1,064

Southern Accents

1,155

1,465

290

226

865

1,239

Southern Living

7,163

7,511

1,731

1,785

5,431

5,726

Southwest Spirit

1,012

1,528

483

737

529

791

Spin

1,109

1,372

693

835

416

537

The Sporting News

2,087

1,861

1,828

1,648

258

214

Sports Illustrated

10,752

10,434

8,126

8,133

2,626

2,301

Star

3,409

3,195

995

1,007

2,413

2,188

Stock Car Racing

2,104

2,038

1,558

1,663

546

375

Street Rodder

1,485

1,603

1,269

1,385

216

219

Stuff

2,449

2,592

2,039

2,229

410

364

Sunday Mag/Net Carrier Newsp.

14,998

13,631

7,554

6,830

7,444

6,801

Sunset

2,367

2,066

630

576

1,738

1,489

Super Chevy

1,777

1,950

1,482

1,670

295

280

Teen People

3,753

3,893

1,071

1,072

2,682

2,821

Tennis

674

640

333

457

341

184

Texas Monthly

991

1,064

565

613

425

451

This Old House

2,712

3,301

1,479

1,795

1,233

1,506

Time

12,405

11,493

6,461

6,311

5,944

5,182

Time4 Media (Gr)

23,048

21,036

17,352

15,957

5,696

5,079

Town & Country

1,812

1,828

534

494

1,278

1,334

TMS TV Week Network (1)

13,890

13,260

7,004

6,641

6,886

6,619

TMS TV Week Network (2)

9,589

9,482

4,532

4,578

5,058

4,904

Traditional Home

2,070

2,142

421

435

1,649

1,707

Travel & Leisure

2,252

2,149

802

884

1,450

1,265

Travel Holiday

836

830

274

262

562

567

Tribune (3) Sunday

4,006

3,878

1,995

1,905

2,010

1,973

Tribune (11) Sunday

6,282

5,812

3,005

2,783

3,277

3,029

Truckin'

1,753

1,693

1,410

1,576

343

117

True Story

1,322

695

95

219

1,226

476

TV Guide

14,326

13,656

6,273

6,093

8,054

7,563

U.S. News & World Report

6,255

5,987

3,728

3,705

2,527

2,282

Us Weekly

1,652

2,373

510

820

1,142

1,554

USA Today

2,629

3,066

1,797

2,187

832

878

USA Weekend Carrier Newspapers

24,531

24,728

11,403

11,779

13,128

12,949

Vanity Fair

2,333

2,250

452

596

1,881

1,654

VFW Magazine

1,719

1,684

1,126

1,172

593

512

Vibe

3,462

3,933

1,516

1,993

1,946

1,940

Vibe + Spin (Gr)

4,572

5,306

2,209

2,828

2,362

2,477

Victoria

1,527

1,561

111

284

1,416

1,277

Vogue

4,585

5,232

540

735

4,045

4,497

Wall Street Journal

1,848

1,841

1,181

1,288

667

553

Washington Post (Sunday)

1,470

1,217

794

576

675

641

Weight Watchers

2,774

2,926

425

487

2,350

2,439

Woman's Day

10,933

10,060

560

633

10,373

9,427

Woman's World

3,829

3,834

260

252

3,569

3,582

Workbench

1,044

1,320

786

980

258

340

Working Mother

1,693

1,227

96

75

1,597

1,152

WWE Magazine @

2,714

2,793

1,960

1,974

754

820

Yankee

1,204

892

602

336

603

556

YM

1,938

2,195

221

306

1,718

1,889

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