Mediamark Research 
Fall 2002 Technical Guide

In-Home and Primary Audiences

In-Home Audiences

Primary Audiences

Adults

Men

Women

Adults

Men

Women

Unwgt

Proj (000)

Unwgt

Proj (000)

Unwgt

Proj (000)

Unwgt

Proj (000)

Unwgt

Proj (000)

Unwgt

Proj (000)

Allure

215

1,589

21

122

194

1,467

189

1,357

20

117

169

1,240

American Baby

405

3,703

96

649

309

3,053

323

3,027

85

548

238

2,478

American Hunter

257

2,473

216

1,953

41

520

200

2,062

162

1,604

38

457

American Legion

370

3,176

262

2,109

108

1,068

361

3,092

257

2,066

104

1,026

American Rifleman

412

3,417

363

2,789

49

628

317

2,817

269

2,227

48

590

American Way

12

126

2

5

10

122

-

-

-

-

-

-

Architectural Digest

403

2,184

176

817

227

1,366

271

1,582

125

649

146

933

Arthritis Today

183

1,291

55

299

128

991

161

1,145

48

273

113

872

Atlantic Monthly

150

869

83

402

67

468

125

721

71

345

54

376

Attache

10

55

6

34

4

22

-

-

-

-

-

-

Automobile

193

1,573

151

1,140

42

433

119

1,175

92

863

27

312

Baby Talk

279

2,896

62

530

217

2,366

224

2,270

54

467

170

1,803

Barron's

98

459

78

381

20

78

94

460

73

368

21

93

Bassmaster

205

2,232

158

1,591

47

641

100

1,137

76

790

24

346

Better Homes & Gardens

2,491

18,566

651

4,420

1,840

14,146

1,815

14,225

523

3,960

1,292

10,265

Biography

303

2,170

110

843

193

1,326

195

1,385

67

517

128

867

Black Enterprise

231

1,912

119

997

112

915

113

880

53

460

60

420

Bon Appetit

569

3,305

176

975

393

2,330

375

2,400

106

714

269

1,686

Bridal Guide

199

1,859

27

229

172

1,630

50

311

6

46

44

265

Bride's

279

2,846

27

281

252

2,565

82

642

12

92

70

550

Business Week

254

1,452

175

961

79

491

247

1,408

175

941

72

467

Cable Guide

722

6,638

336

2,886

386

3,752

421

4,079

189

1,775

232

2,304

Car and Driver

448

3,479

388

2,857

60

622

256

2,250

214

1,810

42

439

Car Craft

133

1,174

117

1,018

16

157

58

560

49

454

9

106

Catholic Digest

275

2,077

115

766

160

1,311

120

770

44

304

76

466

Child

259

2,340

48

305

211

2,035

188

1,743

48

317

140

1,426

Coastal Living

177

1,181

59

318

118

863

140

957

53

277

87

680

Computer Shopper

155

1,189

120

867

35

323

124

928

96

650

28

278

Conde Nast Package (Gr)

5,566

38,639

1,638

9,866

3,928

28,772

3,456

23,068

1,068

6,631

2,388

16,437

Conde Nast Traveler

286

1,568

144

629

142

938

253

1,431

127

593

126

837

Continental

16

139

10

93

6

46

-

-

-

-

-

-

Cooking Light

885

6,202

187

1,016

698

5,186

414

2,786

98

595

316

2,190

Cosmopolitan

931

8,191

173

1,379

758

6,813

482

4,134

77

780

405

3,354

Country Home #

487

4,283

113

923

374

3,360

217

1,872

58

499

159

1,374

Country Living

669

5,549

163

1,248

506

4,300

341

2,906

85

746

256

2,160

Country Living Gardener

240

2,115

68

632

172

1,483

108

992

31

343

77

649

Country Music

193

2,394

74

853

119

1,541

67

629

23

210

44

419

Country Sampler

130

1,186

21

188

109

999

76

646

14

110

62

537

Country Weekly

123

1,411

40

396

83

1,015

68

736

23

190

45

547

Delta's SKY Magazine

19

143

4

34

15

109

-

-

-

-

-

-

Discover

372

2,762

231

1,596

141

1,166

260

1,988

155

1,049

105

939

Ducks Unlimited

152

1,457

119

1,178

33

279

119

1,172

89

918

30

253

Easyriders

137

1,437

103

1,007

34

430

42

359

32

261

10

98

Ebony

711

6,497

268

2,379

443

4,119

394

3,595

139

1,329

255

2,266

Elle

208

1,672

22

170

186

1,502

173

1,422

17

178

156

1,244

Elle Décor

106

617

20

119

86

498

100

636

22

152

78

484

Endless Vacation

258

1,980

122

796

136

1,185

245

1,830

118

755

127

1,075

Entertainment Weekly

503

3,981

232

1,851

271

2,130

390

3,209

178

1,410

212

1,799

Entrepreneur

127

847

86

584

41

263

126

822

80

497

46

325

ESPN The Magazine

492

4,021

383

2,997

109

1,024

292

2,548

227

1,920

65

628

Esquire

134

969

99

619

35

349

127

912

93

577

34

335

Essence

484

4,063

123

960

361

3,103

271

2,163

66

567

205

1,595

Family Circle

1,441

11,238

161

1,188

1,280

10,050

927

7,600

128

1,011

799

6,590

FamilyFun

281

2,183

62

466

219

1,716

264

2,055

62

452

202

1,603

Family Handyman

402

2,940

299

2,055

103

885

281

2,200

209

1,564

72

637

Field & Stream

451

4,526

349

3,368

102

1,157

331

3,368

249

2,394

82

974

Field & Strm/Outdr Life (Gr)

752

7,506

591

5,638

161

1,867

555

5,662

432

4,177

123

1,485

First For Women

334

2,725

21

123

313

2,602

226

1,851

19

121

207

1,730

Fit Pregnancy

73

751

12

76

61

675

54

507

8

41

46

466

Fitness

310

2,335

83

653

227

1,683

276

2,131

78

618

198

1,512

Food & Wine

488

3,081

207

1,080

281

2,001

298

2,074

125

799

173

1,275

Forbes

301

1,716

220

1,160

81

555

278

1,506

203

1,007

75

498

Fortune

220

1,209

160

811

60

398

209

1,170

153

745

56

425

4 Wheel & Off Road

174

1,697

144

1,280

30

417

76

742

63

563

13

179

Four Wheeler

136

1,282

115

1,003

21

279

61

518

49

408

12

109

Game & Fish

164

1,890

137

1,563

27

327

89

1,021

71

795

18

226

Gardening How-To

182

1,572

50

405

132

1,167

123

1,112

38

303

85

809

Glamour

538

4,422

59

532

479

3,890

385

3,307

51

453

334

2,854

Golf Digest

519

3,195

418

2,429

101

766

446

2,605

361

1,951

85

654

Golf Magazine

501

3,243

388

2,402

113

841

386

2,597

289

1,850

97

746

Golf World

91

553

67

369

24

184

48

319

38

227

10

92

Good Housekeeping

1,608

12,622

244

1,666

1,364

10,956

894

7,233

153

1,179

741

6,054

Gourmet

516

3,048

177

971

339

2,077

281

1,815

94

605

187

1,211

GQ (Gentlemen's Quarterly)

277

2,102

220

1,677

57

425

171

1,325

138

1,052

33

273

Guideposts

681

5,797

160

1,195

521

4,601

574

4,781

139

948

435

3,833

Guns & Ammo

244

2,612

203

2,148

41

464

102

991

84

776

18

215

Hachette Automotive Group (Gr)

708

5,384

612

4,428

96

956

406

3,469

341

2,824

65

645

Hachette Magazine Ntwk (Gr)

3,559

27,427

1,418

9,744

2,141

17,683

2,310

17,966

892

6,605

1,418

11,360

Hachette Men's Package (Gr)

1,356

10,056

1,084

7,511

272

2,545

790

6,220

614

4,619

176

1,601

Hachette Photography Group (Gr)

233

1,613

146

902

87

711

178

1,279

109

739

69

540

Handy

179

1,516

136

1,043

43

473

155

1,276

121

932

34

344

Harper's Bazaar

116

835

16

70

100

765

102

717

12

48

90

668

Health

344

2,402

84

591

260

1,811

310

2,240

73

510

237

1,730

Hearst Magazine Group (Gr)

6,669

52,470

1,605

11,435

5,064

41,035

4,145

32,796

1,076

7,754

3,069

25,042

Hemispheres (United)

8

51

3

15

5

36

-

-

-

-

-

-

Home

292

2,256

94

644

198

1,612

236

1,832

77

506

159

1,326

Hot Rod

300

2,963

243

2,300

57

663

128

1,285

99

950

29

335

House & Garden

807

5,898

217

1,408

590

4,490

244

1,446

50

388

194

1,057

House Beautiful

332

2,154

46

244

286

1,910

212

1,369

35

152

177

1,217

Hunting

143

1,418

119

1,170

24

247

57

588

45

474

12

114

In Style

448

3,238

70

425

378

2,813

319

2,363

59

364

260

1,999

Inc.

81

495

57

291

24

204

79

456

57

284

22

172

Jet

526

4,759

202

1,796

324

2,963

223

1,952

74

725

149

1,226

Kiplinger's Personal Finance

273

1,671

181

1,005

92

666

250

1,506

166

955

84

552

Ladies' Home Journal

820

6,465

79

520

741

5,946

679

5,467

70

418

609

5,049

Los Angeles Times (Sunday)

491

3,083

246

1,477

245

1,607

478

2,998

244

1,481

234

1,517

Macworld

120

760

87

447

33

313

119

733

84

417

35

316

Marie Claire

180

1,449

13

78

167

1,370

150

1,175

9

56

141

1,118

Martha Stewart Living

941

6,660

172

1,034

769

5,626

509

3,856

105

736

404

3,120

Maxim

707

6,061

577

4,532

130

1,529

481

4,245

392

3,091

89

1,154

Men's Fitness

322

2,177

282

1,820

40

357

146

976

126

785

20

191

Men's Health

598

4,218

501

3,414

97

804

373

2,886

309

2,213

64

673

Men's Journal

154

1,060

133

892

21

169

149

1,036

129

892

20

145

Metropolitan Home

175

948

43

154

132

794

166

915

46

174

120

740

Metro-Puck Carrier Newspapers

-

-

-

-

-

-

-

-

-

-

-

-

Midwest Living

207

1,351

56

309

151

1,042

168

1,138

43

216

125

922

Modern Bride

252

2,429

27

229

225

2,201

67

538

8

60

59

478

Money

580

3,338

397

1,958

183

1,380

538

3,090

363

1,728

175

1,361

Motor Trend

316

2,724

258

2,096

58

627

236

2,240

188

1,690

48

550

Muscle & Fitness

379

3,309

283

2,429

96

879

109

803

79

568

30

235

National Enquirer

581

4,950

184

1,463

397

3,487

355

3,222

108

1,009

247

2,213

National Geographic

2,207

15,243

1,252

8,036

955

7,208

1,640

12,142

930

6,427

710

5,715

National Geographic Traveler

339

2,293

185

1,133

154

1,160

204

1,429

104

640

100

789

National Wildlife

217

1,661

104

861

113

800

166

1,255

76

640

90

616

Natural History

101

725

55

345

46

380

75

593

40

319

35

274

Newsweek

1,238

8,197

670

3,995

568

4,202

999

6,601

540

3,141

459

3,461

New York Magazine

110

657

49

289

61

368

92

539

48

275

44

264

New York Times (Daily)

430

2,385

233

1,197

197

1,189

388

2,152

228

1,162

160

990

New York Times (Sunday)

753

4,174

413

2,159

340

2,015

682

3,776

379

1,985

303

1,792

The New Yorker

355

1,879

200

986

155

893

318

1,694

180

912

138

782

North American Fisherman

174

2,073

129

1,502

45

571

67

840

47

641

20

199

North American Hunter

251

2,529

207

2,031

44

498

113

1,350

87

1,069

26

281

Northwest World Traveler

22

164

6

19

16

144

-

-

-

-

-

-

O, The Oprah Magazine

799

5,991

117

810

682

5,182

536

3,969

97

608

439

3,361

OG

111

805

40

283

71

522

94

666

37

263

57

403

Outdoor Life

301

2,980

242

2,270

59

710

224

2,294

183

1,783

41

511

Outside

125

778

85

462

40

316

114

669

81

403

33

266

Parade Carrier Newspapers

-

-

-

-

-

-

-

-

-

-

-

-

Parenting

671

5,571

192

1,190

479

4,381

395

3,549

132

912

263

2,638

Parents' Magazine

830

6,638

247

1,510

583

5,128

443

3,887

145

992

298

2,896

PC Magazine

384

2,649

284

1,903

100

746

319

2,292

236

1,622

83

670

PC World

373

2,535

279

1,812

94

723

344

2,330

256

1,611

88

719

Penthouse

223

2,011

191

1,711

32

300

107

953

91

805

16

148

People

1,723

12,208

640

4,205

1,083

8,003

949

7,342

336

2,564

613

4,778

PGA Tour Partners

108

738

89

573

19

164

96

642

77

501

19

141

Playboy

739

6,373

630

5,337

109

1,036

551

5,052

451

4,138

100

914

Popular Hot Rodding

158

1,521

130

1,181

28

339

45

319

36

232

9

87

Popular Mechanics

433

3,360

367

2,784

66

576

261

2,064

216

1,605

45

458

Popular Science

368

2,667

291

2,030

77

637

335

2,430

264

1,843

71

587

Premiere

101

945

55

401

46

544

89

751

49

365

40

386

Prevention

881

6,219

226

1,425

655

4,794

754

5,265

204

1,268

550

3,997

Primedia (Gr)

4,614

44,343

2,892

26,540

1,722

17,803

2,432

22,520

1,371

11,704

1,061

10,816

Primedia Auto. Enth. Group (Gr)

1,636

16,531

1,350

13,037

286

3,494

585

5,312

469

4,062

116

1,250

Psychology Today

132

882

50

348

82

535

96

598

36

243

60

355

Reader's Digest

3,441

27,213

1,451

10,500

1,990

16,712

2,981

23,357

1,311

9,514

1,670

13,843

Redbook

547

4,636

66

492

481

4,144

383

3,538

60

435

323

3,102

Road & Track

260

1,904

224

1,571

36

334

150

1,220

127

1,014

23

206

Rodale Magazine Network (Gr)

2,131

14,750

1,110

7,218

1,021

7,532

1,579

11,199

773

5,171

806

6,028

Rolling Stone

453

3,901

266

2,211

187

1,690

287

2,604

163

1,462

124

1,142

Runner's World

223

1,370

110

645

113

725

155

994

77

478

78

516

Salt Water Sportsman

83

643

70

535

13

109

37

287

30

225

7

62

Saturday Evening Post

131

1,027

55

457

76

571

96

751

41

348

55

403

Scholastic Parent & Child

264

2,600

73

542

191

2,057

175

1,715

52

357

123

1,357

Scientific American

216

1,343

140

788

76

554

156

1,095

98

626

58

469

Self

329

2,324

32

194

297

2,130

284

2,069

29

164

255

1,905

Seventeen

398

4,350

69

631

329

3,720

321

3,726

66

651

255

3,075

Shape

419

3,044

73

375

346

2,669

339

2,462

64

331

275

2,131

Sierra

137

890

59

316

78

575

125

793

54

280

71

513

Ski

149

920

90

481

59

439

121

812

75

399

46

413

Skiing

96

556

63

318

33

238

90

621

57

335

33

286

Ski/Skiing (Gr)

245

1,476

153

799

92

677

211

1,432

132

734

79

698

Smart Money

242

1,542

147

813

95

729

228

1,461

142

764

86

696

Smithsonian

696

3,995

347

1,666

349

2,329

614

3,459

310

1,468

304

1,991

Soap Opera Digest

303

2,726

32

314

271

2,412

180

1,615

23

219

157

1,396

Soap Opera Weekly

174

1,708

19

173

155

1,535

62

445

6

51

56

394

The Source

261

2,876

145

1,640

116

1,236

93

838

50

515

43

323

Southern Accents

143

866

29

195

114

671

119

695

30

202

89

493

Southern Living

898

6,902

256

1,749

642

5,153

591

4,953

186

1,441

405

3,512

Southwest Spirit

20

148

8

45

12

103

-

-

-

-

-

-

Spin

112

894

68

484

44

410

104

862

66

519

38

343

The Sporting News

198

1,640

173

1,372

25

268

113

1,023

96

833

17

190

Sports Illustrated

1,225

9,254

923

6,741

302

2,513

719

6,014

542

4,392

177

1,622

Star

398

3,323

115

964

283

2,359

288

2,566

89

724

199

1,842

Stock Car Racing

172

1,873

129

1,407

43

467

45

398

34

290

11

107

Street Rodder

114

1,167

99

989

15

178

34

261

29

207

5

54

Stuff

280

2,447

238

2,018

42

429

163

1,592

133

1,276

30

316

Sunday Mag/Net Carrier Newsp.

-

-

-

-

-

-

-

-

-

-

-

-

Sunset

453

2,854

151

803

302

2,051

396

2,509

143

752

253

1,757

Super Chevy

168

1,788

133

1,319

35

470

43

384

31

265

12

119

Teen People

321

3,110

82

749

239

2,361

277

2,825

82

754

195

2,071

Tennis

123

783

74

395

49

388

113

725

67

363

46

361

Texas Monthly

168

984

91

499

77

485

110

632

60

302

50

330

This Old House

453

3,214

256

1,593

197

1,621

249

1,988

137

952

112

1,036

Time

1,488

9,639

798

4,800

690

4,839

1,276

8,633

688

4,330

588

4,304

Time4 Media (Gr)

2,558

19,678

1,870

13,710

688

5,967

1,867

14,887

1,360

10,154

507

4,734

Town & Country

184

1,173

55

361

129

812

125

812

37

218

88

594

TMS TV Week Network (1)

-

-

-

-

-

-

-

-

-

-

-

-

TMS TV Week Network (2)

-

-

-

-

-

-

-

-

-

-

-

-

Traditional Home

316

2,209

55

356

261

1,852

193

1,375

44

263

149

1,113

Travel & Leisure

345

2,103

168

835

177

1,269

317

1,952

157

743

160

1,209

Travel Holiday

88

691

38

259

50

432

78

518

30

187

48

331

Tribune (3) Sunday

-

-

-

-

-

-

-

-

-

-

-

-

Tribune (11) Sunday

-

-

-

-

-

-

-

-

-

-

-

-

Truckin'

135

1,502

112

1,186

23

317

42

371

33

282

9

89

True Story

103

1,251

12

126

91

1,125

38

326

5

60

33

266

TV Guide

2,560

20,873

1,172

9,215

1,388

11,658

2,238

18,837

1,015

8,265

1,223

10,572

U.S. News & World Report

666

4,476

395

2,501

271

1,974

593

4,110

368

2,353

225

1,757

Us Weekly

226

1,624

70

533

156

1,091