Mediamark Research 
Fall 2002 Technical Guide

Sample Allocation – Top Ten Markets
Unweighted vs. Weighted Percentages

 

Weighted Percentage Unweighted Percentage
Total in (000)s 25,805 204,964

New York

9.28

7.49

Los Angeles

6.29

5.81

Chicago

6.15

3.32

Philadelphia

5.06

2.73

San Francisco

3.84

2.44

Boston

3.77

2.24

Detroit

3.83

1.79

Washington D.C

3.91

2.06

Cleveland

3.79

1.41

Dallas/Ft. Worth

4.08

2.04

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