Mediamark Research 
Fall 2002 Technical Guide

Comparison of Sample Distribution 
Before and After Balancing to 
Census Demographics

 
  Men(%)

Women(%)
 
  Before
Balancing		 After
Balancing		 Before
Balancing		 After
Balancing
Total 100.0 100.0 100.0 100.0
18-24 13.1 13.7 11.9 12.8
25-34 19.3 18.8 19.0 17.9
35-44 21.8 22.6 21.9 21.4
45-49 10.3 10.2 10.1 9.8
50-54 8.6 8.7 8.4 8.6
55-64 11.4 11.5 11.2 11.8
65+ 15.5 14.5 17.4 17.8
         
H.H.I        
Less than $10,000 3.3 4.5 6.6 7.4
$10,000-19,999 7.7 8.9 11.0 12.2
$20,000-29,999 11.3 11.3 13.7 12.1
$30,000-34,999 6.5 5.6 7.0 5.7
$35,000-39,999 6.0 5.5 5.7 5.5
$40,000-49,999 12.5 10.3 12.5 9.9
$50,000+ 52.8 54.1 43.5 47.2
         
Graduated College 25.9 25.1 22.9 22.5
Attended College 30.7 26.3 32.2 28.3
Graduated H.S. 28.9 31.6 31.2 32.9
Did Not Graduate H.S. 14.5 17.1 13.7 16.3
         
Not Employed 25.7 28.8 40.1 42.9
Professional 9.5 9.9 10.0 11.0
Exec./Mgr./Admin. 12.6 11.1 5.9 8.7
Clerical/Sales/Tech. 13.8 14.0 26.4 22.0
Prec./Crafts/Repair 15.5 13.1 1.4 1.1
Other Employed 23.0 23.2 16.3 14.3
         
North East 19.3 19.3 19.9 19.8
South 35.7 35.7 36.0 36.1
North Central 22.7 22.7 22.8 22.8
West 22.3 22.3 21.3 21.3
                                                                       
County Size A 41.2 41.3 41.7 41.2
County Size B 30.7 29.9 30.2 30.1
County Size C 14.1 14.3 13.9 14.3
County Size D 14.1 14.5 14.2 14.4
         
Single 25.7 27.4 20.3 21.1
Married 61.6 59.5 56.1 54.8
All Others 12.7 13.1 23.6 24.1
         
Household Size: 1 11.7 11.8 14.2 15.4
Household Size: 2+ 88.3 88.2 85.8 84.6
         
White 86.0 83.2 84.1 82.4
Black 10.2 11.5 12.5 12.6
Other 3.8 5.2 3.5 5.0
Hispanic 11.8 11.1 11.3 10.5
Non-Hispanic 88.2 89.0 88.7 89.6

Totals in tables may not equal 100% due to rounding

Back to Table of Contents

For more information regarding Mediamark Research, contact MRI at info@mediamark.nopworld.com.
Mediamark Research is a NOP World company, a wholly-owned subsidiary of United Business Media.
Copyright  2002,  Mediamark Research