Mediamark Research 
Fall 2002 Technical Guide

Fall 2002 Sample Completion

Interviews were made in a total of 2,704 clusters. The recovery sample is shown in the following tables:

SAMPLE DISPOSITION

TOTAL HOUSEHOLDS

 MEN WOMEN
Total Sample Households Initially Selected 45,777 25,284 20,493
Less: Vacant 2,166 1,295 871
Address Does Not Exist
1,250 753 497
Duplicate Address
1,489 901 588
Ineligible Other (businesses, churches, group quarters, blind, media affiliate etc.)
1,803 1,123 680
          
Total Eligible Households                           [A] 39,069 21,212 17,857
Less: Not Contacted 4,010 2,477 1,533
Refused
7,248 4,431 2,817
Language Barrier
295 174 121
Call Back/Appointments
103 62 41
Eligible Other (sick, hard of hearing, gated communities, attack dogs, etc.)
1,608 966 642
           
Completed Interviews                                 [B] 25,805 13,102 12,703
Media Interview Response Rate         [B]/[A] 66.0% 61.8% 71.1%
Completed Product Booklets                       [C]

15,533
Product Booklet Response Rate          [C]/[A]

39.8%

         

     
SAMPLE DISPOSITION                                          LOWER
INCOME		         MIDDLE
INCOME		     UPPER
INCOME
Total Sample Households Initially Selected 10,304 11,833 23,559
Less:  Vacant 749 577 840
Address Does Not Exist
338 353 559
Duplicate Address
219 363 907
Ineligible Other (businesses, churches, group quarters, blind, etc.)
409 489 905
          
Total Eligible Households                           [A] 8,589 10,051 20,348
Less:  Not Contacted 839 1,063 2,108
Refused
1,300 1,863 4,085
Language Barrier
80 70 145
Call Back/Appointments
19 31 53
Eligible Other (sick, hard of hearing, gated communities, attack dogs, etc.) 
254 375 898
           
Completed Interviews                                 [B] 6,097 6,649 13,059
Media Interview Response Rate         [B]/[A] 71.0% 66.2% 64.2%

 

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