MRI Fall 2002 Tech Guide - Unweighted and Weighted Demographics

Mediamark Research
Fall 2002 Technical Guide

Unweighted and Weighted Demographics

	Adults		Men		Women		Female Homemakers		Professional Managerial
	Unwgt	Proj (000)	Unwgt	Proj (000)	Unwgt	Proj (000)	Unwgt	Proj (000)	Unwgt	Proj (000)
Total U.S.	25,805	204,964	13,109	98,303	12,696	106,661	11,511	90,975	6,385	41,540

Men	13,109	98,303	13,109	98,303	-	-	-	-	3,825	20,565
Women	12,696	106,661	-	-	12,696	106,661	11,511	90,975	2,560	20,975

Male Homemakers	5,305	34,102	5,305	34,102	-	-	-	-	1,483	6,896
Female Homemakers	11,511	90,975	-	-	11,511	90,975	11,511	90,975	2,357	18,613
Working Women	7,648	60,869	-	-	7,648	60,869	6,927	52,101	2,560	20,975
Parent	8,990	70,703	4,304	30,492	4,686	40,211	4,383	36,587	2,796	18,298
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Graduated College	8,419	48,638	4,624	24,626	3,795	24,011	3,500	21,287	4,782	28,869
Attended College	7,858	55,991	3,834	25,815	4,024	30,175	3,651	25,621	1,111	8,059
Graduated High School	6,916	66,155	3,337	31,093	3,579	35,062	3,250	30,216	435	3,842
Did Not Graduate High School	2,612	34,180	1,314	16,768	1,298	17,412	1,110	13,851	57	770

Age 18-24	2,196	27,099	1,166	13,503	1,030	13,596	739	8,231	175	1,569
25-34	4,676	37,615	2,422	18,487	2,254	19,129	2,059	16,790	1,374	9,716
35-44	5,888	44,983	3,060	22,216	2,828	22,767	2,640	20,471	1,975	12,899
45-54	5,091	38,179	2,692	18,586	2,399	19,592	2,235	17,869	1,836	11,579
55-64	3,167	23,914	1,642	11,288	1,525	12,625	1,401	11,201	789	4,750
65 or Over	4,787	33,174	2,127	14,222	2,660	18,952	2,437	16,412	236	1,026
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18-34	6,872	64,715	3,588	31,990	3,284	32,725	2,798	25,021	1,549	11,285
18-49	15,471	130,165	8,071	64,214	7,400	65,952	6,649	55,205	4,500	30,489
25-54	15,655	120,777	8,174	59,289	7,481	61,488	6,934	55,131	5,185	34,194

Working Full Time	15,180	111,239	9,130	63,187	6,050	48,052	5,509	41,593	5,785	37,294
Part-time	2,420	19,661	822	6,843	1,598	12,818	1,418	10,508	600	4,245
Not Employed	8,205	74,065	3,157	28,273	5,048	45,792	4,584	38,873	-	-

Professional	3,180	21,379	1,668	9,684	1,512	11,695	1,383	10,245	3,180	21,379
Exec./Manager/Administrator	3,205	20,160	2,157	10,881	1,048	9,279	974	8,369	3,205	20,160
Clerical/Sales/Technical	5,129	37,222	1,853	13,747	3,276	23,475	2,943	19,666	-	-
Precision/Crafts/Repair	1,942	14,063	1,798	12,898	144	1,165	132	986	-	-
Other Employed	4,144	38,075	2,476	22,819	1,668	15,255	1,495	12,835	-	-
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H/D Income $75,000 or More	8,195	60,563	4,859	31,384	3,336	29,179	2,922	23,810	3,948	25,741
$60,000 - 74,999	3,123	24,145	1,753	12,308	1,370	11,836	1,219	9,992	910	6,173
$50,000 - 59,999	2,321	18,824	1,258	9,475	1,063	9,350	945	7,859	504	3,449
$40,000 - 49,999	2,900	20,765	1,465	10,158	1,435	10,607	1,300	9,089	519	2,921
$30,000 - 39,999	2,990	22,725	1,416	10,840	1,574	11,885	1,435	9,980	284	1,675
$20,000 - 29,999	2,924	24,016	1,224	11,063	1,700	12,953	1,583	11,412	135	849
$10,000 - 19,999	2,222	21,678	795	8,700	1,427	12,979	1,352	11,667	60	534
Less Than $10,000	1,130	12,247	339	4,376	791	7,872	755	7,166	25	198

Census Region: Northeast	5,890	40,119	2,976	18,957	2,914	21,162	2,656	18,122	1,657	10,115
North Central	6,721	46,648	3,347	22,340	3,374	24,308	3,085	21,020	1,498	8,819
South	7,875	73,546	4,028	35,064	3,847	38,482	3,489	33,177	1,890	13,512
West	5,319	44,651	2,758	21,943	2,561	22,709	2,281	18,656	1,340	9,093

County Size A	14,810	84,538	7,554	40,606	7,256	43,933	6,537	36,515	4,112	20,168
B	6,710	61,494	3,403	29,386	3,307	32,108	2,997	27,168	1,530	12,260
C	2,523	29,303	1,262	14,057	1,261	15,247	1,159	13,441	502	5,173
D	1,762	29,628	890	14,255	872	15,373	818	13,851	241	3,939
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MSA Central City	8,005	65,987	3,984	31,547	4,021	34,439	3,625	28,929	1,896	13,139
MSA Suburban	15,255	99,955	7,837	48,005	7,418	51,949	6,712	43,798	4,082	22,741
Non MSA	2,545	39,023	1,288	18,751	1,257	20,272	1,174	18,248	407	5,660

Single	5,457	49,509	2,940	26,959	2,517	22,550	2,103	15,641	1,171	7,279
Married	14,088	116,950	8,180	58,488	5,908	58,462	5,345	52,382	4,152	29,236
All Others	6,260	38,505	1,989	12,856	4,271	25,649	4,063	22,952	1,062	5,025

Household Size: 1 Person	5,858	28,052	2,385	11,596	3,473	16,456	3,473	16,456	1,214	4,673
2 Persons	8,694	69,277	4,724	34,037	3,970	35,240	3,508	30,780	2,069	13,947
3 or 4 Persons	8,469	76,398	4,499	37,796	3,970	38,601	3,475	31,712	2,439	17,751
5 or More Persons	2,784	31,237	1,501	14,874	1,283	16,363	1,055	12,026	663	5,168
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Children By Age: Any	10,068	84,869	4,953	38,427	5,115	46,442	4,611	39,372	2,926	19,494
Under 2 Years	1,698	15,561	822	6,392	876	9,170	785	7,799	448	2,973
2-5 Years	3,551	30,203	1,742	13,073	1,809	17,130	1,641	14,900	986	6,603
6-11 Years	4,832	40,350	2,345	17,958	2,487	22,392	2,277	19,345	1,383	9,273
12-17 Years	4,729	40,557	2,350	19,142	2,379	21,415	2,115	17,365	1,367	9,182

White	22,062	169,681	11,364	81,826	10,698	87,855	9,741	75,666	5,549	34,929
Black	2,711	24,778	1,201	11,326	1,510	13,452	1,346	11,083	466	3,413
Other	1,032	10,505	544	5,151	488	5,354	424	4,226	370	3,198
Spanish Speaking-English Language Capable Household	2,514	24,526	1,343	12,118	1,171	12,409	1,029	9,710	465	3,102

IEI $50,000 or More	5,886	34,247	4,442	24,295	1,444	9,952	1,329	8,792	3,840	21,615
$40,000 - 49,999	2,400	15,772	1,426	8,999	974	6,773	905	6,109	991	6,677
$30,000 - 39,999	2,912	21,227	1,533	11,408	1,379	9,818	1,258	8,444	767	6,269
$25,000 - 29,999	1,438	12,087	648	5,921	790	6,165	726	5,481	235	2,196
$20,000 - 24,999	1,493	12,742	641	5,789	852	6,953	765	5,915	198	1,564
$10,000 - 19,999	2,106	20,393	792	8,370	1,314	12,023	1,185	10,414	203	1,875
Under $10,000	1,365	14,431	470	5,248	895	9,184	759	6,946	151	1,344
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Wage Earner Status: Sole	7,049	37,652	3,727	21,039	3,322	16,613	3,206	15,546	2,531	11,498
Primary	5,254	42,874	4,027	30,101	1,227	12,773	1,060	10,817	2,155	15,303
Secondary	5,297	50,373	2,198	18,890	3,099	31,483	2,661	25,738	1,699	14,738

Number of Children: 1	4,029	34,620	1,959	15,846	2,070	18,774	1,843	15,593	1,138	8,005
2	3,894	30,975	1,904	13,727	1,990	17,248	1,802	14,830	1,238	7,873
3 or More	2,145	19,274	1,090	8,854	1,055	10,419	966	8,949	550	3,616

Home Owned	18,867	145,438	9,810	70,068	9,057	75,370	8,142	63,878	5,184	33,638
Value of Home $100,000+	14,837	97,707	7,939	48,192	6,898	49,515	6,192	41,782	4,750	29,255
$60,000 - $99,999	2,546	26,857	1,214	12,784	1,332	14,072	1,197	11,802	344	3,170
$30,000 - $59,999	970	14,082	426	6,100	544	7,983	491	6,899	74	1,024
Under $30,000	514	6,792	231	2,992	283	3,800	262	3,395	16	188
Back to top of page Life Cycle Respondent 18-34:
One-Person Household	1,090	5,124	630	3,022	460	2,102	460	2,102	348	1,369
Married, No Children	755	6,189	418	2,746	337	3,443	310	3,119	318	2,408
Married, Youngest Under 6	1,640	14,368	820	6,127	820	8,241	753	7,479	426	3,201
Married, Youngest 6-17	331	3,490	154	1,383	177	2,107	161	1,891	60	661
Balance	3,056	35,544	1,566	18,712	1,490	16,832	1,114	10,430	397	3,648
Respondent 35-49:
One-Person Household	1,215	5,723	670	3,356	545	2,367	545	2,367	417	1,579
Married, No Children	1,280	12,178	694	5,822	586	6,356	527	5,639	438	3,666
Married, Youngest Under 6	1,577	11,379	983	6,393	594	4,986	559	4,663	661	4,015
Married, Youngest 6-11	1,597	12,383	905	6,069	692	6,315	655	5,888	609	4,192
Married, Youngest 12-17	1,127	9,778	593	4,558	534	5,220	486	4,708	374	2,904
Balance	1,803	14,010	638	6,026	1,165	7,984	1,079	6,919	452	2,847
Back to top of page Respondent 50 or Older:
One-Person Household	3,420	16,623	1,023	4,951	2,397	11,672	2,397	11,672	418	1,616
Married, No Children	4,978	40,475	3,038	21,302	1,940	19,173	1,706	16,878	958	6,311
Married, With Children	803	6,710	575	4,087	228	2,623	188	2,118	308	1,878
Balance	1,133	10,990	402	3,749	731	7,241	571	5,102	201	1,245

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Copyright 2002, Mediamark Research

Mediamark Research Fall 2002 Technical Guide

Unweighted and Weighted Demographics

Adults

Men

Women

Female Homemakers

Professional Managerial

Mediamark Research
Fall 2002 Technical Guide