Mediamark Research 
Fall 2003 Technical Guide

Table of Contents

Sample Completion

Dropped Clusters

Spanish Speaking Population

New Race Classification
Comparison of Sample Distribution Before and After Balancing
Distribution of Final Weights (Waves 48 and 49)
Magazine Group Composition
Frequency of Publication

Newspaper Carriers for Supplements

Definitions of Media Quintiles

Magazine
Newspaper
Radio
TV Total
TV Prime Time 
Outdoor

Internet

TV Daytime
Yellow Pages

Zip HH Income Quintiles

Unweighted and Projected Audiences and Two Sigma Tolerances

Median Age, HH Income and IE Income

In-Home/Primary Audiences

Audiences by Wave

Unweighted and Weighted Demographics

Sample Allocation - Top Ten Markets

Data Adjustment Procedures

Product Booklet Ascription

Methodology