Mediamark Research 
Fall 2006 Technical Guide

Unweighted and Projected Audiences ('000) 
and Estimated Two Sigma Tolerances

Adults

Men

Women

Unwgt

Proj ('000)

Two Sigma

Unwgt

Proj ('000)

Two Sigma

Unwgt

Proj ('000)

Two Sigma

Total U.S.

25,294

218,289

-

12,974

105,176

-

12,320

113,113

-

AARP The Magazine

4,033

29,989

1,346

1,789

12,088

1,005

2,244

17,900

820

Allure

650

5,649

684

53

338

223

597

5,310

660

American Baby

644

6,782

648

90

809

280

554

5,973

649

American Hunter

405

4,103

914

361

3,533

870

44

570

445

American Legion

376

3,415

812

276

2,244

590

100

1,171

354

American Photo

225

1,952

737

136

947

278

89

1,006

652

American Rifleman

447

4,180

902

410

3,661

644

37

519

404

American Way

270

1,620

337

185

985

275

85

635

176

American Woodworker

410

3,590

766

321

2,671

602

89

919

349

Architectural Digest

801

4,980

437

372

2,048

225

429

2,933

364

Arthritis Today

470

4,154

1,072

123

1,002

286

347

3,151

834

Arthur Frommer's Budget Trav.

310

2,028

446

141

870

204

169

1,158

340

Atlantic Monthly

214

1,483

294

132

860

250

82

623

152

Audubon

220

1,601

283

108

739

212

112

862

183

Automobile

472

3,859

564

389

3,026

467

83

833

317

AutoWeek

301

2,268

257

251

1,852

214

50

416

88

Baby Talk

506

5,593

780

66

598

249

440

4,995

689

Barron's

193

957

180

154

746

176

39

211

73

Bassmaster

349

3,787

667

316

3,198

725

33

589

306

Better Homes & Gardens

4,302

37,916

1,835

981

7,369

1,043

3,321

30,547

1,494

Bicycling

233

1,584

287

168

1,024

190

65

560

138

Black Enterprise

545

3,931

485

277

1,725

258

268

2,206

505

Blender

203

1,624

279

156

1,230

241

47

394

141

Boating

355

2,691

278

308

2,188

373

47

503

229

Bon Appetit

896

5,860

740

252

1,423

239

644

4,437

767

Bridal Guide

437

4,648

645

48

363

197

389

4,285

503

Brides

653

6,661

368

64

439

162

589

6,222

402

Business Week

773

4,769

493

556

3,324

404

217

1,445

346

Car and Driver

1,320

10,585

978

1,197

9,415

857

123

1,170

300

Car Craft

274

2,575

640

254

2,336

554

20

238

199

Catholic Digest

304

2,330

465

114

729

164

190

1,602

373

Chicago Tribune (Sunday)

588

2,446

261

295

1,146

122

293

1,299

180

Child

523

4,784

536

67

445

204

456

4,339

466

Cigar Aficionado

237

1,661

357

199

1,255

228

38

406

216

Coastal Living

455

3,376

462

142

939

241

313

2,436

412

Computer Shopper

257

2,117

423

193

1,337

310

64

780

392

Conde Nast Package (Gr)

12,369

92,991

3,571

3,679

22,971

1,767

8,690

70,020

2,523

Conde Nast Traveler

519

3,143

512

257

1,379

277

262

1,763

327

Consumer Reports

2,582

17,947

772

1,615

10,174

613

967

7,773

470

Continental

293

2,330

464

169

1,261

312

124

1,069

266

Cooking Light

1,417

11,356

954

262

1,654

237

1,155

9,702

941

Cooking Pleasures

531

5,183

1,193

140

1,126

322

391

4,057

1,071

CosmoGIRL!

400

4,772

919

27

301

236

373

4,472

716

CosmoGIRL!/Seventeen (Gr)

1,116

12,915

1,416

118

1,215

389

998

11,701

1,113

Cosmopolitan

1,848

16,866

1,089

313

2,384

321

1,535

14,482

1,174

Country Home

873

8,364

1,074

185

1,582

430

688

6,783

911

Country Living

1,196

11,457

915

258

2,353

473

938

9,103

1,100

Country Sampler

234

2,563

858

28

246

150

206

2,317

849

Country Weekly

262

3,268

633

69

808

184

193

2,459

523

Cycle World

349

2,916

588

319

2,493

437

30

422

196

Delta's SKY Magazine

534

3,394

475

329

1,878

336

205

1,516

416

Diabetes Forecast

465

4,260

637

160

1,248

524

305

3,012

719

Dirt Rider

182

1,701

494

153

1,357

363

29

344

270

Discover

766

6,383

1,026

467

3,592

770

299

2,792

494

Ducks Unlimited

295

2,972

717

258

2,530

533

37

443

283

Easyriders

284

2,884

454

245

2,407

337

39

477

320

Ebony

1,389

10,935

477

530

3,847

441

859

7,088

541

The Economist

355

1,871

288

254

1,322

237

101

549

118

Electronic Gaming Monthly

361

3,623

669

308

3,094

550

53

529

275

Elle

604

4,866

759

59

330

172

545

4,536

688

Elle Decor

236

1,855

473

34

178

93

202

1,677

449

Endless Vacation

306

2,297

551

132

847

276

174

1,450

518

Entertainment Weekly

1,353

11,314

1,355

571

4,428

504

782

6,886

1,050

Entrepreneur

345

2,292

536

245

1,533

423

100

759

288

ESPN The Magazine

1,462

12,779

1,088

1,210

10,163

950

252

2,616

460

Esquire

429

2,710

294

300

1,735

276

129

975

248

Essence

1,030

7,974

759

273

1,966

340

757

6,008

565

Everyday Food

451

3,885

517

96

832

225

355

3,054

531

Family Circle

2,206

20,340

1,991

210

1,785

452

1,996

18,554

1,664

FamilyFun

463

4,300

578

59

633

204

404

3,667

625

Family Handyman

541

4,568

709

393

3,138

565

148

1,430

416

Fam Handyman/Amer Woodwrk (Gr)

951

8,159

1,325

714

5,809

1,060

237

2,349

656

FHM

725

5,976

803

640

5,144

767

85

832

417

Field & Stream

952

9,711

1,200

831

8,137

858

121

1,574

607

Field & Strm/Outdr Life (Gr)

1,550

15,647

1,838

1,330

12,848

1,388

220

2,799

785

First For Women

431

4,099

501

12

72

68

419

4,027

489

Fit Pregnancy

261

2,555

440

26

193

93

235

2,362

483

Fitness

822

7,136

736

218

1,774

269

604

5,362

613

Flying

180

1,380

306

161

1,225

324

19

156

126

Food & Wine

925

6,488

375

393

2,416

232

532

4,072

384

Forbes

782

4,616

632

571

3,238

494

211

1,378

228

Fortune

631

4,016

657

445

2,597

382

186

1,418

412

4 Wheel & Off Road

284

2,857

571

259

2,510

523

25

346

238

Four Wheeler

295

3,098

636

263

2,639

567

32

459

326

Game & Fish

313

3,313

811

273

2,792

652

40

520

260

Game Informer

446

4,286

612

337

3,001

563

109

1,285

444

GamePro

333

3,499

775

277

2,961

566

56

539

272

Games for Windows @

208

2,163

291

167

1,617

308

41

547

219

Garden Design

459

3,780

481

145

1,130

280

314

2,650

366

Gardening How-To

503

4,533

944

161

1,423

352

342

3,110

754

Glamour

1,341

12,326

1,012

110

639

157

1,231

11,687

933

Golf Digest

819

5,893

600

700

4,650

582

119

1,243

314

Golf Magazine

848

5,995

524

686

4,461

533

162

1,534

243

Good Housekeeping

2,677

23,892

1,789

349

2,614

812

2,328

21,278

1,572

Gourmet

864

5,499

785

251

1,325

272

613

4,174

760

GQ (Gentlemen's Quarterly)

813

6,057

818

602

4,156

546

211

1,901

430

Guideposts

750

7,561

929

188

1,744

414

562

5,817

924

Guns & Ammo

628

6,314

686

570

5,623

527

58

691

382

Hachette Men's Package (Gr)

3,412

27,024

2,147

2,970

22,422

1,600

442

4,603

898

Handguns

534

5,289

972

483

4,722

794

51

567

391

Handy

304

3,151

518

228

2,130

494

76

1,021

407

Harper's Bazaar

426

2,932

348

52

275

127

374

2,657

337

Health

879

7,249

917

242

2,004

415

637

5,245

612

Hearst Magazine Group (Gr)

14,309

122,784

4,859

3,394

25,040

2,286

10,915

97,744

4,275

Hemispheres (United)

392

2,168

221

251

1,277

135

141

891

262

Home

464

3,701

546

134

1,049

384

330

2,652

389

Hot Rod

676

6,414

906

605

5,642

768

71

772

323

House & Garden

1,687

14,054

1,149

486

3,770

508

1,201

10,284

782

House Beautiful

889

6,726

646

143

989

374

746

5,736

603

Hunting

272

2,805

524

243

2,368

588

29

437

180

In-Fisherman

364

3,567

618

328

3,185

562

36

381

255

In Style

1,263

9,600

934

168

935

252

1,095

8,665

936

In Touch Weekly

589

5,272

685

76

625

146

513

4,647

653

Inc.

178

1,037

254

134

720

168

44

317

120

Jane

189

1,517

251

17

107

72

172

1,411

231

Jet

1,017

8,399

532

419

3,239

421

598

5,161

649

Kiplinger's Personal Finance

373

2,267

246

265

1,483

322

108

784

141

Ladies' Home Journal

1,453

13,255

703

91

821

312

1,362

12,434

722

Latina

309

3,352

527

95

1,021

231

214

2,331

512

Life Carrier Newspapers

4,258

28,707

1,667

2,365

14,614

1,201

1,893

14,093

952

Los Angeles Times (Sunday)

492

3,296

427

293

1,591

245

199

1,705

420

Lucky.

337

2,891

616

40

325

209

297

2,566

543

Macworld

221

1,376

249

171

1,042

315

50

333

167

Marie Claire

427

3,395

450

27

185

102

400

3,210

467

Martha Stewart Living

1,422

11,714

1,096

173

1,134

290

1,249

10,580

1,112

Maxim

1,549

13,551

1,380

1,226

10,120

1,255

323

3,431

561

Men's Fitness

886

6,614

462

784

5,599

400

102

1,015

282

Men's Health

1,447

10,892

1,094

1,249

9,134

763

198

1,759

439

Men's Journal

477

3,448

549

428

3,029

349

49

418

271

Meredith Magazine Group (Gr)

13,336

121,529

4,469

2,379

18,753

1,466

10,957

102,775

4,462

Metropolitan Home

380

2,608

297

107

685

268

273

1,924

386

Metro-Puck Carrier Newspapers

10,076

72,277

5,749

5,178

34,302

3,269

4,898

37,975

2,741

Midwest Living

421

3,831

327

113

914

189

308

2,917

456

Modern Bride

498

5,214

663

54

343

231

444

4,871

730

Money

1,163

7,369

620

811

4,821

342

352

2,548

456

Motorcyclist

322

2,923

690

277

2,381

515

45

542

293

Motor Boating

162

1,162

332

146

1,044

309

16

118

88

Motor Trend

798

6,452

592

739

5,765

644

59

687

241

Muscle & Fitness

763

6,449

540

592

4,964

531

171

1,485

276

National Enquirer

873

8,332

912

298

2,762

514

575

5,569

814

National Geographic

3,961

31,623

1,764

2,333

17,320

859

1,628

14,303

1,244

National Geographic Adventure

267

2,282

512

161

1,345

241

106

937

328

National Geographic Traveler

939

7,207

613

514

3,926

552

425

3,281

369

National Wildlife

532

4,819

553

265

2,386

612

267

2,433

432

Newsweek

2,522

18,459

1,048

1,487

10,472

873

1,035

7,987

676

New York Magazine

284

1,665

231

132

686

173

152

978

217

New York Times (Daily)

801

4,531

652

504

2,722

430

297

1,808

365

New York Times (Sunday)

899

5,064

761

496

2,721

320

403

2,344

564

N.Y. Times/Boston Globe (Daily)

1,014

5,463

458

620

3,194

336

394

2,269

338

N.Y. Times/Boston Globe (Sun.)

1,196

6,422

720

656

3,389

267

540

3,033

580

The New Yorker

632

3,649

458

316

1,629

321

316

2,020

322

Nick Jr. Family Magazine

592

5,065

607

132

989

181

460

4,076

550

NNN Top 100 (Daily)

10,473

79,117

3,628

5,694

39,854

1,765

4,779

39,264

2,514

NNN Top 100 (Sunday)

12,879

98,151

4,892

6,636

47,055

2,207

6,243

51,096

3,108

NNN Top 25 (Daily)

7,796

48,655

2,716

4,294

25,069

1,352

3,502

23,586

2,000

NNN Top 25 (Sunday)

9,552

61,555

2,488

4,970

29,917

1,096

4,582

31,638

1,605

NNN Top 10 (Daily)

6,136

31,258

1,330

3,381

16,197

826

2,755

15,062

924

North American Fisherman

327

3,600

597

282

3,030

615

45

570

311

North American Hunter

459

5,222

842

403

4,418

844

56

804

499

NA Fisherman/NA Hunter (Gr)

786

8,823

933

685

7,449

1,126

101

1,374

587

NWA WorldTraveler

285

1,914

244

185

1,161

182

100

753

198

O, The Oprah Magazine

2,040

15,571

976

269

1,708

171

1,771

13,863

978

Official U.S. PlayStation Mag.

462

4,933

983

315

3,234

672

147

1,699

530

Official Xbox Magazine

422

4,504

738

295

3,037

532

127

1,466

527

Outdoor Life

598

5,937

730

499

4,711

628

99

1,225

224

Outside

313

2,205

317

205

1,296

292

108

909

283

Pace Airline Media (4) (Gr)

1,684

10,340

871

1,033

5,629

587

651

4,711

699

Parade Carrier Newspapers

9,357

73,575

3,556

4,841

34,765

1,779

4,516

38,810

2,011

Parenting

1,125

11,195

1,163

245

1,833

539

880

9,362

881

Parents' Magazine

1,531

14,652

1,665

306

2,382

494

1,225

12,270

1,500

PC Gamer

269

2,854

424

204

1,899

382

65

955

209

PC Magazine

668

4,990

731

529

3,706

411

139

1,284

457

PC World

636

4,449

375

497

3,171

331

139

1,278

309

Penthouse

303

2,826

683

255

2,304

766

48

522

188

People

4,906

41,537

1,534

1,695

12,864

680

3,211

28,673

1,659

People en Espanol

550

5,984

968

217

2,183

494

333

3,800

876

PGA Tour Partners

182

1,491

273

145

1,129

251

37

362

213

Playboy

1,094

9,857

524

896

7,662

606

198

2,194

264

Popular Hot Rodding

336

3,314

859

298

2,896

843

38

418

155

Popular Mechanics

1,014

8,584

1,259

925

7,467

1,084

89

1,116

290

Popular Photography & Imaging

257

2,085

434

172

1,250

290

85

835

297

Popular Science

876

6,904

788

737

5,581

666

139

1,323

244

Premiere

160

1,074

240

86

545

200

74

529

185

Prevention

1,329

11,002

968

263

1,776

427

1,066

9,226

835

Psychology Today

452

3,415

629

179

1,270

321

273

2,145

429

Reader's Digest

4,231

36,513

1,834

1,833

14,057

891

2,398

22,456

2,157

Real Simple

879

6,215

358

116

687

156

763

5,528

368

Redbook

984

8,933

1,014

71

454

152

913

8,479

1,019

Road & Track

726

5,415

566

677

4,904

489

49

511

312

Rodale Magazine Network (Gr)

3,505

27,054

1,480

1,973

13,865

912

1,532

13,189

1,032

Rolling Stone

1,246

11,131

1,103

765

6,523

669

481

4,608

630

Runner's World

340

2,219

287

188

1,011

201

152

1,208

367

Salt Water Sportsman

174

1,440

442

159

1,262

428

15

178

131

Saturday Evening Post

375

3,277

1,042

184

1,368

242

191

1,909

917

Scholastic Parent & Child

780

7,803

921

124

919

245

656

6,884

986

Scientific American

495

3,237

504

366

2,180

410

129

1,058

237

Scouting

197

1,545

480

126

931

332

71

614

291

Selecciones (RD)

231

2,579

469

98

1,154

244

133

1,425

349

Self

683

5,123

432

58

395

166

625

4,728

482

Seventeen

716

8,143

864

91

914

285

625

7,229

664

Shape

750

5,904

576

76

483

136

674

5,421

632

Sierra

189

1,354

339

94

580

213

95

774

253

Ski

248

1,559

293

167

949

325

81

610

203

Skiing

208

1,338

376

158

906

308

50

431

150

Smart Money

573

3,751

641

401

2,450

556

172

1,301

337

Smithsonian

1,013

6,937

972

546

3,530

607

467

3,406

703

Soap Opera Digest

510

4,831

801

38

287

214

472

4,544

848

Soap Opera Weekly

383

3,787

561

26

213

167

357

3,573

584

Southern Accents

315

2,396

597

72

472

107

243

1,924

559

Southern Living

1,698

15,641

1,137

413

3,448

545

1,285

12,193

1,061

Southwest Spirit

485

3,215

334

281

1,610

201

204

1,605

223

Spin

243

2,050

446

157

1,350

428

86

700

217

The Sporting News

413

3,423

586

370

2,947

480

43

476

231

Sport Truck

197

2,069

341

183

1,823

345

14

246

160

Sports Illustrated

2,518

20,838

929

2,051

16,182

713

467

4,656

595

Sports Weekly

306

2,763

569

267

2,348

490

39

415

189

Star

1,110

10,482

687

265

2,432

464

845

8,049

687

Stock Car Racing

225

2,345

741

179

1,773

472

46

572

342

Street Rodder

247

2,180

339

226

1,971

386

21

209

153

Stuff

615

5,598

873

524

4,609

703

91

989

398

Sunday Mag/Net Carrier Newsp.

3,530

20,091

1,003

1,899

9,996

616

1,631

10,095

693

Sunset

734

5,262

757

239

1,403

462

495

3,859

502

Super Chevy

266

2,801

633

243

2,511

561

23

290

189

Tennis

228

1,606

385

132

814

189

96

792

256

Texas Monthly

237

1,873

574

141

1,001

265

96

872

365

This Old House

695

5,465

642

390

2,772

425

305

2,693

584

Time

2,958

21,431

1,025

1,723

11,634

791

1,235

9,797

608

Time4 Marine Group (Gr)

514

3,712

805

461

3,252

807

53

460

148

Time4 Media (Gr)

4,939

40,619

2,510

3,929

30,768

1,960

1,010

9,851

1,247

Town & Country

502

3,687

623

132

1,034

278

370

2,653

524

Traditional Home

561

4,469

831

118

873

259

443

3,597

793

Travel & Leisure

756

4,883

634

376

2,142

348

380

2,740

572

Tribune (3) Daily

1,012

5,085

541

575

2,519

266

437

2,567

364

Tribune (11) Daily

1,306

7,492

995

742

3,764

473

564

3,728

578

Tribune (3) Sunday

1,308

6,943

456

699

3,247

303

609

3,695

518

Tribune (11) Sunday

1,725

10,592

1,323

921

5,147

639

804

5,444

901

Truckin'

280

2,828

643

256

2,533

580

24

295

210

TV Guide

2,335

21,272

1,326

1,044

9,010

1,090

1,291

12,262

604

US Airways Magazine

273

1,563

296

172

864

171

101

699

260

U.S. News & World Report

1,414

10,069

1,043

915

5,989

843

499

4,080

812

Us Weekly

1,247

11,078

1,071

360

2,947

520

887

8,131

907

USA Today

695

4,966

912

500

3,312

716

195

1,653

456

USA Weekend Carrier Newspapers

5,817

48,508

3,432

2,957

23,418

1,339

2,860

25,090

2,545

Vanity Fair

919

6,539

545

249

1,460

206

670

5,079

577

Veranda

188

1,366

278

36

176

73

152

1,189

256

VFW Magazine

350

2,961

455

262

2,053

346

88

908

307

Vibe

821

7,929

528

416

3,769

524

405

4,160

593

Vogue

1,289

10,841

739

163

1,145

276

1,126

9,696

628

W

239

1,484

229

53

304

116

186

1,180

159

Wall Street Journal

621

3,335

319

453

2,279

313

168

1,056

256

Washington Post (Sunday)

510

2,339

229

261

1,103

187

249

1,236

104

Weight Watchers

1,027

9,131

1,090

148

1,190

283

879

7,942

951

Wine Spectator

366

2,171

338

207

1,075

232

159

1,096

350

Wired

350

2,260

433

277

1,766

445

73

494

158

Woman's Day

2,153

20,319

1,459