Mediamark Research
|
|
Median Age |
Median Household Income |
Median Individual Employment Income |
||||||||||||||||
|
Adults |
Men |
Women |
Adults |
Men |
Women |
Adults |
Men |
Women |
||||||||||
|
Total U.S. |
45.1 |
44.2 |
45.9 |
57,711 |
61,191 |
54,343 |
36,337 |
43,188 |
30,054 |
|||||||||
|
AARP The Magazine |
61.6 |
62.1 |
61.4 |
55,662 |
61,845 |
51,737 |
40,488 |
51,152 |
33,765 |
|||||||||
|
Allure |
30.4 |
32.7 |
30.0 |
65,121 |
85,785 |
63,519 |
29,057 |
36,468 |
27,658 |
|||||||||
|
American Baby |
30.2 |
32.0 |
29.9 |
45,199 |
53,234 |
43,086 |
27,141 |
40,191 |
24,019 |
|||||||||
|
American Hunter |
44.4 |
44.9 |
39.1 |
59,290 |
59,520 |
54,187 |
42,397 |
43,879 |
21,242 |
|||||||||
|
American Legion |
63.1 |
64.3 |
59.6 |
52,749 |
53,023 |
52,437 |
36,152 |
43,780 |
28,711 |
|||||||||
|
American Photo |
39.7 |
38.8 |
40.8 |
57,486 |
63,383 |
38,570 |
36,924 |
38,921 |
23,060 |
|||||||||
|
American Rifleman |
51.0 |
51.5 |
43.9 |
62,936 |
63,241 |
60,336 |
45,332 |
46,937 |
30,906 |
|||||||||
|
American Way |
45.7 |
44.9 |
47.9 |
110,735 |
121,762 |
91,258 |
80,013 |
86,204 |
62,981 |
|||||||||
|
American Woodworker |
49.0 |
48.8 |
49.5 |
73,645 |
71,151 |
82,112 |
50,898 |
52,511 |
43,776 |
|||||||||
|
Architectural Digest |
49.0 |
47.4 |
50.2 |
95,901 |
89,221 |
101,002 |
54,642 |
66,002 |
45,367 |
|||||||||
|
Arthritis Today |
57.2 |
61.8 |
56.1 |
42,122 |
39,492 |
43,082 |
27,787 |
35,461 |
26,034 |
|||||||||
|
Arthur Frommer's Budget Trav. |
47.5 |
50.5 |
46.5 |
75,019 |
79,768 |
72,601 |
40,766 |
44,763 |
37,095 |
|||||||||
|
The Atlantic ^ |
49.5 |
48.5 |
50.1 |
89,920 |
94,450 |
83,076 |
47,442 |
58,024 |
41,509 |
|||||||||
|
Audubon |
54.4 |
53.6 |
54.9 |
68,640 |
67,459 |
69,808 |
49,654 |
52,370 |
49,285 |
|||||||||
|
Automobile |
38.1 |
38.2 |
37.8 |
61,207 |
64,407 |
42,434 |
38,567 |
42,349 |
15,228 |
|||||||||
|
AutoWeek |
39.3 |
39.5 |
38.7 |
61,376 |
66,163 |
40,650 |
39,832 |
42,005 |
19,737 |
|||||||||
|
Babytalk |
28.9 |
29.8 |
28.8 |
39,472 |
51,974 |
37,930 |
23,739 |
30,635 |
22,287 |
|||||||||
|
Barron's |
48.5 |
48.9 |
46.9 |
115,713 |
126,163 |
68,526 |
70,039 |
87,496 |
43,724 |
|||||||||
|
Bassmaster |
40.9 |
41.0 |
39.9 |
56,758 |
58,357 |
43,733 |
38,439 |
38,975 |
33,172 |
|||||||||
|
Better Homes & Gardens |
48.9 |
48.4 |
49.1 |
62,146 |
65,805 |
60,961 |
34,999 |
46,578 |
32,017 |
|||||||||
|
Bicycling |
42.5 |
43.0 |
41.4 |
73,148 |
72,791 |
74,319 |
46,588 |
52,237 |
34,765 |
|||||||||
|
Black Enterprise |
39.8 |
38.9 |
40.6 |
52,569 |
57,704 |
48,482 |
37,061 |
38,410 |
35,463 |
|||||||||
|
Blender |
27.7 |
28.0 |
26.5 |
59,351 |
61,497 |
55,473 |
31,546 |
31,644 |
31,313 |
|||||||||
|
Boating |
48.2 |
48.4 |
47.9 |
68,283 |
71,007 |
63,132 |
48,328 |
51,876 |
35,450 |
|||||||||
|
Bon Appetit |
49.2 |
48.7 |
49.4 |
83,563 |
94,896 |
79,744 |
45,986 |
62,925 |
41,208 |
|||||||||
|
The Bonnier Outdoor Group (Gr) |
45.7 |
46.4 |
41.7 |
57,321 |
58,800 |
50,315 |
40,925 |
43,789 |
24,258 |
|||||||||
|
Bridal Guide |
31.0 |
32.4 |
30.8 |
53,662 |
77,364 |
51,977 |
26,706 |
41,155 |
24,732 |
|||||||||
|
Brides |
32.7 |
35.4 |
32.3 |
57,935 |
71,073 |
56,381 |
30,143 |
36,675 |
29,355 |
|||||||||
|
Business Week |
44.1 |
44.1 |
44.3 |
90,305 |
96,239 |
73,953 |
62,972 |
75,162 |
47,278 |
|||||||||
|
Car and Driver |
37.2 |
37.1 |
38.0 |
69,687 |
70,313 |
66,801 |
42,934 |
43,388 |
39,483 |
|||||||||
|
Car Craft |
38.3 |
38.9 |
33.9 |
62,857 |
64,180 |
48,115 |
39,952 |
39,601 |
44,754 |
|||||||||
|
Catholic Digest |
56.9 |
55.0 |
58.0 |
52,592 |
60,204 |
46,396 |
29,228 |
36,417 |
24,109 |
|||||||||
|
Chicago Tribune (Sunday) |
47.0 |
45.7 |
48.1 |
73,540 |
75,917 |
71,897 |
42,164 |
53,885 |
34,010 |
|||||||||
|
Cigar Aficionado |
37.7 |
35.4 |
44.1 |
97,291 |
103,235 |
76,803 |
54,105 |
58,940 |
40,350 |
|||||||||
|
Coastal Living |
48.7 |
47.6 |
49.1 |
92,471 |
99,495 |
89,771 |
53,314 |
74,708 |
44,569 |
|||||||||
|
Computer Shopper |
41.4 |
41.1 |
42.0 |
54,930 |
58,361 |
41,385 |
42,349 |
45,964 |
29,108 |
|||||||||
|
Conde Nast Package (Gr) |
38.3 |
40.1 |
37.5 |
74,790 |
84,831 |
70,884 |
38,086 |
52,646 |
32,781 |
|||||||||
|
Conde Nast Traveler |
48.7 |
47.4 |
49.7 |
111,443 |
120,330 |
105,392 |
61,039 |
91,706 |
49,857 |
|||||||||
|
Consumer Reports |
49.9 |
48.9 |
51.2 |
82,810 |
85,675 |
78,926 |
49,961 |
59,314 |
37,339 |
|||||||||
|
Continental |
44.2 |
44.3 |
43.9 |
98,709 |
123,757 |
73,573 |
55,955 |
84,013 |
42,018 |
|||||||||
|
Cooking Light |
48.8 |
48.2 |
48.9 |
71,965 |
76,066 |
71,058 |
41,740 |
53,860 |
39,407 |
|||||||||
|
Cooking Pleasures |
46.8 |
44.2 |
47.9 |
35,460 |
38,010 |
35,267 |
24,931 |
31,846 |
22,568 |
|||||||||
|
Cooking with Paula Deen |
47.5 |
47.0 |
47.6 |
63,407 |
76,169 |
61,747 |
32,924 |
45,652 |
31,801 |
|||||||||
|
Cosmopolitan |
31.3 |
32.9 |
31.0 |
59,805 |
71,189 |
57,940 |
28,864 |
34,488 |
27,247 |
|||||||||
|
Cottage Living % |
49.3 |
44.3 |
49.8 |
77,930 |
82,978 |
76,686 |
40,854 |
52,230 |
40,448 |
|||||||||
|
Country Home |
49.4 |
48.3 |
49.7 |
55,605 |
62,072 |
54,046 |
33,862 |
43,141 |
30,274 |
|||||||||
|
Country Living |
50.8 |
49.8 |
51.0 |
54,839 |
59,510 |
53,999 |
31,547 |
46,206 |
27,630 |
|||||||||
|
Country Sampler |
49.3 |
47.5 |
49.8 |
54,590 |
64,411 |
52,037 |
24,931 |
25,448 |
24,847 |
|||||||||
|
Country Weekly |
48.8 |
46.3 |
49.8 |
43,404 |
54,303 |
40,102 |
24,871 |
37,043 |
21,849 |
|||||||||
|
Cycle World |
38.7 |
38.7 |
39.1 |
67,432 |
68,737 |
56,212 |
41,842 |
42,748 |
32,693 |
|||||||||
|
Delta Sky Magazine |
44.7 |
44.8 |
44.6 |
103,221 |
125,690 |
79,727 |
67,600 |
84,523 |
44,367 |
|||||||||
|
Diabetes Forecast |
53.1 |
54.6 |
52.5 |
40,478 |
42,244 |
39,516 |
33,286 |
39,696 |
29,622 |
|||||||||
|
Dirt Rider |
31.0 |
29.5 |
33.0 |
65,512 |
68,325 |
42,353 |
33,975 |
34,618 |
31,722 |
|||||||||
|
Discover |
41.7 |
41.8 |
41.6 |
54,451 |
61,007 |
47,923 |
33,911 |
42,408 |
22,890 |
|||||||||
|
Ducks Unlimited |
41.6 |
41.9 |
39.8 |
70,243 |
69,931 |
72,227 |
43,600 |
48,903 |
26,831 |
|||||||||
|
Ebony |
40.4 |
41.9 |
39.5 |
42,341 |
51,652 |
37,359 |
30,025 |
37,994 |
25,449 |
|||||||||
|
The Economist |
43.5 |
41.8 |
46.2 |
118,146 |
115,698 |
123,094 |
71,373 |
81,485 |
63,480 |
|||||||||
|
Elle |
33.1 |
33.0 |
33.2 |
71,073 |
89,047 |
69,061 |
30,932 |
37,617 |
29,870 |
|||||||||
|
Elle Decor |
43.0 |
46.6 |
41.9 |
75,494 |
57,755 |
79,490 |
37,646 |
33,248 |
40,059 |
|||||||||
|
Endless Vacation |
49.9 |
52.3 |
49.1 |
89,989 |
103,342 |
85,533 |
53,617 |
72,033 |
42,311 |
|||||||||
|
Entertainment Weekly |
34.9 |
33.5 |
36.5 |
60,239 |
61,802 |
59,123 |
32,815 |
40,168 |
29,753 |
|||||||||
|
Entrepreneur |
41.0 |
39.9 |
43.1 |
78,842 |
89,290 |
62,701 |
49,560 |
59,127 |
33,789 |
|||||||||
|
ESPN The Magazine |
31.9 |
31.9 |
32.3 |
67,004 |
68,457 |
57,558 |
37,509 |
39,235 |
25,003 |
|||||||||
|
Esquire |
43.4 |
43.3 |
43.4 |
64,161 |
71,781 |
52,031 |
40,125 |
42,777 |
29,679 |
|||||||||
|
Essence |
37.9 |
39.4 |
37.4 |
46,724 |
57,267 |
43,867 |
32,402 |
38,123 |
30,293 |
|||||||||
|
Everyday Food |
44.1 |
43.8 |
44.1 |
54,732 |
43,983 |
56,434 |
29,672 |
32,786 |
29,350 |
|||||||||
|
Every Day with Rachael Ray |
41.5 |
39.0 |
41.9 |
65,285 |
76,384 |
64,137 |
30,182 |
40,668 |
29,060 |
|||||||||
|
Family Circle |
51.4 |
52.9 |
51.2 |
55,093 |
55,584 |
54,994 |
31,617 |
42,659 |
29,828 |
|||||||||
|
FamilyFun |
39.3 |
45.0 |
38.7 |
65,202 |
56,968 |
67,108 |
27,784 |
41,178 |
25,210 |
|||||||||
|
The Family Handyman |
50.2 |
50.3 |
50.0 |
65,422 |
65,722 |
64,546 |
45,005 |
49,388 |
36,036 |
|||||||||
|
Field & Stream |
46.2 |
46.7 |
42.4 |
57,712 |
58,904 |
52,606 |
41,549 |
44,479 |
22,622 |
|||||||||
|
First $ |
47.8 |
45.0 |
47.9 |
67,705 |
41,993 |
68,426 |
34,648 |
42,005 |
34,551 |
|||||||||
|
Fit Pregnancy |
28.7 |
32.7 |
27.8 |
45,794 |
51,655 |
44,729 |
26,044 |
30,330 |
26,011 |
|||||||||
|
Fitness |
35.7 |
39.2 |
34.8 |
62,822 |
59,474 |
64,558 |
33,994 |
41,960 |
32,757 |
|||||||||
|
Flying |
46.8 |
47.1 |
46.1 |
95,642 |
95,916 |
94,805 |
62,675 |
69,867 |
45,297 |
|||||||||
|
Food & Wine |
43.9 |
44.3 |
43.7 |
79,454 |
91,378 |
73,795 |
43,696 |
58,379 |
36,347 |
|||||||||
|
Forbes |
43.8 |
44.1 |
43.3 |
91,003 |
94,624 |
76,637 |
55,446 |
60,003 |
41,138 |
|||||||||
|
Fortune |
43.7 |
43.5 |
44.1 |
99,931 |
107,284 |
85,567 |
63,375 |
67,632 |
52,018 |
|||||||||
|
4 Wheel & Off Road |
37.0 |
37.1 |
34.6 |
58,438 |
59,303 |
48,546 |
36,566 |
38,176 |
22,986 |
|||||||||
|
Four Wheeler |
35.1 |
36.2 |
28.3 |
62,295 |
62,340 |
62,083 |
37,255 |
40,392 |
23,934 |
|||||||||
|
Game & Fish |
45.2 |
45.2 |
43.1 |
51,634 |
53,658 |
38,357 |
37,180 |
40,095 |
12,234 |
|||||||||
|
Game Informer |
27.2 |
25.6 |
31.9 |
55,344 |
56,040 |
53,132 |
27,266 |
26,977 |
28,826 |
|||||||||
|
Garden Design |
48.2 |
47.0 |
48.7 |
58,959 |
67,512 |
56,436 |
34,070 |
50,090 |
30,287 |
|||||||||
|
Gardening How-To |
51.2 |
50.2 |
51.9 |
45,879 |
52,863 |
40,843 |
32,546 |
41,144 |
28,358 |
|||||||||
|
Glamour |
33.4 |
33.1 |
33.4 |
65,893 |
67,589 |
65,771 |
31,392 |
35,980 |
30,522 |
|||||||||
|
Golf Digest |
47.8 |
46.8 |
53.2 |
91,854 |
92,050 |
90,880 |
58,088 |
61,559 |
41,914 |
|||||||||
|
Golf Magazine |
46.8 |
46.0 |
50.3 |
89,175 |
91,546 |
73,333 |
56,927 |
60,627 |
38,072 |
|||||||||
|
Golfweek |
46.1 |
46.1 |
46.1 |
84,951 |
87,065 |
74,248 |
47,657 |
50,467 |
42,410 |
|||||||||
|
Good Housekeeping |
51.5 |
53.7 |
51.1 |
59,942 |
63,885 |
59,377 |
33,860 |
43,786 |
32,362 |
|||||||||
|
Gourmet |
49.4 |
48.2 |
49.8 |
79,942 |
83,072 |
78,807 |
44,103 |
56,498 |
40,234 |
|||||||||
|
GQ (Gentlemen's Quarterly) |
33.5 |
33.2 |
35.1 |
75,898 |
79,496 |
65,337 |
42,905 |
45,638 |
31,743 |
|||||||||
|
Guideposts |
56.0 |
55.2 |
56.1 |
52,477 |
57,332 |
50,601 |
30,694 |
43,080 |
25,052 |
|||||||||
|
Guns & Ammo |
36.9 |
36.9 |
36.7 |
59,472 |
60,192 |
55,429 |
37,589 |
38,775 |
28,954 |
|||||||||
|
Handy |
49.1 |
48.1 |
50.0 |
53,135 |
52,528 |
54,816 |
39,373 |
39,307 |
39,744 |
|||||||||
|
Harper's Bazaar |
44.2 |
32.8 |
45.5 |
63,306 |
68,045 |
62,465 |
36,655 |
35,035 |
37,082 |
|||||||||
|
Health |
47.2 |
47.7 |
47.1 |
51,518 |
48,487 |
52,886 |
33,133 |
36,431 |
31,997 |
|||||||||
|
Hearst Magazine Group (Gr) |
45.3 |
45.6 |
45.2 |
62,914 |
68,423 |
60,944 |
33,365 |
43,274 |
30,718 |
|||||||||
|
HFM Luxury Design Group (Gr) |
46.2 |
47.4 |
45.8 |
74,974 |
64,644 |
79,775 |
41,360 |
38,513 |
41,857 |
|||||||||
|
Hot Rod |
37.6 |
38.1 |
33.9 |
56,429 |
57,985 |
46,161 |
34,663 |
35,630 |
26,905 |
|||||||||
|
House Beautiful |
52.8 |
52.3 |
52.9 |
64,911 |
61,764 |
65,497 |
34,960 |
48,829 |
33,579 |
|||||||||
|
Hunting |
46.7 |
47.0 |
43.9 |
54,411 |
56,270 |
38,632 |
37,581 |
39,747 |
19,295 |
|||||||||
|
In-Fisherman |
45.6 |
45.6 |
45.9 |
63,868 |
64,011 |
59,098 |
41,386 |
44,954 |
35,405 |
|||||||||
|
In Style |
34.5 |
34.9 |
34.5 |
81,145 |
84,255 |
80,868 |
33,706 |
41,616 |
32,980 |
|||||||||
|
In Touch Weekly |
30.0 |
33.2 |
29.6 |
65,742 |
69,337 |
65,185 |
28,869 |
38,211 |
27,533 |
|||||||||
|
Inc. |
44.6 |
44.2 |
44.9 |
81,395 |
83,460 |
74,895 |
55,515 |
64,821 |
46,241 |
|||||||||
|
Jet |
41.6 |
43.1 |
40.6 |
40,961 |
47,008 |
35,279 |
30,089 |
35,831 |
25,073 |
|||||||||
|
Kiplinger's Personal Finance |
53.0 |
53.7 |
52.7 |
106,421 |
109,876 |
101,201 |
68,699 |
85,363 |
51,274 |
|||||||||
|
Ladies' Home Journal |
53.6 |
56.3 |
53.4 |
57,719 |
59,324 |
57,601 |
31,927 |
40,680 |
31,115 |
|||||||||
|
Latina |
32.3 |
36.5 |
29.9 |
42,241 |
48,921 |
39,884 |
24,840 |
29,787 |
19,791 |
|||||||||
|
Life & Style Weekly |
32.0 |
34.9 |
31.0 |
58,490 |
44,479 |
62,183 |
27,318 |
31,315 |
26,570 |
|||||||||
|
Los Angeles Times (Sunday) |
48.5 |
47.5 |
49.4 |
83,174 |
86,453 |
80,419 |
51,528 |
65,276 |
45,904 |
|||||||||
|
Lucky |
31.6 |
32.9 |
31.0 |
76,295 |
58,001 |
80,778 |
36,924 |
32,914 |
38,170 |
|||||||||
|
Macworld |
35.5 |
35.8 |
34.7 |
87,308 |
89,216 |
84,744 |
48,690 |
52,775 |
37,882 |
|||||||||
|
Marie Claire |
34.0 |
32.6 |
34.3 |
74,451 |
31,782 |
78,042 |
31,912 |
25,923 |
32,921 |
|||||||||
|
Martha Stewart Living |
47.0 |
45.6 |
47.1 |
72,417 |
74,095 |
72,123 |
35,710 |
53,169 |
33,406 |
|||||||||
|
Maxim |
29.1 |
29.5 |
28.0 |
65,776 |
68,091 |
59,214 |
35,443 |
37,838 |
25,581 |
|||||||||
|
Men's Fitness |
35.2 |
34.9 |
38.0 |
72,038 |
72,643 |
62,177 |
41,578 |
42,945 |
24,626 |
|||||||||
|
Men's Health |
37.6 |
37.1 |
39.9 |
78,639 |
77,501 |
84,298 |
46,641 |
48,310 |
34,690 |
|||||||||
|
Men's Journal |
38.0 |
37.9 |
38.3 |
76,352 |
74,741 |
95,343 |
48,157 |
48,996 |
46,242 |
|||||||||
|
Meredith Magazine Group (Gr) |
46.7 |
46.1 |
46.8 |
59,250 |
63,567 |
58,384 |
33,211 |
44,884 |
30,662 |
|||||||||
|
Metropolitan Home |
47.8 |
48.0 |
47.8 |
74,548 |
68,188 |
80,184 |
43,529 |
43,129 |
43,658 |
|||||||||
|
Metro-Puck Carrier Newspapers |
48.3 |
47.0 |
49.3 |
69,695 |
76,418 |
63,314 |
41,703 |
49,891 |
34,093 |
|||||||||
|
Midwest Living |
52.0 |
52.5 |
51.7 |
62,559 |
74,064 |
58,401 |
33,611 |
44,033 |
31,344 |
|||||||||
|
Modern Bride |
32.6 |
36.4 |
32.0 |
62,903 |
84,089 |
60,736 |
31,463 |
38,629 |
30,405 |
|||||||||
|
Money |
47.3 |
47.9 |
46.3 |
93,817 |
99,383 |
79,158 |
61,490 |
69,700 |
46,294 |
|||||||||
|
More |
51.1 |
46.7 |
51.2 |
102,775 |
95,950 |
103,372 |
48,673 |
66,578 |
48,404 |
|||||||||
|
Motorcyclist |
37.7 |
39.3 |
32.8 |
67,527 |
70,277 |
42,645 |
38,861 |
40,232 |
26,908 |
|||||||||
|
Motor Boating |
48.4 |
49.1 |
45.7 |
63,396 |
62,819 |
68,042 |
49,549 |
49,603 |
49,298 |
|||||||||
|
Motor Trend |
38.1 |
38.4 |
36.8 |
69,496 |
70,188 |
66,439 |
40,666 |
42,043 |
33,905 |
|||||||||
|
The Mountain Sports Group (Gr) |
40.1 |
40.3 |
40.0 |
85,569 |
94,465 |
70,888 |
48,358 |
60,690 |
29,737 |
|||||||||
|
Muscle & Fitness |
32.4 |
31.8 |
34.7 |
69,045 |
69,658 |
64,923 |
36,709 |
37,945 |
31,428 |
|||||||||
|
National Enquirer |
44.2 |
40.4 |
46.0 |
48,445 |
51,910 |
46,917 |
28,730 |
33,238 |
24,739 |
|||||||||
|
National Geographic |
46.3 |
46.0 |
46.7 |
64,259 |
67,519 |
59,429 |
40,194 |
46,692 |
31,831 |
|||||||||
|
National Geographic Adventure |
41.0 |
38.6 |
45.5 |
62,996 |
69,012 |
53,191 |
41,046 |
44,058 |
26,902 |
|||||||||
|
National Geographic Traveler |
42.9 |
41.0 |
45.4 |
72,111 |
71,658 |
72,880 |
44,178 |
50,636 |
39,269 |
|||||||||
|
National Wildlife |
46.1 |
44.2 |
47.7 |
50,533 |
53,691 |
47,576 |
31,034 |
35,493 |
26,338 |
|||||||||
|
Natural History |
47.3 |
48.6 |
45.4 |
55,746 |
56,896 |
53,453 |
42,793 |
48,013 |
24,947 |
|||||||||
|
Newsweek |
47.0 |
47.1 |
46.8 |
76,590 |
78,211 |
74,212 |
45,686 |
53,547 |
37,321 |
|||||||||
|
New York Magazine |
39.9 |
40.1 |
39.7 |
80,107 |
91,117 |
69,824 |
45,290 |
49,452 |
43,553 |
|||||||||
|
New York Times (Daily) |
49.0 |
49.0 |
49.0 |
113,781 |
117,248 |
109,485 |
56,195 |
77,285 |
43,352 |
|||||||||
|
New York Times (Sunday) |
49.3 |
47.8 |
50.5 |
109,179 |
110,164 |
107,602 |
59,107 |
73,756 |
46,225 |
|||||||||
|
N.Y. Times/Boston Globe (Daily) |
49.6 |
49.2 |
50.1 |
109,358 |
117,500 |
98,615 |
57,372 |
73,938 |
40,763 |
|||||||||
|
N.Y. Times/Boston Globe (Sun.) |
49.7 |
48.3 |
50.8 |
104,750 |
111,112 |
96,662 |
58,017 |
73,382 |
46,043 |
|||||||||
|
The New Yorker |
46.3 |
46.3 |
46.3 |
85,646 |
88,623 |
81,412 |
47,519 |
61,151 |
41,077 |
|||||||||
|
NNN Top 100 (Daily) |
50.6 |
49.0 |
52.2 |
66,003 |
71,724 |
59,502 |
42,860 |
50,887 |
34,064 |
|||||||||
|
NNN Top 100 (Sunday) |
49.0 |
47.9 |
50.0 |
66,570 |
72,417 |
60,786 |
41,457 |
49,478 |
33,372 |
|||||||||
|
NNN Top 25 (Daily) |
49.6 |
48.3 |
50.9 |
72,679 |
77,584 |
67,424 |
46,609 |
55,911 |
37,303 |
|||||||||
|
NNN Top 25 (Sunday) |
48.3 |
47.4 |
49.1 |
72,747 |
78,114 |
68,115 |
44,612 |
54,063 |
36,033 |
|||||||||
|
NNN Top 10 (Daily) |
48.8 |
47.9 |
49.9 |
79,873 |
84,767 |
73,966 |
48,921 |
58,949 |
37,897 |
|||||||||
|
North American Fisherman |
43.2 |
43.5 |
40.6 |
45,503 |
47,439 |
31,511 |
34,269 |
35,150 |
29,093 |
|||||||||
|
North American Hunter |
41.0 |
42.3 |
32.5 |
55,032 |
55,265 |
49,180 |
37,962 |
41,501 |
19,039 |
|||||||||
|
NA Fisherman/NA Hunter (Gr) |
41.9 |
42.7 |
34.7 |
52,286 |
52,885 |
41,469 |
35,520 |
38,186 |
21,723 |
|||||||||
|
NA Media Men's Group (Gr) |
43.8 |
43.5 |
45.5 |
55,544 |
55,736 |
53,544 |
38,501 |
40,034 |
28,095 |
|||||||||
|
NA Media Women's Group (Gr) |
49.2 |
47.7 |
50.0 |
41,242 |
48,678 |
38,445 |
28,789 |
37,609 |
25,439 |
|||||||||
|
NWA WorldTraveler |
43.2 |
45.3 |
40.7 |
95,839 |
101,934 |
86,191 |
62,380 |
73,781 |
43,152 |
|||||||||
|
O, The Oprah Magazine |
45.9 |
43.0 |
46.2 |
71,047 |
72,859 |
70,740 |
36,245 |
38,512 |
35,634 |
|||||||||
|
Official Xbox Magazine |
27.4 |
25.5 |
31.5 |
55,652 |
58,498 |
48,815 |
26,453 |
26,631 |
25,879 |
|||||||||
|
OK! Weekly |
29.3 |
31.0 |
29.0 |
63,325 |
65,188 |
63,112 |
27,363 |
26,832 |
27,448 |
|||||||||
|
Outdoor Life |
44.9 |
45.8 |
41.2 |
56,698 |
58,640 |
45,019 |
39,714 |
42,446 |
26,547 |
|||||||||
|
Outside |
41.8 |
41.8 |
41.8 |
84,122 |
82,812 |
86,083 |
48,394 |
54,052 |
37,384 |
|||||||||
|
Pace Airline Media (3) (Gr) |
45.3 |
45.6 |
45.1 |
108,817 |
126,955 |
88,247 |
70,393 |
91,611 |
44,948 |
|||||||||
|
Pace Airline Media (4) (Gr) |
44.9 |
45.5 |
44.1 |
105,693 |
125,979 |
84,099 |
68,808 |
88,005 |
42,767 |
|||||||||
|
Parade Carrier Newspapers |
49.1 |
48.0 |
50.1 |
66,279 |
71,468 |
60,896 |
40,495 |
48,836 |
33,306 |
|||||||||
|
Parenting |
33.8 |
37.2 |
33.2 |
55,250 |
68,181 |
52,361 |
30,486 |
42,136 |
26,668 |
|||||||||
|
The Parenting Group (Gr) |
32.1 |
35.6 |
31.5 |
50,160 |
64,186 |
47,569 |
27,969 |
39,162 |
25,083 |
|||||||||
|
Parents |
34.1 |
37.0 |
33.4 |
57,781 |
65,101 |
54,961 |
30,756 |
46,781 |
25,720 |
|||||||||
|
PC Gamer |
29.9 |
27.8 |
41.9 |
62,968 |
63,958 |
54,547 |
30,761 |
32,109 |
22,715 |
|||||||||
|
PC Magazine # |
40.8 |
40.1 |
43.9 |
68,143 |
70,016 |
56,264 |
45,461 |
46,155 |
40,380 |
|||||||||
|
PC World |
41.1 |
40.9 |
42.2 |
71,185 |
72,099 |
63,732 |
43,805 |
44,523 |
39,702 |
|||||||||
|
Penthouse |
37.5 |
39.2 |
31.3 |
48,309 |
50,865 |
45,878 |
33,886 |
36,949 |
14,933 |
|||||||||
|
People |
40.7 |
41.2 |
40.4 |
67,178 |
70,090 |
65,516 |
35,377 |
44,790 |
31,000 |
|||||||||
|
People en Espanol |
33.0 |
33.1 |
33.0 |
40,136 |
47,773 |
38,539 |
23,758 |
28,077 |
20,239 |
|||||||||
|
PGA Tour Partners |
41.4 |
40.9 |
44.5 |
78,182 |
80,331 |
70,308 |
46,101 |
46,837 |
39,136 |
|||||||||
|
Playboy |
33.9 |
35.3 |
29.8 |
55,487 |
58,869 |
44,841 |
36,464 |
38,734 |
23,883 |
|||||||||
|
Popular Mechanics |
45.4 |
45.6 |
44.1 |
67,533 |
68,104 |
59,712 |
42,616 |
44,153 |
24,225 |
|||||||||
|
Popular Science |
41.6 |
41.5 |
41.8 |
71,811 |
72,286 |
69,524 |
42,083 |
45,602 |
24,420 |
|||||||||
|
Prevention |
53.2 |
57.8 |
52.5 |
58,534 |
63,430 |
57,692 |
35,129 |
49,834 |
33,092 |
|||||||||
|
Psychology Today |
46.0 |
44.5 |
46.5 |
63,726 |
69,785 |
59,247 |
39,669 |
51,442 |
28,372 |
|||||||||
|
Reader's Digest |
51.9 |
52.1 |
51.8 |
58,993 |
63,675 |
56,198 |
37,341 |
48,674 |
31,112 |
|||||||||
|
Real Simple |
44.0 |
39.4 |
45.0 |
88,220 |
92,161 |
87,583 |
42,767 |
56,604 |
41,022 |
|||||||||
|
Redbook |
47.5 |
48.8 |
47.3 |
65,480 |
73,766 |
64,596 |
33,988 |
43,143 |
33,030 |
|||||||||
|
Road & Track |
40.2 |
39.9 |
42.4 |
84,596 |
84,598 |
84,574 |
49,969 |
51,092 |
34,668 |
|||||||||
|
Rodale Magazine Network (Gr) |
44.0 |
39.7 |
48.5 |
71,988 |
77,046 |
65,231 |
43,637 |
50,186 |
34,153 |
|||||||||
|
Rolling Stone |
30.7 |
30.1 |
31.7 |
66,548 |
67,951 |
64,778 |
32,740 |
35,348 |
29,151 |
|||||||||
|
Runner's World |
36.6 |
38.5 |
34.2 |
94,220 |
96,174 |
91,823 |
54,641 |
67,832 |
38,682 |
|||||||||
|
Salt Water Sportsman |
43.6 |
42.8 |
48.3 |
65,644 |
67,106 |
55,672 |
49,085 |
50,882 |
22,832 |
|||||||||
|
The Saturday Evening Post |
59.9 |
57.7 |
61.1 |
42,217 |
56,150 |
33,708 |
38,843 |
44,925 |
30,713 |
|||||||||
|
Scholastic Parent & Child |
33.1 |
34.4 |
32.7 |
48,989 |
55,728 |
46,653 |
27,565 |
39,858 |
24,866 |
|||||||||
|
Scientific American |
45.4 |
45.7 |
44.8 |
84,463 |
89,113 |
68,072 |
50,309 |
53,896 |
31,431 |
|||||||||
|
Scouting |
44.1 |
45.3 |
41.5 |
82,718 |
90,752 |
71,163 |
50,071 |
58,552 |
28,731 |
|||||||||
|
Selecciones (RD) |
39.8 |
40.9 |
38.9 |
39,980 |
46,653 |
36,798 |
27,064 |
30,281 |
23,356 |
|||||||||
|
Self |
37.4 |
35.4 |
37.5 |
79,909 |
64,055 |
81,098 |
36,950 |
39,549 |
36,868 |
|||||||||
|
Seventeen |
26.9 |
27.3 |
26.8 |
49,104 |
56,844 |
47,904 |
19,968 |
22,644 |
19,659 |
|||||||||
|
Shape |
36.2 |
40.4 |
35.7 |
82,156 |
86,922 |
81,465 |
35,367 |
49,190 |
34,329 |
|||||||||
|
Sierra |
48.8 |
48.6 |
49.0 |
78,613 |
76,687 |
80,217 |
38,865 |
51,322 |
29,404 |
|||||||||
|
Ski |
40.0 |
39.3 |
40.6 |
90,489 |
100,868 |
75,783 |
45,593 |
55,919 |
29,621 |
|||||||||
|
Skiing |
40.3 |
41.1 |
38.1 |
79,706 |
87,687 |
65,800 |
52,048 |
64,772 |
29,907 |
|||||||||
|
Smart Money |
49.3 |
49.0 |
50.0 |
88,992 |
94,355 |
82,483 |
57,589 |
68,863 |
41,626 |
|||||||||
|
Smithsonian |
53.2 |
52.6 |
53.7 |
71,498 |
76,382 |
64,669 |
46,564 |
55,222 |
38,101 |
|||||||||
|
Soap Opera Digest |
42.3 |
43.3 |
42.1 |
39,153 |
58,635 |
37,983 |
25,074 |
31,363 |
24,681 |
|||||||||
|
Soap Opera Weekly |
42.6 |
44.7 |
42.4 |
32,163 |
33,952 |
31,979 |
22,163 |
34,011 |
20,762 |
|||||||||
|
Southern Accents |
50.2 |
49.0 |
50.5 |
87,746 |
78,075 |
91,598 |
40,388 |
47,662 |
38,268 |
|||||||||
|
Southern Living |
49.9 |
50.4 |
49.8 |
68,704 |
72,721 |
67,077 |
38,667 |
52,052 |
34,421 |
|||||||||
|
Southwest Spirit |
43.7 |
45.3 |
41.7 |
97,513 |
123,532 |
74,500 |
63,408 |
80,235 |
34,457 |
|||||||||
|
Spin |
30.6 |
31.5 |
28.7 |
54,589 |
58,288 |
48,396 |
26,643 |
33,174 |
21,805 |
|||||||||
|
Sporting News @ |
40.9 |
40.6 |
44.4 |
62,940 |
64,420 |
37,278 |
38,091 |
39,168 |
24,543 |
|||||||||
|
Sports Illustrated |
38.4 |
38.5 |
38.2 |
71,288 |
70,936 |
72,748 |
41,166 |
43,079 |
33,108 |
|||||||||
|
Star |
36.4 |
34.8 |
37.0 |
51,866 |
50,705 |
52,281 |
26,854 |
32,760 |
25,253 |
|||||||||
|
Street Rodder |
40.0 |
39.5 |
44.4 |
60,077 |
58,930 |
85,223 |
34,548 |
34,259 |
40,709 |
|||||||||
|
Sunday Mag/Net Carrier Newsp. |
48.3 |
47.5 |
49.0 |
85,155 |
90,641 |
78,992 |
47,979 |
61,215 |
39,176 |
|||||||||
|
Sunset |
51.7 |
51.2 |
51.9 |
86,518 |
78,787 |
89,589 |
48,613 |
61,885 |
43,388 |
|||||||||
|
Super Chevy |
35.0 |
35.8 |
31.2 |
53,464 |
54,975 |
47,616 |
32,561 |
34,139 |
15,746 |
|||||||||
|
Teen Vogue |
25.8 |
29.1 |
25.2 |
52,639 |
47,587 |
53,201 |
21,030 |
24,212 |
20,608 |
|||||||||
|
Tennis |
47.6 |
46.1 |
49.6 |
86,865 |
78,809 |
93,973 |
49,924 |
61,180 |
36,972 |
|||||||||
|
Texas Monthly |
44.2 |
47.2 |
39.5 |
94,186 |
104,593 |
85,177 |
55,306 |
78,423 |
42,817 |
|||||||||
|
This Old House |
48.2 |
48.3 |
48.1 |
64,013 |
67,293 |
58,746 |
42,954 |
50,405 |
31,539 |
|||||||||
|
Time |
46.4 |
46.2 |
46.8 |
72,828 |
75,535 |
69,787 |
44,536 |
52,378 |
35,329 |
|||||||||
|
Town & Country |
49.2 |
48.9 |
49.2 |
61,934 |
58,441 |
65,018 |
35,339 |
38,415 |
33,530 |
|||||||||
|
Traditional Home |
47.3 |
42.3 |
47.9 |
85,196 |
69,599 |
90,874 |
38,864 |
50,769 |
34,840 |
|||||||||
|
Travel & Leisure |
48.5 |
48.5 |
48.5 |
105,107 |
112,457 |
99,782 |
58,065 |
77,411 |
48,573 |
|||||||||
|
Tribune (3) Daily |
48.9 |
47.8 |
49.7 |
86,459 |
87,871 |
83,877 |
51,333 |
63,203 |
41,635 |
|||||||||
|
Tribune (9) Daily |
49.4 |
48.3 |
50.1 |
86,232 |
87,260 |
84,640 |
52,483 |
57,431 |
44,254 |
|||||||||
|
Tribune (3) Sunday |
48.2 |
46.7 |
49.6 |
83,017 |
86,090 |
79,564 |
47,873 |
61,358 |
39,957 |
|||||||||
|
Tribune (9) Sunday |
48.2 |
46.8 |
49.4 |
80,672 |
85,049 |
75,208 |
47,509 |
58,159 |
39,664 |
|||||||||
|
Truckin' |
32.7 |
32.7 |
29.9 |
63,033 |
63,399 |
57,866 |
35,818 |
37,849 |
25,762 |
|||||||||
|
TV Guide |
44.7 |
43.6 |
45.7 |
50,897 |
56,612 |
47,320 |
30,776 |
35,246 |
26,090 |
|||||||||
|
United Hemispheres |
43.2 |
44.0 |
42.4 |
127,571 |
141,669 |
106,114 |
88,224 |
106,653 |
55,904 |
|||||||||
|
US Airways Magazine |
47.3 |
47.3 |
47.3 |
101,110 |
115,904 |
89,320 |
64,244 |
85,036 |
41,588 |
|||||||||
|
U.S. News & World Report + |
49.5 |
49.6 |
49.4 |
72,672 |
76,117 |
67,512 |
47,480 |
54,240 |
37,542 |
|||||||||
|
Us Weekly |
31.4 |
33.0 |
30.6 |
70,921 |
73,524 |
69,873 |
33,427 |
42,282 |
30,045 |
|||||||||
|
USA Today |
47.4 |
48.6 |
46.0 |
76,534 |
92,713 |
43,872 |
50,865 |
59,235 |
34,662 |
|||||||||
|
USA Weekend Carrier Newspapers |
49.6 |
48.6 |
50.5 |
58,954 |
65,018 |
54,161 |
38,484 |
45,517 |
30,610 |
|||||||||
|
Vanity Fair |
40.4 |
41.9 |
40.0 |
81,008 |
98,097 |
75,455 |
35,662 |
50,185 |
32,762 |
|||||||||
|
Veranda |
47.7 |
39.7 |
49.1 |
119,736 |
109,821 |
121,953 |
45,572 |
50,107 |
44,560 |
|||||||||
|
VFW Magazine |
62.2 |
62.0 |
62.5 |
51,199 |
53,420 |
46,322 |
43,877 |
51,872 |
34,630 |
|||||||||
|
Vibe |
28.6 |
28.9 |
28.4 |
43,374 |
45,908 |
40,875 |
24,520 |
29,565 |
20,518 |
|||||||||
|
Vogue |
34.3 |
33.0 |
34.6 |
64,640 |
66,067 |
64,429 |
30,815 |
33,683 |
29,772 |
|||||||||
|
W |
35.1 |
32.6 |
36.5 |
88,861 |
89,709 |
88,661 |
37,436 |
34,404 |
39,001 |
|||||||||
|
Wall Street Journal |
48.4 |
47.4 |
50.2 |
134,336 |
133,696 |
135,635 |
76,603 |
105,082 |
55,351 |
|||||||||
|
Washington Post (Sunday) |
46.0 |
45.3 |
46.9 |
105,521 |
116,081 |
95,777 |
57,216 |
67,391 |
48,150 |
|||||||||
|
Weight Watchers |
44.1 |
45.7 |
43.7 |
62,970 |
71,087 |
60,234 |
34,289 |
44,835 |
32,158 |
|||||||||
|
Wine Spectator |
46.7 |
45.7 |
47.8 |
113,827 |
121,532 |
108,152 |
56,330 |
72,771 |
43,025 |
|||||||||
|
Wired |
33.2 |
32.2 |
35.9 |
83,960 |
80,922 |
99,582 |
41,249 |
43,924 |
37,004 |
|||||||||
|
Woman's Day |
50.0 |
52.3 |
49.9 |
54,838 |
59,466 |
54,599 |
30,365 |
42,526 |
29,504 |
|||||||||
|
Woman's World |
48.9 |
49.6 |
48.9 |
53,235 |
44,711 |
53,933 |
28,985 |
39,836 |
27,704 |
|||||||||
|
Workbench |
52.3 |
53.6 |
51.6 |
59,530 |
62,671 |
43,908 |
42,656 |
44,520 |
32,595 |
|||||||||
|
Working Mother |
37.8 |
42.1 |
37.6 |
57,742 |
29,847 |
57,994 |
34,524 |
78,159 |
34,018 |
|||||||||
|
WWE Magazine |
30.0 |
29.1 |
34.7 |
40,003 |
46,393 |
27,396 |
22,553 |
24,842 |
17,602 |
|||||||||
|
Yachting |
47.8 |
46.7 |
52.7 |
87,414 |
81,859 |
128,198 |
64,687 |
63,477 |
70,168 |
|||||||||
|
Yankee |
57.0 |
54.8 |
58.9 |
64,279 |
80,066 |
53,459 |
42,609 |
48,919 |
39,569 |
|||||||||
^ The Atlantic was measured as Atlantic Monthly in Waves 58 and 59.
% Cottage Living is now a bimonthly and was measured as a monthly in Waves 58 and 59.
$ First (measured with outdated tagline in Waves 58 and 59).
# PC Magazine is now a monthly and was measured as a biweekly in Wave 58.
@ Sporting News is now a biweekly and was measured as a weekly in Waves 58 and 59.
+ U.S. News & World Report is now a biweekly and was measured as a weekly in Waves 58 and 59.
|
For more information regarding Mediamark
Research, contact MRI at info@mediamark.com |