Mediamark Research 
Fall 2008 Technical Guide

Audiences (000) By Wave

 
Adults Men Women
Wave 58 Wave 59 Wave 58 Wave 59 Wave 58 Wave 59
TOTAL 111,469 112,203 53,824 54,207 57,645 57,996
AARP The Magazine 17,147 17,609 6,732 7,104 10,414 10,505
Allure 3,389 3,041 230 295 3,159 2,746
American Baby 3,275 3,253 306 476 2,968 2,776
American Hunter 1,929 2,099 1,778 1,788 151 312
American Legion 1,755 1,858 1,075 1,241 680 618
American Rifleman 1,880 2,136 1,696 1,914 184 222
American Way 703 566 439 401 265 166
American Woodworker 1,791 1,775 1,384 1,388 407 387
Architectural Digest 2,093 2,538 913 1,146 1,181 1,392
Arthritis Today 2,430 1,936 452 499 1,978 1,437
Arthur Frommer's Budget Trav. 1,039 1,239 433 370 607 869
The Atlantic ^ 748 662 309 400 438 262
Audubon 743 770 356 256 388 514
Automobile 2,032 1,768 1,537 1,435 495 333
AutoWeek 1,500 1,557 1,234 1,284 266 273
Babytalk 2,796 2,194 219 220 2,577 1,973
Barron's 656 655 475 504 182 151
Bassmaster 1,709 2,109 1,448 1,815 262 293
Better Homes & Gardens 19,437 20,128 4,090 4,133 15,347 15,995
Bicycling 970 1,186 627 852 343 334
Black Enterprise 2,503 2,079 1,123 933 1,379 1,145
Blender 1,069 1,231 806 809 264 423
Bon Appetit 2,847 2,973 749 795 2,098 2,178
The Bonnier Outdoor Group (Gr) 7,638 8,136 6,439 6,434 1,199 1,703
Bridal Guide 2,169 2,124 208 145 1,961 1,979
Brides 3,038 3,401 303 304 2,734 3,097
Business Week 2,368 2,384 1,481 1,628 887 756
Car and Driver 5,342 5,810 4,770 4,969 572 841
Car Craft 1,139 1,234 1,062 1,125 76 109
Catholic Digest 1,256 1,117 474 502 782 615
Cigar Aficionado 852 1,057 652 869 200 188
Coastal Living 1,759 2,015 521 517 1,237 1,498
Computer Shopper 1,036 1,042 812 886 224 156
Conde Nast Package (Gr) 50,602 52,745 14,285 15,332 36,317 37,413
Conde Nast Traveler 1,530 1,736 705 710 825 1,026
Continental 1,478 1,288 868 707 610 580
Cooking Light 6,398 5,670 1,097 985 5,301 4,685
Cooking Pleasures 2,454 1,995 621 562 1,833 1,433
Cooking with Paula Deen 3,608 3,842 526 426 3,081 3,416
Cosmopolitan 8,942 9,417 1,517 1,528 7,426 7,889
Cottage Living % 1,977 2,038 333 366 1,644 1,672
Country Home 4,095 4,144 706 900 3,389 3,245
Country Living 5,978 5,450 1,164 1,344 4,814 4,106
Country Sampler 1,090 1,186 120 254 970 933
Country Weekly 1,868 1,546 347 468 1,521 1,079
Delta Sky Magazine 1,862 1,998 953 934 909 1,064
Diabetes Forecast 2,519 2,419 771 965 1,749 1,454
Dirt Rider 1,111 727 820 629 291 98
Discover 3,659 3,051 1,970 1,994 1,689 1,058
Ducks Unlimited 1,665 1,336 1,296 1,095 369 241
Ebony 6,140 5,455 2,270 2,093 3,870 3,362
The Economist 1,349 1,340 913 925 435 415
Elle 2,684 2,573 312 262 2,372 2,312
Elle Decor 809 1,249 125 299 684 951
Endless Vacation 983 858 385 431 598 426
Entertainment Weekly 6,411 5,649 2,517 2,469 3,894 3,180
Entrepreneur 1,459 1,546 846 939 614 608
ESPN The Magazine 7,499 6,906 5,963 5,784 1,536 1,122
Esquire 1,279 1,598 844 1,161 435 437
Essence 4,197 3,900 1,065 1,122 3,131 2,777
Everyday Food 2,450 2,521 302 481 2,148 2,040
Every Day with Rachael Ray 3,384 3,470 498 388 2,885 3,082
Family Circle 10,382 10,248 964 1,168 9,418 9,080
FamilyFun 3,007 2,457 437 240 2,571 2,218
The Family Handyman 2,343 2,605 1,609 1,678 734 927
Field & Stream 4,782 5,019 4,004 3,976 778 1,044
First $ 2,191 1,714 53 41 2,138 1,673
Fit Pregnancy 1,032 1,028 84 144 948 883
Fitness 3,010 2,567 801 457 2,209 2,109
Food & Wine 3,813 3,712 1,403 1,279 2,410 2,433
Forbes 2,984 2,423 2,020 1,733 964 690
Fortune 1,940 1,846 1,345 1,273 594 573
4 Wheel & Off Road 1,862 1,563 1,621 1,402 240 160
Four Wheeler 1,401 1,880 1,182 1,641 219 239
Game & Fish 1,809 1,811 1,558 1,493 251 319
Game Informer 3,709 4,338 2,834 3,252 875 1,087
Garden Design 1,966 2,550 506 851 1,460 1,699
Gardening How-To 2,109 2,375 643 809 1,466 1,566
Glamour 5,929 6,321 485 467 5,445 5,855
Golf Digest 3,087 2,844 2,574 2,376 512 468
Golf Magazine 3,129 2,946 2,528 2,304 600 642
Golfweek 638 832 523 688 115 144
Good Housekeeping 11,921 11,898 1,378 1,410 10,543 10,488
Gourmet 2,857 2,969 775 751 2,082 2,218
GQ (Gentlemen's Quarterly) 3,008 3,111 2,328 2,492 680 619
Guideposts 3,470 3,554 718 804 2,751 2,750
Guns & Ammo 3,221 3,714 2,998 3,196 223 518
Handy 1,387 1,439 1,017 857 370 582
Harper's Bazaar 1,522 1,327 191 136 1,331 1,191
Health 4,130 3,520 1,028 998 3,102 2,523
Hearst Magazine Group (Gr) 61,391 60,379 12,833 13,695 48,557 46,684
HFM Luxury Design Group (Gr) 2,072 2,693 373 721 1,698 1,972
Hot Rod 3,518 3,470 3,178 3,003 340 467
House Beautiful 3,513 3,254 290 505 3,223 2,749
Hunting 1,294 1,355 1,095 1,201 199 154
In-Fisherman 1,845 1,748 1,690 1,560 155 188
In Style 4,635 4,870 399 482 4,235 4,388
In Touch Weekly 3,592 3,714 614 628 2,977 3,085
Inc. 694 722 452 474 242 248
Jet 4,393 4,198 1,758 1,689 2,634 2,509
Kiplinger's Personal Finance 1,419 1,160 882 593 537 567
Ladies' Home Journal 6,846 6,573 412 482 6,434 6,091
Latina 1,553 1,622 429 516 1,124 1,106
Life & Style Weekly 2,364 2,277 380 458 1,984 1,820
Los Angeles Times (Sunday) 1,367 1,387 697 589 669 798
Lucky 1,220 1,441 119 193 1,101 1,248
Macworld 799 789 547 636 252 154
Marie Claire 1,853 1,989 128 190 1,725 1,799
Martha Stewart Living 6,108 5,916 702 685 5,405 5,232
Maxim 6,424 6,804 4,861 5,276 1,563 1,528
Men's Fitness 4,105 3,810 3,591 3,421 514 389
Men's Health 6,466 6,027 5,426 5,085 1,041 942
Men's Journal 1,664 1,999 1,421 1,671 243 328
Meredith Magazine Group (Gr) 60,285 59,892 9,495 10,170 50,790 49,722
Metropolitan Home 1,263 1,444 249 423 1,014 1,021
Metro-Puck Carrier Newspapers 38,531 35,788 18,049 16,434 20,482 19,354
Midwest Living 2,184 1,930 516 494 1,668 1,436
Modern Bride 2,489 2,364 193 193 2,296 2,171
Money 4,094 3,899 2,400 2,468 1,695 1,430
More 793 809 33 43 760 766
Motorcyclist 1,524 1,606 1,371 1,259 153 347
Motor Boating 493 621 374 544 118 77
Motor Trend 3,797 3,833 3,451 3,420 347 412
The Mountain Sports Group (Gr) 1,110 1,693 783 1,059 328 634
Muscle & Fitness 3,976 3,382 3,154 2,638 821 743
National Enquirer 4,578 4,258 1,609 1,615 2,970 2,643
National Geographic 16,188 16,284 8,586 8,962 7,602 7,322
National Geographic Adventure 1,201 1,288 727 800 474 488
National Geographic Traveler 3,703 3,601 2,081 2,065 1,623 1,536
National Wildlife 2,513 2,630 1,274 1,446 1,239 1,184
Natural History 890 924 368 604 522 320
Newsweek 9,546 8,971 5,363 5,008 4,183 3,963
New York Magazine 916 849 435 471 482 378
New York Times (Daily) 1,492 1,329 814 714 677 616
New York Times (Sunday) 2,211 1,988 1,118 1,084 1,093 903
The New Yorker 2,206 2,335 1,128 1,133 1,078 1,203
NNN Top 100 (Daily) 40,116 37,320 20,039 18,519 20,077 18,801
NNN Top 100 (Sunday) 49,213 46,058 23,264 21,631 25,949 24,427
NNN Top 25 (Daily) 24,312 22,757 12,102 11,671 12,210 11,086
NNN Top 25 (Sunday) 29,839 28,970 14,050 13,868 15,789 15,102
NNN Top 10 (Daily) 15,736 14,087 8,045 7,456 7,691 6,631
North American Fisherman 1,849 1,719 1,610 1,513 239 206
North American Hunter 2,224 2,256 1,920 1,920 305 336
NA Fisherman/NA Hunter (Gr) 4,074 3,975 3,530 3,433 544 542
NA Media Men's Group (Gr) 6,397 6,244 5,264 5,025 1,133 1,219
NA Media Women's Group (Gr) 4,564 4,370 1,264 1,371 3,299 3,000
NWA WorldTraveler 780 1,057 486 566 295 491
O, The Oprah Magazine 8,407 7,672 844 897 7,564 6,775
Official Xbox Magazine 2,519 2,240 1,699 1,669 820 571
OK! Weekly 3,445 3,157 504 514 2,941 2,643
Outdoor Life 2,856 3,117 2,435 2,458 420 659
Outside 1,119 1,175 762 804 357 371
Parade Carrier Newspapers 37,710 35,065 17,847 16,415 19,863 18,650
Parenting 5,250 4,910 793 883 4,456 4,026
The Parenting Group (Gr) 8,046 7,104 1,012 1,104 7,034 6,000
Parents 7,990 7,810 1,224 1,463 6,766 6,347
PC Gamer 1,575 1,510 1,205 1,340 371 170
PC Magazine # 2,281 2,208 1,775 1,965 506 243
PC World 2,117 1,790 1,576 1,535 541 256
Penthouse 1,416 1,331 1,185 1,108 231 223
People 21,826 21,702 7,009 7,187 14,817 14,515
People en Espanol 3,370 2,985 1,179 1,338 2,191 1,647
PGA Tour Partners 936 829 717 734 219 95
Playboy 4,642 4,216 3,627 3,472 1,015 744
Popular Mechanics 4,574 4,463 3,896 3,831 678 631
Popular Science 3,490 3,627 2,703 2,858 787 769
Prevention 5,203 5,276 827 865 4,376 4,411
Psychology Today 1,818 1,466 544 562 1,274 904
Reader's Digest 18,906 16,093 7,461 6,453 11,445 9,641
Real Simple 4,007 4,576 519 556 3,488 4,020
Redbook 4,948 4,561 338 430 4,610 4,131
Road & Track 2,812 2,753 2,533 2,491 278 262
Rodale Magazine Network (Gr) 13,801 13,695 7,432 7,488 6,368 6,207
Rolling Stone 6,461 5,910 3,788 3,568 2,672 2,342
Runner's World 1,161 1,207 552 686 609 521
Salt Water Sportsman 832 1,006 746 960 86 46
The Saturday Evening Post 1,526 1,296 525 581 1,000 715
Scholastic Parent & Child 3,956 3,968 594 798 3,362 3,171
Scientific American 1,792 1,647 1,210 1,088 583 559
Scouting 914 707 536 478 378 228
Selecciones (RD) 1,354 1,321 621 671 732 650
Self 3,169 3,382 220 233 2,949 3,148
Seventeen 4,103 4,438 551 387 3,552 4,051
Shape 3,014 2,834 231 233 2,783 2,601
Sierra 502 721 253 406 249 315
Ski 565 873 396 571 169 302
Skiing 545 819 387 488 158 332
Smart Money 1,754 1,832 999 1,051 755 781
Smithsonian 3,669 3,170 1,685 1,584 1,983 1,586
Soap Opera Digest 2,371 2,538 150 175 2,221 2,363
Soap Opera Weekly 1,539 2,011 74 166 1,465 1,846
Southern Accents 1,572 1,276 289 330 1,283 946
Southern Living 8,250 8,089 1,797 1,821 6,453 6,269
Southwest Spirit 1,399 1,838 650 1,160 749 678
Spin 1,039 1,056 647 671 391 385
Sporting News @ 1,775 1,872 1,589 1,721 186 150
Sports Illustrated 10,627 10,341 8,308 8,447 2,319 1,893
Star 5,144 4,954 1,112 1,258 4,032 3,696
Street Rodder 1,443 995 1,272 947 171 48
Sunday Mag/Net Carrier Newsp. 9,270 8,584 4,479 4,162 4,791 4,423
Sunset 2,577 2,748 781 932 1,796 1,816
Super Chevy 1,586 1,375 1,434 1,206 152 169
Teen Vogue 1,711 1,578 113 177 1,598 1,401
Tennis 772 636 450 406 322 230
Texas Monthly 1,347 1,233 589 600 758 633
This Old House 3,071 3,086 1,721 1,576 1,350 1,510
Time 10,584 10,208 5,685 5,406 4,899 4,802
Town & Country 1,832 1,778 507 680 1,325 1,097
Traditional Home 2,272 2,431 442 554 1,830 1,877
Travel & Leisure 2,404 2,425 983 1,084 1,421 1,341
Tribune (3) Sunday 3,212 3,261 1,555 1,419 1,657 1,842
Tribune (9) Sunday 5,025 4,642 2,306 2,228 2,720 2,414
Truckin' 1,710 1,543 1,493 1,337 218 207
TV Guide 10,153 8,455 4,260 3,700 5,894 4,755
United Hemispheres 884 1,125 606 685 278 440
US Airways Magazine 1,445 1,580 742 813 703 767
U.S. News & World Report + 5,391 4,549 3,055 2,702 2,336 1,847
Us Weekly 5,477 5,984 1,311 1,771 4,166 4,212
USA Today 1,851 1,780 1,091 1,195 760 586
USA Weekend Carrier Newspapers 25,113 25,143 11,824 11,589 13,289 13,554
Vanity Fair 2,943 3,934 599 950 2,344 2,985
Veranda 764 703 187 144 576 559
VFW Magazine 1,357 1,087 941 796 415 291
Vibe 3,694 3,712 1,830 1,946 1,864 1,766
Vogue 5,523 5,115 612 653 4,912 4,462
W 815 864 195 241 620 623
Wall Street Journal 1,431 1,660 951 1,072 480 588
Washington Post (Sunday) 1,078 1,110 491 516 587 593
Weight Watchers 5,331 5,068 932 878 4,399 4,189
Wine Spectator 1,377 1,207 586 658 791 549
Wired 1,420 1,469 1,095 1,093 324 376
Woman's Day 10,840 10,410 490 517 10,350 9,893
Woman's World 4,408 3,770 220 264 4,189 3,507
Workbench 934 918 721 631 213 287
Working Mother 1,410 1,029 67 59 1,343 970
WWE Magazine 2,089 2,234 1,639 1,527 450 707
Yachting 532 566 431 513 101 53
Yankee 1,228 1,082 560 457 668 625

 

^ The Atlantic was measured as Atlantic Monthly in Waves 58 and 59.

% Cottage Living is now a bimonthly and was measured as a monthly in Waves 58 and 59.

$ First (measured with outdated tagline in Waves 58 and 59).

# PC Magazine is now a monthly and was measured as a biweekly in Wave 58.

@ Sporting News is now a biweekly and was measured as a weekly in Waves 58 and 59.

+ U.S. News & World Report is now a biweekly and was measured as a weekly in Waves 58 and 59.

 

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