Mediamark Research 
Fall 2008 Technical Guide

Unweighted and Projected Audiences ('000) 
and Estimated Tolerances (JackKnife Replication)

Adults

Men

Women

Unwgt

Proj ('000)

Tolerance

Unwgt

Proj ('000)

Tolerance

Unwgt

Proj ('000)

Tolerance

Total U.S.

26,023

223,672

-

13,358

108,031

-

12,665

115,641

-

AARP The Magazine

4,766

34,755

1,494

2,077

13,837

1,009

2,689

20,919

828

Allure

717

6,430

713

61

524

126

656

5,906

693

American Baby

574

6,527

647

86

783

101

488

5,744

590

American Hunter

430

4,028

853

397

3,566

744

33

462

237

American Legion

414

3,613

583

302

2,316

365

112

1,297

302

American Photo

200

1,726

520

131

947

304

69

779

330

American Rifleman

477

4,016

674

439

3,610

566

38

406

227

American Way

261

1,270

200

175

839

178

86

431

54

American Woodworker

440

3,566

488

368

2,772

397

72

795

276

Architectural Digest

797

4,631

540

378

2,058

335

419

2,572

541

Arthritis Today

503

4,366

698

125

950

248

378

3,416

618

Arthur Frommer's Budget Trav.

329

2,278

417

138

803

168

191

1,475

293

The Atlantic ^

210

1,410

271

127

709

200

83

701

168

Audubon

220

1,514

284

99

612

136

121

902

269

Automobile

452

3,800

857

377

2,972

692

75

828

453

AutoWeek

333

3,057

507

287

2,518

483

46

539

212

Babytalk

434

4,990

522

57

439

274

377

4,551

684

Barron's

238

1,311

261

191

978

209

47

332

142

Bassmaster

375

3,818

751

326

3,263

688

49

555

160

Better Homes & Gardens

4,538

39,565

1,996

1,063

8,223

509

3,475

31,342

1,863

Bicycling

269

2,156

715

206

1,479

429

63

677

365

Black Enterprise

605

4,582

486

288

2,057

348

317

2,525

427

Blender

225

2,301

522

170

1,614

402

55

686

262

Boating

323

2,409

645

274

1,974

531

49

435

207

Bon Appetit

873

5,820

593

270

1,544

306

603

4,276

446

The Bonnier Outdoor Group (Gr)

1,614

15,774

1,245

1,392

12,873

920

222

2,901

1,000

Bridal Guide

398

4,293

796

44

353

122

354

3,941

716

Brides

652

6,438

922

77

607

199

575

5,831

857

Business Week

798

4,752

576

560

3,109

504

238

1,643

314

Car and Driver

1,368

11,152

647

1,224

9,739

559

144

1,413

483

Car Craft

248

2,373

251

233

2,187

232

15

185

132

Catholic Digest

296

2,374

490

126

976

352

170

1,397

474

Chicago Tribune (Sunday)

616

2,520

297

310

1,179

208

306

1,341

215

Cigar Aficionado

275

1,909

267

224

1,521

292

51

388

197

Coastal Living

547

3,774

431

181

1,038

252

366

2,736

390

Computer Shopper

232

2,077

425

185

1,698

368

47

379

208

Conde Nast Package (Gr)

13,400

103,347

6,016

4,499

29,617

2,213

8,901

73,730

4,518

Conde Nast Traveler

558

3,267

562

284

1,416

334

274

1,851

346

Consumer Reports

2,751

18,723

1,579

1,718

10,600

1,000

1,033

8,124

920

Continental

355

2,765

345

212

1,576

337

143

1,190

233

Cooking Light

1,476

12,068

821

280

2,082

484

1,196

9,986

703

Cooking Pleasures

465

4,449

712

133

1,183

299

332

3,266

643

Cooking with Paula Deen

714

7,450

881

113

953

380

601

6,497

758

Cosmopolitan

1,908

18,359

1,061

341

3,044

602

1,567

15,315

970

Cottage Living %

519

4,015

572

103

699

178

416

3,316

440

Country Home

876

8,239

1,098

197

1,605

486

679

6,634

769

Country Living

1,216

11,428

574

313

2,508

544

903

8,920

566

Country Sampler

218

2,276

698

37

374

221

181

1,902

617

Country Weekly

265

3,414

868

68

814

400

197

2,600

580

Cycle World

354

3,194

450

313

2,841

373

41

353

200

Delta Sky Magazine

601

3,861

574

330

1,887

245

271

1,973

514

Diabetes Forecast

508

4,938

607

200

1,736

406

308

3,203

246

Dirt Rider

162

1,838

388

139

1,449

424

23

389

256

Discover

708

6,710

708

449

3,964

564

259

2,747

405

Ducks Unlimited

294

3,000

407

250

2,391

377

44

609

232

Ebony

1,438

11,595

671

538

4,363

457

900

7,232

552

The Economist

457

2,689

410

335

1,838

343

122

851

220

Elle

642

5,258

578

61

574

281

581

4,684

563

Elle Decor

257

2,058

433

51

423

145

206

1,635

408

Endless Vacation

262

1,841

432

122

817

255

140

1,024

264

Entertainment Weekly

1,346

12,060

1,120

569

4,986

834

777

7,074

884

Entrepreneur

439

3,005

651

275

1,784

372

164

1,221

298

ESPN The Magazine

1,622

14,405

1,684

1,373

11,748

1,478

249

2,657

343

Esquire

418

2,877

507

306

2,005

382

112

872

244

Essence

1,101

8,096

829

292

2,188

459

809

5,909

679

Everyday Food

545

4,970

475

97

782

333

448

4,188

484

Every Day with Rachael Ray

718

6,854

578

100

886

311

618

5,967

434

Family Circle

2,259

20,630

1,630

249

2,132

483

2,010

18,498

1,417

FamilyFun

559

5,465

742

72

676

277

487

4,788

602

The Family Handyman

601

4,948

874

448

3,287

770

153

1,661

260

Field & Stream

1,012

9,802

1,009

864

7,979

546

148

1,822

661

First $

414

3,905

618

11

94

130

403

3,811

670

Fit Pregnancy

201

2,060

394

22

228

132

179

1,832

313

Fitness

664

5,577

657

149

1,258

352

515

4,319

580

Flying

164

1,168

423

147

961

368

17

206

142

Food & Wine

1,027

7,525

659

421

2,682

508

606

4,843

477

Forbes

882

5,407

611

633

3,753

445

249

1,654

300

Fortune

649

3,786

530

469

2,618

359

180

1,167

338

4 Wheel & Off Road

321

3,424

856

293

3,024

790

28

400

320

Four Wheeler

298

3,281

737

267

2,823

742

31

458

239

Game & Fish

336

3,620

600

289

3,050

721

47

570

392

Game Informer

745

8,048

1,218

552

6,086

970

193

1,962

421

Garden Design

531

4,516

408

190

1,357

265

341

3,158

451

Gardening How-To

509

4,484

673

187

1,452

424

322

3,033

472

Glamour

1,363

12,251

1,210

115

951

190

1,248

11,299

1,115

Golf Digest

930

5,930

792

795

4,950

849

135

980

258

Golf Magazine

888

6,075

694

746

4,833

741

142

1,242

196

Golfweek

195

1,470

294

164

1,211

226

31

259

222

Good Housekeeping

2,729

23,819

1,318

378

2,788

372

2,351

21,031

1,321

Gourmet

839

5,826

548

258

1,526

256

581

4,300

448

GQ (Gentlemen's Quarterly)

819

6,119

530

658

4,820

432

161

1,299

378

Guideposts

784

7,024

921

201

1,522

307

583

5,502

767

Guns & Ammo

697

6,935

768

641

6,194

776

56

741

168

Handy

312

2,826

513

235

1,875

540

77

952

316

Harper's Bazaar

402

2,850

356

55

327

139

347

2,523

290

Health

880

7,651

998

257

2,026

574

623

5,624

828

Hearst Magazine Group (Gr)

14,263

121,769

4,652

3,541

26,529

2,456

10,722

95,241

3,837

HFM Luxury Design Group (Gr)

619

4,765

739

151

1,094

262

468

3,671

701

Hot Rod

664

6,988

614

597

6,181

491

67

807

320

House Beautiful

865

6,767

778

119

796

206

746

5,972

679

Hunting

268

2,649

495

243

2,296

598

25

354

238

In-Fisherman

405

3,593

411

370

3,250

418

35

343

121

In Style

1,184

9,505

729

110

882

219

1,074

8,623

551

In Touch Weekly

788

7,306

824

142

1,243

395

646

6,063

889

Inc.

207

1,416

404

147

926

329

60

490

192

Jet

1,079

8,591

575

419

3,448

603

660

5,143

553

Kiplinger's Personal Finance

426

2,579

557

273

1,475

428

153

1,104

247

Ladies' Home Journal

1,507

13,419

1,048

106

894

172

1,401

12,525

1,030

Latina

269

3,175

889

80

946

310

189

2,230

660

Life & Style Weekly

495

4,642

620

89

838

220

406

3,804

473

Los Angeles Times (Sunday)

406

2,754

568

214

1,287

256

192

1,467

391

Lucky

324

2,660

576

34

312

167

290

2,348

501

Macworld

225

1,588

336

172

1,183

262

53

406

116

Marie Claire

466

3,842

705

35

318

149

431

3,524

593

Martha Stewart Living

1,448

12,024

902

198

1,387

319

1,250

10,637

743

Maxim

1,434

13,228

1,238

1,148

10,136

1,157

286

3,091

485

Men's Fitness

1,008

7,915

1,033

905

7,013

708

103

902

391

Men's Health

1,640

12,493

1,123

1,416

10,511

1,073

224

1,982

387

Men's Journal

486

3,663

482

426

3,092

472

60

570

186

Meredith Magazine Group (Gr)

13,346

120,177

6,265

2,460

19,665

1,306

10,886

100,512

5,608

Metropolitan Home

362

2,707

666

100

671

224

262

2,035

616

Metro-Puck Carrier Newspapers

10,053

74,319

3,043

5,156

34,483

1,379

4,897

39,836

2,062

Midwest Living

489

4,114

721

134

1,011

314

355

3,104

515

Modern Bride

494

4,853

692

55

385

158

439

4,467

599

Money

1,283

7,993

669

838

4,868

677

445

3,125

406

More

238

1,602

361

13

76

62

225

1,526

372

Motorcyclist

323

3,130

389

281

2,630

304

42

500

211

Motor Boating

164

1,114

236

142

918

226

22

196

100

Motor Trend

938

7,630

687

860

6,871

527

78

759

365

The Mountain Sports Group (Gr)

438

2,803

658

312

1,841

287

126

961

456

Muscle & Fitness

838

7,358

853

664

5,793

759

174

1,565

391

National Enquirer

934

8,836

592

364

3,224

415

570

5,613

573

National Geographic

4,141

32,472

1,244

2,447

17,548

1,170

1,694

14,924

566

National Geographic Adventure

321

2,489

405

197

1,526

320

124

963

259

National Geographic Traveler

961

7,304

924

565

4,146

536

396

3,158

469

National Wildlife

552

5,143

810

307

2,720

654

245

2,423

470

Natural History

203

1,814

237

113

972

246

90

842

215

Newsweek

2,565

18,517

1,026

1,538

10,371

489

1,027

8,146

871

New York Magazine

295

1,765

323

151

905

168

144

860

249

New York Times (Daily)

544

2,821

266

317

1,528

215

227

1,293

245

New York Times (Sunday)

829

4,198

337

445

2,202

227

384

1,996

303

N.Y. Times/Boston Globe (Daily)

775

3,872

282

451

2,129

243

324

1,744

271

N.Y. Times/Boston Globe (Sun.)

1,126

5,542

562

607

2,902

274

519

2,639

388

The New Yorker

730

4,542

814

394

2,261

489

336

2,280

488

NNN Top 100 (Daily)

10,368

77,436

2,898

5,593

38,558

1,804

4,775

38,878

1,498

NNN Top 100 (Sunday)

12,528

95,272

3,482

6,440

44,896

1,648

6,088

50,376

2,470

NNN Top 25 (Daily)

7,633

47,069

2,002

4,178

23,773

1,316

3,455

23,296

1,106

NNN Top 25 (Sunday)

9,266

58,809

2,479

4,814

27,919

1,273

4,452

30,890

1,492

NNN Top 10 (Daily)

5,906

29,823

1,202

3,267

15,501

784

2,639

14,322

805

North American Fisherman

338

3,568

804

304

3,123

643

34

445

248

North American Hunter

448

4,481

931

407

3,840

876

41

641

159

NA Fisherman/NA Hunter (Gr)

786

8,049

1,664

711

6,963

1,472

75

1,086

307

NA Media Men's Group (Gr)

1,316

12,641

2,133

1,134

10,289

1,789

182

2,352

517

NA Media Women's Group (Gr)

974

8,934

1,153

320

2,635

647

654

6,299

969

NWA WorldTraveler

296

1,837

259

192

1,051

165

104

786

203

O, The Oprah Magazine

2,096

16,079

885

262

1,741

304

1,834

14,338

640

Official Xbox Magazine

432

4,759

521

307

3,368

669

125

1,391

475

OK! Weekly

664

6,602

1,095

101

1,017

236

563

5,584

1,090

Outdoor Life

602

5,972

499

528

4,893

604

74

1,079

410

Outside

300

2,294

371

222

1,566

291

78

728

299

Pace Airline Media (3) (Gr)

1,416

8,895

854

835

4,734

351

581

4,161

832

Pace Airline Media (4) (Gr)

1,872

12,132

1,185

1,108

6,544

431

764

5,587

1,092

Parade Carrier Newspapers

9,089

72,775

4,783

4,723

34,262

2,327

4,366

38,513

2,654

Parenting

1,017

10,160

1,030

203

1,677

466

814

8,483

871

The Parenting Group (Gr)

1,451

15,149

1,455

260

2,116

670

1,191

13,034

1,464

Parents

1,577

15,800

1,287

334

2,687

415

1,243

13,113

1,055

PC Gamer

294

3,085

398

247

2,545

458

47

541

188

PC Magazine #

594

4,489

519

501

3,740

491

93

749

177

PC World

521

3,907

750

422

3,110

527

99

797

351

Penthouse

295

2,747

570

249

2,293

608

46

454

207

People

5,229

43,529

1,795

1,852

14,196

877

3,377

29,333

1,469

People en Espanol

516

6,355

936

223

2,517

595

293

3,838

843

PGA Tour Partners

218

1,765

419

188

1,451

415

30

314

144

Playboy

977

8,857

1,050

811

7,099

663

166

1,758

464

Popular Mechanics

1,101

9,036

911

985

7,727

768

116

1,309

356

Popular Science

887

7,117

931

744

5,561

845

143

1,556

319

Prevention

1,336

10,479

674

247

1,692

346

1,089

8,787

764

Psychology Today

435

3,285

566

164

1,106

237

271

2,178

494

Reader's Digest

4,129

34,999

2,020

1,827

13,913

1,186

2,302

21,085

1,955

Real Simple

1,182

8,583

701

167

1,075

347

1,015

7,507

681

Redbook

1,034

9,509

854

100

768

236

934

8,741

933

Road & Track

748

5,565

684

707

5,025

517

41

540

296

Rodale Magazine Network (Gr)

3,584

27,496

996

2,064

14,920

1,261

1,520

12,576

885

Rolling Stone

1,305

12,371

1,073

825

7,356

721

480

5,015

625

Runner's World

339

2,368

388

195

1,238

290

144

1,130

285

Salt Water Sportsman

193

1,838

486

180

1,706

506

13

132

86

The Saturday Evening Post

360

2,822

766

151

1,107

309

209

1,715

558

Scholastic Parent & Child

768

7,924

912

161

1,392

348

607

6,533

900

Scientific American

458

3,440

271

344

2,298

305

114

1,142

204

Scouting

206

1,621

480

127

1,014

267

79

607

290

Selecciones (RD)

225

2,674

612

106

1,292

353

119

1,382

476

Self

794

6,551

830

59

453

178

735

6,098

749

Seventeen

739

8,542

938

95

939

241

644

7,603

1,017

Shape

734

5,848

652

79

464

151

655

5,384

529

Sierra

193

1,223

230

106

659

146

87

564

199

Ski

228

1,438

333

168

967

156

60

471

236

Skiing

210

1,364

390

144

874

192

66

490

254

Smart Money

585

3,586

542

362

2,050

417

223

1,536

293

Smithsonian

992

6,839

672

522

3,270

376

470

3,569

489

Soap Opera Digest

486

4,909

1,020

45

325

142

441

4,584

944

Soap Opera Weekly

339

3,551

738

29

240

189

310

3,311

744

Southern Accents

365

2,848

598

88

619

248

277

2,229

439

Southern Living

1,840

16,339

1,543

459

3,618

575

1,381

12,721

1,391

Southwest Spirit

456

3,237

538

273

1,811

270

183

1,427

364

Spin

233

2,095

462

156

1,319

318

77

776

241

Sporting News @

413

3,647

408

382

3,311

442

31

336

154

Sports Illustrated

2,516

20,968

1,055

2,086

16,756

990

430

4,212

350

Star

1,046

10,098

879

258

2,369

618

788

7,729

542

Street Rodder

228

2,438

495

207

2,220

431

21

218

172

Sunday Mag/Net Carrier Newsp.

3,143

17,855

1,151

1,649

8,641

576

1,494

9,214

704

Sunset

701

5,325

598

260

1,713

291

441

3,612

332

Super Chevy

275

2,962

753

250

2,641

738

25

321

187

Teen Vogue

312

3,289

406

26

289

143

286

3,000

353

Tennis

212

1,409

206

132

856

181

80

552

115

Texas Monthly

300

2,580

494

177

1,189

463

123

1,392

490

This Old House

770

6,157

888

488

3,297

649

282

2,860

528

Time

2,867

20,792

1,170

1,641

11,091

1,065

1,226

9,701

738

Town & Country

464

3,610

742

141

1,187

511

323

2,422

375

Traditional Home

624

4,704

754

129

996

371

495

3,707

558

Travel & Leisure

820

4,829

281

400

2,067

252

420

2,762

212

Tribune (3) Daily

878

4,219

511

488

2,146

264

390

2,073

416

Tribune (9) Daily

1,123

6,363

565

634

3,357

377

489

3,006

629

Tribune (3) Sunday

1,244

6,473

780

631

2,974

439

613

3,499

568

Tribune (9) Sunday

1,596

9,667

1,037

824

4,534

507

772

5,134

835

Truckin'

264

3,254

810

233

2,830

775

31

424

225

TV Guide

2,004

18,608

1,124

869

7,960

649

1,135

10,648

713

United Hemispheres

360

2,009

342

245

1,291

234

115

718

252

US Airways Magazine

455

3,025

361

260

1,556

245

195

1,470

334

U.S. News & World Report +

1,353

9,940

686

841

5,757

296

512

4,183

670

Us Weekly

1,337

11,461

643

381

3,082

483

956

8,378

824

USA Today

546

3,632

339

373

2,286

310

173

1,346

298

USA Weekend Carrier Newspapers

6,039

50,255

4,107

3,074

23,413

1,920

2,965

26,842

2,609

Vanity Fair

939

6,878

1,198

238

1,549

422

701

5,329

1,049

Veranda

240

1,467

384

49

331

140

191

1,135

271

VFW Magazine

291

2,444

394

225

1,737

376

66

706

227

Vibe

778

7,406

937

389

3,776

518

389

3,630

726

Vogue

1,295

10,638

1,005

172

1,264

323

1,123

9,374

852

W

247

1,679

362

56

436

187

191

1,243

324

Wall Street Journal

558

3,091

237

398

2,023

260

160

1,068

163

Washington Post (Sunday)

473

2,188

322

248

1,008

229

225

1,180

196

Weight Watchers

1,154

10,399

1,494

218

1,810

643

936

8,589

1,168

Wine Spectator

406

2,584

363

218

1,244

217

188

1,340

327

Wired

379

2,888

466

296

2,188

452

83

700

182

Woman's Day

2,298

21,250

1,608

119

1,007

271

2,179

20,243

1,608

Woman's World

853

8,178

858

49

483

285

804

7,695

681

Workbench

223

1,852

338

185

1,352

308

38

500

195

Working Mother

275

2,439

638

18

126

86

257

2,313

594

WWE Magazine

348

4,323

698

252

3,166

673

96

1,157

255

Yachting

190

1,098

195

166

944

177

24

154

128

Yankee

340

2,310

424

165

1,017

227

175

1,293

294

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