Mediamark Research 
Fall 2008 Technical Guide

Fall 2008 Magazine Groups

The composition of the magazine groups at the time of reporting is as shown below. The audiences reported for these groups are the gross audiences in all instances.

Back to top of page

The Bonnier Outdoor Group

 Field & Stream
 Outdoor Life  

Cosmopolitan
Country Living
Esquire
Good Housekeeping
Harper's Bazaar
House Beautiful
Marie Claire
O, The Oprah Magazine
Popular Mechanics
Redbook
Seventeen
Smart Money
Town & Country
Veranda

Elle Decor
Metropolitan Home

Ski
Skiing

North American Fisherman /North American Hunter Group

North American Fisherman  
North American Hunter  

Back to top of page

North American Media Men's Group

Handy
North American Fisherman
North American Hunter
PGA Tour Partners

North American Media Women's Group

Cooking Pleasures
Gardening How-To

Pace Airline Media (3)

Delta Sky
United Hemispheres
US Airways Magazine

Back to top of page

Pace Airline Media (4)

Delta Sky
Southwest Spirit
United Hemispheres
US Airways Magazine

The Parenting Group

Baby Talk
Parenting

Back to top of page

Back to Table of Contents

MAGAZINE	MEASURED AS	ACTUALLY
American Way	Bi-weekly	Published 2 times per month, not every 2 weeks.
American Woodworker	Bi-monthly	Published monthly for October & November.
Arthur Frommer’s Budget Travel	Monthly	Combined issues for July/August & December/January.
The Atlantic	Monthly	Combined issues for January/February & July/August.
AutoWeek	Weekly	Double issue published in December.
Babytalk	Monthly	Combined issues published for June/July & December/January.
Bassmaster	Monthly	Combined issues for July/August & September/October.
Bicycling	Monthly	Combined issue for January/February.
Blender	Monthly	Combined issue for January/February.
Business Week	Weekly	Combined issue published for July, August & December/January.
Coastal Living	Monthly	Combined issues published for January/February & July/August.
Cooking Light	Monthly	Combined issue published for January/February.
Cottage Living	Bi-Monthly	Published monthly for October, November, December, March, April & September.
Country Home	Monthly	Combined issues published for  July/August & December/January.
The Economist	Weekly	Double issue published in December.
Elle Decor	Monthly	Combined issues published for  January/February & July/August.
Entertainment Weekly	Weekly	Double issues published in April/May, June/July & December/January.
Everyday Food	Monthly	Combined issues published for January/February & July/August.
Every Day with Rachael Ray	Monthly	Combined issues published for June/July & Dec/Jan.
FamilyFun	Monthly	Combined issues published for July/August & December/January.
Family Handyman	Monthly	Combined issues published for July/August & December/January.
Field & Stream	Monthly	Combined issue published December/January.
Fitness	Monthly	Combined issue published December/January.
Forbes	Bi-weekly	Weekly issues published in September & November. Published Tri-weekly in January, July, and August.
Fortune	Bi-weekly	Published monthly in January and September. Published weekly in May
Garden Design	Bi-monthly	Published monthly for March, April & May.
Golfweek	Weekly	Published bi-monthly in October & November. Published tri-weekly in October/November. Published monthly in December.
Health	Monthly	Combined issues published for January/February & July/August.
Hunting	Monthly	Combined issues published for February/March.
In-Fisherman	Bi-monthly	Published monthly for January, February, March & December.
Jet	Weekly	Double issue published in December.
Latina	Monthly	Combined issues published for June/July & December/January.
Life & Style Weekly	Weekly	Double issue in December ‘07
Men’s Fitness	Monthly	Combined issues published for June/July & December/January.
Men's Health	Monthly	Combined issues published for January/February & July/August.
Metropolitan Home	Monthly	Combined issues published for January/February & July/August.
More	Monthly	Combined issues published for July/August & December/January.
Motorboating	Monthly	Combined issues published in July/August & November/December.
National Geographic Adventure	Monthly	Combined issues published for January/ February, May/June, July/August & November/December.
Natural History	Monthly	Double issues published for July/August & December/January.
New York Magazine	Weekly	Double issues published in January, March, June/July, July/August & December.
The New Yorker	Weekly	Double issues published for February, June, July, August & December.
Newsweek	Weekly	Double issues published for July, August & December.
North American Fisherman	Bi-monthly	Published monthly for February, March & April.  Combined issues for July/August/September.
North American Hunter	Bi-monthly	Published monthly for August, September, October & November.
OK! Weekly	Weekly	Double issue published in December.
Outdoor Life	Monthly	Combined issues published for June/July & December/January.
Parenting	Monthly	Combined issues published for December/January.
PC Magazine	Monthly	Published bi-weekly for October & November. Tri-weekly for October/November & November/December.
People	Weekly	No issue published for the first week of January.
People en Español	Monthly	Combined issues published for December/January.
Rolling Stone	Bi-weekly	Double issues published July & December/January.
Scholastic Parent & Child	Bi-monthly	Published monthly for April, May, October & November.
Scouting	Bi-monthly	Published monthly in September & October. No issue published in July & August.
Seventeen	Monthly	Double issue published in December/January.
Ski	Monthly	Combined issues published for March/April. No issues published from May to August.
Skiing	Monthly	No issues published from March to August.
Sporting News	Bi-Weekly	Published weekly prior to September 2008.  Double issues published last week in December 2007.  Published bi-weekly in July 2008.
Sports Illustrated	Weekly	Double issues published in July and December.
Star	Weekly	Double issues published in June and December.
Teen Vogue	Monthly	Combined issues published for June/July & December/January.
Tennis	Monthly	Combined issues published for November/December & January/February.
This Old House	Monthly	Combined issues published for January/February & July/August.
Time	Weekly	Double issue published in December.
Traditional Home	Bi-monthly	Published monthly for April, May, June  October, and November.
TV Guide	Weekly	Double issues published in March, April, June, July, November & December.
U.S. News & World Report	Bi-Weekly	Published weekly prior to July 2008.  Double issues from November 2007 to June 2008.  Weekly issue in October 2008.
US Weekly	Weekly	Double issue for December.
Veranda	Bi-monthly	Published monthly for March, April, September & October.
VFW Magazine	Monthly	Combined issue published for June/July.
Wine Spectator	Bi-weekly	Published monthly in March, April, July, August & September. Combined issues in January/February & December/January.
Woman’s Day	Tri-Weekly	Published monthly on January and October.
Working Mother	Bi-monthly	Published monthly for April, May, October & November.

Back to Table of Contents

For more information regarding Mediamark Research, contact MRI at info@mediamark.com
Copyright 2009,  Mediamark Research