Mediamark Research 
Fall 2008 Technical Guide

Fall 2008 Sample Completion

Interviews were made in a total of 3,074 clusters.  The recovery sample is shown in the following tables:

 

SAMPLE DISPOSITION 1 

TOTAL 
HOUSEHOLDS

               MEN     WOMEN
Total Sample Households Initially Selected 54,139               30,460          23,679
Less:Vacant 2,665                 1,622            1,043
        Address Does Not Exist 609                     371               238
        Duplicate Address 652                     408               244
        Ineligible Other (businesses,churches,
        group quarters, blind,media affiliate
        etc.)		 3,603                 2,153            1,450
Total Eligible Households  [A] 46,610               25,906          20,704
Less: Not Contacted 5,886                 3,600            2,286
         Refused 10,940                 6,687            4,253
         Language Barriers
              Spanish Language Barriers 351                     197               154
              Other Language Barrier 408                     244               164
         Call Back/Appointments 171                     108                 63
         Eligible Other (sick, hard of hearing,            gated communities, attack dogs, etc.) 2,831                 1,715            1,116
Completed Interviews  [B] 26,023               13,355          12,668
Completed Product Booklets 16,932
SAMPLE DISPOSITION LOWER
INCOME		   MIDDLE
INCOME		   UPPER
INCOME
Total Sample Households Initially Selected 13,603               12,956          27,580
Less:Vacant 915                     661            1,089
        Address Does Not Exist 198                     165               246
        Duplicate Address 217                     156               279
        Ineligible Other (businesses,churches,
        group quarters, blind, etc.)		 920                     825            1,858
Total Eligible Households  [A] 11,353               11,149          24,108
Less: Not Contacted 1,293                 1,360            3,233
         Refused 2,010                 2,584            6,346
         Language Barriers
                Spanish Language Barriers 198                       79                 74
                Other Language Barriers 98                     109               201
         Call Back/Appointments 39                       48                 84
         Eligible Other (sick, hard of hearing,
         gated communities, attack dogs, etc.)		 738                     529            1,564
           
Completed Interviews   [B] 6,977                 6,440          12,606
WEIGHTED RESPONSE RATE2

MEDIA INTERVIEWS

 PRODUCT BOOKLET RESPONSE RATE 3
NEW YORK 52.71% 32.64%
LOS ANGELES 58.19% 44.02%
CHICAGO 56.35% 36.15%
PHILADELPHIA 59.48% 34.96%
SAN FRANCISCO 59.96% 36.24%
BOSTON 54.20% 30.50%
DETROIT 54.71% 35.75%
WASHINGTON D.C. 53.28% 32.49%
ATLANTA  60.15% 39.00%
DALLAS 59.20% 35.44%
NON TOP 10 61.89% 41.93%
TOTAL 60.25% 40.14%

 

1- Sample Disposition includes both initially assigned and added clusters. Per agreement with the MRC, the response rates shown below are calculated on only the initially assigned clusters. In addition, the sample disposition uses only unweighted counts; the response rate calculations are made on weighted counts using the probability of selection within market.

2- The weighted response rate is based on the initially assigned sample clusters. Weights are applied which reflect the relative probability of selection within market (see Sample Design on pages 1-5 in the Methodology section of Tech Guide). The individual market response rates and the response rate for the balance of the U.S. are based solely on these differential weights. The overall U.S. response rate reflects the differential sizes (number of households) of the ten media markets and the balance of the U.S.

3- The calculation for the product booklet response rates are made on weighted counts using the probability of selection within market.

 

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