Mediamark Research 
Fall 2008 Technical Guide

Turnover Adjustment Original Screen Levels

Publication

  Adults:0 - Screens  Adults:1 - Screens  Adults:2 - Screens  Adults:3 - Screens  Adults:4 - Screens  Adults:5 - Screens
AARP The Magazine                          137,190                          381,883                          265,435                            85,797                      1,270,729  
Allure                          147,793                          457,492                          188,786                            66,574                            90,629  
American Baby                            87,574                          234,167                          146,164                            65,469                          179,519  
American Hunter                            54,928                          155,327                            82,851                            45,900                          111,018  
American Legion                            38,633                            83,147                            36,071                               5,460                          144,645  
American Photo                            46,632                          105,754                            46,381                            21,217                            25,002  
American Rifleman                            55,798                          150,760                            74,710                            33,918                          137,655  
American Way                          170,708                          208,961                            42,984                               8,036                            20,241  
American Woodworker                            70,055                          164,643                            88,419                            27,527                            68,625  
Architectural Digest                          104,030                          262,327                          132,684                            33,721                          118,409  
Arthritis Today                            51,604                          124,220                            57,916                            29,827                            84,041  
Arthur Frommer's Budget Trav.                            76,002                          174,448                            66,905                            14,823                            55,219  
The Atlantic                            46,074                            83,598                            42,671                            20,900                            30,285  
Audubon                            57,173                            91,217                            29,494                               6,322                            36,445  
Automobile                            69,910                          220,250                          127,469                            45,272                            96,575  
Autoweek                            99,453                          288,892                          130,715                            32,165                            84,892  
Babytalk                            64,896                          208,309                          115,371                            38,636                          117,880  
Backpacker                            44,592                            81,758                            44,098                               8,785                            23,916  
Barron's                            59,955                          121,908                            44,826                            23,990                            37,911  
Bassmaster                            69,404                          159,386                            99,232                            43,584                          114,475  
Better Homes & Gardens                          323,560                      1,221,423                          857,255                          366,791                          867,497  
Bicycling                            54,982                          132,708                            65,176                            16,077                            46,539  
Black Enterprise                            51,018                          135,097                          125,604                            60,332                          103,321  
Blender                            49,988                          135,960                            46,897                            23,618                            54,388  
Boating                            61,605                          182,085                            79,590                            23,779                            59,495  
Bon Appetit                          110,772                          311,037                          171,486                            52,581                          156,439  
Bridal Guide                            83,106                          191,716                            86,744                            17,888                            54,338  
Brides                          128,095                          281,808                          112,567                            24,401                            89,511  
Business Week                          184,992                          484,811                          225,754                            74,669                          114,103  
Car and Driver                          141,701                          480,095                          307,033                          122,588                          210,791  
Car Craft                            47,822                          176,566                            89,108                            24,322                            61,818  
Catholic Digest                            39,798                            90,471                            55,065                            20,988                            63,092  
Cigar Aficionado                            51,092                            91,573                            38,568                            12,143                            35,539  
Circle Track                            29,869                            89,868                            31,691                            20,030                            37,460  
Coastal Living                            89,927                          247,033                          118,955                            38,121                          102,740  
Computer Shopper                            33,364                          110,688                            64,995                            19,859                            53,988  
Conde Nast Traveler                            92,060                          253,208                          100,772                            27,126                            86,325  
Consumer Reports                          229,519                          824,824                          368,034                          143,462                          459,411  
Continental                          172,138                          279,305                            64,696                            13,052                            20,288  
Cookie                            44,124                            96,816                            41,650                            16,635                            39,213  
Cooking Light                          148,094                          474,324                          308,685                          101,184                          299,565  
Cooking Pleasures                            81,787                          198,750                          122,803                            62,195                            93,528  
Cooking with Paula Deen                            67,662                          202,323                          147,121                            56,361                          155,446  
CosmoGirl                            89,560                          239,852                          105,543                            69,612                          124,580  
Cosmopolitan                          267,899                          763,456                          364,447                          150,688                          396,668  
Cottage Living                            95,995                          230,159                            78,868                            21,574                            97,116  
Country Home                          196,362                          548,903                          252,967                            78,112                          204,002  
Country Living                          196,037                          601,524                          323,114                          107,696                          274,735  
Country Sampler                            46,710                          133,334                            61,540                            11,011                            60,013  
Country Weekly                            72,897                          173,908                          111,876                            27,063                            85,184  
Cycle World                            73,143                          187,447                            81,220                            40,786                            65,616  
Delta Sky Magazine                          322,199                          458,666                            72,415                            15,259                            37,210  
Details                            49,130                            89,545                            36,500                            16,197                            31,424  
Diabetes Forecast                            65,671                          124,022                            80,437                            32,781                          153,260  
Dirt Rider                            34,599                          107,795                            49,584                            20,440                            36,500  
Discover                          151,928                          401,725                          217,014                            81,299                          131,503  
Domino                            41,463                            94,404                            36,413                            11,495                            37,531  
Ducks Unlimited                            67,429                            96,590                            74,456                               8,777                            61,114  
Dwell Magazine                            37,124                            55,591                            21,088                            12,852                            25,802  
Easyriders                            49,462                          132,951                          105,256                            26,462                            35,861  
Ebony                            69,181                          213,814                          168,023                          117,260                          325,042  
The Economist                          106,171                          205,826                            81,521                            45,641                            82,314  
Electronic Gaming Monthly                            34,987                          116,637                            50,604                            32,799                            65,161  
Elle                          145,916                          407,229                          187,875                            46,903                          115,368  
Elle Decor                            73,304                          171,114                            64,599                            21,495                            36,997  
Endless Vacation                            23,579                            96,106                            39,083                            11,534                            45,105  
Entertainment Weekly                          287,814                          885,443                          450,088                          154,245                          285,143  
Entrepreneur                            64,594                          200,753                          112,668                            34,497                            65,892  
ESPN The Magazine                          175,750                          531,999                          400,740                          192,563                          293,129  
Esquire                            99,885                          249,575                          107,679                            43,127                            65,121  
Essence                            75,558                          197,982                          140,272                            69,766                          237,457  
Every Day with Rachael Ray                            95,404                          257,719                          133,912                            44,362                          166,844  
Everyday Food                            77,830                          218,678                          106,709                            57,308                          129,490  
Family Circle                          246,838                          747,387                          461,813                          161,152                          431,531  
The Family Handyman                            71,412                          171,059                          120,249                            46,432                          161,558  
FamilyFun                            66,634                          191,427                            98,215                            45,168                          152,654  
Fast Company                            31,365                            46,986                            24,125                               3,889                            29,136  
Field & Stream                          177,444                          429,208                          256,303                            70,645                          245,099  
First                            62,224                          155,513                            86,337                            33,607                          101,137  
Fit Pregnancy                            52,130                          100,988                            40,013                            13,506                            31,193  
Fitness                            92,611                          268,040                          172,641                            95,622                          148,684  
Flying                            32,864                            99,870                            28,340                               4,710                            28,019  
Food & Wine                          136,204                          447,359                          212,461                            66,522                          178,460  
Forbes                          188,606                          422,854                          183,210                            61,361                          117,741  
Fortune                          144,060                          361,421                          176,246                            51,633                            96,853  
4 Wheel & Off Road                            47,066                          150,287                            79,936                            22,335                            94,867  
Four Wheeler                            53,449                          152,110                            91,222                            35,572                            91,885  
Game & Fish                            74,208                          209,814                          124,031                            61,131                            97,394  
Game Informer                            57,984                          229,249                          123,143                            77,756                          240,830  
GamePro                            75,284                          177,178                          105,226                            63,678                          130,857  
Games for Windows                            43,209                          122,883                            32,167                            30,845                            61,956  
Garden Design                            83,013                          251,958                          110,426                            49,179                            99,994  
Gardening How-To                            76,835                          224,390                          140,041                            42,031                            98,349  
Glamour                          235,460                          627,015                          334,432                          146,067                          254,187  
Globe                            75,374                          160,023                            67,130                            20,409                            34,276  
Golf Digest                            93,925                          223,952                          131,032                            48,776                          126,822  
Golf for Women                            32,503                            55,522                            19,384                               6,428                            34,881  
Golf Magazine                            98,988                          286,471                          149,810                            43,105                          124,358  
Golf World                            54,803                          134,346                            56,195                            20,308                            32,102  
Golfweek                            70,440                          149,825                            60,394                            18,553                            40,934  
Good Housekeeping                          220,239                          815,258                          570,970                          216,558                          637,296  
Gourmet                          120,308                          311,430                          170,944                            45,815                          158,668  
GQ (Gentlemen's Quarterly)                          102,844                          357,284                          171,991                            66,248                          135,316  
Guideposts                            53,292                          185,764                          116,195                            44,613                          238,817  
Guns & Ammo                            76,178                          304,514                          144,054                            66,817                          181,931  
Hallmark Magazine                          145,402                          279,122                          114,763                            36,552                            91,216  
Handguns                            79,791                          253,971                          136,170                            21,591                            97,330  
Handy                            41,051                          108,968                            54,042                               9,792                            82,871  
Harper's Bazaar                          151,165                          295,769                          100,632                            27,061                            48,285  
Health                          100,167                          364,902                          240,032                            72,907                          174,034  
Heartland USA                            39,623                            79,540                            27,885                               7,119                            28,299  
The History Channel Magazine                            91,322                          290,008                          140,813                            56,052                          105,841  
Home                            94,029                          279,902                          157,345                            49,790                          114,614  
Hot Rod                          107,930                          302,669                          181,497                            56,528                          155,148  
House Beautiful                          138,271                          431,583                          213,492                            90,985                          155,404  
Hunting                            59,739                          136,053                            61,381                            27,153                            98,633  
In Style                          176,257                          492,264                          271,486                            96,003                          201,480  
In Touch Weekly                          126,124                          381,690                          242,353                            65,404                          172,078  
Inc.                            49,630                          113,877                            36,434                            15,856                            30,271  
In-Fisherman                            65,686                          137,293                            68,965                            36,277                            76,396  
Jet                            75,346                          201,707                          143,887                            79,395                          325,394  
Kiplinger's Personal Finance                            50,564                          110,195                            50,016                            12,201                            75,699  
Ladies' Home Journal                          176,397                          565,537                          303,852                          136,624                          345,768  
Latina                            44,322                          112,909                            59,245                            41,707                            72,819  
Life & Style Weekly                          158,935                          437,953                          224,780                            57,530                          100,855  
Los Angeles Times Daily                            19,835                            70,252                            48,143                            25,311                               9,433 82,921
Lucky                            78,269                          159,100                            83,361                            22,504                            81,267  
Macworld                            39,133                            91,254                            44,316                            13,880                            47,930  
Marie Claire                          114,575                          337,359                          146,091                            41,958                            71,894  
Martha Stewart Living                          184,988                          605,728                          329,547                            80,601                          278,605  
Maxim                          181,293                          528,997                          273,392                          116,910                          276,506  
Maximum PC                            29,147                            59,501                            35,972                            21,391                            41,393  
Men's Fitness                          129,190                          354,771                          204,053                            98,928                          139,575  
Men's Health                          167,101                          508,622                          295,124                          101,863                          258,421  
Men's Journal                          103,695                          266,447                          149,433                            39,701                            75,825  
Metropolitan Home                            81,721                          203,432                            85,609                            35,518                            57,594  
Midwest Living                            72,997                          155,361                            77,547                            30,422                            69,456  
Modern Bride                          112,593                          192,660                            90,014                            18,152                            58,053  
Money                          145,004                          382,799                          199,478                            96,766                          208,382  
More                            47,721                            58,998                            27,462                            10,777                            61,193  
Mother Earth News                            39,445                            95,114                            44,724                            15,487                            68,305  
Motor Boating                            43,236                            90,881                            54,267                            17,429                            33,082  
Motor Trend                            99,199                          352,462                          200,368                            72,218                          176,609  
Motorcyclist                            55,095                          143,860                            93,717                            39,088                            72,056  
Muscle & Fitness                          103,249                          331,073                          166,663                            92,519                          124,189  
National Enquirer                          214,707                          629,314                          292,479                          106,592                          184,735  
National Geographic                          383,685                      1,159,475                          777,037                          223,515                          836,053  
National Geographic Adventure                            67,555                          196,356                            74,714                            31,151                          108,027  
National Geographic Kids                            69,968                          205,307                          137,998                            52,216                          182,792  
National Geographic Traveler                          174,585                          368,594                          215,532                            71,109                          144,430  
National Wildlife                          109,319                          263,647                          130,165                            56,020                            92,816  
Natural History                            49,868                          156,431                            60,939                            31,008                            46,335  
New York Magazine                          112,797                          251,369                            92,245                            27,977                            55,015  
New York Times Daily                            43,665                          132,723                          106,503                            92,442                            30,706 177,012
The New Yorker                          195,530                          442,078                          171,945                            33,588                          135,741  
Newsweek                          405,232                      1,184,068                          653,230                          215,011                          493,815  
North American Fisherman                            54,214                          141,382                            86,958                            26,224                            77,959  
North American Hunter                            47,580                          188,873                            96,152                            41,678                          101,665  
NWA WorldTraveler                          128,928                          209,552                            42,647                            10,123                            14,916  
O, The Oprah Magazine                          224,617                          663,673                          310,759                          102,236                          362,290  
Official Xbox Magazine                            64,322                          213,385                          123,735                            54,504                          110,026  
OK! Weekly                            95,715                          310,003                          162,259                            89,448                          172,806  
Outdoor Life                          103,136                          311,087                          196,042                            71,290                          145,655  
Outside                            83,349                          179,188                            84,438                            39,228                            38,458  
Parenting                          140,594                          374,525                          230,504                          108,243                          302,829  
Parents                          203,528                          554,928                          368,745                          123,483                          391,384  
PC Gamer                            49,701                          167,065                            94,783                            35,227                            89,419  
PC Magazine                            79,853                          241,658                          128,080                            60,243                          119,712  
PC World                            76,614                          202,694                          126,313                            49,609                            93,057  
Penthouse                            59,049                          171,728                            73,053                            21,638                            62,361  
People                          578,741                      1,814,747                      1,254,338                          468,831                      1,024,800  
People en Espanol                            43,613                          179,710                          134,434                            57,554                          117,491  
PGA Tour Partners                            25,523                            91,192                            39,779                            17,898                            26,819  
Playboy                          109,475                          348,884                          152,962                            45,482                          218,821  
Popular Hot Rodding                            56,258                          181,888                          105,492                            43,120                            68,824  
Popular Mechanics                          178,749                          485,415                          252,790                            87,602                          180,772  
Popular Photography                            91,289                          194,725                            66,921                            27,329                            50,043  
Popular Science                          161,384                          396,302                          211,316                            60,082                          166,056  
Prevention                          130,455                          408,296                          214,684                            93,211                          307,626  
Psychology Today                            60,205                          198,516                            77,021                            22,981                            40,366  
Quick & Simple                            50,551                          110,391                            46,927                            22,232                            54,611  
Reader's Digest                          324,886                          949,817                          600,388                          256,607                          881,405  
Real Simple                          105,631                          346,712                          163,223                            60,751                          230,741  
Redbook                          180,873                          543,246                          239,752                            63,221                          218,180  
Road & Track                          120,717                          296,261                          178,715                            38,699                          100,165  
Rolling Stone                          252,944                          699,955                          402,288                          146,952                          275,043  
Runner's World                            50,089                          129,718                            56,365                            28,534                            53,599  
Salt Water Sportsman                            24,508                            74,743                            62,374                            28,306                            56,948  
The Saturday Evening Post                            90,076                          194,597                            78,411                            11,242                            26,488  
Scholastic Parent & Child                          131,573                          303,150                          170,033                            67,185                          131,805  
Scientific American                            78,115                          199,137                            98,157                            25,411                            89,779  
Scouting                            24,969                            53,087                            15,829                            14,400                            40,749  
Scuba Diving                            33,928                            84,033                            28,017                               3,305                            28,736  
Selecciones (RD)                            14,207                            88,678                            62,899                            40,343                            56,362  
Self                          118,155                          354,459                          176,562                            71,023                          139,821  
Ser Padres                            19,461                            63,454                            38,695                            16,252                            15,540  
Seventeen                          189,274                          410,728                          164,968                            64,152                          224,527  
Shape                          108,132                          275,678                          135,090                            61,291                          159,661  
Siempre Mujer                               9,715                            67,316                            39,143                            14,986                            28,366  
Sierra                            43,520                            78,823                            23,298                               9,024                            31,076  
Ski                            52,047                            92,391                            36,205                            14,883                            27,598  
Skiing                            61,953                            98,760                            40,886                               5,003                            25,347  
Smart Money                            97,540                          227,421                          111,277                            35,080                            93,695  
Smithsonian                          138,904                          368,737                          162,289                            34,995                          186,271  
Soap Opera Digest                            75,297                          253,897                          138,960                            74,678                          153,102  
Soap Opera Weekly                            79,524                          183,866                          106,332                            56,679                          139,051  
Southern Accents                            72,606                          184,595                            91,665                            28,893                            41,970  
Southern Living                          185,866                          679,739                          379,637                          141,665                          396,471  
Southwest Spirit                          196,942                          324,064                            56,640                            12,874                            23,778  
Spin                            84,978                          159,375                            60,167                            20,835                            44,130  
Sport Truck                            43,082                          145,433                            83,971                            21,657                            38,744  
Sporting News                          109,330                          310,751                          160,043                            74,921                          108,550  
Sports Illustrated                          360,809                      1,111,487                          638,150                          242,648                          610,597  
Sports Weekly                          270,111                          594,672                          214,986                            82,820                          127,742  
Star                          209,212                          559,944                          260,697                          140,006                          269,967  
Stock Car Racing                            54,388                          157,878                            75,275                            43,379                            68,450  
Street Rodder                            38,251                          133,849                            72,098                            19,196                            65,133  
Sunday Los Angeles Times                            15,758                            44,547                            34,876                               8,866                          124,983  
Sunday New York Times                            21,600                          102,875                            93,538                            35,350                          192,881  
Sunset                          102,859                          204,323                          118,221                            35,063                          137,188  
Super Chevy                            53,392                          166,009                            67,404                            24,982                            58,354  
Teen Vogue                            90,151                          182,739                          105,232                            25,936                            92,293  
Tennis                            44,195                            70,465                            47,089                               9,883                            35,559  
Texas Monthly                            34,893                          110,207                            55,793                            10,964                            33,580  
This Old House                          124,840                          344,667                          162,752                            65,304                          163,954  
Time                          439,465                      1,296,348                          765,629                          250,472                          543,857  
Town & Country                          124,213                          431,954                          151,068                            38,069                            91,154  
Traditional Home                            70,130                          244,100                          102,518                            37,007                            95,609  
Travel & Leisure                          149,899                          350,463                          181,304                            39,533                          112,040  
Truckin'                            53,498                          185,884                            63,459                            24,921                            67,663  
TV Guide                          269,393                          719,814                          350,782                          125,235                          627,904  
U.S. News & World Report                          335,645                          816,338                          376,007                          127,261                          250,624  
United Hemispheres                          118,387                          214,967                            37,143                            13,549                            19,213  
US Airways Magazine                          238,548                          339,748                            57,115                            11,632                            16,981  
Us Weekly                          255,343                          743,224                          382,135                          146,889                          340,679  
USA Today                          106,048                          255,422                          195,206                            97,268                            27,650 109,726
Utne Reader                            23,676                            37,411                            20,962                               1,944                            14,434  
Vanity Fair                          196,011                          503,124                          229,812                            63,843                          148,824  
Veranda                            35,844                            79,218                            28,297                            10,968                            28,200  
VFW Magazine                            30,256                            70,128                            23,289                               9,676                            77,661  
Vibe                          101,316                          233,392                          183,506                          105,565                          181,009  
Vogue                          195,692                          687,515                          291,944                          110,032                          201,813  
W                            65,576                          134,703                            53,220                            17,559                            36,660  
Wall Street Journal                            26,680                          149,736                            91,908                            53,296                            19,869 152,929
Weight Watchers                          113,096                          357,210                          227,311                            66,877                          185,471  
Wine Spectator                            80,795                          187,925                            84,047                            15,217                            65,322  
Wired                            96,989                          186,285                            98,499                            33,416                            70,194  
Woman's Day                          231,392                          725,985                          424,420                          161,510                          444,376  
Woman's World                          134,654                          477,730                          256,752                            74,801                          193,721  
Women's Health                          186,709                          491,687                          296,933                          100,744                          206,929  
Workbench                            42,227                            94,565                            47,316                            12,274                            43,622  
Working Mother                            50,158                          104,723                            43,588                            30,308                            42,036  
WWE Magazine                            60,319                          158,598                            72,961                            38,788                          111,411  
Yachting                            24,633                          120,824                            31,952                               7,834                            23,201  
Yankee                            35,826                          103,967                            59,479                               9,021                            53,467  
Yoga Journal                            58,084                          117,579                            59,304                            13,781                            41,862  

 

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