Definitions and Detailed Tables
Sample Completion Product Booklet Activity Disposition Spanish Speaking Population New Race Classification New Occupation Classification Comparison of Sample Distribution Before and After Balancing Distribution of Final Weights (Waves 60 and 61) Magazine Group Composition Frequency of Publication
Newspaper Carriers for Supplements
Definitions of Media Quintiles
Magazine Newspaper Radio TV Total TV Prime Time Outdoor Internet Block Group HH Income
Internet
Block Group HH Income
Definitions of Media Terciles
TV Daytime
Unweighted and Projected Audiences and Estimated Tolerances
Median Age, HH Income and IE Income
In-Home/Primary Audiences
Audiences by Wave
Unweighted and Weighted Demographics
Sample Allocation - Top Ten Markets
Data Adjustment Procedures
Statistical Efficiency of Key Demographics Demo/Media Data Ascription Turnover Adjustment Original Screen Levels
Statistical Efficiency of Key Demographics
Demo/Media Data Ascription
Turnover Adjustment Original Screen Levels
Product Booklet Ascription
Psychographic Ascription
Methodology
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