Definitions and Detailed Tables
Sample Completion Spanish Speaking Population New Race Classification New Occupation Classification Comparison of Sample Distribution Before and After Balancing Distribution of Final Weights (Waves 64 and 65) Magazine Group Composition Frequency of Publication
Sample Completion
Spanish Speaking Population
New Race Classification
New Occupation Classification
Comparison of Sample Distribution Before and After Balancing
Distribution of Final Weights (Waves 64 and 65)
Magazine Group Composition
Frequency of Publication
Newpaper Distributed Magazines and Comics
Fall 2011 Newspaper Groups
Definitions of Media Quintiles / Terciles
Unweighted and Projected Audiences and Estimated Tolerances
Median Age, HH Income and IE Income
In-Home/Primary Audiences
Audiences by Wave
Unweighted and Weighted Demographics
Sample Allocation - Top Ten Markets
Data Adjustment Procedures
Statistical Efficiency of Key Demographics Demo/Media Data Ascription Special Notice on Weighting for Spanish Language Capability AdMeasure Modeling for “Ad noting” and “Actions taken”
Statistical Efficiency of Key Demographics
Demo/Media Data Ascription
Special Notice on Weighting for Spanish Language Capability
AdMeasure Modeling for “Ad noting” and “Actions taken”
Product Booklet Ascription
Psychographic Ascription
Methodology
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