Mediamark Research 
Spring 2005 Technical Guide

Audiences (000) By Wave

Adults

Men

Women

Wave 51

Wave 52

Wave 51

Wave 52

Wave 51

Wave 52

TOTAL

107,131

107,643

51,487

51,812

55,644

55,831

AARP The Magazine

13,594

14,227

5,601

6,174

7,993

8,053

Allure

2,220

2,367

87

158

2,133

2,209

American Baby

3,467

2,744

253

356

3,213

2,388

American Hunter

1,687

1,767

1,577

1,437

110

331

American Legion

2,029

1,491

1,378

1,003

652

487

American Photo

840

718

444

386

396

332

American Rifleman

2,017

1,981

1,867

1,821

150

160

American Way

911

492

490

286

422

207

American Woodworker

1,922

1,809

1,369

1,272

554

537

Architectural Digest

2,455

2,828

1,083

1,284

1,372

1,543

Arthritis Today

1,793

1,698

459

404

1,334

1,294

Atlantic Monthly

854

633

439

371

415

262

Attache

900

682

540

391

360

291

Automobile

1,812

1,865

1,520

1,480

292

385

AutoWeek

1,179

1,492

998

1,246

181

246

Baby Talk

3,099

2,714

367

381

2,732

2,333

Barron's

673

408

521

320

151

88

Bassmaster

2,195

1,677

1,719

1,369

476

309

Better Homes & Gardens

19,422

20,572

4,268

4,348

15,154

16,224

Bicycling

948

660

650

457

298

203

Black Enterprise

1,951

1,842

819

804

1,132

1,038

Boating

1,614

1,517

1,241

1,183

373

335

Bon Appetit

3,461

3,218

729

738

2,733

2,480

Bridal Guide

2,352

2,137

251

292

2,102

1,845

Bride's

3,225

3,242

325

284

2,900

2,958

Business Week

2,351

2,479

1,544

1,706

807

773

Car and Driver

4,862

4,899

4,231

4,364

631

535

Car Craft

1,552

1,382

1,369

1,229

183

153

Catholic Digest

1,337

1,159

328

492

1,010

666

Chicago Tribune (Sunday)

1,299

1,365

617

701

682

664

Child

2,689

2,396

238

451

2,451

1,945

Cigar Aficionado

908

997

701

824

207

173

Coastal Living

2,489

2,246

735

735

1,753

1,512

Computer Gaming World

1,016

914

761

725

256

189

Computer Shopper

1,082

1,159

850

883

232

276

Conde Nast Package (Gr)

43,110

43,645

10,151

11,022

32,959

32,623

Conde Nast Traveler

1,767

1,505

697

555

1,070

949

Consumer Reports

8,750

9,041

5,115

5,036

3,635

4,005

Continental

929

732

495

413

434

319

Cooking Light

6,076

5,517

822

936

5,254

4,581

Cooking Pleasures

2,467

2,268

590

455

1,876

1,813

CosmoGIRL!

1,934

1,803

134

81

1,801

1,722

CosmoGIRL!/Seventeen (Gr)

6,465

5,897

659

671

5,806

5,226

Cosmopolitan

8,113

8,928

1,022

1,401

7,091

7,527

Country Home

4,436

4,002

839

1,021

3,597

2,981

Country Living

6,310

5,989

1,227

1,153

5,084

4,837

Country Sampler

1,290

957

134

86

1,156

871

Country Weekly

2,070

1,523

724

457

1,346

1,066

Cycle World

1,634

1,372

1,390

1,272

244

100

Delta's SKY Magazine

1,731

1,593

807

820

923

772

Diabetes Forecast

1,901

2,413

679

851

1,221

1,562

Discover

2,883

3,570

1,579

2,029

1,304

1,541

Ducks Unlimited

1,647

1,237

1,396

969

252

268

Easyriders

1,769

1,672

1,380

1,460

389

212

Ebony

5,390

5,360

1,850

1,909

3,540

3,451

The Economist

808

1,049

519

743

289

306

Electronic Gaming Monthly

1,708

1,627

1,462

1,325

247

302

Elle

2,362

2,491

166

178

2,196

2,313

Elle Decor

942

946

169

128

773

818

Endless Vacation

1,436

1,501

533

666

903

835

Entertainment Weekly

5,047

5,491

2,143

2,076

2,905

3,416

Entrepreneur

1,287

1,186

845

792

442

394

ESPN The Magazine

5,964

5,436

4,764

4,420

1,200

1,016

Esquire

1,652

1,662

998

1,010

653

652

Essence

3,686

3,520

878

964

2,808

2,556

Family Circle

10,849

11,251

1,046

1,126

9,803

10,125

FamilyFun

2,031

2,342

305

339

1,726

2,003

Family Handyman

2,373

2,507

1,583

1,513

790

994

Fam Handyman/Amer Woodwrk (Gr)

4,295

4,316

2,951

2,785

1,344

1,531

FHM

2,366

2,553

2,083

2,166

283

387

Field & Stream

5,584

4,840

4,672

3,901

912

939

Field & Strm/Outdr Life (Gr)

8,871

7,633

7,414

6,100

1,458

1,533

First For Women

2,131

1,735

75

77

2,056

1,658

Fit Pregnancy

1,341

1,142

226

75

1,115

1,068

Fitness

3,200

3,200

744

609

2,456

2,591

Flying

752

506

517

374

235

132

Food & Wine

3,032

3,249

1,018

1,161

2,015

2,088

Forbes

2,378

2,522

1,702

1,774

676

748

Fortune

1,988

1,959

1,369

1,293

619

666

4 Wheel & Off Road

1,604

1,991

1,416

1,788

188

203

Four Wheeler

1,605

1,552

1,363

1,295

242

257

Game & Fish

2,368

1,567

2,045

1,338

323

229

Game Informer

1,967

2,035

1,409

1,417

558

618

GamePro

1,535

1,201

1,315

1,059

220

142

Gardening How-To

2,525

2,016

699

557

1,826

1,459

Glamour

6,202

6,296

479

414

5,723

5,882

Golf Digest

2,926

3,123

2,245

2,433

682

690

Golf Magazine

2,936

2,943

2,317

2,408

619

535

Good Housekeeping

12,733

12,419

1,579

1,507

11,154

10,912

Gourmet

2,892

3,322

671

795

2,222

2,527

GQ (Gentlemen's Quarterly)

2,550

2,723

1,744

2,111

806

611

Guideposts

3,736

3,667

760

846

2,976

2,821

Guns & Ammo

2,927

2,790

2,731

2,517

196

274

Hachette Automotive Group (Gr)

7,826

7,432

6,931

6,684

895

747

Hachette Magazine Ntwk (Gr)

31,730

30,611

13,237

12,247

18,493

18,364

Hachette Men's Package (Gr)

13,824

12,321

11,179

10,299

2,644

2,022

Hachette Photography Group (Gr)

1,997

1,494

1,100

785

897

709

Handguns

2,809

2,200

2,546

1,924

263

275

Handy

1,323

1,431

921

1,024

402

407

Harper's Bazaar

1,423

1,661

132

230

1,291

1,432

Health

3,404

3,903

742

855

2,662

3,047

Hearst Magazine Group (Gr)

62,651

62,656

12,618

13,623

50,034

49,034

Hemispheres (United)

1,008

844

676

530

333

314

Home

2,318

1,750

588

377

1,731

1,373

Hot Rod

3,676

3,761

3,069

3,264

607

497

House & Garden

7,239

7,034

1,738

1,820

5,500

5,214

House Beautiful

3,823

3,270

511

483

3,311

2,787

Hunting

1,374

1,277

1,166

1,130

207

147

In Style

4,312

4,011

453

410

3,859

3,601

In Touch Weekly

1,109

1,922

182

205

926

1,717

Inc.

795

611

507

415

288

196

Jane

686

890

93

49

593

841

Jet

4,007

4,098

1,660

1,611

2,347

2,486

Kiplinger's Personal Finance

1,277

1,285

842

765

435

520

Ladies' Home Journal

7,277

7,480

392

562

6,885

6,918

Life Carrier Newspapers

13,283

13,298

6,788

6,874

6,495

6,424

Los Angeles Times (Sunday)

1,789

1,738

855

937

933

801

Macworld

821

693

544

481

277

212

Marie Claire

1,739

1,593

58

136

1,681

1,457

Martha Stewart Living

6,064

5,897

710

708

5,355

5,188

Maxim

6,739

6,368

5,090

5,027

1,649

1,341

Men's Fitness

3,002

3,142

2,524

2,748

479

394

Men's Health

4,517

4,948

3,578

4,126

939

822

Men's Journal

1,337

1,380

1,106

1,112

232

269

Meredith Magazine Group (Gr)

38,861

38,720

6,723

7,080

32,137

31,640

Metropolitan Home

1,551

1,665

380

365

1,172

1,300

Metro-Puck Carrier Newspapers

39,611

39,885

19,012

18,934

20,599

20,950

Midwest Living

2,092

1,848

448

396

1,644

1,452

Modern Bride

2,804

2,441

296

303

2,508

2,137

Money

4,004

3,591

2,590

2,317

1,414

1,274

Motorcyclist

1,378

1,081

1,248

1,011

130

70

Motor Boating

750

625

634

577

116

47

Motor Trend

3,452

3,271

3,003

3,027

449

244

Muscle & Fitness

3,372

3,161

2,387

2,282

985

878

National Enquirer

5,981

5,358

1,775

1,748

4,207

3,610

National Geographic

16,467

17,517

8,975

9,742

7,492

7,775

National Geographic Traveler

3,460

3,376

1,691

1,857

1,769

1,518

National Wildlife

2,578

2,396

1,326

1,305

1,252

1,091

Natural History

717

588

285

352

432

236

Newsweek

10,013

10,247

5,472

5,265

4,541

4,982

New York Magazine

709

759

260

383

448

377

New York Times (Daily)

2,320

2,450

1,183

1,571

1,137

879

New York Times (Sunday)

2,571

2,476

1,350

1,267

1,220

1,209

N.Y. Times/Boston Globe (Daily)

2,871

2,981

1,478

1,843

1,393

1,138

N.Y. Times/Boston Globe (Sun.)

3,407

3,188

1,762

1,604

1,645

1,584

The New Yorker

1,867

1,667

893

832

974

835

Nick Jr. Family Magazine

3,215

2,912

582

702

2,633

2,210

NNN Top 100 (Sunday)

51,254

50,794

23,973

23,733

27,281

27,062

NNN Top 25 (Daily)

26,824

27,000

13,917

13,788

12,908

13,212

NNN Top 25 (Sunday)

32,580

32,083

15,700

15,127

16,880

16,956

NNN Top 10 (Daily)

16,754

17,028

8,767

9,018

7,987

8,010

North American Fisherman

1,911

1,435

1,566

1,234

345

201

North American Hunter

2,389

2,232

2,079

1,935

310

297

NA Fisherman/NA Hunter (Gr)

4,301

3,668

3,645

3,170

656

498

Northwest World Traveler

812

772

439

438

373

334

O, The Oprah Magazine

7,000

7,895

650

904

6,351

6,991

Official U.S. PlayStation Mag.

2,312

2,559

1,523

1,726

789

832

Official Xbox Magazine

2,278

2,017

1,520

1,474

758

543

Outdoor Life

3,287

2,793

2,742

2,199

546

594

Outside

1,112

912

762

652

350

260

Pace Airline Media (Gr)

3,638

3,118

2,022

1,741

1,616

1,377

Parade Carrier Newspapers

39,648

39,187

18,772

18,568

20,876

20,619

Parenting

5,584

5,311

695

914

4,889

4,398

Parents' Magazine

7,915

7,636

1,155

1,507

6,759

6,129

PC Gamer

1,529

1,443

1,264

1,210

265

233

PC Magazine

2,732

2,760

2,047

2,077

685

682

PC World

2,627

2,955

1,955

2,209

672

746

Penthouse

1,956

1,743

1,684

1,449

272

295

People

19,635

19,886

6,158

6,228

13,477

13,658

PGA Tour Partners

860

671

680

567

179

103

Photographic

602

652

379

446

222

206

Playboy

5,500

4,922

4,571

4,032

928

890

Popular Hot Rodding

2,177

1,890

1,930

1,546

247

344

Popular Mechanics

4,288

4,694

3,787

4,301

502

394

Popular Photography & Imaging

1,157

776

656

400

501

376

Popular Science

3,310

3,427

2,610

2,879

701

548

Premiere

607

648

277

294

330

354

Prevention

5,570

4,696

931

780

4,639

3,916

PSM: PlayStation 2 Magazine

1,686

1,848

1,098

1,323

588

525

Psychology Today

1,722

1,381

589

501

1,132

880

Reader's Digest

20,843

20,245

7,681

7,887

13,162

12,358

Real Simple

2,418

2,666

270

302

2,148

2,363

Redbook

4,748

4,609

360

375

4,389

4,234

Road & Track

2,964

2,533

2,700

2,320

264

212

Rodale Magazine Network (Gr)

15,229

13,864

6,855

6,824

8,374

7,040

Rolling Stone

5,174

5,468

3,075

3,344

2,099

2,125

Runner's World

1,409

1,020

676

588

733

432

Salt Water Sportsman

1,311

962

1,148

821

163

141

Saturday Evening Post

1,887

1,682

700

641

1,187

1,040

Scholastic Parent & Child

3,672

3,229

426

488

3,246

2,741

Scientific American

1,571

1,617

1,093

1,131

478

486

Scouting

719

987

458

564

261

423

Self

2,764

2,649

164

206

2,601

2,443

Seventeen

4,531

4,094

526

590

4,006

3,504

Shape

3,062

3,114

294

356

2,768

2,758

Sierra

783

793

335

288

448

505

Ski

842

802

433

471

409

331

Skiing

621

642

353

413

268

229

Ski/Skiing (Gr)

1,463

1,443

786

884

677

560

Smart Money

1,888

1,503

1,048

831

840

672

Smithsonian

3,692

3,445

1,866

1,791

1,826

1,654

Soap Opera Digest

2,684

2,714

215

201

2,469

2,513

Soap Opera Weekly

2,345

1,930

250

120

2,095

1,811

The Source

3,070

2,553

1,686

1,595

1,384

957

Southern Accents

1,405

1,347

297

179

1,108

1,168

Southern Living

8,136

8,251

1,847

1,894

6,289

6,358

Southwest Spirit

1,451

1,206

593

610

859

596

Spin

1,288

935

789

515

500

420

The Sporting News

1,919

1,694

1,707

1,481

212

213

Sport Truck

1,205

1,061

1,001

971

205

90

Sports Illustrated

9,987

11,001

7,816

8,523

2,171

2,478

Sports Weekly

1,285

1,155

1,058

878

227

276

Star

4,489

4,526

992

1,053

3,498

3,473

Stock Car Racing

1,822

1,544

1,320

1,292

501

252

Street Rodder

1,605

1,232

1,405

1,199

200

33

Stuff

2,245

2,730

1,849

2,185

396

545

Sunday Mag/Net Carrier Newsp.

12,540

12,544

6,116

6,129

6,424

6,414

Sunset

2,698

2,364

685

668

2,013

1,696

Super Chevy

1,541

1,772

1,296

1,540

245

232

Teen People

4,290

3,557

933

999

3,357

2,559

Tennis

720

606

310

353

410

253

Texas Monthly

1,165

1,207

642

609

523

598

This Old House

2,944

2,676

1,616

1,361

1,327

1,315

Time

11,009

11,634

5,721

6,179

5,288

5,455

Time4 Media (Gr)

22,313

20,230

17,053

15,448

5,261

4,782

Town & Country

1,871

1,965

472

519

1,399

1,447

Traditional Home

2,168

2,075

523

398

1,645

1,677

Travel & Leisure

2,574

2,149

992

862

1,581

1,286

Tribune (3) Daily

2,874

2,902

1,587

1,648

1,288

1,254

Tribune (11) Daily

4,200

4,507

2,082

2,431

2,118

2,076

Tribune (3) Sunday

3,779

3,933

1,815

2,012

1,964

1,922

Tribune (11) Sunday

5,874

5,955

2,757

3,061

3,117

2,895

Truckin'

1,662

1,895

1,454

1,547

208

347

TV Guide

12,796

12,345

5,119

5,242

7,677

7,103

TV Week Carrier Newspapers

26,014

25,760

12,853

12,487

13,161

13,273

U.S. News & World Report

5,691

5,820

3,200

3,466

2,491

2,354

Us Weekly

3,990

4,607

1,049

995

2,941

3,612

USA Today

2,460

2,671

1,639

1,837

820

834

USA Weekend Carrier Newspapers

25,308

24,183

11,554

11,483

13,754

12,700

Vanity Fair

2,479

2,836

461

658

2,019

2,178

VFW Magazine

1,354

1,317

968

881

385

436

Vibe

3,561

3,206

1,548

1,606

2,013

1,600

Vibe + Spin (Gr)

4,849

4,141

2,336

2,121

2,513

2,020

Vogue

4,667

5,038

549

589

4,117

4,449

W

866

742

232

117

634

625

Wall Street Journal

1,735

1,521

1,180

977

555

544

Washington Post (Sunday)

965

1,332

466

622

499

710

Weight Watchers

3,743

4,120

400

617

3,343

3,504

Wine Spectator

1,009

1,125

498

621

511

504

Wired

1,086

1,123

748

825

338

298

Woman's Day

10,126

10,792

478

607

9,647

10,185

Woman's World

4,434

4,048

248

179

4,185

3,869

Workbench

1,447

1,361

1,007

1,029

439

332

Working Mother

1,096

1,062

58

130

1,039

933

Yachting

728

521

528

418

200

103

Yankee

914

903

379

281

535

621

Back to Table of Contents

For more information regarding Mediamark Research, contact MRI at info@mediamark.com
Copyright 2005,  Mediamark Research