Definitions and Detailed Tables
Sample Completion Spanish Speaking Population New Race Classification New Occupation Classification Comparison of Sample Distribution Before and After Balancing Distribution of Final Weights (Waves 57 and 58) Magazine Group Composition Frequency of Publication
Sample Completion
Spanish Speaking Population
New Race Classification
New Occupation Classification Comparison of Sample Distribution Before and After Balancing Distribution of Final Weights (Waves 57 and 58) Magazine Group Composition Frequency of Publication
Newspaper Carriers for Supplements
Definitions of Media Quintiles
Magazine Newspaper Radio TV Total TV Prime Time Outdoor Internet Yellow Pages Block Group HH Income
Internet
Yellow Pages
Block Group HH Income
Definitions of Media Terciles
TV Daytime
Unweighted and Projected Audiences and Estimated Tolerances
Median Age, HH Income and IE Income
In-Home/Primary Audiences
Audiences by Wave
Unweighted and Weighted Demographics
Sample Allocation - Top Ten Markets
Data Adjustment Procedures
Effective Sample Size Statistical Efficiency of Key DemographicsDemo/Media Data Ascription Turnover Adjustment Original Screen Levels
Effective Sample Size
Statistical Efficiency of Key Demographics
Demo/Media Data Ascription
Turnover Adjustment Original Screen Levels
Product Booklet Ascription
Psychographic Ascription
Methodology
For more information regarding Mediamark Research, contact MRI at info@mediamark.com Copyright 2008, Mediamark Research