Mediamark Research
|
|
Median Age |
Median Household Income |
Median Individual Employment Income |
|||||||
|
Adults |
Men |
Women |
Adults |
Men |
Women |
Adults |
Men |
Women |
|
|
Total U.S. |
45.0 |
44.1 |
45.8 |
56,565 |
59,989 |
53,104 |
36,051 |
42,672 |
29,787 |
|
AARP The Magazine |
62.2 |
63.1 |
61.5 |
54,970 |
59,905 |
51,561 |
38,896 |
49,827 |
32,683 |
|
Allure |
29.1 |
29.8 |
29.1 |
65,491 |
64,157 |
65,605 |
25,438 |
33,460 |
24,617 |
|
American Baby |
31.1 |
30.7 |
31.1 |
43,692 |
62,636 |
42,001 |
25,029 |
43,761 |
23,569 |
|
American Hunter |
41.5 |
42.0 |
37.3 |
65,788 |
67,695 |
50,474 |
43,094 |
44,603 |
30,261 |
|
American Legion |
63.5 |
65.0 |
59.3 |
50,054 |
48,613 |
51,066 |
35,383 |
42,535 |
26,668 |
|
American Rifleman |
47.1 |
47.7 |
41.1 |
66,595 |
66,797 |
62,853 |
43,389 |
44,198 |
32,989 |
|
American Way |
44.1 |
42.9 |
45.7 |
92,727 |
104,030 |
85,585 |
64,152 |
81,070 |
45,917 |
|
American Woodworker |
50.5 |
50.2 |
51.0 |
66,507 |
66,156 |
67,598 |
45,954 |
49,942 |
31,027 |
|
Architectural Digest |
48.8 |
45.9 |
51.0 |
96,561 |
91,558 |
101,060 |
52,510 |
57,366 |
47,480 |
|
Arthritis Today |
58.1 |
60.9 |
57.7 |
41,746 |
50,518 |
39,851 |
33,403 |
37,151 |
31,597 |
|
Arthur Frommer's Budget Trav. |
47.1 |
49.5 |
45.5 |
79,659 |
85,790 |
75,133 |
43,002 |
58,242 |
37,068 |
|
Atlantic Monthly |
51.3 |
54.0 |
50.0 |
85,182 |
89,035 |
78,585 |
52,950 |
72,926 |
39,967 |
|
Audubon |
54.5 |
49.7 |
58.7 |
57,872 |
64,940 |
53,535 |
41,338 |
47,894 |
36,649 |
|
Automobile |
39.1 |
39.3 |
38.5 |
58,986 |
64,253 |
36,124 |
42,362 |
46,374 |
16,315 |
|
AutoWeek |
38.1 |
38.7 |
35.4 |
63,086 |
66,500 |
42,508 |
41,448 |
43,413 |
26,913 |
|
Babytalk |
30.0 |
27.5 |
30.3 |
42,875 |
51,231 |
41,269 |
23,926 |
29,976 |
22,439 |
|
Barron's |
48.6 |
48.6 |
48.8 |
98,013 |
121,445 |
64,706 |
64,904 |
85,899 |
42,029 |
|
Bassmaster |
43.4 |
43.1 |
45.8 |
56,982 |
57,522 |
55,895 |
37,640 |
39,412 |
30,088 |
|
Better Homes & Gardens |
49.2 |
48.4 |
49.4 |
61,001 |
65,903 |
59,405 |
35,416 |
49,066 |
31,677 |
|
Bicycling |
41.1 |
41.5 |
38.8 |
85,342 |
87,584 |
81,294 |
50,429 |
58,913 |
24,935 |
|
Black Enterprise |
40.3 |
38.9 |
41.2 |
54,741 |
60,297 |
49,182 |
37,666 |
38,591 |
36,594 |
|
Blender |
27.4 |
27.6 |
26.9 |
51,543 |
53,963 |
38,814 |
31,443 |
32,679 |
26,379 |
|
Bon Appetit |
50.4 |
49.0 |
51.0 |
81,981 |
99,014 |
76,953 |
46,696 |
65,801 |
40,986 |
|
The Bonnier Outdoor Group (Gr) |
44.7 |
44.8 |
44.1 |
60,636 |
62,862 |
51,820 |
41,072 |
43,716 |
24,258 |
|
Bridal Guide |
30.7 |
29.3 |
31.2 |
55,587 |
67,330 |
54,404 |
28,067 |
43,199 |
26,621 |
|
Brides |
31.1 |
31.0 |
31.2 |
59,314 |
65,236 |
58,465 |
28,713 |
40,101 |
27,719 |
|
Business Week |
44.8 |
44.4 |
45.4 |
100,582 |
107,543 |
89,362 |
64,581 |
74,046 |
54,285 |
|
Car and Driver |
37.5 |
37.5 |
37.6 |
68,662 |
68,539 |
69,184 |
42,923 |
43,660 |
36,931 |
|
Car Craft |
40.4 |
40.8 |
35.2 |
63,252 |
63,862 |
57,295 |
43,891 |
44,548 |
27,229 |
|
Catholic Digest |
56.5 |
55.7 |
57.0 |
53,177 |
65,298 |
44,914 |
32,283 |
44,993 |
23,587 |
|
Cigar Aficionado |
39.1 |
37.5 |
44.7 |
96,106 |
100,498 |
71,621 |
59,472 |
62,992 |
39,603 |
|
Coastal Living |
47.9 |
49.4 |
47.4 |
91,792 |
95,900 |
90,188 |
45,882 |
63,349 |
39,126 |
|
Computer Shopper |
39.4 |
38.3 |
42.5 |
64,139 |
71,566 |
33,955 |
46,271 |
47,907 |
31,575 |
|
Conde Nast Package (Gr) |
37.8 |
40.5 |
36.5 |
72,517 |
83,127 |
69,315 |
35,197 |
54,445 |
29,343 |
|
Conde Nast Traveler |
49.9 |
49.3 |
50.4 |
113,570 |
120,853 |
107,747 |
59,266 |
80,529 |
49,383 |
|
Continental |
44.5 |
44.8 |
44.2 |
88,055 |
107,217 |
71,551 |
50,347 |
71,601 |
34,530 |
|
Cooking Light |
48.3 |
47.9 |
48.4 |
70,582 |
73,996 |
69,801 |
39,041 |
52,467 |
36,288 |
|
Cooking Pleasures |
46.5 |
38.3 |
49.5 |
35,993 |
45,869 |
33,265 |
24,579 |
35,271 |
22,069 |
|
CosmoGIRL! |
24.1 |
21.4 |
24.4 |
45,841 |
41,521 |
46,228 |
16,353 |
14,446 |
16,509 |
|
CosmoGIRL!/Seventeen (Gr) |
24.9 |
23.7 |
25.0 |
46,313 |
47,394 |
46,131 |
17,097 |
20,613 |
16,852 |
|
Cosmopolitan |
32.1 |
31.6 |
32.2 |
60,739 |
68,516 |
59,400 |
28,020 |
35,015 |
26,543 |
|
Cottage Living |
48.0 |
38.2 |
49.0 |
80,155 |
88,667 |
78,639 |
38,761 |
61,950 |
36,662 |
|
Country Home |
50.3 |
48.5 |
50.7 |
56,478 |
64,992 |
54,885 |
33,796 |
44,640 |
31,226 |
|
Country Living |
50.6 |
50.0 |
50.8 |
55,551 |
65,182 |
53,914 |
30,810 |
45,139 |
26,469 |
|
Country Sampler |
50.9 |
47.1 |
51.9 |
59,716 |
65,972 |
58,181 |
30,474 |
42,619 |
28,844 |
|
Country Weekly |
50.7 |
45.5 |
52.6 |
41,492 |
44,896 |
39,071 |
27,041 |
37,014 |
25,273 |
|
Delta's SKY Magazine |
44.1 |
46.0 |
42.8 |
103,174 |
123,215 |
83,942 |
60,889 |
75,001 |
43,396 |
|
Diabetes Forecast |
54.3 |
55.9 |
53.7 |
39,719 |
45,130 |
38,278 |
36,052 |
48,444 |
31,240 |
|
Dirt Rider |
32.0 |
31.8 |
32.2 |
58,489 |
56,764 |
63,056 |
34,026 |
34,793 |
32,267 |
|
Discover |
44.3 |
42.5 |
45.9 |
55,813 |
63,075 |
49,239 |
35,953 |
42,612 |
28,147 |
|
Ducks Unlimited |
40.9 |
41.1 |
40.1 |
74,046 |
73,478 |
77,268 |
45,006 |
53,570 |
28,923 |
|
Ebony |
40.1 |
40.3 |
39.9 |
43,574 |
51,015 |
39,717 |
30,111 |
38,186 |
26,673 |
|
The Economist |
39.5 |
39.7 |
39.1 |
117,255 |
120,426 |
112,313 |
72,918 |
82,846 |
63,503 |
|
Elle |
33.3 |
32.8 |
33.6 |
69,949 |
88,683 |
67,862 |
28,156 |
39,026 |
26,106 |
|
Elle Decor |
46.4 |
49.8 |
45.6 |
84,257 |
94,676 |
80,902 |
38,090 |
47,293 |
34,428 |
|
Endless Vacation |
48.8 |
49.8 |
48.4 |
86,277 |
82,828 |
88,720 |
46,786 |
58,498 |
39,019 |
|
Entertainment Weekly |
35.0 |
33.7 |
36.0 |
63,262 |
65,450 |
61,890 |
33,288 |
43,912 |
27,027 |
|
Entrepreneur |
41.2 |
40.6 |
42.0 |
84,982 |
88,816 |
76,487 |
51,209 |
56,211 |
42,764 |
|
ESPN The Magazine |
31.8 |
31.6 |
32.7 |
65,472 |
67,239 |
48,910 |
37,124 |
39,725 |
25,544 |
|
Esquire |
42.3 |
39.2 |
46.9 |
60,551 |
70,957 |
46,584 |
38,133 |
44,206 |
29,231 |
|
Essence |
37.9 |
37.9 |
37.9 |
47,604 |
56,479 |
45,154 |
33,057 |
37,083 |
30,763 |
|
Everyday Food |
43.8 |
41.8 |
44.2 |
53,954 |
48,438 |
55,240 |
29,712 |
40,532 |
28,918 |
|
Every Day with Rachael Ray |
39.5 |
36.3 |
40.5 |
69,308 |
74,232 |
68,470 |
31,958 |
40,756 |
30,514 |
|
Family Circle |
50.7 |
52.4 |
50.5 |
52,502 |
52,413 |
52,516 |
29,070 |
39,404 |
27,960 |
|
FamilyFun |
38.0 |
40.6 |
37.7 |
68,044 |
58,982 |
69,503 |
28,758 |
43,582 |
26,307 |
|
Family Handyman |
50.9 |
51.3 |
50.3 |
65,525 |
64,926 |
67,084 |
46,691 |
50,087 |
33,488 |
|
Field & Stream |
45.3 |
45.4 |
44.1 |
59,553 |
60,503 |
55,981 |
41,414 |
43,564 |
24,584 |
|
First For Women |
46.3 |
47.7 |
46.3 |
64,838 |
70,344 |
64,771 |
32,464 |
67,698 |
32,075 |
|
Fit Pregnancy |
28.2 |
31.5 |
28.0 |
51,682 |
58,133 |
50,444 |
30,066 |
55,557 |
28,746 |
|
Fitness |
36.5 |
38.2 |
36.1 |
63,878 |
64,144 |
63,774 |
34,334 |
42,981 |
31,873 |
|
Food & Wine |
45.1 |
44.4 |
45.4 |
76,920 |
80,602 |
75,339 |
43,598 |
54,054 |
35,688 |
|
Forbes |
45.4 |
46.1 |
43.5 |
93,747 |
95,403 |
88,440 |
60,064 |
64,981 |
41,732 |
|
Fortune |
45.1 |
45.1 |
44.9 |
98,016 |
101,025 |
91,954 |
65,332 |
68,354 |
56,754 |
|
4 Wheel & Off Road |
36.0 |
35.1 |
42.0 |
57,631 |
57,931 |
54,498 |
36,740 |
38,034 |
30,424 |
|
Four Wheeler |
33.7 |
33.5 |
35.2 |
61,615 |
61,025 |
63,813 |
38,163 |
39,694 |
29,052 |
|
Game & Fish |
44.2 |
44.3 |
39.3 |
54,648 |
58,417 |
38,038 |
36,264 |
37,938 |
14,240 |
|
Game Informer |
26.1 |
24.8 |
31.2 |
48,014 |
49,093 |
44,977 |
25,099 |
24,381 |
27,385 |
|
Garden Design |
47.6 |
44.2 |
49.1 |
58,230 |
69,685 |
55,300 |
32,637 |
48,189 |
29,508 |
|
Gardening How-To |
52.3 |
49.6 |
53.5 |
45,285 |
56,552 |
39,513 |
29,873 |
41,638 |
26,369 |
|
Glamour |
33.8 |
35.1 |
33.6 |
66,015 |
73,077 |
65,623 |
28,620 |
37,665 |
27,539 |
|
Golf Digest |
47.2 |
46.5 |
51.2 |
85,141 |
85,678 |
81,958 |
58,802 |
62,150 |
33,872 |
|
Golf Magazine |
46.4 |
46.0 |
48.1 |
82,436 |
83,750 |
74,756 |
54,245 |
57,143 |
35,403 |
|
Golfweek |
47.2 |
47.1 |
47.8 |
82,004 |
85,047 |
63,936 |
51,038 |
54,893 |
42,530 |
|
Good Housekeeping |
51.4 |
52.7 |
51.3 |
57,835 |
64,913 |
56,875 |
31,827 |
46,593 |
30,080 |
|
Gourmet |
49.9 |
47.2 |
50.6 |
79,709 |
86,923 |
77,472 |
44,592 |
58,726 |
37,707 |
|
GQ (Gentlemen's Quarterly) |
34.3 |
35.0 |
32.2 |
70,732 |
72,775 |
66,138 |
40,777 |
46,724 |
23,464 |
|
Guideposts |
57.0 |
54.3 |
57.9 |
49,968 |
56,976 |
48,369 |
34,098 |
46,026 |
29,521 |
|
Guns & Ammo |
36.1 |
35.5 |
38.9 |
57,955 |
60,159 |
49,786 |
37,081 |
38,800 |
25,747 |
|
Hachette Men's Package (Gr) |
41.0 |
40.7 |
42.5 |
71,465 |
73,170 |
64,344 |
44,943 |
47,276 |
35,281 |
|
Handy |
49.6 |
48.7 |
50.7 |
62,066 |
61,649 |
63,691 |
38,797 |
43,180 |
25,867 |
|
Harper's Bazaar |
43.4 |
34.6 |
44.9 |
64,690 |
70,383 |
63,826 |
32,494 |
38,967 |
30,871 |
|
Health |
45.2 |
40.6 |
46.4 |
52,407 |
55,865 |
50,605 |
29,898 |
38,296 |
27,378 |
|
Hearst Magazine Group (Gr) |
44.5 |
44.6 |
44.5 |
60,834 |
66,737 |
59,205 |
31,687 |
44,249 |
28,619 |
|
Hemispheres (United) |
43.3 |
43.2 |
43.4 |
126,377 |
143,056 |
102,791 |
79,682 |
99,456 |
48,037 |
|
Home @ |
47.2 |
46.9 |
47.3 |
57,195 |
66,756 |
52,307 |
29,963 |
42,024 |
25,227 |
|
Hot Rod |
38.2 |
38.2 |
38.1 |
56,483 |
57,029 |
52,723 |
36,924 |
37,489 |
28,622 |
|
House Beautiful |
52.6 |
53.8 |
52.4 |
69,533 |
81,806 |
67,655 |
41,725 |
59,721 |
39,581 |
|
Hunting |
41.7 |
42.2 |
38.6 |
57,650 |
62,022 |
38,451 |
41,407 |
43,968 |
19,848 |
|
In-Fisherman |
45.1 |
45.1 |
44.3 |
64,301 |
64,709 |
62,137 |
38,994 |
40,138 |
31,139 |
|
In Style |
34.1 |
36.4 |
33.8 |
80,180 |
101,873 |
78,860 |
32,759 |
57,013 |
31,103 |
|
In Touch Weekly |
30.4 |
34.4 |
29.9 |
65,372 |
71,442 |
64,091 |
28,372 |
42,140 |
26,633 |
|
Inc. |
43.4 |
43.2 |
43.8 |
102,881 |
107,661 |
72,990 |
60,998 |
76,503 |
36,735 |
|
Jet |
40.4 |
40.7 |
40.2 |
41,229 |
45,981 |
37,333 |
29,611 |
33,176 |
27,418 |
|
Kiplinger's Personal Finance |
51.5 |
51.5 |
51.6 |
101,976 |
102,209 |
101,683 |
68,773 |
82,601 |
52,328 |
|
Ladies' Home Journal |
53.1 |
57.0 |
52.9 |
55,249 |
57,280 |
55,091 |
31,418 |
44,426 |
30,555 |
|
Latina |
32.9 |
36.7 |
31.2 |
48,064 |
57,788 |
43,903 |
24,501 |
29,797 |
19,926 |
|
Life & Style Weekly |
31.7 |
32.3 |
31.6 |
57,193 |
48,318 |
60,506 |
25,479 |
30,936 |
24,991 |
|
Los Angeles Times (Sunday) |
45.6 |
43.4 |
48.2 |
84,987 |
91,928 |
76,858 |
53,233 |
62,649 |
37,456 |
|
Lucky |
31.1 |
31.2 |
31.0 |
81,241 |
68,239 |
82,430 |
32,701 |
32,924 |
32,582 |
|
Macworld |
39.2 |
38.1 |
42.6 |
88,761 |
89,591 |
86,549 |
50,639 |
52,597 |
36,754 |
|
Marie Claire |
33.3 |
31.3 |
33.4 |
73,452 |
80,729 |
72,832 |
28,375 |
33,943 |
28,023 |
|
Martha Stewart Living |
46.6 |
45.1 |
46.7 |
67,840 |
72,914 |
66,991 |
34,679 |
50,967 |
32,193 |
|
Maxim |
28.8 |
29.0 |
28.2 |
63,632 |
64,400 |
60,248 |
33,491 |
36,333 |
23,869 |
|
Men's Fitness |
35.7 |
35.2 |
38.2 |
70,006 |
71,814 |
60,695 |
42,375 |
43,891 |
23,524 |
|
Men's Health |
37.7 |
37.2 |
39.7 |
76,620 |
75,655 |
82,148 |
45,801 |
48,357 |
32,112 |
|
Men's Journal |
38.0 |
37.7 |
39.0 |
74,058 |
74,963 |
67,495 |
46,925 |
49,175 |
38,643 |
|
Meredith Magazine Group (Gr) |
46.6 |
45.2 |
46.8 |
57,919 |
64,646 |
56,636 |
32,802 |
46,363 |
30,110 |
|
Metropolitan Home |
45.5 |
43.4 |
46.3 |
80,657 |
99,813 |
77,354 |
45,451 |
63,189 |
42,040 |
|
Metro-Puck Carrier Newspapers |
48.4 |
47.7 |
49.1 |
68,240 |
73,492 |
63,341 |
41,719 |
49,725 |
33,917 |
|
Midwest Living |
52.5 |
51.0 |
53.1 |
63,651 |
72,975 |
58,873 |
32,445 |
48,319 |
30,039 |
|
Modern Bride |
29.5 |
29.3 |
29.6 |
67,085 |
84,052 |
65,196 |
30,073 |
39,934 |
28,793 |
|
Money |
47.2 |
47.4 |
46.7 |
94,475 |
100,001 |
81,774 |
57,716 |
63,493 |
47,578 |
|
More |
50.8 |
45.0 |
50.8 |
96,072 |
98,092 |
95,940 |
47,264 |
67,691 |
46,519 |
|
Motorcyclist |
40.2 |
38.9 |
47.6 |
69,987 |
70,982 |
58,710 |
39,585 |
40,159 |
32,950 |
|
Motor Boating |
49.2 |
48.8 |
50.6 |
77,979 |
77,618 |
82,480 |
55,854 |
55,703 |
57,752 |
|
Motor Trend |
38.7 |
38.7 |
39.0 |
69,180 |
69,600 |
66,514 |
43,173 |
44,053 |
33,990 |
|
Muscle & Fitness |
32.1 |
31.3 |
35.5 |
69,235 |
71,270 |
59,028 |
36,229 |
38,569 |
27,255 |
|
National Enquirer |
45.1 |
40.2 |
46.8 |
49,122 |
56,236 |
45,460 |
29,438 |
33,616 |
26,139 |
|
National Geographic |
46.5 |
46.1 |
46.9 |
64,323 |
66,584 |
60,840 |
38,962 |
44,779 |
32,163 |
|
National Geographic Adventure |
42.5 |
40.3 |
47.7 |
61,368 |
70,403 |
45,910 |
40,638 |
42,396 |
32,950 |
|
National Geographic Traveler |
42.7 |
40.4 |
45.9 |
71,505 |
73,055 |
69,493 |
43,066 |
49,497 |
35,249 |
|
National Wildlife |
46.1 |
45.3 |
46.9 |
51,190 |
58,895 |
46,038 |
32,345 |
38,440 |
27,052 |
|
Natural History |
48.5 |
48.0 |
49.5 |
50,159 |
57,919 |
47,848 |
37,678 |
39,106 |
35,672 |
|
Newsweek |
46.8 |
46.7 |
46.9 |
75,263 |
76,940 |
73,249 |
46,676 |
54,823 |
37,825 |
|
New York Magazine |
39.3 |
36.9 |
44.0 |
77,965 |
94,368 |
72,698 |
47,818 |
53,708 |
46,176 |
|
New York Times (Daily) |
49.8 |
48.8 |
51.5 |
105,415 |
109,759 |
99,437 |
59,738 |
78,193 |
44,100 |
|
New York Times (Sunday) |
50.2 |
48.1 |
51.7 |
105,893 |
114,639 |
96,637 |
58,216 |
74,823 |
47,224 |
|
The New Yorker |
47.8 |
45.7 |
50.4 |
79,088 |
84,894 |
70,964 |
46,544 |
54,895 |
36,321 |
|
NNN Top 100 (Daily) |
50.3 |
49.3 |
51.4 |
64,861 |
70,331 |
58,904 |
42,373 |
50,200 |
33,502 |
|
NNN Top 100 (Sunday) |
49.0 |
48.3 |
49.5 |
66,097 |
71,582 |
60,709 |
41,016 |
49,195 |
33,243 |
|
NNN Top 25 (Daily) |
49.4 |
48.5 |
50.5 |
72,342 |
77,766 |
66,802 |
46,347 |
55,943 |
36,376 |
|
NNN Top 25 (Sunday) |
48.4 |
47.9 |
48.9 |
73,045 |
78,841 |
68,124 |
44,774 |
54,880 |
35,888 |
|
NNN Top 10 (Daily) |
48.4 |
47.6 |
49.3 |
79,744 |
84,840 |
73,693 |
49,214 |
60,247 |
37,797 |
|
North American Fisherman |
42.2 |
42.7 |
38.3 |
45,684 |
47,213 |
41,769 |
33,862 |
35,654 |
21,655 |
|
North American Hunter |
40.2 |
40.8 |
36.8 |
58,652 |
59,749 |
54,610 |
40,463 |
43,042 |
24,166 |
|
NA Fisherman/NA Hunter (Gr) |
40.9 |
41.5 |
37.3 |
54,693 |
55,917 |
49,608 |
37,765 |
40,819 |
23,828 |
|
NA Media Men's Group (Gr) |
43.2 |
43.1 |
43.8 |
59,205 |
60,171 |
55,070 |
39,802 |
41,954 |
25,191 |
|
NA Media Women's Group (Gr) |
49.4 |
45.7 |
51.3 |
40,927 |
49,652 |
36,852 |
27,819 |
38,663 |
24,027 |
|
NWA WorldTraveler |
43.9 |
44.7 |
42.9 |
104,363 |
119,152 |
86,277 |
71,374 |
92,788 |
41,816 |
|
O, The Oprah Magazine |
45.1 |
43.6 |
45.2 |
68,855 |
71,808 |
68,355 |
35,045 |
41,660 |
34,280 |
|
Official Xbox Magazine |
27.3 |
25.8 |
30.1 |
50,795 |
57,257 |
38,375 |
26,038 |
26,648 |
25,148 |
|
OK! Weekly |
29.2 |
28.3 |
29.4 |
61,826 |
76,505 |
60,022 |
24,551 |
33,365 |
23,337 |
|
Outdoor Life |
43.8 |
43.8 |
44.1 |
62,338 |
66,286 |
40,293 |
40,468 |
44,004 |
23,390 |
|
Outside |
41.1 |
40.9 |
41.4 |
94,238 |
97,253 |
90,714 |
56,151 |
67,426 |
34,214 |
|
Parade Carrier Newspapers |
49.2 |
48.7 |
49.7 |
65,558 |
70,683 |
60,610 |
40,514 |
48,760 |
33,177 |
|
Parenting |
33.5 |
35.7 |
32.9 |
57,011 |
68,338 |
53,355 |
34,302 |
45,472 |
29,838 |
|
The Parenting Group (Gr) |
32.4 |
34.1 |
32.1 |
51,683 |
64,467 |
48,880 |
31,198 |
41,166 |
27,277 |
|
Parents |
34.3 |
36.0 |
33.8 |
55,906 |
64,595 |
53,622 |
31,586 |
46,453 |
28,288 |
|
PC Gamer |
30.8 |
28.3 |
42.1 |
56,282 |
57,664 |
46,755 |
30,073 |
30,978 |
24,789 |
|
PC Magazine # |
40.4 |
38.8 |
45.1 |
66,042 |
69,218 |
57,432 |
44,898 |
46,484 |
38,416 |
|
PC World |
41.7 |
40.0 |
46.5 |
70,697 |
72,248 |
62,924 |
45,739 |
46,956 |
41,678 |
|
Penthouse |
34.4 |
34.7 |
32.8 |
49,111 |
51,217 |
46,790 |
30,224 |
31,453 |
14,577 |
|
People |
40.4 |
41.2 |
39.9 |
67,129 |
72,298 |
64,381 |
36,243 |
48,801 |
30,362 |
|
People en Espanol |
33.8 |
34.0 |
33.7 |
42,306 |
46,910 |
40,717 |
23,147 |
27,842 |
20,807 |
|
PGA Tour Partners |
43.6 |
43.6 |
43.7 |
72,975 |
74,629 |
66,207 |
48,327 |
48,806 |
46,215 |
|
Playboy |
32.3 |
33.4 |
29.6 |
55,737 |
58,215 |
46,060 |
35,341 |
37,353 |
24,842 |
|
Popular Mechanics |
45.1 |
45.0 |
46.0 |
64,091 |
63,964 |
65,199 |
43,886 |
44,470 |
29,305 |
|
Popular Science |
43.6 |
43.0 |
45.7 |
72,897 |
71,809 |
78,531 |
44,503 |
46,639 |
29,411 |
|
Prevention |
52.4 |
56.4 |
51.6 |
57,043 |
64,710 |
55,605 |
33,830 |
50,572 |
31,648 |
|
Psychology Today |
46.6 |
44.9 |
47.2 |
64,350 |
66,509 |
62,984 |
41,515 |
50,885 |
31,610 |
|
Reader's Digest |
52.1 |
52.5 |
51.8 |
57,587 |
64,615 |
53,316 |
37,994 |
49,862 |
30,358 |
|
Real Simple |
44.1 |
41.5 |
44.7 |
90,297 |
93,766 |
89,949 |
41,793 |
56,741 |
39,439 |
|
Redbook |
46.8 |
44.9 |
46.9 |
61,318 |
60,464 |
61,370 |
32,033 |
47,623 |
31,181 |
|
Road & Track |
41.7 |
41.4 |
43.8 |
78,714 |
79,375 |
69,567 |
49,084 |
50,028 |
34,232 |
|
Rodale Magazine Network (Gr) |
43.2 |
39.8 |
46.5 |
70,556 |
76,288 |
62,762 |
41,838 |
50,015 |
32,312 |
|
Rolling Stone |
30.0 |
30.0 |
30.1 |
63,538 |
63,745 |
63,175 |
31,023 |
35,529 |
24,319 |
|
Runner's World |
36.4 |
38.9 |
34.5 |
89,269 |
86,758 |
91,469 |
44,444 |
55,711 |
37,939 |
|
Salt Water Sportsman |
45.1 |
44.3 |
49.7 |
61,402 |
62,658 |
54,048 |
50,595 |
52,406 |
23,102 |
|
Saturday Evening Post |
57.4 |
52.9 |
59.6 |
48,096 |
61,801 |
42,297 |
35,649 |
47,540 |
24,006 |
|
Scholastic Parent & Child |
34.7 |
35.9 |
34.4 |
49,634 |
55,553 |
47,823 |
27,572 |
36,646 |
25,931 |
|
Scientific American |
46.5 |
45.9 |
48.4 |
81,832 |
86,393 |
70,613 |
49,044 |
48,172 |
51,554 |
|
Scouting |
44.4 |
46.0 |
42.3 |
77,085 |
82,637 |
70,707 |
47,489 |
55,594 |
29,448 |
|
Selecciones (RD) |
39.8 |
39.5 |
40.0 |
42,087 |
50,485 |
35,022 |
24,506 |
27,667 |
18,846 |
|
Self |
35.1 |
38.3 |
34.9 |
74,909 |
77,697 |
74,756 |
33,437 |
47,904 |
32,943 |
|
Seventeen |
25.5 |
25.3 |
25.5 |
46,618 |
48,444 |
46,048 |
17,578 |
24,328 |
17,096 |
|
Shape |
35.4 |
41.4 |
34.9 |
81,600 |
75,735 |
81,942 |
33,217 |
51,096 |
32,368 |
|
Sierra |
49.5 |
47.6 |
51.6 |
82,288 |
77,922 |
84,255 |
50,245 |
59,309 |
42,053 |
|
Ski |
42.3 |
40.9 |
44.5 |
91,361 |
99,712 |
71,055 |
59,660 |
69,374 |
40,142 |
|
Skiing |
42.3 |
41.8 |
44.9 |
92,117 |
96,109 |
74,218 |
56,160 |
64,882 |
39,478 |
|
Smart Money |
48.9 |
48.6 |
49.5 |
81,160 |
88,401 |
73,207 |
56,567 |
72,484 |
38,490 |
|
Smithsonian |
54.6 |
53.9 |
55.3 |
69,097 |
72,573 |
62,334 |
47,887 |
56,509 |
39,070 |
|
Soap Opera Digest |
40.4 |
43.8 |
40.1 |
40,020 |
48,998 |
37,999 |
25,159 |
30,720 |
24,781 |
|
Soap Opera Weekly |
40.4 |
39.5 |
40.5 |
35,067 |
40,150 |
35,056 |
25,424 |
36,698 |
24,370 |
|
Southern Accents |
49.2 |
48.8 |
49.2 |
88,938 |
75,717 |
93,355 |
37,015 |
44,854 |
35,119 |
|
Southern Living |
50.9 |
51.3 |
50.8 |
64,604 |
66,991 |
63,648 |
37,097 |
47,374 |
33,844 |
|
Southwest Spirit |
43.2 |
44.9 |
42.0 |
96,939 |
123,186 |
82,798 |
63,320 |
87,049 |
42,157 |
|
Spin |
32.0 |
31.8 |
32.2 |
58,345 |
58,232 |
59,970 |
29,246 |
34,953 |
21,493 |
|
Sporting News |
41.1 |
40.3 |
43.6 |
59,328 |
60,991 |
41,457 |
38,743 |
41,739 |
24,380 |
|
Sports Illustrated |
38.7 |
38.4 |
39.9 |
69,006 |
69,616 |
66,450 |
41,572 |
43,741 |
32,876 |
|
Star |
37.0 |
33.8 |
38.1 |
52,789 |
54,942 |
51,838 |
27,959 |
36,845 |
25,552 |
|
Street Rodder |
39.3 |
38.7 |
45.6 |
58,139 |
57,683 |
61,304 |
34,971 |
35,986 |
26,792 |
|
Sunday Mag/Net Carrier Newsp. |
48.0 |
47.3 |
48.8 |
83,562 |
91,661 |
74,612 |
48,674 |
59,875 |
37,866 |
|
Sunset |
50.6 |
49.0 |
51.2 |
87,286 |
92,525 |
85,437 |
50,215 |
69,847 |
44,525 |
|
Super Chevy |
37.8 |
38.0 |
35.1 |
52,462 |
53,209 |
50,070 |
33,663 |
35,403 |
18,279 |
|
Teen Vogue |
23.8 |
23.4 |
23.9 |
54,055 |
44,012 |
56,156 |
16,944 |
18,056 |
16,654 |
|
Tennis |
45.0 |
47.8 |
42.5 |
85,128 |
85,418 |
84,783 |
44,465 |
48,109 |
35,221 |
|
Texas Monthly |
46.5 |
47.4 |
45.9 |
91,063 |
97,236 |
83,799 |
48,971 |
59,402 |
34,550 |
|
This Old House |
48.8 |
46.3 |
51.2 |
70,425 |
74,822 |
64,394 |
43,934 |
52,183 |
32,278 |
|
Time |
46.4 |
45.7 |
47.2 |
72,206 |
74,641 |
69,487 |
44,312 |
53,282 |
33,999 |
|
Town & Country |
50.0 |
49.5 |
50.2 |
63,017 |
66,832 |
60,676 |
34,750 |
41,972 |
31,577 |
|
Traditional Home |
47.1 |
42.9 |
47.6 |
87,185 |
82,998 |
88,444 |
40,901 |
58,831 |
36,726 |
|
Travel & Leisure |
48.8 |
48.8 |
48.9 |
103,182 |
108,751 |
99,116 |
54,966 |
65,872 |
48,205 |
|
Tribune (3) Sunday |
46.8 |
45.4 |
48.4 |
83,345 |
90,052 |
75,500 |
51,368 |
63,248 |
37,329 |
|
Tribune (9) Sunday |
46.9 |
45.9 |
47.7 |
79,705 |
85,644 |
73,841 |
48,098 |
58,318 |
37,445 |
|
Truckin' |
33.6 |
34.3 |
28.3 |
59,134 |
58,272 |
67,010 |
34,982 |
37,959 |
22,915 |
|
TV Guide |
44.5 |
42.5 |
45.8 |
49,466 |
56,114 |
45,519 |
29,698 |
35,600 |
25,944 |
|
US Airways Magazine |
43.9 |
41.1 |
46.0 |
99,103 |
115,396 |
86,751 |
60,516 |
80,188 |
41,175 |
|
U.S. News & World Report |
48.9 |
48.9 |
49.0 |
72,718 |
75,996 |
67,493 |
48,510 |
55,287 |
37,509 |
|
Us Weekly |
33.0 |
35.0 |
32.1 |
72,035 |
78,293 |
70,441 |
33,095 |
50,372 |
28,853 |
|
USA Today |
46.9 |
46.8 |
47.0 |
77,799 |
91,782 |
56,244 |
49,631 |
56,994 |
41,999 |
|
USA Weekend Carrier Newspapers |
49.1 |
48.4 |
49.6 |
59,387 |
65,791 |
53,990 |
38,630 |
45,834 |
29,806 |
|
Vanity Fair |
39.5 |
43.6 |
38.4 |
69,265 |
93,898 |
63,748 |
32,265 |
57,122 |
27,174 |
|
Veranda |
48.6 |
38.5 |
49.9 |
117,428 |
102,167 |
120,514 |
40,571 |
34,371 |
41,054 |
|
VFW Magazine |
63.8 |
63.2 |
65.7 |
47,558 |
49,562 |
40,936 |
40,578 |
44,599 |
28,716 |
|
Vibe |
27.9 |
28.3 |
27.7 |
43,338 |
43,907 |
42,550 |
24,823 |
28,512 |
20,743 |
|
Vogue |
35.1 |
33.9 |
35.3 |
65,908 |
64,148 |
66,191 |
28,873 |
45,604 |
27,214 |
|
W |
34.7 |
34.3 |
34.9 |
74,025 |
91,163 |
72,242 |
31,391 |
47,165 |
26,481 |
|
Wall Street Journal |
49.7 |
49.7 |
49.7 |
116,422 |
119,217 |
111,560 |
71,292 |
90,795 |
50,228 |
|
Washington Post (Sunday) |
47.1 |
47.4 |
46.9 |
99,739 |
112,673 |
89,559 |
55,087 |
56,769 |
52,434 |
|
Weight Watchers |
45.0 |
44.3 |
45.1 |
62,762 |
72,310 |
60,258 |
33,694 |
43,648 |
32,151 |
|
Wine Spectator |
44.3 |
43.9 |
44.7 |
105,996 |
106,983 |
105,154 |
52,698 |
59,867 |
43,173 |
|
Wired |
34.6 |
33.4 |
40.5 |
82,912 |
86,281 |
74,729 |
49,612 |
53,226 |
43,938 |
|
Woman's Day |
50.1 |
51.5 |
50.0 |
53,482 |
53,139 |
53,501 |
29,472 |
42,418 |
28,964 |
|
Woman's World |
48.5 |
54.0 |
48.4 |
51,515 |
53,467 |
51,362 |
27,592 |
40,069 |
26,920 |
|
Workbench |
51.1 |
49.2 |
53.1 |
61,615 |
63,425 |
46,041 |
41,969 |
45,184 |
31,871 |
|
Working Mother % |
38.8 |
38.4 |
38.9 |
60,014 |
66,736 |
59,290 |
34,194 |
46,344 |
33,462 |
|
WWE Magazine |
30.3 |
29.8 |
33.1 |
37,675 |
41,489 |
28,400 |
23,288 |
24,266 |
21,631 |
|
Yachting |
48.5 |
48.4 |
49.0 |
82,234 |
75,324 |
119,656 |
60,735 |
61,603 |
55,814 |
|
Yankee |
55.4 |
55.6 |
55.2 |
66,565 |
77,190 |
55,094 |
46,318 |
51,755 |
39,439 |
@ Home is now a bimonthly, but was measured as a monthly in
Waves 57 and 58.
# PC Magazine is now a monthly, but was measured as a bi-weekly in Waves 57 and
58.
% Working Mother's publication frequency changed from monthly to bi-monthly (9
to 8 x/yr) during Wave 57,
but it was measured as a monthly. Please consider this when using these data.
|
For more information regarding Mediamark
Research, contact MRI at info@mediamark.com |