Mediamark Research 
Spring 2008 Technical Guide

Audiences (000) By Wave

Adults

Men

Women

Wave 57

Wave 58

Wave 57

Wave 58

Wave 57

Wave 58

TOTAL

110,741

111,469

53,444

53,824

57,297

57,645

AARP The Magazine

17,133

17,147

6,910

6,732

10,223

10,414

Allure

3,377

3,389

368

230

3,009

3,159

American Baby

3,635

3,275

514

306

3,120

2,968

American Hunter

1,799

1,929

1,638

1,778

161

151

American Legion

1,880

1,755

1,189

1,075

691

680

American Rifleman

1,945

1,880

1,768

1,696

177

184

American Way

693

703

394

439

299

265

American Woodworker

1,868

1,791

1,297

1,384

571

407

Architectural Digest

2,193

2,093

966

913

1,227

1,181

Arthritis Today

2,274

2,430

406

452

1,868

1,978

Arthur Frommer's Budget Trav.

1,089

1,039

392

433

696

607

Atlantic Monthly

436

748

273

309

164

438

Audubon

886

743

438

356

448

388

Automobile

2,055

2,032

1,726

1,537

330

495

AutoWeek

1,401

1,500

1,202

1,234

199

266

Babytalk

2,429

2,796

449

219

1,980

2,577

Barron's

551

656

420

475

131

182

Bassmaster

1,903

1,709

1,708

1,448

196

262

Better Homes & Gardens

20,213

19,437

4,056

4,090

16,157

15,347

Bicycling

721

970

570

627

151

343

Black Enterprise

2,103

2,503

945

1,123

1,158

1,379

Blender

968

1,069

730

806

237

264

Bon Appetit

2,927

2,847

717

749

2,210

2,098

The Bonnier Outdoor Group (Gr)

7,806

7,638

6,486

6,439

1,319

1,199

Bridal Guide

2,408

2,169

354

208

2,055

1,961

Brides

3,553

3,038

344

303

3,209

2,734

Business Week

2,358

2,368

1,524

1,481

834

887

Car and Driver

5,159

5,342

4,533

4,770

626

572

Car Craft

1,675

1,139

1,554

1,062

121

76

Catholic Digest

1,132

1,256

397

474

735

782

Cigar Aficionado

908

852

794

652

114

200

Coastal Living

1,789

1,759

578

521

1,211

1,237

Computer Shopper

951

1,036

818

812

133

224

Conde Nast Package (Gr)

50,239

50,602

13,371

14,285

36,869

36,317

Conde Nast Traveler

1,584

1,530

692

705

892

825

Continental

1,099

1,478

511

868

588

610

Cooking Light

5,657

6,398

989

1,097

4,668

5,301

Cooking Pleasures

2,686

2,454

777

621

1,909

1,833

CosmoGIRL!

2,323

2,758

151

249

2,172

2,508

CosmoGIRL!/Seventeen (Gr)

7,129

6,861

666

801

6,464

6,060

Cosmopolitan

9,236

8,942

1,215

1,517

8,020

7,426

Cottage Living

2,013

1,977

317

333

1,696

1,644

Country Home

4,354

4,095

860

706

3,494

3,389

Country Living

5,300

5,978

1,147

1,164

4,153

4,814

Country Sampler

1,286

1,090

211

120

1,075

970

Country Weekly

1,945

1,868

612

347

1,333

1,521

Delta's SKY Magazine

2,141

1,862

1,060

953

1,081

909

Diabetes Forecast

2,078

2,519

657

771

1,421

1,749

Dirt Rider

829

1,111

722

820

107

291

Discover

2,983

3,659

1,585

1,970

1,398

1,689

Ducks Unlimited

1,155

1,665

926

1,296

229

369

Ebony

5,544

6,140

2,166

2,270

3,378

3,870

The Economist

1,191

1,349

723

913

468

435

Elle

2,378

2,684

254

312

2,124

2,372

Elle Decor

729

809

99

125

630

684

Endless Vacation

1,064

983

453

385

611

598

Entertainment Weekly

5,816

6,411

2,436

2,517

3,380

3,894

Entrepreneur

1,282

1,459

795

846

487

614

ESPN The Magazine

7,176

7,499

5,707

5,963

1,469

1,536

Esquire

1,610

1,279

1,084

844

526

435

Essence

4,286

4,197

1,052

1,065

3,234

3,131

Everyday Food

2,350

2,450

559

302

1,791

2,148

Every Day with Rachael Ray

2,348

3,384

321

498

2,027

2,885

Family Circle

10,680

10,382

1,083

964

9,597

9,418

FamilyFun

2,498

3,007

333

437

2,165

2,571

Family Handyman

2,028

2,343

1,310

1,609

718

734

Field & Stream

4,913

4,782

4,200

4,004

714

778

First For Women

2,304

2,191

41

53

2,263

2,138

Fit Pregnancy

959

1,032

42

84

917

948

Fitness

3,166

3,010

674

801

2,491

2,209

Food & Wine

3,163

3,813

1,297

1,403

1,866

2,410

Forbes

2,454

2,984

1,727

2,020

727

964

Fortune

2,029

1,940

1,312

1,345

717

594

4 Wheel & Off Road

1,809

1,862

1,612

1,621

197

240

Four Wheeler

1,600

1,401

1,435

1,182

165

219

Game & Fish

1,702

1,809

1,406

1,558

296

251

Game Informer

3,036

3,709

2,137

2,834

898

875

Garden Design

2,200

1,966

676

506

1,525

1,460

Gardening How-To

2,507

2,109

706

643

1,801

1,466

Glamour

6,433

5,929

471

485

5,963

5,445

Golf Digest

2,921

3,087

2,419

2,574

502

512

Golf Magazine

2,929

3,129

2,248

2,528

681

600

Golfweek

641

638

475

523

166

115

Good Housekeeping

12,425

11,921

1,325

1,378

11,100

10,543

Gourmet

2,464

2,857

616

775

1,848

2,082

GQ (Gentlemen's Quarterly)

2,947

3,008

1,911

2,328

1,036

680

Guideposts

3,828

3,470

737

718

3,091

2,751

Guns & Ammo

3,296

3,221

2,865

2,998

431

223

Hachette Men's Package (Gr)

13,704

13,641

11,296

11,286

2,407

2,356

Handy

1,526

1,387

1,131

1,017

395

370

Harper's Bazaar

1,355

1,522

155

191

1,200

1,331

Health

3,974

4,130

1,081

1,028

2,892

3,102

Hearst Magazine Group (Gr)

64,370

64,148

13,305

13,083

51,065

51,065

Hemispheres (United)

1,183

884

682

606

501

278

Home @

1,628

1,412

350

344

1,278

1,068

Hot Rod

3,864

3,518

3,423

3,178

442

340

House Beautiful

3,152

3,513

342

290

2,809

3,223

Hunting

1,416

1,294

1,216

1,095

200

199

In-Fisherman

2,071

1,845

1,757

1,690

315

155

In Style

4,596

4,635

358

399

4,238

4,235

In Touch Weekly

3,112

3,592

559

614

2,553

2,977

Inc.

557

694

341

452

215

242

Jet

4,679

4,393

1,964

1,758

2,715

2,634

Kiplinger's Personal Finance

1,234

1,419

812

882

422

537

Ladies' Home Journal

7,019

6,846

401

412

6,618

6,434

Latina

1,449

1,553

341

429

1,108

1,124

Life & Style Weekly

2,192

2,364

438

380

1,754

1,984

Los Angeles Times (Sunday)

1,312

1,367

727

697

585

669

Lucky

1,295

1,220

86

119

1,209

1,101

Macworld

749

799

626

547

123

252

Marie Claire

1,876

1,853

85

128

1,791

1,725

Martha Stewart Living

5,983

6,108

598

702

5,385

5,405

Maxim

7,114

6,424

5,317

4,861

1,797

1,563

Men's Fitness

3,922

4,105

3,262

3,591

660

514

Men's Health

5,659

6,466

4,631

5,426

1,028

1,041

Men's Journal

1,704

1,664

1,493

1,421

211

243

Meredith Magazine Group (Gr)

61,001

60,285

9,883

9,495

51,118

50,790

Metropolitan Home

1,103

1,263

191

249

912

1,014

Metro-Puck Carrier Newspapers

37,149

38,531

17,826

18,049

19,323

20,482

Midwest Living

1,874

2,184

544

516

1,329

1,668

Modern Bride

2,806

2,489

253

193

2,554

2,296

Money

3,779

4,094

2,507

2,400

1,272

1,695

More

683

793

32

33

651

760

Motorcyclist

1,396

1,524

1,185

1,371

211

153

Motor Boating

709

493

681

374

29

118

Motor Trend

3,489

3,797

3,133

3,451

356

347

Muscle & Fitness

3,237

3,976

2,577

3,154

660

821

National Enquirer

5,163

4,578

1,782

1,609

3,381

2,970

National Geographic

15,709

16,188

8,873

8,586

6,836

7,602

National Geographic Adventure

1,224

1,201

771

727

453

474

National Geographic Traveler

3,855

3,703

2,074

2,081

1,781

1,623

National Wildlife

2,587

2,513

1,434

1,274

1,154

1,239

Natural History

736

890

372

368

364

522

Newsweek

9,570

9,546

5,248

5,363

4,322

4,183

New York Magazine

806

916

332

435

474

482

New York Times (Daily)

1,428

1,492

882

814

546

677

New York Times (Sunday)

1,926

2,211

1,045

1,118

881

1,093

The New Yorker

1,786

2,206

953

1,128

833

1,078

NNN Top 100 (Daily)

40,507

40,116

20,682

20,043

19,825

20,073

NNN Top 100 (Sunday)

47,017

49,178

22,292

23,232

24,725

25,946

NNN Top 25 (Daily)

23,566

24,312

12,325

12,102

11,241

12,210

NNN Top 25 (Sunday)

28,282

29,804

13,445

14,018

14,838

15,786

NNN Top 10 (Daily)

14,475

15,732

7,860

8,045

6,615

7,687

North American Fisherman

1,829

1,849

1,509

1,610

320

239

North American Hunter

2,752

2,224

2,283

1,920

469

305

NA Fisherman/NA Hunter (Gr)

4,581

4,074

3,792

3,530

789

544

NA Media Men's Group (Gr)

6,809

6,397

5,464

5,264

1,345

1,133

NA Media Women's Group (Gr)

5,193

4,564

1,483

1,264

3,710

3,299

NWA WorldTraveler

1,046

780

604

486

442

295

O, The Oprah Magazine

8,148

8,407

957

844

7,190

7,564

Official Xbox Magazine

2,451

2,519

1,741

1,699

710

820

OK! Weekly

2,749

3,445

478

504

2,271

2,941

Outdoor Life

2,892

2,856

2,287

2,435

605

420

Outside

799

1,119

567

762

232

357

Parade Carrier Newspapers

34,975

37,594

16,526

17,784

18,449

19,810

Parenting

5,907

5,250

1,162

793

4,745

4,456

The Parenting Group (Gr)

8,336

8,046

1,611

1,012

6,725

7,034

Parents

7,243

7,990

1,303

1,224

5,940

6,766

PC Gamer

1,330

1,575

953

1,205

377

371

PC Magazine #

2,395

2,281

1,770

1,775

625

506

PC World

1,907

2,117

1,272

1,576

634

541

Penthouse

1,672

1,416

1,385

1,185

287

231

People

21,010

21,826

6,332

7,009

14,678

14,817

People en Espanol

3,197

3,370

1,108

1,179

2,089

2,191

PGA Tour Partners

701

936

541

717

161

219

Playboy

5,330

4,642

4,245

3,627

1,084

1,015

Popular Mechanics

4,734

4,574

4,280

3,896

454

678

Popular Science

3,410

3,490

2,870

2,703

541

787

Prevention

5,807

5,203

999

827

4,807

4,376

Psychology Today

1,702

1,818

728

544

974

1,274

Reader's Digest

18,933

18,906

7,227

7,461

11,706

11,445

Real Simple

3,733

4,007

485

519

3,248

3,488

Redbook

5,054

4,948

396

338

4,657

4,610

Road & Track

3,005

2,812

2,768

2,533

237

278

Rodale Magazine Network (Gr)

13,573

13,801

6,912

7,432

6,661

6,368

Rolling Stone

6,339

6,461

3,700

3,788

2,638

2,672

Runner's World

1,387

1,161

712

552

675

609

Salt Water Sportsman

758

832

627

746

132

86

Saturday Evening Post

1,428

1,526

627

525

801

1,000

Scholastic Parent & Child

3,887

3,956

673

594

3,214

3,362

Scientific American

1,482

1,792

1,018

1,210

464

583

Scouting

736

914

490

536

246

378

Selecciones (RD)

1,255

1,354

532

621

723

732

Self

2,879

3,169

169

220

2,710

2,949

Seventeen

4,806

4,103

515

551

4,291

3,552

Shape

3,275

3,014

198

231

3,077

2,783

Sierra

541

502

272

253

269

249

Ski

938

565

580

396

358

169

Skiing

804

545

546

387

258

158

Smart Money

1,582

1,754

964

999

619

755

Smithsonian

3,371

3,669

1,735

1,685

1,636

1,983

Soap Opera Digest

2,872

2,371

255

150

2,617

2,221

Soap Opera Weekly

1,989

1,539

155

74

1,834

1,465

Southern Accents

1,366

1,572

222

289

1,144

1,283

Southern Living

7,926

8,250

1,964

1,797

5,962

6,453

Southwest Spirit

1,665

1,399

679

650

986

749

Spin

1,163

1,039

698

647

466

391

Sporting News

2,358

1,775

2,044

1,589

314

186

Sports Illustrated

10,273

10,627

8,094

8,308

2,178

2,319

Star

5,130

5,144

1,244

1,112

3,886

4,032

Street Rodder

1,769

1,443

1,643

1,272

127

171

Sunday Mag/Net Carrier Newsp.

8,764

9,270

4,408

4,479

4,356

4,791

Sunset

2,297

2,577

733

781

1,564

1,796

Super Chevy

1,642

1,586

1,507

1,434

135

152

Teen Vogue

1,604

1,711

195

113

1,409

1,598

Tennis

1,029

772

532

450

497

322

Texas Monthly

1,073

1,347

548

589

525

758

This Old House

2,846

3,071

1,435

1,721

1,412

1,350

Time

10,343

10,584

5,433

5,685

4,910

4,899

Town & Country

2,186

1,832

641

507

1,544

1,325

Traditional Home

2,135

2,272

415

442

1,720

1,830

Travel & Leisure

2,394

2,404

1,051

983

1,342

1,421

Tribune (3) Sunday

2,947

3,212

1,526

1,555

1,421

1,657

Tribune (9) Sunday

4,624

5,025

2,349

2,306

2,275

2,720

Truckin'

2,004

1,710

1,653

1,493

351

218

TV Guide

10,572

10,153

4,278

4,260

6,295

5,894

US Airways Magazine

1,364

1,445

746

742

618

703

U.S. News & World Report

5,061

5,391

3,057

3,055

2,004

2,336

Us Weekly

5,761

5,477

1,733

1,311

4,028

4,166

USA Today

1,765

1,851

1,199

1,091

566

760

USA Weekend Carrier Newspapers

25,260

25,203

11,623

11,856

13,636

13,347

Vanity Fair

3,164

2,943

660

599

2,504

2,344

Veranda

585

764

48

187

538

576

VFW Magazine

1,529

1,357

904

941

625

415

Vibe

3,999

3,694

2,057

1,830

1,941

1,864

Vogue

5,075

5,523

652

612

4,423

4,912

W

735

815

169

195

565

620

Wall Street Journal

1,696

1,431

1,106

951

590

480

Washington Post (Sunday)

1,200

1,078

603

491

598

587

Weight Watchers

5,254

5,331

798

932

4,456

4,399

Wine Spectator

1,098

1,377

701

586

397

791

Wired

1,167

1,420

787

1,095

380

324

Woman's Day

11,271

10,840

550

490

10,720

10,350

Woman's World

4,371

4,408

210

220

4,161

4,189

Workbench

1,020

934

743

721

277

213

Working Mother %

984

1,410

84

67

900

1,343

WWE Magazine

2,515

2,089

1,638

1,639

877

450

Yachting

786

532

671

431

115

101

Yankee

1,208

1,228

565

560

643

668

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