Mediamark Research 
Spring 2008 Technical Guide

Unweighted and Projected Audiences ('000) 
and Estimated Tolerances (JackKnife Replication)

Adults

Men

Women

Unwgt

Proj ('000)

Tolerance

Unwgt

Proj ('000)

Tolerance

Unwgt

Proj ('000)

Tolerance

Total U.S.

25,806

222,210

-

13,232

107,268

-

12,574

114,942

-

AARP The Magazine

4,735

34,280

1,322

2,070

13,642

679

2,665

20,638

1,050

Allure

685

6,766

680

60

598

141

625

6,168

641

American Baby

590

6,909

789

88

821

309

502

6,088

698

American Hunter

384

3,728

673

356

3,417

646

28

311

148

American Legion

404

3,635

723

282

2,264

544

122

1,371

394

American Rifleman

441

3,825

559

410

3,464

490

31

361

174

American Way

247

1,396

252

155

832

212

92

564

157

American Woodworker

456

3,659

402

362

2,681

465

94

978

268

Architectural Digest

732

4,286

432

331

1,878

354

401

2,408

391

Arthritis Today

517

4,704

875

121

858

292

396

3,846

769

Arthur Frommer's Budget Trav.

305

2,128

429

137

825

233

168

1,303

236

Atlantic Monthly

193

1,184

271

116

582

135

77

602

191

Audubon

245

1,629

345

116

794

195

129

835

260

Automobile

461

4,087

630

380

3,263

583

81

825

372

AutoWeek

333

2,901

624

283

2,436

593

50

465

245

Babytalk

435

5,225

626

65

668

315

370

4,557

576

Barron's

221

1,207

152

175

895

152

46

313

66

Bassmaster

351

3,613

869

313

3,155

660

38

457

275

Better Homes & Gardens

4,539

39,650

1,759

1,032

8,147

745

3,507

31,503

1,309

Bicycling

242

1,691

461

182

1,197

239

60

494

282

Black Enterprise

551

4,606

861

266

2,069

368

285

2,537

622

Blender

221

2,037

383

168

1,536

342

53

501

238

Bon Appetit

847

5,774

665

260

1,466

310

587

4,308

531

The Bonnier Outdoor Group (Gr)

1,598

15,443

1,217

1,388

12,926

776

210

2,518

671

Bridal Guide

421

4,578

632

61

562

142

360

4,016

578

Brides

623

6,590

1,006

76

647

227

547

5,943

833

Business Week

811

4,726

499

569

3,005

402

242

1,721

341

Car and Driver

1,325

10,501

702

1,190

9,302

851

135

1,199

353

Car Craft

287

2,814

408

267

2,616

410

20

198

112

Catholic Digest

288

2,389

622

109

871

401

179

1,518

364

Cigar Aficionado

257

1,760

263

216

1,446

278

41

314

143

Coastal Living

513

3,547

741

182

1,099

296

331

2,448

570

Computer Shopper

236

1,987

416

191

1,630

326

45

357

191

Conde Nast Package (Gr)

12,734

100,841

4,060

4,226

27,656

1,971

8,508

73,186

3,293

Conde Nast Traveler

535

3,114

424

281

1,397

296

254

1,717

432

Continental

346

2,577

382

201

1,379

269

145

1,198

370

Cooking Light

1,425

12,055

1,063

281

2,086

328

1,144

9,969

879

Cooking Pleasures

487

5,140

828

146

1,398

429

341

3,742

620

CosmoGIRL!

394

5,081

748

35

400

203

359

4,681

759

CosmoGIRL!/Seventeen (Gr)

1,138

13,990

1,013

140

1,467

280

998

12,524

1,085

Cosmopolitan

1,844

18,178

992

305

2,732

461

1,539

15,446

1,038

Cottage Living

503

3,990

765

92

650

200

411

3,340

613

Country Home

876

8,449

1,106

191

1,566

255

685

6,884

1,171

Country Living

1,232

11,278

1,127

300

2,311

449

932

8,967

972

Country Sampler

236

2,376

658

36

331

154

200

2,045

590

Country Weekly

322

3,813

471

84

959

165

238

2,854

481

Delta's SKY Magazine

591

4,004

786

322

2,014

427

269

1,990

615

Diabetes Forecast

506

4,597

484

182

1,427

293

324

3,170

304

Dirt Rider

170

1,940

424

145

1,542

408

25

398

228

Discover

704

6,642

665

418

3,555

492

286

3,087

496

Ducks Unlimited

287

2,820

573

239

2,222

488

48

598

219

Ebony

1,324

11,685

1,340

502

4,436

485

822

7,248

1,166

The Economist

421

2,540

400

294

1,636

302

127

904

283

Elle

603

5,062

656

63

566

273

540

4,496

734

Elle Decor

208

1,538

251

28

223

141

180

1,315

261

Endless Vacation

260

2,047

349

125

838

244

135

1,209

249

Entertainment Weekly

1,342

12,227

935

571

4,953

634

771

7,274

598

Entrepreneur

402

2,741

460

245

1,641

374

157

1,101

218

ESPN The Magazine

1,550

14,675

1,419

1,291

11,670

1,183

259

3,005

536

Esquire

402

2,888

367

279

1,927

277

123

961

192

Essence

1,016

8,482

1,019

271

2,117

406

745

6,365

929

Everyday Food

510

4,800

381

104

860

301

406

3,939

364

Every Day with Rachael Ray

634

5,732

776

96

819

175

538

4,913

770

Family Circle

2,318

21,062

1,511

244

2,047

304

2,074

19,015

1,346

FamilyFun

557

5,505

594

77

770

288

480

4,736

587

Family Handyman

570

4,371

641

410

2,919

518

160

1,452

356

Field & Stream

997

9,696

855

864

8,203

493

133

1,492

475

First For Women

461

4,495

563

15

94

111

446

4,402

579

Fit Pregnancy

177

1,991

360

17

126

70

160

1,865

410

Fitness

686

6,176

738

158

1,475

390

528

4,701

642

Food & Wine

942

6,976

646

419

2,701

594

523

4,276

536

Forbes

876

5,438

609

631

3,747

457

245

1,691

296

Fortune

680

3,969

403

478

2,657

306

202

1,311

341

4 Wheel & Off Road

340

3,671

627

312

3,233

594

28

437

247

Four Wheeler

295

3,001

480

263

2,618

427

32

384

213

Game & Fish

311

3,511

500

269

2,964

605

42

547

325

Game Informer

635

6,745

852

473

4,972

586

162

1,773

368

Garden Design

475

4,166

802

150

1,182

169

325

2,984

793

Gardening How-To

504

4,616

791

160

1,349

393

344

3,268

516

Glamour

1,345

12,363

1,128

124

955

236

1,221

11,407

1,190

Golf Digest

912

6,007

660

778

4,993

685

134

1,014

250

Golf Magazine

872

6,058

590

724

4,777

436

148

1,281

375

Golfweek

198

1,279

275

163

998

214

35

282

209

Good Housekeeping

2,761

24,346

1,866

356

2,703

447

2,405

21,643

1,731

Gourmet

794

5,322

474

251

1,391

323

543

3,930

485

GQ (Gentlemen's Quarterly)

774

5,955

761

591

4,239

481

183

1,716

413

Guideposts

803

7,298

840

184

1,455

299

619

5,843

762

Guns & Ammo

670

6,516

1,064

613

5,863

1,071

57

654

256

Hachette Men's Package (Gr)

3,464

27,345

1,556

2,983

22,582

1,408

481

4,763

709

Handy

328

2,913

471

264

2,148

436

64

765

283

Harper's Bazaar

392

2,878

318

56

346

180

336

2,531

397

Health

913

8,104

883

268

2,109

292

645

5,994

878

Hearst Magazine Group (Gr)

14,588

128,519

4,275

3,426

26,388

2,210

11,162

102,131

3,743

Hemispheres (United)

362

2,067

315

248

1,288

260

114

778

224

Home @

354

3,040

454

91

694

254

263

2,346

380

Hot Rod

714

7,382

794

647

6,601

849

67

782

261

House Beautiful

872

6,665

632

96

632

145

776

6,032

640

Hunting

254

2,710

396

225

2,311

444

29

399

228

In-Fisherman

404

3,916

503

364

3,446

452

40

470

224

In Style

1,129

9,230

606

116

757

157

1,013

8,473

543

In Touch Weekly

739

6,704

718

126

1,174

328

613

5,531

744

Inc.

175

1,251

192

128

794

180

47

457

159

Jet

991

9,072

932

407

3,723

515

584

5,350

818

Kiplinger's Personal Finance

438

2,653

343

305

1,694

234

133

959

241

Ladies' Home Journal

1,550

13,865

875

102

813

208

1,448

13,052

1,033

Latina

246

3,002

785

63

771

387

183

2,231

471

Life & Style Weekly

472

4,556

587

86

818

255

386

3,738

484

Los Angeles Times (Sunday)

415

2,678

594

234

1,425

279

181

1,254

431

Lucky

301

2,515

510

27

205

87

274

2,310

463

Macworld

231

1,548

277

177

1,173

287

54

375

107

Marie Claire

454

3,729

629

30

213

81

424

3,516

635

Martha Stewart Living

1,434

12,091

980

181

1,300

194

1,253

10,791

1,031

Maxim

1,441

13,538

936

1,129

10,178

805

312

3,360

587

Men's Fitness

979

8,026

685

866

6,853

399

113

1,174

369

Men's Health

1,562

12,125

780

1,336

10,057

724

226

2,069

499

Men's Journal

453

3,368

379

395

2,914

386

58

454

154

Meredith Magazine Group (Gr)

13,364

121,286

5,394

2,399

19,378

1,234

10,965

101,907

4,916

Metropolitan Home

324

2,366

657

70

440

161

254

1,926

628

Metro-Puck Carrier Newspapers

10,123

75,680

3,567

5,251

35,875

1,779

4,872

39,805

2,035

Midwest Living

466

4,058

740

133

1,061

281

333

2,997

639

Modern Bride

518

5,295

824

57

446

191

461

4,850

681

Money

1,225

7,874

684

816

4,907

567

409

2,967

482

More

226

1,476

349

12

65

52

214

1,411

361

Motorcyclist

304

2,920

343

272

2,556

282

32

364

175

Motor Boating

172

1,202

203

154

1,055

239

18

147

99

Motor Trend

892

7,286

648

811

6,584

737

81

703

194

Muscle & Fitness

777

7,213

828

622

5,731

549

155

1,481

456

National Enquirer

989

9,741

565

364

3,390

522

625

6,351

471

National Geographic

4,020

31,897

1,565

2,371

17,459

1,270

1,649

14,438

1,212

National Geographic Adventure

310

2,425

543

192

1,497

497

118

928

233

National Geographic Traveler

1,022

7,558

857

595

4,155

775

427

3,403

321

National Wildlife

561

5,100

677

307

2,707

384

254

2,393

427

Natural History

205

1,626

379

95

740

326

110

886

175

Newsweek

2,574

19,116

1,152

1,527

10,611

897

1,047

8,505

728

New York Magazine

269

1,722

299

123

767

216

146

955

225

New York Times (Daily)

578

2,920

209

350

1,697

177

228

1,223

107

New York Times (Sunday)

802

4,136

460

441

2,162

362

361

1,974

290

The New Yorker

669

3,992

717

360

2,082

321

309

1,910

492

NNN Top 100 (Daily)

10,593

80,623

2,721

5,762

40,725

1,523

4,831

39,898

1,742

NNN Top 100 (Sunday)

12,483

96,195

3,756

6,450

45,524

2,296

6,033

50,671

1,756

NNN Top 25 (Daily)

7,767

47,878

1,450

4,313

24,427

680

3,454

23,451

1,251

NNN Top 25 (Sunday)

9,217

58,086

1,810

4,819

27,463

1,063

4,398

30,624

1,090

NNN Top 10 (Daily)

5,998

30,208

1,097

3,363

15,906

619

2,635

14,302

889

North American Fisherman

332

3,679

691

292

3,120

566

40

559

259

North American Hunter

487

4,976

882

438

4,203

752

49

774

226

NA Fisherman/NA Hunter (Gr)

819

8,655

1,487

730

7,322

1,231

89

1,333

303

NA Media Men's Group (Gr)

1,356

13,206

1,466

1,169

10,728

1,156

187

2,478

465

NA Media Women's Group (Gr)

991

9,756

1,288

306

2,747

647

685

7,009

973

NWA WorldTraveler

292

1,826

204

192

1,089

143

100

737

200

O, The Oprah Magazine

2,098

16,555

1,132

266

1,801

399

1,832

14,754

1,095

Official Xbox Magazine

427

4,969

664

293

3,439

653

134

1,530

466

OK! Weekly

632

6,194

996

97

982

275

535

5,212

879

Outdoor Life

601

5,748

682

524

4,722

657

77

1,025

288

Outside

262

1,918

325

193

1,329

260

69

589

160

Parade Carrier Newspapers

9,027

72,570

4,838

4,668

34,310

2,308

4,359

38,260

2,885

Parenting

1,115

11,157

904

236

1,955

356

879

9,201

834

The Parenting Group (Gr)

1,550

16,382

1,132

301

2,623

432

1,249

13,759

1,179

Parents

1,533

15,233

888

330

2,527

280

1,203

12,706

820

PC Gamer

291

2,905

514

220

2,157

524

71

748

211

PC Magazine #

600

4,676

467

468

3,544

454

132

1,131

203

PC World

570

4,023

717

427

2,848

471

143

1,175

362

Penthouse

299

3,088

601

248

2,570

565

51

518

336

People

5,060

42,836

890

1,759

13,341

997

3,301

29,495

1,119

People en Espanol

546

6,567

770

207

2,287

499

339

4,280

739

PGA Tour Partners

209

1,637

233

175

1,258

283

34

380

155

Playboy

1,046

9,971

954

851

7,872

929

195

2,099

367

Popular Mechanics

1,108

9,307

1,124

992

8,175

862

116

1,132

363

Popular Science

897

6,901

582

755

5,573

569

142

1,328

316

Prevention

1,355

11,010

695

262

1,826

297

1,093

9,183

604

Psychology Today

478

3,521

433

192

1,272

207

286

2,249

365

Reader's Digest

4,502

37,839

1,256

1,933

14,687

760

2,569

23,151

1,546

Real Simple

1,052

7,740

1,115

160

1,004

295

892

6,736

1,198

Redbook

1,045

10,002

925

96

734

218

949

9,268

1,033

Road & Track

761

5,817

814

715

5,301

669

46

516

214

Rodale Magazine Network (Gr)

3,486

27,374

961

1,963

14,344

744

1,523

13,030

792

Rolling Stone

1,300

12,799

867

816

7,488

964

484

5,311

681

Runner's World

327

2,548

597

183

1,264

255

144

1,284

429

Salt Water Sportsman

171

1,590

533

149

1,373

482

22

218

141

Saturday Evening Post

364

2,954

386

146

1,153

233

218

1,801

332

Scholastic Parent & Child

770

7,843

929

143

1,267

331

627

6,576

982

Scientific American

461

3,275

389

338

2,228

306

123

1,047

333

Scouting

197

1,651

376

121

1,026

213

76

625

220

Selecciones (RD)

226

2,608

417

99

1,153

253

127

1,455

349

Self

698

6,048

997

52

389

156

646

5,659

951

Seventeen

744

8,909

544

105

1,066

254

639

7,843

563

Shape

739

6,289

1,185

70

429

139

669

5,860

1,188

Sierra

175

1,043

397

98

525

206

77

518

221

Ski

232

1,503

450

165

976

343

67

528

235

Skiing

204

1,349

151

152

932

192

52

416

172

Smart Money

532

3,336

583

335

1,963

458

197

1,373

362

Smithsonian

1,003

7,040

429

528

3,421

327

475

3,619

503

Soap Opera Digest

506

5,243

1,182

43

405

282

463

4,838

1,075

Soap Opera Weekly

332

3,528

740

22

229

158

310

3,299

688

Southern Accents

361

2,938

481

65

511

78

296

2,427

476

Southern Living

1,820

16,176

821

469

3,762

598

1,351

12,415

1,056

Southwest Spirit

430

3,065

459

232

1,329

383

198

1,736

361

Spin

229

2,202

375

154

1,345

195

75

857

285

Sporting News

408

4,133

450

365

3,633

435

43

500

337

Sports Illustrated

2,470

20,900

1,359

2,018

16,403

1,304

452

4,497

550

Star

1,033

10,274

960

245

2,356

649

788

7,918

763

Street Rodder

283

3,213

678

256

2,915

618

27

298

189

Sunday Mag/Net Carrier Newsp.

3,141

18,034

1,177

1,667

8,887

904

1,474

9,148

562

Sunset

642

4,873

552

241

1,514

263

401

3,359

475

Super Chevy

301

3,229

612

279

2,941

616

22

287

180

Teen Vogue

302

3,315

355

28

308

184

274

3,007

363

Tennis

230

1,801

336

144

982

227

86

819

273

Texas Monthly

304

2,420

418

169

1,137

340

135

1,284

337

This Old House

763

5,918

955

464

3,156

654

299

2,762

496

Time

2,811

20,926

1,283

1,602

11,117

829

1,209

9,809

1,140

Town & Country

499

4,018

518

145

1,149

344

354

2,869

464

Traditional Home

580

4,407

584

109

857

86

471

3,550

589

Travel & Leisure

794

4,798

350

397

2,035

255

397

2,763

257

Tribune (3) Sunday

1,237

6,160

726

657

3,081

386

580

3,078

529

Tribune (9) Sunday

1,590

9,649

1,300

830

4,655

501

760

4,994

925

Truckin'

298

3,715

626

260

3,146

690

38

569

253

TV Guide

2,137

20,726

1,281

930

8,537

1,076

1,207

12,188

670

US Airways Magazine

399

2,809

424

239

1,489

226

160

1,321

323

U.S. News & World Report

1,370

10,452

741

854

6,112

554

516

4,340

484

Us Weekly

1,287

11,238

562

368

3,044

621

919

8,194

650

USA Today

507

3,616

368

334

2,290

383

173

1,326

360

USA Weekend Carrier Newspapers

6,028

50,463

4,797

3,111

23,479

2,440

2,917

26,984

2,600

Vanity Fair

847

6,107

420

208

1,259

235

639

4,848

444

Veranda

211

1,349

333

30

235

158

181

1,114

221

VFW Magazine

338

2,886

229

241

1,846

195

97

1,040

261

Vibe

734

7,693

1,036

378

3,887

503

356

3,806

706

Vogue

1,252

10,598

664

168

1,263

194

1,084

9,335

693

W

214

1,550

213

48

364

147

166

1,185

257

Wall Street Journal

544

3,127

406

390

2,057

196

154

1,070

288

Washington Post (Sunday)

476

2,279

338

252

1,094

183

224

1,185

239

Weight Watchers

1,133

10,586

1,162

202

1,730

420

931

8,855

931

Wine Spectator

393

2,476

291

221

1,287

340

172

1,188

310

Wired

339

2,587

427

254

1,883

393

85

704

292

Woman's Day

2,327

22,110

1,553

120

1,040

257

2,207

21,070

1,507

Woman's World

923

8,779

802

54

429

163

869

8,350

793

Workbench

236

1,955

411

192

1,464

361

44

491

159

Working Mother %

256

2,393

565

19

151

114

237

2,243

560

WWE Magazine

343

4,604

1,142

241

3,277

767

102

1,327

426

Yachting

187

1,318

347

166

1,102

247

21

216

151

Yankee

344

2,436

409

163

1,125

308

181

1,311

298

Back to Table of Contents

For more information regarding Mediamark Research, contact MRI at info@mediamark.com
Copyright 2008,  Mediamark Research