Mediamark Research 
Spring 2008 Technical Guide

In-Home and Primary Audiences

In-Home Audiences

Primary Audiences

Adults

Men

Women

Adults

Men

Women

Unwgt

Proj (000)

Unwgt

Proj (000)

Unwgt

Proj (000)

Unwgt

Proj (000)

Unwgt

Proj (000)

Unwgt

Proj (000)

AARP The Magazine

4,161

29,645

1,816

11,635

2,345

18,011

4,040

28,658

1,772

11,219

2,268

17,439

Allure

242

2,416

31

302

211

2,114

168

1,738

24

240

144

1,498

American Baby

275

3,414

61

602

214

2,812

235

2,879

51

493

184

2,386

American Hunter

212

1,907

193

1,688

19

219

144

1,446

129

1,251

15

194

American Legion

357

3,150

250

1,959

107

1,191

341

3,038

245

1,910

96

1,128

American Rifleman

287

2,326

266

2,122

21

204

225

1,999

206

1,810

19

189

American Way

18

127

6

65

12

63

-

-

-

-

-

-

American Woodworker

236

1,839

186

1,305

50

534

67

571

52

385

15

186

Architectural Digest

328

1,822

137

635

191

1,187

280

1,573

124

573

156

999

Arthritis Today

263

2,061

59

356

204

1,706

180

1,270

47

261

133

1,009

Arthur Frommer's Budget Trav.

153

879

74

384

79

495

150

951

73

421

77

530

Atlantic Monthly

121

766

72

371

49

395

103

647

59

313

44

334

Audubon

128

759

56

373

72

386

114

645

49

319

65

326

Automobile

186

1,637

152

1,268

34

369

99

959

81

744

18

214

AutoWeek

112

870

90

677

22

194

60

458

47

352

13

106

Babytalk

205

2,594

39

465

166

2,128

164

2,068

34

388

130

1,680

Barron's

109

508

93

403

16

105

106

453

92

369

14

84

Bassmaster

156

1,587

134

1,255

22

332

87

957

70

738

17

219

Better Homes & Gardens

2,227

18,571

515

3,884

1,712

14,686

1,554

13,524

418

3,118

1,136

10,405

Bicycling

125

811

88

493

37

319

101

741

73

508

28

232

Black Enterprise

218

1,789

104

764

114

1,025

122

1,023

59

426

63

597

Blender

106

1,018

74

696

32

322

109

1,048

78

729

31

319

Bon Appetit

453

3,097

150

756

303

2,341

350

2,448

121

653

229

1,795

The Bonnier Outdoor Group (Gr)

600

5,981

505

4,684

95

1,297

381

4,370

317

3,390

64

980

Bridal Guide

156

1,663

33

235

123

1,428

41

281

6

42

35

239

Brides

204

2,442

32

309

172

2,133

64

566

8

76

56

490

Business Week

294

1,539

207

954

87

585

300

1,542

206

885

94

656

Car and Driver

440

3,400

377

2,714

63

686

256

2,194

214

1,690

42

504

Car Craft

106

1,021

98

924

8

97

50

444

47

417

3

27

Catholic Digest

187

1,534

67

541

120

992

80

563

32

210

48

353

Cigar Aficionado

102

596

79

443

23

153

66

454

50

335

16

119

Coastal Living

235

1,641

85

471

150

1,170

175

1,312

72

429

103

883

Computer Shopper

97

861

75

677

22

184

78

660

64

570

14

90

Conde Nast Package (Gr)

5,535

42,643

2,008

12,025

3,527

30,618

4,168

31,176

1,683

10,414

2,485

20,762

Conde Nast Traveler

252

1,378

135

647

117

731

243

1,345

131

635

112

710

Continental

23

193

9

54

14

138

-

-

-

-

-

-

Cooking Light

859

7,161

187

1,316

672

5,845

389

3,130

88

699

301

2,431

Cooking Pleasures

192

2,082

54

508

138

1,574

85

867

31

236

54

631

CosmoGIRL!

176

2,396

12

148

164

2,248

136

2,032

12

143

124

1,889

CosmoGIRL!/Seventeen (Gr)

502

6,576

49

533

453

6,043

354

5,138

51

556

303

4,582

Cosmopolitan

742

8,078

128

1,095

614

6,983

418

4,359

78

709

340

3,649

Cottage Living

281

2,198

51

340

230

1,858

211

1,736

41

292

170

1,443

Country Home

397

3,567

92

699

305

2,868

247

2,201

56

474

191

1,727

Country Living

597

5,247

143

965

454

4,282

344

2,901

91

701

253

2,200

Country Sampler

108

993

12

60

96

932

56

468

8

33

48

434

Country Weekly

144

1,399

38

284

106

1,115

83

816

27

242

56

574

Delta's SKY Magazine

26

203

11

77

15

126

-

-

-

-

-

-

Diabetes Forecast

280

2,296

100

706

180

1,590

140

974

47

307

93

667

Dirt Rider

78

895

61

642

17

252

31

287

23

206

8

81

Discover

290

2,565

164

1,206

126

1,359

143

1,321

75

593

68

728

Ducks Unlimited

159

1,566

127

1,170

32

396

97

1,071

72

759

25

311

Ebony

698

5,821

246

2,072

452

3,749

356

2,892

112

1,043

244

1,850

The Economist

227

1,282

158

766

69

516

223

1,191

160

740

63

451

Elle

210

1,688

20

126

190

1,562

170

1,459

19

114

151

1,345

Elle Decor

91

635

11

88

80

547

91

683

8

94

83

588

Endless Vacation

176

1,274

77

446

99

829

170

1,278

73

472

97

806

Entertainment Weekly

511

4,534

240

1,835

271

2,699

390

3,826

186

1,672

204

2,153

Entrepreneur

170

1,045

93

557

77

489

165

1,070

96

595

69

474

ESPN The Magazine

646

5,950

521

4,543

125

1,408

365

3,710

289

2,847

76

863

Esquire

160

1,125

123

828

37

297

151

1,050

121

803

30

246

Essence

526

4,054

120

916

406

3,138

279

2,008

56

488

223

1,521

Everyday Food

251

2,380

42

340

209

2,040

150

1,427

32

242

118

1,185

Every Day with Rachael Ray

376

3,456

65

494

311

2,962

219

2,009

39

373

180

1,636

Family Circle

1,080

9,657

127

1,089

953

8,568

661

6,097

87

841

574

5,256

FamilyFun

321

2,885

46

412

275

2,473

280

2,586

37

354

243

2,232

Family Handyman

381

2,762

259

1,626

122

1,136

301

2,274

207

1,298

94

976

Field & Stream

364

3,621

299

2,804

65

818

237

2,764

192

2,099

45

666

First For Women

239

2,243

10

67

229

2,176

191

1,865

8

58

183

1,807

Fit Pregnancy

42

477

5

43

37

434

36

393

5

43

31

350

Fitness

313

2,793

57

400

256

2,393

269

2,446

54

458

215

1,988

Food & Wine

481

3,296

225

1,211

256

2,085

282

2,054

128

780

154

1,274

Forbes

333

1,832

241

1,295

92

538

321

1,844

232

1,263

89

582

Fortune

273

1,393

190

898

83

495

292

1,556

203

935

89

621

4 Wheel & Off Road

164

1,799

139

1,423

25

376

61

704

50

530

11

174

Four Wheeler

133

1,396

111

1,121

22

275

41

437

33

342

8

95

Game & Fish

119

1,441

95

1,041

24

399

87

1,088

71

765

16

324

Game Informer

439

4,456

312

3,133

127

1,323

426

4,471

296

3,045

130

1,426

Garden Design

201

1,462

55

388

146

1,074

80

489

24

136

56

353

Gardening How-To

215

1,942

59

530

156

1,412

128

1,277

34

389

94

888

Glamour

493

4,815

53

423

440

4,392

337

3,359

42

331

295

3,027

Golf Digest

473

2,831

393

2,273

80

558

431

2,463

360

2,001

71

462

Golf Magazine

452

2,900

363

2,198

89

703

383

2,354

304

1,761

79

593

Golfweek

94

550

77

452

17

98

48

266

39

219

9

48

Good Housekeeping

1,386

11,744

198

1,380

1,188

10,364

865

7,567

151

1,252

714

6,315

Gourmet

409

2,775

145

732

264

2,043

256

1,868

93

560

163

1,308

GQ (Gentlemen's Quarterly)

267

1,936

216

1,398

51

538

234

1,806

189

1,286

45

520

Guideposts

601

5,201

130

967

471

4,233

473

4,330

118

914

355

3,416

Guns & Ammo

282

2,619

246

2,197

36

421

83

765

73

612

10

153

Hachette Men's Package (Gr)

1,267

9,745

1,032

7,356

235

2,388

716

5,676

567

4,113

149

1,563

Handy

213

1,819

167

1,226

46

593

182

1,702

140

1,166

42

535

Harper's Bazaar

133

939

22

137

111

802

130

839

22

115

108

724

Health

325

2,723

83

627

242

2,096

261

2,516

66

571

195

1,946

Hearst Magazine Group (Gr)

6,436

56,614

1,468

10,520

4,968

46,094

4,193

37,049

1,086

8,267

3,107

28,782

Hemispheres (United)

12

64

4

11

8

52

-

-

-

-

-

-

Home @

157

1,205

38

213

119

992

135

1,077

31

200

104

878

Hot Rod

308

3,189

270

2,723

38

466

105

1,096

85

914

20

182

House Beautiful

366

2,687

43

220

323

2,467

203

1,411

33

197

170

1,214

Hunting

134

1,359

119

1,135

15

224

57

589

48

476

9

113

In-Fisherman

155

1,447

138

1,166

17

281

49

459

40

335

9

123

In Style

438

3,706

48

346

390

3,360

308

2,608

40

292

268

2,316

In Touch Weekly

325

3,032

60

518

265

2,514

202

1,948

38

373

164

1,575

Inc.

73

496

52

313

21

183

75

546

53

349

22

197

Jet

529

4,530

203

1,735

326

2,795

246

1,890

90

776

156

1,114

Kiplinger's Personal Finance

234

1,369

160

834

74

535

233

1,352

167

895

66

456

Ladies' Home Journal

779

6,812

63

446

716

6,366

659

5,654

55

406

604

5,248

Latina

127

1,685

32

417

95

1,268

67

874

16

229

51

645

Life & Style Weekly

139

1,424

18

155

121

1,268

99

1,119

14

198

85

920

Los Angeles Times (Sunday)

333

2,136

181

1,111

152

1,025

351

2,223

195

1,164

156

1,059

Lucky

151

1,336

13

72

138

1,264

151

1,323

13

70

138

1,252

Macworld

102

618

72

430

30

189

92

572

67

414

25

158

Marie Claire

187

1,557

10

64

177

1,493

159

1,367

11

65

148

1,302

Martha Stewart Living

694

5,966

114

801

580

5,165

365

3,082

58

518

307

2,565

Maxim

597

5,620

470

4,224

127

1,396

442

4,487

345

3,315

97

1,172

Men's Fitness

398

3,278

342

2,721

56

557

156

1,134

130

967

26

167

Men's Health

694

5,421

578

4,257

116

1,164

373

3,045

310

2,387

63

658

Men's Journal

164

1,260

133

1,006

31

254

163

1,171

135

941

28

230

Meredith Magazine Group (Gr)

6,480

56,765

1,246

9,523

5,234

47,243

4,580

40,779

941

7,391

3,639

33,388

Metropolitan Home

124

862

33

193

91

669

118

865

32

215

86

650

Metro-Puck Carrier Newspapers

-

-

-

-

-

-

-

-

-

-

-

-

Midwest Living

231

1,819

73

462

158

1,358

198

1,503

64

352

134

1,151

Modern Bride

196

2,146

31

238

165

1,909

59

511

6

50

53

461

Money

615

3,819

397

2,295

218

1,524

579

3,571

385

2,144

194

1,427

More

167

1,050

8

38

159

1,012

156

969

7

34

149

935

Motorcyclist

122

1,198

108

1,027

14

171

46

382

38

315

8

67

Motor Boating

68

502

53

373

15

129

41

276

31

212

10

64

Motor Trend

299

2,416

260

2,056

39

360

204

1,786

176

1,466

28

321

Muscle & Fitness

305

2,980

233

2,306

72

674

100

754

72

588

28

166

National Enquirer

337

3,155

116

976

221

2,179

217

2,039

71

659

146

1,379

National Geographic

1,925

14,703

1,057

7,217

868

7,486

1,131

9,441

619

4,628

512

4,812

National Geographic Adventure

155

1,084

93

634

62

450

146

980

85

560

61

420

National Geographic Traveler

365

2,430

194

1,163

171

1,267

197

1,420

99

708

98

712

National Wildlife

228

1,753

103

724

125

1,029

170

1,366

75

560

95

807

Natural History

88

639

37

217

51

421

66

479

27

175

39

303

Newsweek

992

6,645

557

3,421

435

3,224

938

6,337

533

3,180

405

3,157

New York Magazine

127

603

59

268

68

335

119

640

64

412

55

228

New York Times (Daily)

358

1,461

197

762

161

700

419

1,813

240

1,023

179

790

New York Times (Sunday)

638

3,126

351

1,604

287

1,522

625

3,148

341

1,608

284

1,540

The New Yorker

388

2,025

198

972

190

1,053

350

1,892

184

1,003

166

889

NNN Top 100 (Daily)

-

-

-

-

-

-

-

-

-

-

-

-

NNN Top 100 (Sunday)

-

-

-

-

-

-

-

-

-

-

-

-

NNN Top 25 (Daily)

-

-

-

-

-

-

-

-

-

-

-

-

NNN Top 25 (Sunday)

-

-

-

-

-

-

-

-

-

-

-

-

NNN Top 10 (Daily)

-

-

-

-

-

-

-

-

-

-

-

-

North American Fisherman

125

1,470

107

1,214

18

256

63

762

54

614

9

148

North American Hunter

238

2,292

211

1,875

27

417

120

1,346

103

1,039

17

307

NA Fisherman/NA Hunter (Gr)

363

3,762

318

3,089

45

673

183

2,108

157

1,652

26

456

NA Media Men's Group (Gr)

689

6,447

577

4,925

112

1,522

464

4,508

379

3,319

85

1,189

NA Media Women's Group (Gr)

407

4,024

113

1,038

294

2,986

213

2,144

65

626

148

1,519

NWA WorldTraveler

10

44

7

23

3

22

-

-

-

-

-

-

O, The Oprah Magazine

967

7,419

141

947

826

6,473

510

3,727

77

671

433

3,056

Official Xbox Magazine

212

2,499

135

1,602

77

897

69

774

42

504

27

269

OK! Weekly

245

2,544

34

341

211

2,203

129

1,219

20

211

109

1,008

Outdoor Life

236

2,360

206

1,880

30

480

144

1,606

125

1,291

19

314

Outside

98

783

64

452

34

331

103

796

72

536

31

260

Parade Carrier Newspapers

-

-

-

-

-

-

-

-

-

-

-

-

Parenting

594

6,166

163

1,429

431

4,738

364

4,202

107

1,097

257

3,104

The Parenting Group (Gr)

799

8,760

202

1,894

597

6,866

528

6,270

141

1,486

387

4,784

Parents

745

7,144

208

1,629

537

5,516

379

3,977

110

990

269

2,987

PC Gamer

137

1,325

96

923

41

403

45

385

32

267

13

118

PC Magazine #

242

1,794

184

1,282

58

511

154

1,292

119

909

35

383

PC World

256

1,851

186

1,221

70

630

204

1,521

144

1,012

60

509

Penthouse

166

1,747

138

1,408

28

339

71

528

60

455

11

73

People

1,722

14,140

606

4,283

1,116

9,857

823

7,331

273

2,315

550

5,016

People en Espanol

237

3,086

87

968

150

2,118

86

1,003

31

343

55

660

PGA Tour Partners

113

866

92

610

21

256

99

699

82

501

17

198

Playboy

674

6,579

554

5,149

120

1,430

498

4,953

399

3,810

99

1,143

Popular Mechanics

403

3,175

339

2,567

64

608

238

2,133

196

1,633

42

500

Popular Science

377

2,686

306

2,091

71

595

294

2,375

231

1,760

63

615

Prevention

793

6,326

178

1,216

615

5,110

711

5,560

165

1,100

546

4,460

Psychology Today

145

985

47

318

98

667

88

545

33

194

55

351

Reader's Digest

2,614

21,503

1,095

7,979

1,519

13,524

2,337

19,146

999

7,203

1,338

11,944

Real Simple

603

4,339

103

610

500

3,729

453

3,307

91

574

362

2,734

Redbook

461

4,489

53

402

408

4,087

351

3,539

47

328

304

3,211

Road & Track

244

1,865

223

1,639

21

226

132

1,077

117

912

15

165

Rodale Magazine Network (Gr)

1,795

13,997

934

6,573

861

7,423

1,334

10,604

619

4,530

715

6,074

Rolling Stone

530

4,955

329

2,754

201

2,202

279

2,980

177

1,752

102

1,227

Runner's World

183

1,439

90

608

93

831

149

1,258

71

535

78

724

Salt Water Sportsman

78

742

61

568

17

174

42

324

30

240

12

83

Saturday Evening Post

128

977

42

288

86

689

90

679

30

232

60

446

Scholastic Parent & Child

241

2,510

55

550

186

1,960

165

1,624

44

401

121

1,223

Scientific American

212

1,276

150

832

62

444

174

1,148

125

745

49

403

Scouting

169

1,362

102

845

67

518

169

1,409

101

879

68

530

Selecciones (RD)

128

1,477

49

560

79

917

66

732

26

297

40

435

Self

364

3,149

27

171

337

2,978

234

2,125

23

135

211

1,990

Seventeen

326

4,179

37

385

289

3,795

218

3,106

39

413

179

2,693

Shape

385

3,211

40

229

345

2,981

290

2,496

40

231

250

2,265

Sierra

112

613

63

309

49

304

103

547

58

286

45

261

Ski

109

661

68

379

41

282

101

676

72

445

29

232

Skiing

112

620

77

374

35

246

112

664

78

419

34

246

Smart Money

239

1,574

153

894

86

680

230

1,346

156

807

74

539

Smithsonian

621

4,035

324

1,950

297

2,085

530

3,375

283

1,654

247

1,721

Soap Opera Digest

215

2,297

21

187

194

2,110

99

797

13

105

86

692

Soap Opera Weekly

138

1,523

9

95

129

1,429

50

344

6

45

44

299

Southern Accents

143

1,097

22

152

121

946

103

717

19

125

84

592

Southern Living

944

7,805

262

1,832

682

5,973

598

5,350

178

1,407

420

3,942

Southwest Spirit

24

230

5

21

19

209

-

-

-

-

-

-

Spin

82

800

47

423

35

377

84

817

53

457

31

360

Sporting News

164

1,637

143

1,387

21