Mediamark Research 
Spring 2008 Technical Guide

Spring 2008 Magazine Groups

The composition of the magazine groups at the time of reporting is as shown below. The audiences reported for these groups are the gross audiences in all instances.

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The Bonnier Outdoor Group

 Field & Stream
 Outdoor Life  

Hachette Men’s Package

North American Fisherman /North American Hunter Group

North American Fisherman  
North American Hunter  

North American Media Men's Group

Handy

North American Fisherman

North American Hunter

PGA Tour Partners

North American Media Women's Group

Cooking Pleasures
Gardening How-To

The Parenting Group

Baby Talk
Parenting

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MAGAZINE	MEASURED AS	ACTUALLY
American Way	Bi-weekly	Published 2 times per month, not every 2 weeks.
American Woodworker	Bi-monthly	Published monthly for October & November.
Arthur Frommer’s Budget Travel	Monthly	Combined issues for July/August & December/January.
Atlantic Monthly	Monthly	Combined issues for January/February & July/August.
AutoWeek	Weekly	Double issue published in December.
Babytalk	Monthly	Combined issues published for June/July & December/January.
Bassmaster	Monthly	Combined issues for July/August & September/October.
Bicycling	Monthly	Combined issue for January/February.
Blender	Monthly	Combined issue for January/February.
Brides	Bi-monthly	No January issue.
Business Week	Weekly	Combined issue published for July, August & December/January.
Coastal Living	Monthly	Combined issues published for January/February & July/August
Cooking Light	Monthly	Combined issue published for January/February.
CosmoGIRL!	Monthly	Combined issues published for June/July & December/January.
Cottage Living	Monthly	Combined issues published for January/ February, May/June & July/August.
Country Home	Monthly	Combined issues published for  July/August & December/January.
The Economist	Weekly	Double issue published in December.
Elle Decor	Monthly	Combined issues published for  January/February & July/August.
Entertainment Weekly	Weekly	Double issues published in April/May, June/July & December/January.
Everyday Food	Monthly	Combined issues published for January/February & July/August.
Every Day with Rachael Ray	Monthly	Combined issues published for June/July & Dec/Jan.
FamilyFun	Monthly	Combined issues published for July/August & December/January.
Family Handyman	Monthly	Combined issues published for July/August & December/January.
Field & Stream	Monthly	Combined issue published December/January.
Fitness	Monthly	Combined issue published December/January.
Forbes	Bi-weekly	Weekly issues published in April & October. Published Monthly in February & August.
Fortune	Bi-weekly	Published monthly in January.
Garden Design	Bi-monthly	Published monthly for March, April & May.
Golfweek	Weekly	Published bi-weekly in September & October. Published tri-weekly in November. Published monthly in December.
Health	Monthly	Combined issues published for January/February & July/August.
Home	Bi-monthly	Published monthly March – June ’07  & September - November ’07.
Hunting	Monthly	Combined issues published for February/March & May/June.
In-Fisherman	Bi-monthly	Published monthly for January, February, March & December.
Jet	Weekly	Double issue published in December.
Latina	Monthly	Combined issues published for June/July & December/January.
Men’s Fitness	Monthly	Combined issues published for June/July & December/January.
Men's Health	Monthly	Combined issues published for January/February & July/August.
Metropolitan Home	Monthly	Combined issues published for January/February & July/August.
More	Monthly	Combined issues published for July/August & December/January.
National Geographic Adventure	Monthly	Combined issues published for June/July & December/January.
National Geographic Traveler	Bi-monthly	Published monthly for March, April, September & October.
Natural History	Monthly	Double issues published for July/August & December/January.
Newsweek	Weekly	Double issues published for July, August & December/January.
New York Magazine	Weekly	Double issues published in January, March, July, July/August, September & December.
The New Yorker	Weekly	Double issues published for December/January, February, June, July & September.
North American Fisherman	Bi-monthly	Published monthly for February, March & April.  Combined issues for July/August/September.
North American Hunter	Bi-monthly	Published monthly for August, September, October & November.
Outdoor Life	Monthly	Combined issues published for June/July & December/January.
Parenting	Monthly	Combined issues published for December/January.
People en Español	Monthly	Combined issues published for December/January.
Rolling Stone	Bi-weekly	Double issues published in May, July & December/January.
Scholastic Parent & Child	Bi-monthly	Published monthly for April, May, October & November
Scouting	Bi-monthly	Published monthly in September & October. No issue published in July & August.
Seventeen	Monthly	Double issue published in December/January.
Ski	Monthly	Combined issues published for March/April & June/July. No issues published in May & August.
Skiing	Monthly	Published monthly September to February. Combined issue published for March/April ’07. No issues published May-August ’07 & March-April ’08.
Sporting News	Weekly	Double issue published in July and December.
Sports Illustrated	Weekly	Double issues published in July and December/January.
Teen Vogue	Monthly	Combined issues published for June/July & December/January.
Tennis	Monthly	Combined issues published for November/December & January/February.
This Old House	Monthly	Combined issues published for January/February & July/August.
Time	Weekly	Double issue published in December/January.
Traditional Home	Bi-monthly	Published monthly for April, May,  October, November & December. No January Issue.
TV Guide	Weekly	Double issues published in March/April, June/July, July, November & December/January.
U.S. News & World Report	Weekly	Double issues published in January/February, February/March, March/April, July, August, November/December & December/ January.
Veranda	Bi-monthly	Published monthly for March, April, September & October.
VFW Magazine	Monthly	Combined issue published for June/July.
Wine Spectator	Bi-weekly	Published monthly in March, April, July, August & September. Published bi-monthly in January/February & December/January.
Working Mother	Bi-monthly	Published monthly for April, May, October & November.

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