Mediamark Research
Spring 2008 Technical Guide
Newspaper Distributed Magazines and Comics
The estimates for newspaper distributed magazines and comics
are based on the readers of the appropriate carriers. These are:
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Parade Carrier Newspapers
-
Sunday Magazine Network Carrier Newspapers
-
Metro Puck Carrier Newspapers
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USA Weekend Carrier Newspapers
The current carrier lists were used to construct the
estimates for the magazines and comics specified above. In order to meet the
tabulation schedule, March 21st was established as the deadline for MRI to
receive these lists. Any changes that were brought to our attention after this
date were not included.
Newspaper Carriers for Supplements
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