Mediamark Research 
Spring 2008 Technical Guide

Sample Allocation – Top Ten Markets
Unweighted vs. Weighted Percentages

 

 

Unweighted

Percentage

Weighted

Percentage

Total in (000)

25,806 222,210

New York

10.19 7.07

Los Angeles

6.68 5.89

Chicago

6.13 3.22

Philadelphia

4.69 2.63

San Francisco

3.86 2.31

Boston

3.53 2.12

Detroit

3.60 1.71

Washington D.C.

3.49 2.06

Atlanta

3.70 2.00

Dallas/Ft. Worth

3.70 2.15

 

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