Mediamark Research 
Spring 2008 Technical Guide

Turnover Adjustment Original Screen Levels

 

Publication

  Adults:0 - Screens  Adults:1 - Screens  Adults:2 - Screens  Adults:3 - Screens  Adults:4 - Screens  Adults:5 - Screens
AARP The Magazine                   139,847                   437,898                   201,832                   129,827                 1,224,738  
Allure                   150,681                   448,777                   173,582                     62,598                   113,297  
American Baby                     82,852                   279,377                   132,278                     42,808                   185,330  
American Hunter                     62,972                   191,390                     82,813                     32,328                   116,692  
American Legion                     47,226                     76,924                     28,150                       9,502                   138,877  
American Photo                     61,346                   130,229                     59,784                     21,512                     22,601  
American Rifleman                     56,375                   153,790                     62,750                     29,761                   127,844  
American Way                   184,911                   240,873                     60,899                     12,988                     19,671  
American Woodworker                     91,539                   178,783                     68,794                     37,601                     78,721  
Architectural Digest                   133,296                   267,755                   110,915                     35,624                     90,330  
Arthritis Today                     41,106                   152,736                     66,182                     28,438                   103,852  
Arthur Frommer's Budget Trav.                     88,063                   216,596                     53,527                     21,197                     49,958  
Atlantic Monthly                     87,820                     91,658                     42,641                       7,874                     39,060  
Audubon                     46,634                     92,936                     33,869                       6,589                     32,303  
Automobile                     79,079                   272,869                   136,495                     56,411                     80,147  
Autoweek                   113,055                   280,498                   117,674                     55,935                     64,860  
Baby Talk                     67,696                   227,603                   105,082                     47,923                   161,682  
Backpacker                     53,585                     75,011                     28,155                     13,270                     20,652  
Barron's                     74,684                   120,659                     59,633                     10,013                     35,630  
Bassmaster                     69,253                   175,375                   106,547                     16,790                     84,667  
Better Homes & Gardens                   364,655                 1,220,634                   810,620                   293,121                   892,444  
Bicycling                     50,951                   142,500                     41,534                     22,904                     56,811  
Black Enterprise                     57,059                   161,733                   129,941                     49,625                   126,405  
Blender                     51,854                   101,590                     60,394                     13,917                     47,376  
Boating                     82,012                   198,358                     65,257                     24,186                     49,684  
Bon Appetit                   115,966                   338,162                   177,029                     59,875                   142,824  
Bridal Guide                   105,209                   220,926                     77,012                     37,686                     59,303  
Brides                   125,302                   278,428                   111,131                     38,508                     74,307  
Business 2.0                     36,224                     72,301                     22,380                       9,150                     10,461  
Business Week                   215,292                   478,537                   214,127                     72,486                   134,392  
Car and Driver                   157,660                   513,990                   250,155                     85,377                   205,577  
Car Craft                     62,730                   135,700                     73,110                     31,100                     73,465  
Catholic Digest                     49,136                   103,810                     69,119                     20,185                     75,563  
Cigar Aficionado                     61,261                     89,010                     23,605                     11,078                     25,446  
Circle Track                     59,632                     98,995                     57,660                     15,972                     27,074  
Coastal Living                   100,987                   240,327                     92,914                     34,670                     85,409  
Computer Shopper                     54,276                   141,671                     68,151                     20,788                     49,814  
Conde Nast Traveler                   118,089                   261,109                     90,249                     30,911                     72,193  
Consumer Reports                   280,611                   873,331                   378,245                   114,090                   511,085  
Continental                   188,401                   306,879                     56,522                     18,112                     18,715  
Cookie                     37,711                   119,618                     15,579                     13,707                     29,942  
Cooking Light                   131,854                   431,423                   277,414                   107,112                   345,233  
Cooking Pleasures                   111,434                   220,035                   148,910                     52,085                   100,422  
Cooking with Paula Deen                     62,740                   258,539                   126,561                     54,969                   127,070  
Cosmogirl!                     92,362                   249,761                   164,737                     63,218                   141,313  
Cosmopolitan                   236,745                   763,882                   384,390                   186,835                   370,597  
Cottage Living                     94,863                   266,953                     92,923                     26,017                   116,281  
Country Home                   197,789                   502,570                   272,417                     74,290                   235,884  
Country Living                   198,116                   582,231                   297,782                     96,893                   315,489  
Country Sampler                     51,293                   132,870                     62,908                     22,838                     39,976  
Country Weekly                     70,062                   212,726                   107,440                     29,785                   104,998  
Cycle World                     82,786                   168,259                     84,725                     23,866                     85,171  
Delta's SKY Magazine                   256,427                   479,238                     83,688                     23,207                     34,005  
Details                     40,153                     85,255                     33,872                     10,442                     27,548  
Diabetes Forecast                     43,497                   178,497                     89,235                     54,221                   126,506  
Dirt Rider                     54,197                     99,420                     72,556                     19,420                     52,523  
Discover                   142,636                   437,693                   238,029                   104,779                   151,378  
Domino                     35,991                     90,659                     40,142                       7,000                     41,689  
Ducks Unlimited                     39,636                   137,408                     65,902                     11,489                     72,644  
Dwell                     34,143                     58,539                     18,194                       6,053                     22,688  
Easyriders                     75,054                   154,972                     57,551                     26,562                     56,137  
Ebony                     87,075                   235,906                   182,842                     88,040                   377,181  
The Economist                   110,816                   188,659                     67,950                     25,956                   102,049  
Electronic Gaming Monthly                     29,224                     83,195                     59,748                     21,424                     62,734  
Elle                   143,980                   392,046                   155,379                     65,560                   102,752  
Elle Decor                     76,015                   168,295                     66,288                     11,690                     46,406  
Endless Vacation                     48,495                     97,189                     41,101                     13,930                     56,057  
Entertainment Weekly                   323,596                   928,048                   495,321                   141,301                   346,710  
Entrepreneur                     94,157                   206,155                   111,639                     51,001                     73,175  
ESPN The Magazine                   190,389                   592,675                   326,602                   148,579                   399,621  
Esquire                   105,733                   266,488                     98,139                     25,484                     56,421  
Essence                     66,892                   222,420                   172,144                     96,731                   243,969  
Every Day with Rachael Ray                     68,588                   276,044                   105,263                     62,087                   149,847  
Everyday Food                   117,404                   226,367                   128,843                     58,331                   129,391  
Family Circle                   233,497                   841,065                   434,531                   176,616                   454,269  
Family Handyman                     74,335                   231,687                     95,054                     29,170                   137,386  
FamilyFun                     84,167                   244,260                   110,709                     63,339                   165,141  
Fast Company                     53,964                     61,638                     23,250                     18,062                     22,489  
Field & Stream                   136,575                   426,378                   238,286                     86,449                   210,893  
First For Women                     52,201                   218,124                   103,540                     46,040                   106,414  
Fit Pregnancy                     36,576                   117,290                     51,851                     10,971                     34,727  
Fitness                   109,520                   300,074                   182,454                     95,407                   152,208  
Flying                     41,062                     93,935                     37,872                     15,369                     23,136  
Food & Wine                   151,352                   456,164                   224,753                     61,563                   165,310  
Forbes                   140,540                   438,672                   194,114                     59,845                   122,266  
Fortune                   137,715                   379,420                   159,193                     47,192                     95,275  
4 Wheel & Off Road                     64,855                   157,612                     74,706                     26,191                   113,839  
Four Wheeler                     57,907                   142,332                     89,439                     32,932                     90,017  
Game & Fish                     68,413                   196,831                   117,959                     39,470                     88,976  
Game Informer                     60,904                   201,519                   129,006                     69,400                   229,337  
GamePro                     81,700                   200,723                   134,673                     62,672                   120,609  
Games for Windows                     35,572                   131,824                     53,235                     25,241                     54,601  
Garden Design                     86,785                   276,597                   104,094                     48,946                     69,273  
Gardening How-To                     93,320                   257,294                   127,029                     48,131                     75,976  
Glamour                   188,075                   638,011                   312,287                   140,240                   254,454  
Globe                     74,603                   175,800                     73,896                     20,260                     31,408  
Golf Digest                     81,487                   237,070                   136,367                     36,875                   145,089  
Golf for Women                     29,663                     61,408                     19,638                       6,125                     40,747  
Golf Magazine                   115,086                   246,431                   141,602                     28,737                   160,540  
Golf World                     63,476                   126,419                     66,177                     12,516                     48,368  
Golfweek                     90,143                   164,542                     51,849                     12,334                     48,319  
Good Housekeeping                   241,637                   891,830                   538,339                   196,178                   616,257  
Gourmet                   112,537                   374,326                   167,901                     49,947                   163,920  
GQ (Gentlemen's Quarterly)                   147,508                   391,295                   185,376                     59,217                     96,278  
Guideposts                     66,496                   205,833                   100,679                     39,911                   239,674  
Guns & Ammo                     93,336                   301,663                   141,461                     73,586                   140,056  
Handguns                     82,929                   221,127                   110,606                     51,686                     90,333  
Handy                     56,526                   115,553                     56,093                     32,665                     51,122  
Harper's Bazaar                   149,012                   309,279                   117,578                     25,719                     50,005  
Health                   142,460                   413,805                   276,622                   123,101                   200,232  
Heartland USA                     41,563                     85,435                     55,656                       8,361                     34,547  
Hemispheres (United)                   115,649                   183,885                     36,491                       5,181                     20,113  
The History Channel Magazine                   109,691                   325,426                   137,471                     75,105                   113,473  
Home                     78,378                   254,173                   133,632                     55,468                     90,232  
Hot Rod                   116,467                   353,297                   179,707                     79,074                   152,838  
House & Garden                   203,092                   755,226                   410,321                   167,216                   328,743  
House Beautiful                   145,865                   460,509                   218,928                     73,483                   164,207  
Hunting                     60,635                   136,205                     70,427                     33,011                     85,305  
In Style                   160,753                   507,433                   270,655                   108,432                   213,009  
In Touch Weekly                     94,669                   363,711                   212,447                     90,695                   182,931  
Inc.                     77,979                   106,800                     52,482                     21,894                     29,205  
In-Fisherman                     68,227                   138,039                     87,484                     41,328                     66,254  
Jane                     63,209                   130,631                     54,798                     15,310                     31,741  
Jet                     73,095                   225,743                   180,398                   110,290                   304,688  
Kiplinger's Personal Finance                     72,435                   137,110                     65,463                     21,001                     92,527  
Ladies' Home Journal                   190,196                   556,842                   339,073                   135,322                   332,086  
Latina                     52,986                   110,399                     73,518                     41,582                   101,658  
Life & Style Weekly                   181,639                   499,578                   227,091                     59,492                     96,565  
Los Angeles Times Daily                     21,722                     55,336                     56,134                     39,410                     11,985                     55,097
Sunday Los Angeles Times                     12,708                     54,076                     54,765                     27,250                     96,412  
Lucky                     66,877                   174,408                   101,603                     35,273                     55,287  
Macworld                     45,200                     96,948                     48,538                     15,147                     44,200  
Marie Claire                   112,478                   334,471                   138,131                     49,410                     81,429  
Martha Stewart Living                   204,630                   651,582                   322,838                     92,209                   256,613  
Maxim                   164,632                   508,509                   257,988                   108,987                   265,556  
Maximum PC                     38,968                     99,982                     39,214                       8,584                     41,762  
Men's Fitness                   146,892                   379,600                   230,691                     74,821                   163,109  
Men's Health                   165,078                   532,532                   268,378                     92,133                   274,134  
Men's Journal                     96,884                   255,565                   114,436                     40,245                     62,976  
Metropolitan Home                     99,016                   197,791                   119,815                     33,414                     53,953  
Midwest Living                     76,136                   209,340                     77,571                     30,390                     75,658  
Modern Bride                   118,218                   258,107                     60,229                     22,279                     64,547  
Money                   176,274                   421,491                   225,336                     82,325                   201,239  
More                     28,799                     57,571                     26,690                     22,002                     56,004  
Mother Earth News                     46,487                   115,059                     31,349                     12,143                     59,239  
Motor Boating                     54,781                   102,833                     49,032                     13,473                     28,218  
Motor Trend                   146,473                   369,632                   186,629                     90,918                   160,537  
Motorcyclist                     60,979                   169,920                     81,050                     30,578                     92,100  
Muscle & Fitness                   126,708                   334,205                   187,241                     88,622                   148,820  
National Enquirer                   225,487                   646,764                   252,273                     87,842                   255,589  
National Geographic                   343,616                 1,206,748                   697,580                   262,509                   777,221  
National Geographic Adventure                     52,765                   204,940                   107,279                     49,455                     92,514  
National Geographic Kids                     56,836                   212,848                   135,784                     60,133                   210,317  
National Geographic Traveler                   138,422                   448,162                   187,701                     72,408                   147,109  
National Wildlife                   112,623                   288,436                   117,777                     49,422                   127,846  
Natural History                     73,176                   156,522                     79,994                     26,511                     55,668  
New York Magazine                   111,904                   262,386                     85,820                     32,206                     44,505  
New York Times Daily                     51,510                   136,573                     98,796                     74,584                     34,300                   194,874
Sunday New York Times                     28,927                   100,551                     81,276                     36,046                   222,178  
The New Yorker                   186,415                   449,543                   122,327                     46,215                   145,034  
Newsweek                   428,891                 1,347,474                   651,884                   216,349                   472,706  
North American Fisherman                     72,039                   165,348                     70,928                     40,180                     83,233  
North American Hunter                     73,075                   184,810                     84,243                     36,749                     94,608  
NWA WorldTraveler                   123,415                   177,766                     42,257                       5,284                     16,408  
O, The Oprah Magazine                   197,576                   709,598                   362,488                   131,659                   358,575  
Official Xbox Magazine                     79,711                   216,495                   127,921                     34,052                   116,237  
OK! Magazine                     85,806                   331,315                   180,536                     87,392                   182,835  
Outdoor Life                   120,061                   306,970                   173,187                     79,908                   114,065  
Outside                     72,773                   171,502                     64,057                     20,486                     48,723  
Parenting                   126,297                   414,986                   213,883                   167,207                   309,440  
Parents' Magazine                   167,224                   606,424                   334,148                   141,844                   372,048  
PC Gamer                     73,401                   188,588                     97,972                     46,878                     86,352  
PC Magazine                   122,236                   288,479                   128,395                     59,912                   116,070  
PC World                   108,488                   237,019                   132,351                     45,236                   114,060  
Penthouse                     74,854                   140,820                     63,828                     37,992                     55,662  
People                   633,942                 1,861,047                 1,159,697                   479,265                   993,497  
People en Espanol                     50,185                   171,208                   147,775                     64,656                   153,796  
PGA Tour Partners                     43,354                     89,424                     52,432                     10,886                     33,812  
Playboy                   113,838                   304,531                   151,956                     46,986                   248,981  
Popular Hot Rodding                     61,888                   224,980                     97,421                     36,806                     96,735  
Popular Mechanics                   173,647                   484,505                   242,101                     97,010                   216,382  
Popular Photography & Imaging                   106,337                   234,866                     73,075                     34,354                     55,588  
Popular Science                   169,308                   423,220                   217,250                     74,103                   169,234  
Prevention                   142,191                   430,719                   228,501                     78,292                   299,709  
PSM: Indep. PlayStation Mag.                     35,152                     79,804                     44,936                     14,895                     61,684  
Psychology Today                     68,682                   187,701                     67,597                     37,144                     49,434  
Quick & Simple                     41,812                   102,992                     69,546                     15,480                     42,680  
Reader's Digest                   331,722                 1,111,950                   628,442                   231,241                 1,049,775  
Real Simple                   125,120                   336,112                   172,486                     45,476                   175,588  
Redbook                   195,164                   537,447                   213,126                     88,628                   223,642  
Road & Track                   104,257                   315,982                   131,770                     48,725                   139,972  
Rolling Stone                   224,790                   765,315                   410,865                   118,345                   297,651  
Runner's World                     54,330                   110,040                     55,370                     21,699                     70,737  
Salt Water Sportsman                     48,569                     80,103                     40,919                     16,463                     43,567  
Saturday Evening Post                   118,660                   198,149                     81,476                     18,537                     39,099  
Scholastic Parent & Child                   119,369                   384,484                   155,460                     61,026                   150,071  
Scientific American                     89,653                   249,132                   104,221                     41,311                     90,504  
Scouting                     41,323                     51,104                     23,014                     11,253                     60,707  
Scuba Diving                     53,324                     89,160                     27,828                       5,965                     24,455  
Selecciones (RD)                     15,711                     92,608                     63,973                     25,182                     76,937  
Self                   113,446                   296,163                   181,057                     55,678                   160,620  
Ser Padres                     24,682                     58,629                     50,962                     37,965                     34,665  
Seventeen                   149,144                   456,197                   175,661                     82,169                   203,707  
Shape                     97,488                   311,884                   155,062                     48,970                   160,026  
Sierra                     32,983                     88,938                     26,562                     14,473                     32,268  
Ski                     68,003                     91,729                     32,705                       9,605                     23,093  
Skiing                     65,383                     97,966                     28,294                     12,430                     22,035  
Smart Money                   100,960                   252,813                   133,416                     48,861                     91,964  
Smithsonian                   167,260                   359,357                   142,089                     56,624                   221,403  
Soap Opera Digest                     97,259                   277,726                   123,218                     48,277                   141,588  
Soap Opera Weekly                     80,706                   215,154                   101,716                     29,333                   114,292  
Southern Accents                     84,382                   183,071                     72,086                     26,317                     56,658  
Southern Living                   206,421                   629,098                   357,990                   111,318                   436,127  
Southwest Spirit                   181,776                   298,049                     55,035                     27,857                     21,378  
Spin                     80,621                   160,385                     65,909                     25,801                     33,072  
Sport Truck                     54,137                   145,272                     79,415                     34,463                     51,993  
The Sporting News                   120,066                   314,675                   173,004                     55,571                   117,509  
Sports Illustrated                   444,190                 1,072,293                   654,757                   258,895                   626,849  
Sports Weekly                   277,553                   654,905                   249,549                     68,137                   121,093  
Star                   183,233                   535,167                   314,970                   128,164                   266,031  
Stock Car Racing                     55,648                   154,545                     97,495                     39,230                     82,292  
Street Rodder                     37,326                   132,638                     89,155                     31,465                     88,291  
Stuff                   105,564                   239,905                     88,249                     56,943                     92,295  
Sunset                   101,513                   202,307                   109,167                     38,549                   136,204  
Super Chevy                     44,672                   148,544                     63,896                     40,454                     82,431  
Teen Vogue                     57,327                   182,002                     99,223                     54,765                     97,586  
Tennis                     50,367                   115,121                     37,719                     17,911                     33,286  
Texas Monthly                     66,337                   112,021                     66,748                     11,825                     48,799  
This Old House                   125,732                   397,403                   184,077                     47,145                   164,373  
Time                   413,225                 1,394,531                   701,901                   251,072                   559,033  
Town & Country                   144,347                   392,922                   155,509                     48,653                     93,567  
Traditional Home                     93,382                   268,093                   114,232                     32,423                     98,875  
Travel & Leisure                   116,637                   323,064                   171,478                     44,752                   119,504  
Truckin'                     48,303                   174,194                     95,787                     44,418                     67,003  
TV Guide                   305,172                   726,294                   437,762                   138,412                   708,401  
U.S. News & World Report                   329,220                   853,452                   383,954                   108,602                   262,680  
US Airways Magazine                   178,919                   374,499                     83,270                     10,697                     20,064  
Us Weekly                   223,052                   685,685                   345,215                   133,527                   297,538  
USA Today                     89,929                   266,677                   176,648                   121,976                     33,374                   108,555
Utne Reader                     41,760                     44,977                       9,828                       5,592                     20,969  
Vanity Fair                   184,572                   507,699                   206,479                     56,103                   130,987  
Veranda                     26,862                     91,794                     34,814                       9,319                     34,073  
VFW Magazine                     35,254                     64,497                     27,294                       6,307                   117,728  
Vibe                     87,131                   302,404                   135,267                   112,685                   182,796  
Vogue                   226,049                   651,610                   357,541                   133,804                   214,458  
W                     70,687                   141,511                     41,243                     18,464                     36,799  
Wall Street Journal                     46,666                   106,091                   102,598                     54,611                     27,151                   120,193
Weight Watchers                   133,212                   403,225                   229,009                     64,218                   183,028  
Wine Spectator                   107,805                   193,738                     94,236                     18,764                     55,393  
Wired                     78,753                   203,728                     72,587                     29,912                     63,701  
Woman's Day                   235,895                   800,271                   466,475                   168,764                   467,879  
Woman's World                   140,169                   561,108                   252,519                   111,233                   208,433  
Women's Health                   162,537                   552,915                   286,447                   113,652                   212,761  
Workbench                     36,144                   101,280                     57,328                       8,363                     50,362  
Working Mother                     54,390                   146,396                     47,795                     27,414                     59,262  
WWE Magazine                     65,277                   152,028                     95,562                     35,735                     77,219  
Yachting                     53,637                     78,145                     26,384                     11,785                     20,713  
Yankee                     58,885                   130,330                     55,692                     14,649                     60,697  

 

 

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