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GfK MRI Insights

    • 01/17/17
    • Media and Entertainment
    • Technology
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    Over half of US adults live in "cellphone-only" households

    More than half (52%) of US adults live in households with cellphones but no landline telephones, according to the latest GfK MRI Survey of the American Consumer®.
    • 10/26/16
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    How to Leverage Your First Party Data to Maximize Value

    In this webinar, we show and tell how data integration and precision targeting can help you gain deeper and more meaningful insights about your consumers. Precision targeting is a data integration process that connects your data to the MRI Survey of the American Consumer.
    • 09/07/16
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    GfK MRI Offers NextGen Participants Access to Database of Consumer Insights

    For the third year, GfK MRI is offering free access to its University Internet Reporter (UIR) service to participants in GfK’s Next Generation (“NextGen”) Competition.
    • 08/11/16
    • Media and Entertainment
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    Take a TV binge watching journey

    Binge viewing is on the rise in the US. 57% of people regularly binge watch, which is up from 51% in 2015.
    • 08/02/16
    • Media and Entertainment
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    The future of media

    The media industry will never stand still and you need to keep up to date with current and future media consumption patterns. Whether you need to measure advertising efficiency, analyze customer loyalty, or develop and schedule content, we can help. Discover why our experts continue to be at the forefront of media measurement globally.
    • 07/25/16
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    Chasing content: Satisfying a fickle TV audience and a crazed advertiser

    Last month, GfK's Karen Ramspacher, SVP, Consumer Insights, presented "Chasing content: Satisfying a fickle TV audience and a crazed advertiser" at the ARF's Audience Measurement conference held in New York, NY. Given the overwhelming feedback, we will be sharing these findings again via a webinar on Wednesday, August 10 at 2:00 PM ET.