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Segmentation

Nuanced views and a clearer understanding of Hispanic consumers.

GfK MRI’s Hispanic Media Trends is a deep dive into the impact of the growing Hispanic market on the nation’s economy, shifting culture, disruptive technology and media consumption trends. 

Client Application and Benefit

  • A comprehensive analysis of today’s US Hispanic consumers, including: 
  • How their unique ‘passions’ and values drive differences in their media consumption patterns 
  • Brand preferences 
  • Buying styles 
  • Online/offline purchase habits 
  • Overall attitudes towards media, technology, and brands/shopping