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The Survey of the American Consumer®

One Source, Complete Market Data

The Survey of the American Consumer® generates the country’s largest and most current consumer database. Media choices. Demographics. Lifestyles and attitudes. Consumption of over 6,500 products and services in nearly 600 categories. Ratings data for almost all national print campaigns in the United States.

The Survey of the American Consumer® generates the country’s largest and most current consumer database. Media choices. Demographics. Lifestyles and attitudes. Consumption of over 6,500 products and services in nearly 600 categories. Ratings data for almost all national print campaigns in the United States.

The Survey is the hub to everything we do. It provides the base for all of our consumer research products.

Marketing and media decision makers use the Survey of the American Consumer to perform a wide variety of analytical, planning and reporting functions.

  • Pinpoint targets
  • Identify trends
  • Develop product lines
  • Reposition brands
  • Fine-tune media campaigns
  • Study consumer motivations
  • Evaluate the competition
  • Gauge brand loyalties
  • Analyze demand across segments
  • Quantify niche target potential
  • Explore new strategic directions. 

Print media

Every major national consumer print vehicle – approximately 225 magazine and national newspaper titles – subscribes to the Survey. More than 100 unmeasured magazines prototype their audiences using the Survey's comprehensive database. 

Electronic and digital media

All the major broadcast and cable networks, the largest radio stations and networks and the most established Internet players rely on the Survey. Digital measurement services focus on counting audiences. The Survey excels in counting and understanding them. 

Advertising agencies

Over 450 US agencies – nine out of ten – subscribe to the Survey. The Survey is seen as the research gold standard for the print industry and a powerful resource for consumer and market insights. 

National marketers

Close to 200 national marketers subscribe to the Survey. It can identify, qualify and locate best prospects for specific products in specific markets. And the Survey supports the development of successful strategies to reach those markets.

Learn more about the Survey of the American Consumer® methodology